This paper provides a 360 degree glimpse of the new Digital Universe and how the exponentially
expanding range of touchpoints is affecting Australians' daily lives – their media consumption,
shopping habits, socialisation and expectations.
The document discusses how technology has evolved and impacted people's lives. It describes how internet access has increased globally over time as more devices become connected. Smartphones are now the most widely used digital device. Google is overwhelmingly the most popular search engine for finding information online. Clothing and media are top selling product categories for the growing number of digital buyers. Video consumption on platforms like YouTube also continues rising with billions of daily views. Overall, technology is increasingly integral to many aspects of modern life from education and social connections to shopping and entertainment.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
The document discusses how technology has evolved and impacted people's lives. It describes how internet access has increased globally over time as more devices become connected. Smartphones are now the most widely used digital device. Google is overwhelmingly the most popular search engine for finding information online. Clothing and media are top selling product categories for the growing number of digital buyers. Video consumption on platforms like YouTube also continues rising with billions of daily views. Overall, technology is increasingly integral to many aspects of modern life from education and social connections to shopping and entertainment.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
This document summarizes the key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly relying on cloud services; 3) consumers' use of electronics depends heavily on apps; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer purchasing electronics through multiple channels like retailers and online. The report provides details on these trends, such as smartphone and tablet ownership growing exponentially while intentions to purchase computers and TVs are declining.
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
The impact of technology on consumers' lives is massive. Technology allows consumers to do almost everything from their phones or computers with just a few clicks - shopping, communicating with friends, getting support for products, and more. As technology advances, consumers are adopting new updates and using their devices like smartphones for more activities. This has significantly changed consumers' behaviors and expectations - they want everything to be fast, simple, and easily accessible online without leaving their homes. Video consumption in particular has skyrocketed, with people preferring to watch videos over reading text to get information or solve problems. Overall, technology has transformed how consumers live their daily lives and interact with the world.
The document discusses how consumers use technology and how it has impacted their lives. It traces the evolution of the internet from the first computer in 1837 to modern technologies like smartphones, social media, and high-speed internet access. It analyzes data on internet usage statistics, popular online activities like searches, videos, and e-commerce purchases. Key trends are identified, like rising smartphone and tablet use and declining digital camera and desktop usage. Social media platforms are highly used, with billions of users. The internet now meets a variety of consumer needs and has been vital during the COVID-19 pandemic by enabling remote work and access to services.
Assignment 2 task 1 - How consumers use technology and its impact on their livesLizCarey5
Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
Technology has transformed how we access the internet, use digital devices, search for information, shop online, and consume videos and media. It has allowed people to work, learn, communicate, and access services remotely. During the COVID-19 pandemic, technology played a crucial role as people relied on virtual tools for work, school, healthcare, and social connections. The widespread adoption of smartphones and internet access has significantly impacted consumer behaviors and trends in recent years.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
This document provides a glimpse into the future of education, mobile phones, video games, and television from 2002 to 2022. It summarizes that by 2022, education will increasingly utilize online platforms like Khan Academy that allow students to learn at their own pace. Mobile phones will become the primary means of communication as landlines disappear, and will integrate more functions beyond calls. Video games will continue advancing graphically but cloud gaming may fail if infrastructure cannot support it. Television will become common in 3D and potentially 4D formats, and viewers will be able to watch new movies at home shortly after theater releases.
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
The document discusses digital natives, who have grown up with technology and are comfortable using mobile phones and the internet. It notes that Generation Y, those aged 18-28, are truly digital natives who are heavy users of new media and technology. The document also discusses trends in Africa showing high mobile phone usage, with more Kenyans using mobile phones than watching TV. It argues that mobile technology can help drive economic and social development, and that media companies must understand digital natives to effectively reach them.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
State of the Nation Australia - Report 19: Spotlight on HealthRoy Morgan Research
Report No.19 turns the spotlight on Australians’ health, which is particularly timely in view of the latest Federal Budget promising an increase to the retirement age, changes to the unemployment benefits, an end to free doctor visits and changes to Medicare.
In conjunction with Alere, Roy Morgan Research developed the Alere Wellness Index, which tracks Australians’ health across seven metrics: nutrition, exercise and fitness, BMI, alcohol consumption, smoking rates, medical issues and mental health.
This Spotlight reveals how Australians fare across these categories, and examines some unexpected impacts of age, socio-economic status, geography, employment and attitude on aspects of wellbeing.
The questions raised and explored in this Spotlight will give policy-makers, health organisations, insurers, pharmaceutical companies and medical practitioners insight into the real-world balancing act that constitutes today’s healthy lifestyle - and which Australians are falling behind.
This document provides information about stress management. It begins with an agenda that outlines discussing what stress is and symptoms of stress. It then includes a stress quiz where participants rate statements about lifestyle habits and stress levels. The document discusses interpreting stress quiz scores and areas of life that stress can impact like the mind, body, and behavior. Participants are prompted to identify their own stressors and how stress affects them. The goal is for readers to understand what stress is and how it can impact health in order to better manage stress.
This document discusses the course Econ 672/IB 561 International Economics and Business. It provides details on office hours, textbooks, grading breakdown, assignments, exams, and quizzes. The course will cover three parts: globalization and related issues, foreign exchange and global financial markets, and international trade, policy, and immigration.
The document discusses strategies for implementing plans and monitoring their progress. It emphasizes that implementation turns strategies into actions to achieve objectives and that a strategy without proper implementation is ineffective. It also stresses the importance of having the right people, resources, structure, systems, and culture in place to support implementation. Regular monitoring is needed to track progress, identify challenges, and allow for adjustments to ensure plans remain relevant and effective. Evaluation provides in-depth assessments of what worked and did not work to help improve future programming, policies, and strategies.
Helix Personas: the future of customer profiling in New ZealandRoy Morgan Research
Already heralded as a game-changer in Australia, Helix Personas is a new breed of segmentation tool that delivers the most detailed, accurate and usable customer and audience profiling available.
Helix Personas is a fresh approach to consumer segmentation, allowing businesses to identify, understand and communicate with Kiwis more effectively (and cost-effectively) than ever before.
This document summarizes the key findings from Accenture's 2012 Consumer Electronics Products and Services Usage Report, which surveyed over 10,000 consumers across 10 countries. It identifies 5 major trends in consumer electronics: 1) consumers are rapidly adopting mobile technologies like smartphones and tablets; 2) consumers are increasingly relying on cloud services; 3) consumers' use of electronics depends heavily on apps; 4) purchasing patterns are shifting globally with emerging markets leading growth; and 5) consumers prefer purchasing electronics through multiple channels like retailers and online. The report provides details on these trends, such as smartphone and tablet ownership growing exponentially while intentions to purchase computers and TVs are declining.
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
The impact of technology on consumers' lives is massive. Technology allows consumers to do almost everything from their phones or computers with just a few clicks - shopping, communicating with friends, getting support for products, and more. As technology advances, consumers are adopting new updates and using their devices like smartphones for more activities. This has significantly changed consumers' behaviors and expectations - they want everything to be fast, simple, and easily accessible online without leaving their homes. Video consumption in particular has skyrocketed, with people preferring to watch videos over reading text to get information or solve problems. Overall, technology has transformed how consumers live their daily lives and interact with the world.
The document discusses how consumers use technology and how it has impacted their lives. It traces the evolution of the internet from the first computer in 1837 to modern technologies like smartphones, social media, and high-speed internet access. It analyzes data on internet usage statistics, popular online activities like searches, videos, and e-commerce purchases. Key trends are identified, like rising smartphone and tablet use and declining digital camera and desktop usage. Social media platforms are highly used, with billions of users. The internet now meets a variety of consumer needs and has been vital during the COVID-19 pandemic by enabling remote work and access to services.
