This document discusses challenges facing maritime education and training (MET) and developing a conceptual approach to guide its future direction. MET is currently facing many challenges, including sustaining a pool of qualified officers and engineers. The natural growth of maritime student enrollments is not keeping up with industry demands. A conference is timely to address this issue. The direction of MET development needs a conceptual approach considering factors that influence student choice of MET institutes, including student characteristics, institutional attributes, location/facilities, job opportunities, and marketing influence. Developing countries need to build MET capacity.

1. The Direction of Maritime
Education and Training
development: A Conceptual
Approach
Presented by Lalith Edirisinghe

2. Problem Identification
1. Maritime education and training
(MET) is presently faced with many
challenges
2. Sustaining a pool of qualified and
competent marine officers and
engineers is at risk

3. Key words
• Education
• Conceptual Model
• Enrolment Strategy
• Maritime Training

4. “Greater effort to be made to
bring new generations into
seafaring as a profession”
-General Koji Sekimizu (2015)
“Building capacity in developing
countries, particularly small
island developing States and
least developed countries”
-General Kitack Lim (2016)

5. The reality
• The natural growth of maritime
student enrolments is not in line with
trade requirement
• The changing requirements within the
maritime industry serve as the core
factor in aspiring practitioners
IT IS TIMELY TO HAVE THIS CONFERENCE

6. The Direction of Maritime Education and
Training development: A Conceptual
Approach
Lalith Edirisinghe1,2, Lixin Shen1, Zhihong Jin1
1College of Transportation Management
Dalian Maritime University
2Faculty of Management and Social Sciences
CINEC Maritime Campus, Sri Lanka

7. source: Chapman (1981)
Influence of student college choice

8. 3.1 Student characteristics
• The prospective student’s personal aspirations
• In Sri Lanka, Engineering, Medicine,
Accountancy, Information technology, and
Marketing are the most popular higher
education streams
• MET institutes’ efforts in bringing Maritime as
an optional subject in the school curriculum
help generate this predisposition

9. 3.2.2 College Attributes
• Financial aid offered by university as one out
of four very important attributes
• Good teaching practices are positively related
to undergraduate students’ aspirations for
graduate education
• 7 Ps in marketing mix
– The product (courses) are intangible and unable to
sense and evaluate unless it is consumed
People ,Processes, and physical evidences

10. 3.3.2 Post study job opportunities
and remuneration
• the employment opportunities available in the
particular field and the likely remuneration
levels
• In Sri Lanka, passing out cadets are finding
deployments as in the past
• This gives a bad signal to those who plan to
enter this field

11. Credibility and Procedure of
Available Courses
Credibiity Procedures
Institutional Attributes
Location
Benefits Facilities
Student Characteristics and
Marketing Influence
Students’
Demography
External
Influence
Marketing
Student Choice of
MET Institute
Students’ choice for MET institutes
Factors that determines the students’ choice of maritime education and training with special reference to seafaring officers
Lalith Edirisinghe1,2*, Nalaka Jayakody2,Lakshmi Ranwala2, Lixin Shen1
1College of Transportation Management Dalian Maritime University
2Faculty of Management and Social Sciences CINEC Maritime Campus

12. Thank you
edirisinghe@cinec.edu