Manipurated - Daniel Lemin, Convince and Convert

•Download as PPTX, PDF•

0 likes•417 views

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Have you ever suspected that reviews on Yelp, TripAdvisor and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.

“I feel like they’ve stacked
the cards against me.”

The Freshness Evolution
Birth of Search Shift To Algorithms &
Indexes
Freshness Enters Common
Use
Businesses End Up
Manipurated
Yahoo! Launches
1994
Google Disrupts Yahoo!
1999
Google Refreshes Algorithm
Yelp Launches
2005
Rating-and-Review
Industry Explodes
2005-on

Fake Review s
Profiteering Reputation
Management
Industry
W here did this
rocket ship go w rong?

Masking IP address
Creating fake personas
Tricking Amazon’s “verified” filter

My one good review isn’t going to make or
break a business or a customer.
As much as I embellish and w rite about
businesses and products I haven’t used,
I try not to blatantly lie about w hat the
product or business is capable of doing.
“

Know W here To See
& Be Seen
Make Every
Review Count

Know W here To See
& Be Seen
Make Every
Review Count
Keep It Fresh

Know W here To See
& Be Seen
Make Every
Review Count
Keep It Fresh
Show Off
Great Review s

Know W here To See
& Be Seen
Make Every
Review Count
Keep It Fresh
Show Off
Great Review s
Know W hen, W hy
& How To Seek Help

1Practice good review hygiene every single day.
2Take the commitment seriously.
3Avoid taking reviews personally.
4
Follow the steps and don’t cut
corners.
Code of Conduct

Manipurated - Daniel Lemin, Convince and Convert

According to Seth Godin, the biggest mistake marketers are making today is "Thinking that their job is to spend money to get attention." In our new economy of trust, connection, and relevance, marketing strategies need to reflect a deep understanding of customer value. The classic, persona-based form of marketing isn't designed to achieve that outcome. There's a new framework to help marketers become more relevant: Jobs to be Done. It's designed and proven to give tremendous insight into the true value you provide to your customers. Knowing what your customers need your product or service to do means you know how to help them achieve their goals. Join us to learn about the Jobs-to-be-Done mindset, see how it worked for others, and walk away with a fresh way to be truly relevant to your customers.

Marcus Sheridan - The Keys to Great Content

Element Three

Building your Startup Sales & Traction

Guillaume Balas

The Definitive Guide to Growth Hacking for Digital Marketers

Internet Marketing Software - WordStream

There is a revolution in the startup community called growth hacking. Crazy successful entrepreneurs like KISSmetrics Founder Neil Patel have applied this principal to their digital marketing strategy and the results have been staggering: 100%, 200%, even 300% growth year over year. In this WordStream webinar, we'll share: - What growth hacking actually is (and isn’t) from THE expert - Why traditional marketing channels may be sinking your business - How to get loads more customers with this revolutionary strategy - Neil’s personal tricks to rocket you past your marketing goal

Google_Presentation_28-Oct-2015Dale Moreton

Digital Inbound Marketing 2012

360Converge, Inc.

Ecommerce 101

Mike Carson

Customer Relationship Management has gone Social. But what is Social CRM exactly? Find out what it is through examples and how you can embrace it. I hope you have as much fun watching this presentation as I did making it. I made this presentation to support a lecture. Feel free to comment and share. Warning: this is a non boring (bullet free) visual presentation; speed it up if you can't wait for the next slide.

Startup sales & traction

Sajad Ghanizada

Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart...

Rejoiner

Is your Paid Search Strategy Falling Asleep on the Job?

karinabradley

Inbound Marketing - How to Make People to Love You While Growing Your Business

Félix Antonio Lámbiz Núñez

Traditional marketing is losing effectiveness. The life of your business depends on marketing. So which is the best way to attract customers? Through Inbound Marketing: attracting visitors that are actively looking for your business, convert them into leads, close them into customers, and delight them so they would be promoters of your brand. In this presentation, we'll go over: - Why Inbound Marketing? - Outbound vs. Inbound Marketing - How does Inbound Marketing Work? - The Stages of Inbound Marketing - Tools to Get You Started - Results You Can Get With Inbound Marketing Feel free to give me feedback: Félix Lámbiz Website: www.optin.marketing Twitter: @felixlambiz E-mail: flambiz@optin.marketing

8 Google Analytics Reports Every CEO should see

Carole Lamarque

Google Analytics presents a dilemma for CEOs: The tool’s metrics are invaluable for stimulating a healthy project, yet the sheer amount of data can make finding valuable insights difficult. Beyond basic traffic numbers, sometimes it’s hard to figure out what you should be paying attention to and what you should be ignoring. This collection of 8 reports is by no means comprehensive, each organization has specific strategies and goals that need additional measurement but they do provide a good foundation for CEOs who want to understand how their businesses are performing.