Assignment 2 task 1 - How consumers use technology and its impact on their livesLizCarey5
Elizabeth Carey is preparing a presentation for the South by Southwest conference on how consumers use technology and how it impacts their lives. In the presentation, Carey discusses how access to the internet has increased dramatically over time through various devices like smartphones, leading most people to go online daily. Carey also examines how consumers search for information, purchase goods online (with travel and fashion growing categories), and consume more video content through mobile devices. New technologies like artificial intelligence, voice assistants, and smart home devices are changing consumer behaviors further. Businesses must adapt to these trends, such as having an online presence and video content, in order to meet evolving consumer expectations.
Technology has transformed how we access the internet, use digital devices, search for information, shop online, and consume videos and media. It has allowed people to work, learn, communicate, and access services remotely. During the COVID-19 pandemic, technology played a crucial role as people relied on virtual tools for work, school, healthcare, and social connections. The widespread adoption of smartphones and internet access has significantly impacted consumer behaviors and trends in recent years.
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
A brief presentation providing an outline of how recent evolvement has impacted modern technology, and by extension, individuals' habits. These habits can then provide more platforms for businesses to market their brand as well as the products and services that they provide.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
This document provides a glimpse into the future of education, mobile phones, video games, and television from 2002 to 2022. It summarizes that by 2022, education will increasingly utilize online platforms like Khan Academy that allow students to learn at their own pace. Mobile phones will become the primary means of communication as landlines disappear, and will integrate more functions beyond calls. Video games will continue advancing graphically but cloud gaming may fail if infrastructure cannot support it. Television will become common in 3D and potentially 4D formats, and viewers will be able to watch new movies at home shortly after theater releases.
U.S. Hispanics Ahead of Digital Curve - Nielsen Consumer Report [Feb 2014]MMW AGENCY
Consumers are more connected than ever, using multiple digital devices like smartphones, tablets, and smart TVs to access content and connect with brands. This is driving changes in media consumption, with content now available across many platforms. Most households now own devices like HDTVs, computers, and smartphones, and spend around 60 hours per week consuming content across screens. Social media usage is also very common, with many consumers accessing social platforms daily from computers and smartphones. Hispanics in particular are ahead of the digital curve, spending more time with digital devices and adopting smartphones faster than other groups.
The document discusses digital natives, who have grown up with technology and are comfortable using mobile phones and the internet. It notes that Generation Y, those aged 18-28, are truly digital natives who are heavy users of new media and technology. The document also discusses trends in Africa showing high mobile phone usage, with more Kenyans using mobile phones than watching TV. It argues that mobile technology can help drive economic and social development, and that media companies must understand digital natives to effectively reach them.
The document discusses internet usage trends in China based on a survey conducted in June 2010. Some key findings include:
- Users spent an average of 19.8 hours online per week, up slightly from 18.7 hours six months prior.
- Internet usage has more than doubled since 2002, driven by more users and time spent online.
- Younger users tend to spend more time online on average than older users.
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
State of the Nation Australia - Report 19: Spotlight on HealthRoy Morgan Research
Report No.19 turns the spotlight on Australians’ health, which is particularly timely in view of the latest Federal Budget promising an increase to the retirement age, changes to the unemployment benefits, an end to free doctor visits and changes to Medicare.
In conjunction with Alere, Roy Morgan Research developed the Alere Wellness Index, which tracks Australians’ health across seven metrics: nutrition, exercise and fitness, BMI, alcohol consumption, smoking rates, medical issues and mental health.
This Spotlight reveals how Australians fare across these categories, and examines some unexpected impacts of age, socio-economic status, geography, employment and attitude on aspects of wellbeing.
The questions raised and explored in this Spotlight will give policy-makers, health organisations, insurers, pharmaceutical companies and medical practitioners insight into the real-world balancing act that constitutes today’s healthy lifestyle - and which Australians are falling behind.
This document provides information about stress management. It begins with an agenda that outlines discussing what stress is and symptoms of stress. It then includes a stress quiz where participants rate statements about lifestyle habits and stress levels. The document discusses interpreting stress quiz scores and areas of life that stress can impact like the mind, body, and behavior. Participants are prompted to identify their own stressors and how stress affects them. The goal is for readers to understand what stress is and how it can impact health in order to better manage stress.
This document discusses the course Econ 672/IB 561 International Economics and Business. It provides details on office hours, textbooks, grading breakdown, assignments, exams, and quizzes. The course will cover three parts: globalization and related issues, foreign exchange and global financial markets, and international trade, policy, and immigration.
The document discusses strategies for implementing plans and monitoring their progress. It emphasizes that implementation turns strategies into actions to achieve objectives and that a strategy without proper implementation is ineffective. It also stresses the importance of having the right people, resources, structure, systems, and culture in place to support implementation. Regular monitoring is needed to track progress, identify challenges, and allow for adjustments to ensure plans remain relevant and effective. Evaluation provides in-depth assessments of what worked and did not work to help improve future programming, policies, and strategies.
Helix Personas: the future of customer profiling in New ZealandRoy Morgan Research
Already heralded as a game-changer in Australia, Helix Personas is a new breed of segmentation tool that delivers the most detailed, accurate and usable customer and audience profiling available.
Helix Personas is a fresh approach to consumer segmentation, allowing businesses to identify, understand and communicate with Kiwis more effectively (and cost-effectively) than ever before.
The document discusses various topics related to being a successful post-secondary student, including:
- The importance of choice and commitment in one's education.
- Expectations for student conduct according to rules of engagement.
- Statistics on post-secondary enrollment and degree completion rates.
- Characteristics and behaviors of successful students versus unsuccessful ones.
- Various social roles students take on and how roles can conflict.
State of the Nation Report 20, Focus on Australian PoliticsRoy Morgan Research
The document summarizes the state of Australian politics and economics in 2015. It discusses key issues facing the Abbott government including declining commodity prices, economic pressures, and leadership disunity within the LNP. Opinion polls show low approval ratings for Abbott and Shorten as well as a decline in confidence in the government. The collapse of iron ore and coal prices has significantly impacted government revenues. Continued economic issues remain the top concern for most Australians.
The document discusses various topics related to being a successful post-secondary student, including:
- The importance of choice and commitment in one's education.
- Expectations for student conduct according to rules of engagement.
- Statistics on post-secondary enrollment and degree completion rates.
- Characteristics of successful students and how they differ from unsuccessful students.
- Various social roles students take on and how roles can conflict.
Roy Morgan Research has been tracking digital media, like Facebook, for more than ten years. But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer’ the time has come to connect all the dots. The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital touchpoints, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touchpoints is affecting Australians’ daily lives – their media consumption, shopping habits, socialisation and expectations.
Roy Morgan Research has been tracking digital media, like Facebook, for more than ten years.
But as more technologies emerge and are adopted with ever increasing rapidity by the new Connected Consumer’ the time has come to connect all the dots.
The Digital Universe is a new module available in Roy Morgan Single Source which connects the myriad of digital touch points, providing a 360 degree view of the new Digital Universe and how the exponentially expanding range of touch points is affecting New Zealanders’ daily lives – their media consumption, shopping habits, socialisation and expectations.
State of the Nation - Spotlight on the Australian Media LandscapeRoy Morgan Research
Just a shake-up of traditional media or death rattles?
It's a landscape cluttered with different measures - tarps, page views, clicks, average issue readership, etc. But where are the consumers? Where are the $s?
