This proposal seeks a $5,000 sponsorship from PUMA to support Homeboy Sandman's debut U.S. tour from April to May 2011. Homeboy Sandman represents PUMA's vision through his independent and creative hip hop music. The sponsorship would include brand mentions in radio/press campaigns, logo inclusion on tour marketing, limited edition merchandise, and a tour recap featuring press, photos, and behind-the-scenes footage to promote PUMA among independent music fans.