Pivotal is a new company spun out of GE, EMC, and VMware to focus on applications, big data, and analytics. It has over 1,000 enterprise customers and $100M in funding from GE. Technology is changing industries by making systems cheaper and easier to change through approaches like Pivotal's platform-as-a-service, which provides applications, data, runtime and other services while reducing management needs. Leaders are now using data better than others to drive business growth.

1. BUILT FOR THE SPEED OF BUSINESS
Russell Acton, VP & GM EMEA, Pivotal
racton@Pivotal.io
@russellacton

2. Disclaimer: Different companies have different priorities
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3. Who is Pivotal?
New Company: Spun out &
jointly owned by GE, EMC, Vmware
Deep Execution Talent: 1900 employees
Proven Leadership: Paul Maritz, CEO
Global Customer Validation:
+1000 Tier-1 Enterprise Customers
Strategic Backing: $100M investment by GE
Bold Vision: New platform for a new era, focused on the
intersection of apps, big data and analytics
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©Copyright 2014 Pivotal.

4. And Software is Changing Industries?
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$18bn
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture
$5bn
$5bn
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5. And Software is Changing Industries?
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$18bn
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$1.1B acquisition
Monsanto--Agriculture
$5bn
$5bn
© Copyright 2013 Pivotal. All rights reserved. 5

6. Evolution of our business world…..
Systems +
Apple
75-90% Cheaper to own/run
Typically x15 quicker to change
Empathy - Empathy +
Established
Industries
Systems -
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7. Evolution of our business world…..
Systems +
Apple
75-90% Cheaper to own/run
Typically x15 quicker to change
Empathy - Empathy +
Established
Industries
Systems -
© Copyright 2013 Pivotal. All rights reserved. 7

8. Evolution of our business world…..
Systems +
Apple
Empathy - Empathy +
Established
Industries
Systems -
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9. Statement 1
IT does now not support the business, it is the
business?
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10. The 3rd Generation Platform
Apps
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11. The 3rd Generation Platform
“Free”
CPU
Cycles Machines
(CPU & Mem)
Storage
(Object)
Apps
Machines
(CPU & Mem)
Storage
(Object)
“Free”
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12. The New Technology Enabled ‘Innovation’ Lifecycle
Analytics Applications
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13. The New Technology Enabled ‘Innovation’ Lifecycle
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14. Statement 2
Leaders use Data better than others to drive
the top line?
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15. Rapid Innovation Requires a New Approach
DEVELOPERS OPERATORS
 Dramatically improve developer experience
 Agile teams, rapid iteration
 Ingest and incubate open source
advancements and new data services
 Continuous delivery, no planned downtime
 Instant scaling of apps and data services
 Automation and deployment consistency
at every step
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16. The Power of emerging PaaS approaches
Traditional IT
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
You Manage
IaaS
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
You Manage
IaaS Provider
PaaS
Applications
Data
Runtime
Middleware
O/S
Virtualization
Servers
Storage
Networking
PaaS on IaaS
Agility and
Cost Savings
Cloud Enablement
You
Manage
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17. Statement 3
Commoditization of Technology has created a
gap that is now too wide to ignore
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18. Can IT evolve to meet Business Demands?
IT Response Yes – 73%
No - 27%
Business Response No – 84%
Yes – 16%
Survey of 53 EMEA and based public companies
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19. Can the Business run Business Technology?
IT Response No – 90%
Yes – 10%
Business Response Yes – 72%
No - 28%
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20. Can my people change or can I hire the right
skills?
IT Response No – 65%
Yes – 35%
Business Response No – 54%
Yes – 46%
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21. Discussion Topics
What are today’s challenges in evolving IT?
Has technology really commoditized enough for this to work?
How does IT start the Journey?
What things will appear as headwinds?
Who is doing this and what are they doing?
What will we do on Monday (if anything)?
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22. Things we have seen
Small change, big vision works best
Business and IT becomes one
Creating a new group to drive this is most popular
Its not really a technology problem anymore
IT struggle to do this alone
Most success is not reliant on external hires (at scale)
Companies under threat seem to make it work the best
Getting to ‘good enough’ is a hard concept to grasp for
techies
Usually mandated by highest level within the business,
even if IT initiated
Changing Business mindset is hard
It’s hard – More reasons to do nothing
Regulation, Security are counter-intuitive to agility and
slow you down
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23. L EARN MORE
Pivotal.io FOL LOW US
@pivotal
@russellacton
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