This Roy Morgan State of the Nation 17, with a spotlight on the Australian Media landscape, puts the focus back on people. It provides a structured, forensic analysis of all media using three consistent frameworks to understand the changes that have happened and that are still happening.
You really need to understand how the new media landscape is changing people's lives - especially your own.
Understanding your customers in a digital world with Helix PersonasRoy Morgan Research
The document provides an overview of using Helix Personas, a segmentation framework, to better understand customers in the digital world. It discusses how Helix Personas can be used to link customer databases and transactional systems to behavioral and values-based surveys to project psychographic profiles to households. These profiles provide insights into customer motivations, behaviors, lifestyles and beliefs to help businesses target the right message to the right market using the right channels.
Monitoring and evaluation provide real-time information on project implementation and more in-depth assessments, respectively. Monitoring checks progress toward goals and identifies issues to inform adjustments, while evaluation assesses what worked and didn't work independently. Both are integral to program management. Effective monitoring and evaluation establish what will be monitored and evaluated, responsibilities, methods, resources, and timing of activities to validate the program's logic and encourage improvements.
The Digital Universe 2013 Report is New Zealand’s most comprehensive Digital Media and Behavioural Research report. A 360-degree view of the myriad of platforms, products and trends that comprise today’s digital landscape.
The document discusses carbon credits and the Clean Development Mechanism (CDM) process under the Kyoto Protocol. It explains key concepts like baselines, additionality, and emission reduction calculations. It also describes the CDM project cycle including developing project design documents, validation by independent entities, approval from host countries, and verification and issuance of carbon credits. Programmes of Activities which allow smaller dispersed projects are also introduced as an alternative to single large projects.
El documento presenta una clasificación de los niveles de pensamiento cognitivo, desde el más básico hasta el más complejo. En el nivel literal se encuentran procesos como percepción, observación y discriminación. El nivel inferencial incluye procesos como inferir, comparar y clasificar. El nivel crítico más alto implica procesos como debatir, evaluar y criticar.
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
In ancient times people had ways and patterns of doing things (deriving information, connecting and communicating with people. all these patterns have been highly affected by the advancement of technology, Examples of these strides are the 5G cellular networks, mobile devices and more.
Media and entertainment companies must embrace egalitarian consumption habits driven by social media and mobility to fulfill desires for a unified experience across all devices and channels.
A short presentation of our technology evolved and impacted our lives.
Personal Blog: https://zibaldone2.blogspot.com/2021/02/the-digital-revolution.html
This document examines digital trends moving into 2013. It identifies three major forces driving digital growth: an increasingly globalized world connected by technology, economic recovery fueling new device sales and innovation, and a "now" culture demanding 24/7 access. Key trends include rising internet and mobile device penetration globally, the growth of mobile commerce led by tablets, and social media's evolution across more platforms and age groups. Digital advertising is also shifting to follow online audiences to platforms like mobile.
The document discusses several technology and communication theories and their implications for the year 2021. It predicts that in 2021:
1) Social media will be integrated across all devices and platforms, allowing people to interact on social media from any device.
2) Tablets and e-readers will be widely used for educational purposes and replace some physical books due to their convenience and cost efficiency.
3) Globally, high-speed internet will be more accessible regardless of financial status, allowing everyone to participate in and benefit from integrated online experiences.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
AGES 25-34
AGES 35-44
AGES 45-54
AGES 55-64
AGES 65+
21%
21%
18%
13%
5%
WHITE
HISPANIC
AFRICANAMERICAN
ASIAN
OTHER
70%
13%
8%
5%
4%
1. Social media has grown rapidly over the past two decades and is now an integral part of daily life for many people globally. Mobile access to social media, especially through apps, is driving much of its continued growth.
2. Consumers
Social media usage continues to grow rapidly, driven by increased mobile usage. Consumers now spend over 2 hours per day on social media, with time spent on mobile apps increasing dramatically. Facebook and Twitter remain the most popular networks, though Pinterest saw unprecedented growth in 2012. Consumers are using social media more when watching TV to discuss programming and share opinions in real-time. Marketers have new opportunities to engage consumers through social advertising and customer service on these influential platforms.
Unit 1 Evolution of Digital Marketing. Assignment 2 Task 1 Presentation.pdfGiuseppeTarantino7
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience. You will learn how audiences use technology to find information, to be entertained/informed and to live their lives.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We can note the great growth of technology and its advantages in people's lives. Communication became much easier, the transmission of news and information to a few touches on the screen. Today, we spend more time connected to the world wide web than on television. E-commerce is another beneficial point brought with the technological flood, the convenience of buying online, receiving the product without even needing to leave the house is a very positive point. You can be entertained on the internet easily by browsing social networks, watching videos, talking to friends, in fact, a multitude of things.
Velti mobile and digital multi channel landscape 2013 h1 13-03-13Simon Green
The mobile and digital multi-channel landscape is changing so rapidly that I and my department create this review every 6 months. It contains recent and authoritative data from a variety of respected sources to help our clients plan and review their digital initiatives and how they fit into their board level digital and multi-channel strategy.
This document provides an overview and summary of a World Economic Forum report on the implications of digital media for society. It finds that digital media is fundamentally changing how people interact, work, learn and engage in civic life. While digital media provides many opportunities, it also poses some risks if its negative impacts are not addressed. The report is based on research from five countries and aims to raise awareness of these issues and stimulate discussion and action among stakeholders. It calls for public-private collaboration to maximize the benefits of digital media while mitigating the risks.
Social media has grown rapidly over the past two decades and is now a global phenomenon. Mobile devices are driving much of the growth, accounting for over 60% of the increase in time spent on social media. New social networks continue to emerge and gain popularity, with Pinterest seeing the largest growth. Consumers are using social media more while watching TV and for customer service issues. Social media enables word-of-mouth on a massive scale and allows consumers to make more informed purchase decisions through peer recommendations. Marketers have opportunities to engage consumers through social media advertising tailored to their interests.
Social media usage continues to grow rapidly and is now a global phenomenon. Mobile access to social media, through smartphones and tablets, is driving much of this growth. Consumers are increasingly using social media on multiple devices simultaneously while watching TV. Social networks like Facebook and Twitter are still the most popular, but Pinterest has seen explosive growth over the past year. Social media is transforming how consumers get information, make purchasing decisions, and provide feedback to brands through social customer service.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and calls for companies to reduce their carbon footprint through more sustainable practices.
The document discusses the evolution of the internet from its origins in the 1960s to its widespread use today. It summarizes how access to the internet has expanded through various technologies. It also outlines how consumers now use the internet and digital devices for many daily activities like searching for information, shopping online, watching videos, and how these behaviors are shifting. The conclusion addresses the environmental impact of the internet and how companies need to address sustainability.
The document discusses how consumer use of technology has changed over time. It notes that internet usage and the number of connected devices have grown dramatically in recent decades. The arrival of broadband in the 2000s marked an important transition by enabling faster internet speeds. Today, most people access the internet via mobile phones and use multiple devices for tasks. Technology is also transforming industries like retail and healthcare by providing more convenient access to services. The pace of technological change is expected to continue accelerating and further shaping many aspects of daily life.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
Social media usage continues to grow rapidly and is now an integral part of daily life for many people globally. Mobile access to social media, through smartphones and tablets, has been a major driver of growth. Consumers are spending more time on social networks than any other type of website. While Facebook and Twitter remain the most popular overall, Pinterest saw the largest increase in unique users and time spent of any social network over the past year. Social media is also transforming how people engage with television by enabling real-time discussions about shows. Many consumers now use social networks as their preferred channel for customer service issues rather than calling brands directly.