The hottest analysis tools for startups

Liane Siebenhaar

How to Innovate like start-ups!

Patrick Van der Pijl

Social @ Every Turn

karinabradley

The 2016 Customer-Centric Digital Trends

Olapic

Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat. In this webinar presentation you’ll learn: -2015 insights into customer online buying behavior -3 major customer-centric digital marketing trends for 2016 -Leveraging digital trends with Google Customer Match Advertising

Why 360 VR Video is the Future of Social Media Marketing - Brian Cristiano, B...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video. "Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction. While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Content Marketing Master Class - Daniel Lemin, Convince and Convert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.

Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the past few years customer experience has become a competitive differentiator. We’re all in the business of delivering a personalized, unified and all around amazing experience to customers, one that enables the conversion and ultimately builds loyalty. As we talk about providing an optimal cross-channel experience to customers, a new channel is seemingly popping up every month with the continued explosion of mobile and IoT. This means to more moments than ever before challenging us to "get it right," or risk losing relevance and loyalty. People today care about how brands make them feel and how much they anticipate their needs. Patrick Tripp from Adobe will address the question we’re all plagued with as digital marketers: how do you leverage data to master customer experience, and deliver the right offers and messages to people across channels, without overstepping that boundary of “creepiness.”

Social Media Marketing Master Class - Ramon Ray Infusionsoft

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traditional sales is good - but it's dead. What works is first educating customers. In today's digital economy much of that education is delivered through social content. In this master class Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation. By attending this session, attendees will leave with practical take aways of using social media as a powerful tool for sales and branding. Ramon's unique take on social media will leave attendees with a fresh perspective and insight on using content (including video and more) to generate more sales in their business.

Utilizing Sports To Produce Successful Social Media and Viral Marketing Campa...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Sports provide many of us with our most passionate area within our lives and our strongest place for community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion around sports and become part of the daily conversation. During this presentation, we will explore how to effectively utilize sports and the creation of compelling sports content to drive a brands messaging, grow its affinity, and ultimately deliver results to the bottom line.

How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Inbound marketing delivers 54% more leads than traditional marketing. There is a major shift in how buyers make purchase decisions, and it is more important than ever for marketers to adapt to this shift via inbound marketing. This session will provide actionable tips for marketers to use inbound marketing to first drive more qualified traffic to their websites and then convert more of that traffic into leads and customers.

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.

Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Ben and Jerry’s CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the “Agency of Everything” an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session Simon will also speak about why brands need to uncover their unique Story Platform and how it impacts all future communications.

Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Every business owner wants to attract more customers, convert prospects to sales and want more referrals from customers. Ramon shares how the three principles of "Attract, Sell, Wow" can help your business upgrade its marketing and sales processes and bring in more sales. Marketing and sales can be tough. However, by following these simple principles Ramon helps small business owners and entrepreneurs better understand how they can improve their marketing and get better results. By attending Ramon's session - you'll learn specific best practices to attract more leads (prospective customers). You'll learn that selling is really about further educating the customer. Finally, Ramon will share with you the importance of wowing customers so they buy from you again and refer business to you.

Greg Sterling - Advanced Search Summit Napa 2021

Digital Marketers Organization

Reputation management 101

Maggie Benson

Feefo

International Federation for Information Technologies in Travel and Tourism (IFITT)

What's hot

CRM has gone Social

Sergio Legrant

Startup sales & traction

Sajad Ghanizada

Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart...

Rejoiner

Is your Paid Search Strategy Falling Asleep on the Job?

karinabradley

Inbound Marketing - How to Make People to Love You While Growing Your Business

Félix Antonio Lámbiz Núñez

8 Google Analytics Reports Every CEO should see

Carole Lamarque

The hottest analysis tools for startups

Liane Siebenhaar

How to Innovate like start-ups!

Patrick Van der Pijl

Social @ Every Turn

karinabradley

The 2016 Customer-Centric Digital Trends

Olapic

What's hot (10)

CRM has gone Social

Startup sales & traction

Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart...