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...OmarBarrezueta1
Esta lição é uma oportunidade para discutirmos um assunto multo mal interpretado no contexto cristão, que é o fato de algumas pessoas pensarem que o conhecer Jesus é ter a nossa vida mudada em todas as áreas, como se Deus tivesse o dever de transportar-nos deste mundo para um outro mundo onde muitas coisas maravilhosas que desejamos seriam reais. No entanto, a nossa fé não nos tira do mundo após nos convertermos; ao invés disso, permanecemos vivendo sob as mesmas circunstâncias. O propósito de Deus não é nos tirar do mundo, mas nos livrar das ações do maligno (Jo 17.15), Sendo assim, a vida eterna não significa estar fora da realidade deste mundo, mas conhecer o único Deus verdadeiro (Jo 17.3).
Tales of This and Another Life - Chapters.pdfMashaL38
This book is one of the best of the translated ones, for it has a warning character for all those who find themselves in the experience of material life. Irmão X provides a shrewd way of describing the subtleties and weaknesses that can jeopardize our intentions, making us more attentive and vigilant by providing us with his wise pages, reminding us between the lines of the Master's words: "Pray and watch."
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptxCelso Napoleon
Lesson 12 - The Blessed Hope: The Mark of the Christian
SBS – Sunday Bible School
Adult Bible Lessons 2nd quarter 2024 CPAD
MAGAZINE: THE CAREER THAT IS PROPOSED TO US: The Path of Salvation, Holiness and Perseverance to Reach Heaven
Commentator: Pastor Osiel Gomes
Presentation: Missionary Celso Napoleon
Renewed in Grace
Lucid Dreaming: Understanding the Risks and Benefits
The ability to control one's dreams or for the dreamer to be aware that he or she is dreaming. This process, called lucid dreaming, has some potential risks as well as many fascinating benefits. However, many people are hesitant to try it initially for fear of the potential dangers. This article aims to clarify these concerns by exploring both the risks and benefits of lucid dreaming.
The Benefits of Lucid Dreaming
Lucid dreaming allows a person to take control of their dream world, helping them overcome their fears and eliminate nightmares. This technique is particularly useful for mental health. By taking control of their dreams, individuals can face challenging scenarios in a controlled environment, which can help reduce anxiety and increase self-confidence.
Addressing Common Concerns
Physical Harm in Dreams Lucid dreaming is fundamentally safe. In a lucid dream, everything is a creation of your mind. Therefore, nothing in the dream can physically harm you. Despite the vividness and realness of the dream experience, it remains entirely within your mental landscape, posing no physical danger.
Mental Health Risks Concerns about developing PTSD or other mental illnesses from lucid dreaming are unfounded. As soon as you wake up, it's clear that the events experienced in the dream were not real. On the contrary, lucid dreaming is often seen as a therapeutic tool for conditions like PTSD, as it allows individuals to reframe and manage their thoughts.
Potential Risks of Lucid Dreaming
While generally safe, lucid dreaming does come with a few risks as well:
Mixing Dream Memories with Reality Long-term lucid dreamers might occasionally confuse dream memories with real ones, creating false memories. This issue is rare and preventable by maintaining a dream journal and avoiding lucid dreaming about real-life people or places too frequently.
Escapism Using lucid dreaming to escape reality can be problematic if it interferes with your daily life. While it is sometimes beneficial to escape and relieve the stress of reality, relying on lucid dreaming for happiness can hinder personal growth and productivity.
Feeling Tired After Lucid Dreaming Some people report feeling tired after lucid dreaming. This tiredness is not due to the dreams themselves but often results from not getting enough sleep or using techniques that disrupt sleep patterns. Taking breaks and ensuring adequate sleep can prevent this.
Mental Exhaustion Lucid dreaming can be mentally taxing if practiced excessively without breaks. It’s important to balance lucid dreaming with regular sleep to avoid mental fatigue.
Lucid dreaming is safe and beneficial if done with caution. It has many benefits, such as overcoming fear and improving mental health, and minimal risks. There are many resources and tutorials available for those interested in trying it.
The pervasiveness of Lying in today's World.pptxniwres
In our interconnected world, lies weave through the fabric of society like hidden threads. We encounter them in politics, media, personal relationships, and even within ourselves. The prevalence of deception raises profound questions about truth, trust, and the human condition.
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Introduction
Mantra Yoga is an exact science. "Mananat trayate iti mantrah- by the Manana (constant thinking or recollection) of which one is protected or is released from the round of births and deaths, is Mantra." That is called Mantra by the meditation (Manana) on which the Jiva or the individual soul attains freedom from sin, enjoyment in heaven and final liberation, and by the aid of which it attains in full the fourfold fruit (Chaturvarga), i.e., Dharma, Artha, Kama and Moksha. A Mantra is so called because it is achieved by the mental process.
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Tracking "The Blessing" - Christianity · Spiritual Growth · Success
Do you ever feel like your Bible highlighting isn't quite enough to ignite lasting spiritual growth? Have you struggled to retain key takeaways from your Bible study sessions?
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In this video, you'll gain insights on:
How highlighting key verses and themes can enhance memory and retention of Scripture (we see a few key ones, here!)
Studies have shown that highlighting can significantly improve information recall. Highlighting key points visually reinforces them in your mind, leading to better long-term memory.
How to personalize your Bible study through strategic highlighting. Don't just highlight everything!
This video will teach you how to strategically highlight based on what resonates with you, focusing on central themes, recurring ideas, or connections between different passages.
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How connecting highlighted passages can reveal deeper biblical truths. By highlighting these connections, you can see the bigger picture and uncover the underlying messages within Scripture.
By the end of this video, you'll be equipped to unlock the hidden potential within your highlighted Bible and embark on a transformative spiritual growth journey! Don't forget to like and subscribe for more inspiring content on deepening your faith.
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The Book of Revelation, filled with symbolic and apocalyptic imagery, presents one of its most striking visions in Revelation 9:3-12—the locust army. Understanding the significance of this locust army provides insight into the broader themes of divine judgment, protection, and the ultimate triumph of God’s will as depicted in Revelation.
Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...Cometan
This lecture created by Brandon Taylorian (aka Cometan) specially for the CESNUR Conference held Bordeaux in June 2024 provides a brief introduction to the legacy of religious and philosophical thought that Astronism emerges from, namely the discourse on transcension started assuredly by the Cosmists in Russia in the mid-to-late nineteenth century and then carried on and developed by Mordecai Nessyahu in Cosmodeism in the twentieth century. Cometan also then provides some detail on his story in founding Astronism in the early twenty-first century from 2013 along with details on the central Astronist doctrine of transcension. Finally, the lecture concludes with some contributions made by space religions and space philosophy and their influences on various cultural facets in art, literature and film.
2nd issue of Volume 15. A magazine in urdu language mainly based on spiritual treatment and learning. Many topics on ISLAM, SUFISM, SOCIAL PROBLEMS, SELF HELP, PSYCHOLOGY, HEALTH, SPIRITUAL TREATMENT, Ruqya etc.A very useful magazine for everyone.
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Heartfulness Magazine - June 2024 (Volume 9, Issue 6)heartfulness
Dear readers,
This month we continue with more inspiring talks from the Global Spirituality Mahotsav that was held from March 14 to 17, 2024, at Kanha Shanti Vanam.
We hear from Daaji on lifestyle and yoga in honor of International Day of Yoga, June 21, 2024. We also hear from Professor Bhavani Rao, Dean at Amrita Vishwa Vidyapeetham University, on spirituality in action, the Venerable BhikkuSanghasena on how to be an ambassador for compassion, Dr. Tony Nader on the Maharishi Effect, Swami Mukundananda on the crossroads of modernization, Tejinder Kaur Basra on the purpose of work, the Venerable GesheDorjiDamdul on the psychology of peace, the Rt. Hon. Patricia Scotland, KC, Secretary-General of the Commonwealth, on how we are all related, and world-renowned violinist KumareshRajagopalan on the uplifting mysteries of music.
Dr. Prasad Veluthanar shares an Ayurvedic perspective on treating autism, Dr. IchakAdizes helps us navigate disagreements at work, Sravan Banda celebrates World Environment Day by sharing some tips on land restoration, and Sara Bubber tells our children another inspiring story and challenges them with some fun facts and riddles.
Happy reading,
The editors
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
The Digital Universe White paper
1. Digital Touchpoints affecting
The Connected Consumer
Melbourne, 21 August 2012
By Michele Levine, CEO &
Andrew Braun, Industry Director – Mobile, Internet & Technology
401 Collins Street, Melbourne, VIC. 3000.
Tel: (03) 9629 6888 Fax: (03) 9627 1250
www.roymorgan.com
Roy Morgan Research - 21 August 2012 1
2. The Digital Universe
August 2012
Introduction
This paper provides a 360 degree glimpse of the new Digital Universe and how the exponentially
expanding range of touchpoints is affecting Australians' daily lives – their media consumption,
shopping habits, socialisation and expectations.
With the convergence of social networking, Smartphones, blistering Internet speeds, unlimited
download bundles and new payment mechanisms, the Digital Revolution is the most impactful
phenomenon of our lifetimes, and probably of all history.
With 88% of Australians now using the Internet2 and consumers connecting with new and
emerging technology with ever-increasing rapidity, marketers are realising that delivering a
compelling, targeted message is no longer enough – you need to deliver your messages where and
when your customers and prospects choose – and where and when they are most receptive.
To set the scene, I’d like to start by sharing 9 key trends:
1) Smartphone penetration and Mobile Internet –
is growing rapidly.
Today, 69% of Smartphone owners use their mobile phone to access the Internet1 and Internet
access via mobile phone is up 152% in the last two years alone6.
Roy Morgan Research - 21 August 2012 2
3. The Digital Universe
August 2012
2) Social media is used by the majority of Australians –
in fact, 75% of Australians 14+ use social media2.
We have been monitoring Facebook for over five years. Now, almost 70% of Australians use
Facebook in an average four week period2. Even more people use social media, if you include
other growing platforms such as Google+, LinkedIn and Twitter.
Facebook is currently visited by 12.5 million Australians 14+ in an average four weeks2. Google+
is catching on fast, with 2.9 million Australian visitors1 (up 47% in the last 21 months5) while
Twitter (which allows anyone to be a publisher and build an audience) is still an early adopter
phenomenon. Only 11% of Australians visit Twitter in an average four week period2, but its growth
continues and has in fact doubled1 in the last two years6.
3) 25% of Smartphone owners use their mobile
for social networking1.
Given the growing prominence of Smartphones, it is not surprising that social media use on mobile
phones is growing so fast. Within the last 18 months7 the number of Australians social networking
via their mobile has more than tripled2.
Roy Morgan Research - 21 August 2012 3
4. The Digital Universe
August 2012
4) Digital media is augmenting traditional media,
providing consumers with more choice.
There are so many ways people can now access and read the news – via the printed edition, PCs,
Tablets and Smartphones. These extra choices have led to the highest total masthead readership of
newspapers in a decade. Every major newspaper masthead now has more total readers than at any
time in at least the last ten years2.
Computer Tablets like the iPad, which are now accessible to 4 million Australians 14+2, allow
readers to view a digital version of the newspaper in high resolution.
5) Like Print, Television has new competitive threats
(and opportunities).
Over the past few years we have been monitoring the emergence of many rich media options which
are alternative sources of video to television as we’ve known it for more than 40 years:
• YouTube is now used by 56% of Australians 14+2
• Catch-up TV, such as ABC iView, is now used by 8.3% of Australians2
• IPTV services, such as T-Box, are used by 3% of Australians8
Of interest, the group most likely to stream video content is men aged 18-24 years, with 11% of
these young men never watching commercial television8. This clearly demonstrates that some
consumers cannot be reached with video content in traditional mediums but are embracing new
forms of video or visual entertainment.
Roy Morgan Research - 21 August 2012 4
5. The Digital Universe
August 2012
6) TV broadcasters have been quick to reach and
embrace new digital platforms.
Traditional television networks, however, have been quick to react and embrace new digital
platforms. We are seeing them create social TV experiments and deliver greater audience
engagement by linking TV programs with the power of the Smartphone and social media.
Another example of how new digital technology is combining with traditional mainstream media
like television is Roy Morgan’s Reactor, the world’s most advanced real-time audience involvement
tool that records people’s second-by-second reactions to programs via the Reactor Mobile App, which
can be segmented, averaged and graphed live on the show.
7) Online shopping is now mainstream.
Most of us are surprised to learn that eBay is now Australia’s largest shopping mall. Roy Morgan
data shows that 7.3 million Australians 14+ visit eBay in an average 4 week period, compared to 5.2
million who shop (buy something) at Westfield shopping centres nationally in the same timeframe2.
With over $22.2 billion spent in online shopping by Australians in the last year2 it’s clear that the
Internet, and the increased prevalence of Smartphones and Tablets, is impacting the way we shop
and therefore the very fabric of retailing in Australia.
Roy Morgan Research - 21 August 2012 5
6. The Digital Universe
August 2012
8) Online payment systems, like PayPal, are increasingly
being used by Australians when they shop online.
Almost as many Australians are using fast-growing online payment systems like PayPal (18%) as are
using credit cards (22%) online2. This also means that banks and credit card companies are facing
new competitive forces that didn’t exist a few years ago.
9) The digital universe is not just impacting the way we shop,
but also the way we pay our bills.
44% of Australians 14+ have now used BPay over the internet to pay household bills, which is
more than twice as many who use cash1.
With the advent of the digital wallet – e.g. Google wallet and the new iPhone iOS6 operating
system – consumers will become more reliant on Internet payment mechanisms and less reliant on
traditional modes of payment such as cash and cheques.
Roy Morgan Research - 21 August 2012 6
7. The Digital Universe
August 2012
Community
Word of mouth is not a new concept. It has been around forever in various forms, including
mothers’ groups, church groups and footy clubs. However, historically it was limited by physical
interactions. Technology has now brought people together in virtual environments, through social
networks. In these environments, word of mouth can be amplified, as information can be quickly
and effortlessly disseminated to friends and strangers.
Social media offers consumers and businesses a platform of tools to easily create content (such as
news updates, photo libraries, blogs and videos) and then effortlessly distribute it to a network of
close friends, their friends, their friends’ friends and ultimately to strangers.
Each social network, however, is different and the amplification process works differently. How
people behave on Twitter differs to LinkedIn or Facebook and then again differs when using these
social networks via Smartphone.
To capitalise on this social phenomenon, businesses need to understand, at the very minimum,
which social networks their customers use and what they are doing on them.
The vast majority of Australians use some form of social networking. Facebook is clearly the
largest, now used by 67% of Australians aged 14+ in an average four week period 2. However,
social networking is not just Facebook. There are many other forms.
Facebook, having had its beginning as a messaging and photo sharing website, has evolved into a
full, multi-media environment for gaming, communication and information seeking and sharing.
16% of Australians visit Google +2, which is Google’s answer to Facebook, seeking to replicate
many of its features and leverage Google’s huge customer base.