Is your Paid Search Strategy Falling Asleep on the Job?

Inbound Marketing - How to Make People to Love You While Growing Your Business

8 Google Analytics Reports Every CEO should see

The hottest analysis tools for startups

How to Innovate like start-ups!

Social @ Every Turn

The 2016 Customer-Centric Digital Trends

Viewers also liked

Why 360 VR Video is the Future of Social Media Marketing - Brian Cristiano, B...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Content Marketing Master Class - Daniel Lemin, Convince and Convert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social Media Marketing Master Class - Ramon Ray Infusionsoft

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Utilizing Sports To Produce Successful Social Media and Viral Marketing Campa...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Search Marketing Master Class - Kevin Lee, Didit

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Viewers also liked (9)

Why 360 VR Video is the Future of Social Media Marketing - Brian Cristiano, B...

Content Marketing Master Class - Daniel Lemin, Convince and Convert

Leveraging Data To Master Customer Experience - Patrick Tripp, Adobe

Social Media Marketing Master Class - Ramon Ray Infusionsoft

Utilizing Sports To Produce Successful Social Media and Viral Marketing Campa...

How To Use Inbound Marketing To Grow Your Business - Rebecca Corliss, HubSpot

Search Marketing Master Class - Kevin Lee, Didit

Why Content Advertising is the Only Advertising Left - Simon Kelly, Story Wor...

Attract, Sell, Wow: Date Your Leads, Marry Your Customers With Lifecycle Mark...

Similar to Manipurated - Daniel Lemin, Convince and Convert

Greg Sterling - Advanced Search Summit Napa 2021

Digital Marketers Organization

Reputation management 101

Maggie Benson

Feefo

International Federation for Information Technologies in Travel and Tourism (IFITT)

Conversion Optimisation: How to Maximise Your Website

Simon Reynolds

Lake travis biz preso 2014

Darnell Holloway

The Good, the Bad, and the Ugly: Online Reputation Management

Lauren de Vlaming

Why You Need Reviews

Julie Cook

How to Use Social Media To Attract More Customers - HubSpot

HubSpot

Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust. This presentation covers: * How to use social media to connect with customers online * Creating content to attract more customers to your business * Tools to help you manage and measure your social media efforts

5 Star State of Mind | Seattle Interactive 2017

Seattle Interactive Conference

Presenter: Christina Augsburger, Yelp, Local Business Partner A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.

The Recommender Revolution - A book on Word-of-mouth marketing by Jan van den...

Ambassify

Get your Yelp on!

Mike Russell

Bubobox Talk May 30th BrusselsJan Van den Bergh

Ultimate Guide to Online ReviewsRock & Bloom

Customer reviews webinarOptinSMART

Review and Reputation Management Playbook 2018, LocalClarity

LocalClarity

The Future of Innovative Marketing - Carole Lamarque

Carole Lamarque

Feefo final

Charlie Lines

Effective web-design-2015

Visible Logic, Inc.

Build an effective web site in 2015. Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business. Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.

Local Listing & Review Site Presentation

Northern Initiatives

Sascon 2014 you are what google says you areNick Garner

Similar to Manipurated - Daniel Lemin, Convince and Convert (20)

Greg Sterling - Advanced Search Summit Napa 2021

Reputation management 101

Feefo

Conversion Optimisation: How to Maximise Your Website

Lake travis biz preso 2014

The Good, the Bad, and the Ugly: Online Reputation Management

Why You Need Reviews

How to Use Social Media To Attract More Customers - HubSpot

5 Star State of Mind | Seattle Interactive 2017

The Recommender Revolution - A book on Word-of-mouth marketing by Jan van den...

Get your Yelp on!

Bubobox Talk May 30th Brussels

Ultimate Guide to Online Reviews

Customer reviews webinar

Review and Reputation Management Playbook 2018, LocalClarity

The Future of Innovative Marketing - Carole Lamarque

Feefo final

Effective web-design-2015

Local Listing & Review Site Presentation

Sascon 2014 you are what google says you are

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

Make Your Analytics Work For You - Kiraz Baysal

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Make Your Analytics Work for You In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.