Roy Morgan Research - 21 August 2012 7
8. The Digital Universe
August 2012
Wordpress, Twitter and YouTube are considered more to be community publishing platforms:
• YouTube (with 56% of Australians2) allows the publishing of videos
• Twitter (with 11%2) allows for the publishing of text
• Wordpress (with 14%2) is a blogging platform for text, images and video
These mainstream social media websites are still growing, particularly Google+ (which has grown
by 47% in the last 21 months1). Interestingly, however, among Early Adopters of technology (the
‘Technology Early Adopters’ segment in Roy Morgan’s ‘Technology Adoption Segments’)
Facebook seems to have reached saturation, showing little growth over the past 18 months2.
Although online social media or social networking is now mainstream, social networking on the
mobile is actually still relatively new and largely the domain of Early Adopters.
Currently, around 2.3 million (12%) Australians 14+ use their mobile phone for social networking
in an average four weeks1. In fact, social networking is used only slightly less than general browsing
and searching on the mobile. However, as Smartphone penetration increases, all the evidence
suggests that social networking on the phone should follow suit.
Roy Morgan Research - 21 August 2012 8
9. The Digital Universe
August 2012
At Roy Morgan Research we are able to identify customers in terms of how likely and quickly they
are to adopt different technologies, such as social media. Today, a large majority of social media
usage comes from the ‘Technology Early Adopters’ and ‘Digital Life’ segments2. Together, these
segments comprise almost half of all users of these social media platforms.
Those in the ‘Digital Life’ segment have mostly grown up in the Internet era and thus are typically
fast adopters of Internet services such as social networks. LinkedIn (a network designed for
business networking) draws its greatest number of users from the ‘Professional Technology
Mainstream’ segment8. They are highly career-motivated people, likely to be found in a corporate
environment. They are also pragmatic technology adopters, in that they will adopt early any
technologies that help them to achieve their goals.
Twitter, on the other hand, is still in the Early Adopter stage, with 38% of its visitors being
‘Technology Early Adopters’8.
For years Roy Morgan has researched the views of ‘Trusted Advisers’: those people whose opinions
are sought about everything from cosmetics, to health, to the best car to buy and where to go on a
holiday. Some people have always mattered more in the communication game and Trusted
Advisers are seen by marketers as important influencers who are probably the most valuable target.
When you engage these Trusted Advisers on social media, the ripple effect (or multiplier effect) of
new product launches, new offerings and new campaigns can be significant. It is therefore crucial
to understand where these Trusted Advisers live in the social media world.
Roy Morgan Research - 21 August 2012 9
10. The Digital Universe
August 2012
For example:
If you were launching a new credit card, Trusted Advisers for finance and investments are 66%
more likely to be on a Business Networking site8.
If you were launching a new cosmetics range, Trusted Advisers for ‘buying fashion and looking
good’ are nearly twice as likely to have created or managed a blog8.
If you were launching a new television, Trusted Advisers for home entertainment & electronics
products are twice as likely to be on internet forums8.
If you were launching a new mobile phone plan, Trusted Advisers for mobile phones are twice as
likely to be in a chat room (like Whirpool)8.
For those not engaged in social media it could be easy to see it as homogenous but, in fact, it is
highly segmented. Just as ball games like football or cricket or tennis or snooker each have their
own set of rules and attract their own community of followers and participants, so too social
networks are all different, attracting their own particular audiences.
As a really simple example, take the cosmetics market. Mac and Bobbi Brown are brands that have
similar customers (young, affluent, optimistic). Lip Smacker has very young ‘Look At Me’
customers (think Dolly readers). Thus, it is no surprise that Bobbi Brown, Mac and Lip Smacker
customers are online and heavily into social media, especially Facebook and Google+.
Roy Morgan Research - 21 August 2012 10
11. The Digital Universe
August 2012
By comparison, for Clarins (a more mature brand) the majority of its customers are not as likely to
be on Facebook in an average four weeks, but, interestingly, Clarins has the same proportion of
customers visiting Twitter in an average four weeks as does MAC9.
Again, this emphasises the fact that, it is important not only to accept that social media is part of
the media mix of Australians, but to understand your customer base in terms of their social media
usage. This knowledge will allow you to maximise your investment in social media.
Roy Morgan Research - 21 August 2012 11
12. The Digital Universe
August 2012
Banking & Finance
This year, for the first time ever, Internet banking has overtaken visiting the branch and is now the
second most popular channel of banking, behind ATMs. Now, 46% of Australians conduct their
banking via the Internet4.
Not only is the Internet influencing general banking activities, it is also influencing how we receive
our bills and how we pay our bills:
• BPAY online is now the most common form of online household bill payment method
(44%)1
• Today 30% of Australians receive their bill via the Internet1 – this is up 35% in the last 2
years, while mail receipt has declined 4%6
The Internet has also impacted how we trade shares, with almost half of share traders now using
the Internet to buy and sell shares3.
And it is changing how we obtain vehicle insurance, with nearly 15% of Australians now obtaining
their policy via this channel2.
The banking and finance industry exemplifies an industry that has embraced the Internet and
technology and been transformed by it.
Roy Morgan Research - 21 August 2012 12
13. The Digital Universe
August 2012
This is further illustrated by the fact that the Commonwealth Bank’s website is the 14th largest in
Australia with 4.4 million visitors, ahead of White Pages Online with 3.2 million visitors2.
In fact, two of the major banking websites are in the top 30 websites and all of the major banks
each have over 2.5 million website visitors in an average 4 week period2.
Given the fact that Australians use Internet banking on average twice a week2, the bank website is
more than just a place where consumers conduct transactions. The bank website is now a direct
channel for one-to-one communication en masse with customers, providing an instant way for
banks to talk to their customers.
Adoption of the Smartphone for banking is still in the early stages – only 8% of Australians have
done Internet banking on their mobile phone8 – but its growth has been massive in the last few
years.
Mobile Internet banking is up 333%1 (which is faster than the growth in Google+), whereas PC
banking is near maturity with only 1% growth in two years6.
Roy Morgan Research - 21 August 2012 13
14. The Digital Universe
August 2012
Mobile banking, near-field transactions via the mobile phone, bill payments and other financial
transactions via the mobile are all being touted as ‘the next big thing’. The Smartphone as a digital
wallet will surely represent a threat to credit card companies and banks; and for all businesses, there
are issues around infrastructure and risk and responsibility.
The banking industry exemplifies the story of mass technology adoption.
We have seen banks encourage consumers to move from branches to the ATM, to phone banking,
to the Internet, and now to mobile.
With the introduction of each new innovation, the Technology Early Adopters have led the way.
Today, they are 2.6 times more likely to bank via their mobile8.
The challenge for banks is that many of their most valuable customers are not Early Adopters,
rather they are Technology Traditionalists and even Technophobes. These people are less likely to
adopt new technology just because it is new – rather it will need to add real value to them. This is
illustrated by the fact that only 3% of people with total savings and investments over $500,000 have
ever conducted banking via their mobile9, compared to the Australian average of 8%8.
The key question for banks, as it is for other businesses, is how to understand their most valuable
customers and whether technology can help them engage better with these people – what
technology, how and importantly, when. A lot of this digital decision making is about timing.
Moving too late may mean the loss of customers. Moving too early can be a costly investment as
the technology might still be in its early sub-optimal phase.
Roy Morgan Research - 21 August 2012 14
15. The Digital Universe
August 2012
Shopping
For brands and retailers alike it is vitally important to understand online shopping and the impact
the Internet is having on consumers’ purchasing behaviours and on retail in general.
With over half of all Australians 14+ now collectively spending online +$22 billion in the last year9,
and with eBay attracting more visitors than Westfield across all their shopping centres, the Internet
as a sales channel is clearly important.
Not only is the Internet an important transaction channel, it is also plays a critical role as consumers
seek information and compare prices along the path to purchase for many categories.
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16. The Digital Universe
August 2012
Over a quarter of Internet shoppers say they shop in stores less often since using the Internet2.
This is a sobering fact. It means that retailers must rethink their visual merchandising and point of
sale strategies and overall technology investment.
So how large is the online shopping market?
Many are guessing this number, but Roy Morgan has been measuring online shopping and spend
for some years now and reports that $22.2 billion was spent online in the last 12 months by
Australians across all categories9.
In the last 12 months the major categories of expenditure were9:
• Travel Products (including tickets and accommodation) – $5.9 billion
• Entertainment & Leisure Products (including tickets, music and DVDs) – $3.9 billion
• Electronic Products (including home entertainment, computers and software) – $3.4
billion
• Fashion Products (including clothing and footwear) – just under $2 billion
• Food & Beverages (including supermarket and alcohol) – $1.7 billion
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17. The Digital Universe
August 2012
The other categories are made up of a host of other products that include9:
• Health & Beauty – at just under $1 billion
• Reading Materials – $876 million
• Home & Garden – $662 million
• Car Parts & Accessories – just over half a billion
As the largest industry, Travel is worth exploring in more detail, given that $5.9 billion was spent
online in this category in the last 12 months9.
41% of people who went on a holiday in the last 12 months used the Internet to book, compared
to 22% who booked via the phone and 17% who booked in person2.
10% of people who booked travel online used an online only agency (such as Webjet or Wotif) 2.
Interestingly, in an average 4 week period, with 2.6 million visitors, Qantas’ website has more
visitors than the Sydney Morning Herald website, while Virgin Australia’s website has 1.7 million
visitors2.
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18. The Digital Universe
August 2012
It is important to recognise that growth – in terms of an increasing number of people spending
money online – is a function of both supply and demand: the product that is on offer and the
readiness of consumers to purchase that product.
We are increasingly seeing this in the fast-growing categories, including:
• Fashion, now the 4th largest category, is growing rapidly, partly driven by women’s
clothing which is up 65% in the last 12 months9
• Food & Beverages – the 5th largest category – is also experiencing growth, driven by the
supermarket and alcohol categories9
• Health & Beauty – the 7th largest category – is also growing, driven by cosmetics, skincare
and health products9
Australians are not just buying online, they are also using a myriad of different online tools to
educate themselves about products, services and retailers as they seek information on quality,
support, availability and prices.
This has implications for online retailers, but more importantly for bricks & mortar stores, because:
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19. The Digital Universe
August 2012
• 46% of Australians research online, but buy offline2
• 11% of Australians read online catalogues2
• 10% of Australians use price comparison websites2
Of the 57% of Australians who have shopped online, they are twice as likely to use price
comparison websites and read online catalogues2.
Information is being provided online by the retailers themselves in the form of price comparison
websites, corporate blogs, product catalogues, their social media pages and, of course, their own
websites. They are paying for online editorial and selling products on eBay.
Manufacturers too are using these tools to develop a relationship with their own customers - and
companies like Mars and many car manufacturers have realised this potential.
Any business today that exists because its ‘customers do not know any better’, ‘don’t know their
prices are too high’ or ‘the product or service are sub-standard’, will have a short life.
There is much hype about social media and its role in the path to purchase and, as social media is a
less controllable environment for retailers, it is not surprising that we are seeing a flurry of retailer
activity and a sense of panic.
Consumers are learning about new products and services from their friends on Facebook, they are
reading ‘prosumer’ blogs, they are watching products being unwrapped on YouTube and reading
ratings and reviews from other customers.
The data shows that it is still early days, however, with only:
• 9% of Australians reading ratings and reviews2
• 3% posting reviews themselves2, and
• 1.2% saying they have purchased as a direct result of advice from a social network2
So there is time for retailers to take stock, consider the customer – especially the difference
between a ‘price sensitive repertoire customer’ who will always go for a bargain, and a high value
loyal customer who will be more appropriately engaged with a personalised, more intimate program.
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20. The Digital Universe
August 2012
With the introduction of the Smartphone, information about prices, availability and ratings
becomes instantly available to the consumer.
I had an experience which is a good example of this. I was about to purchase new sunglasses in a
specialist store but, after checking the prices on my Smartphone, I left the store and instead bought
them online for half the price.
These mobile tools have a profound impact on bricks & mortar stores, as consumers can conduct
research from within the store. Today, 11% of Smartphone owners have researched a product or
service to buy via their Smartphone8. This may sound small, but it has more than doubled in two
years and it is not hard to imagine this growing substantially as more people become familiar with
the mobile Internet.
For retailers, it is thus vitally important to understand the adoption and influence of the
Smartphone for their market and for their customer, so they can optimally influence the buying
process.
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21. The Digital Universe
August 2012
If we look to the car industry as an example, we can really see the influence of the Internet on the
path to purchase.
For Australians looking to buy a new car in the next 12 months9:
• 37% use the Internet to check prices
• 39% check vehicle features
• 25% locate a dealer
Almost all manufacturers are investing heavily in making their websites more appealing and easier
to accomplish these tasks. The Volkswagen Polo website – aimed at the younger market –
essentially allows the user to ‘drive’ a Polo around a number of ‘places’ to investigate vehicle
features and information.
Although buying a new car online is still relatively new, $552m was spent online by Australians
purchasing car parts and accessories last year9.
Another key trend which has been around in concept for some time – and which many people
believe will come into its own in the not to distant future – is real-time, location-based marketing,
using electronic coupons. This involves the provision of coupons to a mobile that are relevant to a
person’s personal needs and to their location (which can be found via their GPS).
Analysis of the attitudes and current behaviours of Smartphone users suggests that Smartphone
users are ready. 42% often redeem coupons and 36% use GPS on their phone8.
QR codes are another mobile phone marketing initiative that is being implemented by digital
marketers. The QR code reader is like a barcode scanning system that enables the consumer to
scan a QR code using their phone and retrieve information about the product or service to their
phone.
Today only 7% of Smartphone users have used a QR code reader and only 12% of Early Adopters
use them8 but this is not surprising, as few retailers are offering the opportunity. To realise their
potential, retailers should work with channels ideally placed to promote QR code use, such as
magazines, catalogues and even ambient media.
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22. The Digital Universe
August 2012
The industry is talking about the new battlefield for online retailers being fought on trust and
service. This is not surprising given that:
• Less than one third of Australians ‘feel comfortable giving credit card details over the
Internet’8
• 2 out 3 three online shoppers ‘prefer to buy from online retailers they know’2 and
• 20% of online shoppers ‘only buy from Australian online stores’2
Australian retailers are still well-placed to win this battle, with the ‘brand trust’ they have already
established among consumers.
eBay currently dominates online shopping, especially considering eBay has 7.3 million website
visitors compared to 5.2 million Westfield shoppers (who bought something) in an average 4 week
period2.
But eBay’s advantage will not last forever, particularly as Australian retailers continue to develop
their online offer and become about more than just price, creating user experiences that build on
brand trust.
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23. The Digital Universe
August 2012
Media Consumption
Over the last decade we have seen the fragmentation of media across traditional and digital
platforms.
Publishing to 100s, 1000s and even millions is an opportunity now open to anyone with an Internet
connection. While many newcomers remain niche, the new mass media successes include
YouTube, iTunes and Spotify.
Combined with the advent of Smartphones, Tablets and SmartTVs, we are in the midst of another
consumer-led media consumption shift. Consumers now have even more choice as to when and
where they consume media.
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24. The Digital Universe
August 2012
For this reason we keep hearing that traditional media is under threat, however masthead
readership2 for traditional newspapers is now the highest it has been in at least 10 years10.
Newspapers have actually been quite successful in migrating their audiences online, partly by design,
and are clearly attracting new audiences.
For example, The Australian – our largest national newspaper – has grown its net masthead
audience2 (print and online) by 500,000 readers in the past 10 years10.
Sydney Morning Herald and The Age have each grown their masthead readership2 by a massive 1
million readers10. In fact, Sydney Morning Herald is now Australia’s most-read newspaper masthead,
having grown to 3.3 million readers2.
Online publishing has extended the accessibility of eastern seaboard brands such as Sydney Morning
Herald, which draws over 700,000 of its audience from outside NSW2.
Fortunately, this is not at the expense of publications from other states, which have still been able
to build their masthead audiences over the ten year period. For example, Perth’s Sunday Times’ net
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25. The Digital Universe
August 2012
(print and online) readership is up 24%10 to 1.1 million2; and almost 20% of its readers come from
outside of Western Australia2.
Today consumers can choose the most convenient platform in which they wish to consume their
media of choice.
For instance, people who enjoy the news – some 33% of Australians – get their news from a variety
of digital and non-digital formats, including local community newspapers, major news websites and
of course newspaper Apps4.
Interestingly, Australians who have downloaded a newspaper App spend an additional hour more
per week reading both printed and digital versions of newspapers4.
This trend also extends to avid magazine readers, in that magazine App users also spend an
additional hour reading print and digital magazines4.
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26. The Digital Universe
August 2012
Some 10% of Australians stream or download radio content8.
Internet radio listeners are almost 20% more likely than the average Australian to be a heavy radio
listener8, while Smartphone radio streamers are 50% more likely to be heavy radio listeners2.
As we can see, technologies such as Tablets and the Smartphone are not at the expense of
traditional media; rather, they simply offer people more choice in how they consume their preferred
media and this data shows that consumers are definitely making their own choices.
The impact of technology and the Internet is just as apparent for Television, which is facing threats
and opportunities similar to print:
• 10.4 million Australians watch YouTube in an average four week period2
• 27% have a time shifting device, such as Foxtel IQ8
• 6% watch ABC iView, an online catch-up TV service2
• Over 3% have an IPTV service, such as T-Box from Telstra8
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27. The Digital Universe
August 2012
Telstra BigPond, which controls two of the major sporting codes’ online content – AFL and NRL
– has 6.3 million visitors2.
With the majority of Australians already having a home network, all home televisions will soon
connect to the Internet and other computers and media in the home.
Already 5% of Australians access the Internet via their televisions and 19% say they would like to8.
Technology Early Adopters are twice as likely to have a television connected to the Internet8.
This demonstrates how the television is evolving and continues to be the entertainment centre or
hub in most Australian homes.
Because of these opportunities and challenges, the television is no longer owned or monopolised by
the broadcaster.
Television networks, however, have embraced these opportunities. They are extending their
program assets across platforms to provide deeper experience and greater engagement, which in
turn offers more opportunities to advertisers.
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28. The Digital Universe
August 2012
The rise of reality TV has provided the best opportunity to integrate television with the Digital
Universe.
Television networks are linking their programs with Facebook, websites, Apps, chat rooms and
real-time engagement via a second screen, using technologies like our own Reactor.
The Australian production of The Voice was a good example of this. It is not surprising The Voice’s
cross-media offering was successful, as their audience typically spends more time on the Internet
and are 30% more likely to have access to a computer Tablet, such as an iPad2.
If, however, 60 Minutes were to run a cross-media offering, they would need to consider the fact
that their audience is almost 20% less likely to visit social media websites (such as Twitter) and
typically spend less time on the Internet compared to the average Australian2.
The Smartphone represents a person’s portable media and information hub. It replaces the MP3
player and it is the new Internet browser:
• 31% of Smartphone owners read news content on their phone1
• 16% stream & download radio or music1
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29. The Digital Universe
August 2012
• 22% of Smartphone owners watch video content on their phone1
These are large numbers and growing.
There is no doubt that this portable multi-media device will help shape the media consumption
habits of Australians now and into the future.
What we have clearly shown is the fragmentation of media across platforms. The challenge is to
understand how and when to best communicate with your audience. Knowing facts such as ‘your
target market prefers news on their Tablet at breakfast time’ may become an important
differentiator for your business and your marketing approach.
In this paper we have talked about social media, traditional media, the mobile phone, communities,
online banking and online shopping.
Despite the fact that only 32% of Australians notice online advertising1 and 6% of them click on
online ads2, Australian businesses are planning to invest more in the Internet next year.
From our recently launched Roy Morgan Business Single Source Survey (which includes 12,000
telecommunications business decision makers):
• 63% believe the Internet will be more important to their business in the next 12 months11
• 41% believe mobile will be more important to their business11
• 16% believe social media will be more important11
Businesses that will prosper from this investment will be those that have clearly defined a target
market and understand their social media habits, the mobile devices they own, their attitudes to
technology adoption and the way they transact online.
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30. The Digital Universe
August 2012
All the insights and data in this paper are provided by Roy Morgan Single Source, which includes
our new hybrid Web Audience Measurement (WAM) methodology.
Roy Morgan Single Source is Australia’s largest study of markets and consumers, providing a
unique view of trends and behaviour through the lens of the Digital Universe.
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31. The Digital Universe
August 2012
About Roy Morgan Single Source
Each year, Roy Morgan Research conducts over 50,000 face-to-face interviews and collects
comprehensive information about every aspect of Australian life. This information is used to build
the massive Roy Morgan Single Source database that provides invaluable information to marketers
and the media.
About Roy Morgan Research
Roy Morgan Research is the largest independent Australian research company, with offices in each
state of Australia, as well as in the United States, United Kingdom, New Zealand and Indonesia. A
full service research organisation specialising in omnibus and syndicated data, Roy Morgan
Research has over 70 years’ experience in collecting objective, independent information on
consumers.
In Australia, Roy Morgan Research is considered to be the authoritative source of information on
print media measurement, financial behaviour, voting intention and consumer confidence. Roy
Morgan Research is a specialist in recontact customised surveys which provide invaluable and
effective qualitative and quantitative information regarding customers and target markets.
Sources:
1Roy Morgan Single Source, (Australia), April-June 2012 (n = 5,440)
2Roy Morgan Single Source, (Australia), July 2011 – June 2012 (n = 53,511)
3Roy Morgan Single Source, (Australia), June 2011 – May 2012 (n = 53,704)
4Roy Morgan Single Source, (Australia), January-December 2011 (n = 52,519)
5Roy Morgan Single Source, (Australia), July-September 2011 (n = 4,912)
6Roy Morgan Single Source, (Australia), April-June 2010 (n = 4,874)
7Roy Morgan Single Source, (Australia), February 2010 – January 2011 (n = 2,144)
8Roy Morgan Single Source, (Australia), January-June 2012 (n = 10,863)
9Roy Morgan Single Source, (Australia), April 2011 – March 2012 (n = 53,256)
10Roy Morgan Single Source, (Australia), July 2001 – June 2002 (n = 56,030)
11Roy Morgan Media Business Survey, (Australia), April 2011 – March 2012 (n = 15,004)
Roy Morgan Research - 21 August 2012 31