Marketing Dynamics - Navigating Evolution, Strategy, and Conversational Desig...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer Marketing Master Class - Emily Beauregard

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

How American Bath Group Leveraged Kontent

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Pillar-Based Marketing - Ryan Brock, DemandJump

How To Navigate AI - The Future is Yours to Define - Tim Hayden

Podcast, The New Marketing Currency - Ozeal Debastos

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering SEO for Google in the AI Era - Dennis Yu

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

Email Marketing Master Class - Chris Ferris

Make Your Analytics Work For You - Kiraz Baysal

Marketing Dynamics - Navigating Evolution, Strategy, and Conversational Desig...

Influencer Marketing Master Class - Emily Beauregard

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Digital Strategy Master Class - Andrew Rupert

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Recently uploaded

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Digital Marketing Training In Bangalore

syedasifsyed46

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Recently uploaded (20)

Marketing as a Primary Revenue Driver - Lee Levitt

De-risk Your Digital Evolution - Hannah Grap

Digital Marketing Trends - Experts Insights on How

May 2024 - VBOUT Partners Meeting Group Session

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Monthly Social Media News Update May 2024

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

ThinkNow 2024 Consumer Financial Wellness Report

Digital Marketing Training In Bangalore

Coca Cola Branding Strategy and strategic marketing plan

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

15 ideas and frameworks on the art of storytelling

Is AI-Generated Content the Future of Content Creation?

How to Run Landing Page Tests On and Off Paid Social Platforms

Generative AI - Unleash Creative Opportunity - Peter Weltman

Winning local SEO in the Age of AI - Dennis Yu

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Manipurated - Daniel Lemin, Convince and Convert

4. > Aunt > Friends > Mothers

10.

11. “I feel like they’ve stacked the cards against me.”

12.

13. CYBERBULLYING BUSINESS

14. THE NEW CUSTOMER BATTLEFIELD

15.

16. 82 % of consumers read 2 -10 review s

17.

18.

19.

20.

21. The Freshness Evolution Birth of Search Shift To Algorithms & Indexes Freshness Enters Common Use Businesses End Up Manipurated Yahoo! Launches 1994 Google Disrupts Yahoo! 1999 Google Refreshes Algorithm Yelp Launches 2005 Rating-and-Review Industry Explodes 2005-on

22.

23. FRESHNESS

24.

25. Freshness Site Traffic Review Volume

26. THIS EQUATION IS ALL ABOUT THE BUSINESS

27. SO W HERE IS THE ?

28. MANIPURATED

29. HOW BUSINESSES ARE HARMED

30. W here did things go w rong?

31. Conflict of interest

32. Can rating-and-review sites serve:

33. Consumers

34. Businesses

35. Their Shareholders

36. All at one time?

37. Fake Review s Profiteering Reputation Management Industry W here did this rocket ship go w rong?

38. FAKE REVIEWS

39.

40. Email address

41. Masking IP address Creating fake personas Tricking Amazon’s “verified” filter

42.

43. My one good review isn’t going to make or break a business or a customer. As much as I embellish and w rite about businesses and products I haven’t used, I try not to blatantly lie about w hat the product or business is capable of doing. “

44. Fake review s = zero sum game

45. PROFITEERING

46. Conflict of interest

47. Conflict of interest omertá

48. Fear-Based Selling

49.

50. Conflict of interest

51. REPUTATION MANAGEMENT

52. Blackmail

53. Initial Contact Offer Menace The Scheme

54. Overpriced

55. Overpriced

56. Bad Advice

57. 5 STEPSTO FIGHT BACK & WIN

58. Know W here To See & Be Seen

59. Know W here To See & Be Seen Make Every Review Count

60. Know W here To See & Be Seen Make Every Review Count Keep It Fresh

61. Know W here To See & Be Seen Make Every Review Count Keep It Fresh Show Off Great Review s

62. Know W here To See & Be Seen Make Every Review Count Keep It Fresh Show Off Great Review s Know W hen, W hy & How To Seek Help

63. Know W here To See & Be Seen Make Every Review Count Keep It Fresh Show Off Great Review s Know W hen, W hy & How To Seek Help

64. MAKE IT A HABIT

65. 1Practice good review hygiene every single day. 2Take the commitment seriously. 3Avoid taking reviews personally. 4 Follow the steps and don’t cut corners. Code of Conduct

66. It’s All About Relationships

67. Stay Close To Your Customer

68. And They W ill Stay Close To You, Too

Manipurated - Daniel Lemin, Convince and Convert

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (9)

Similar to Manipurated - Daniel Lemin, Convince and Convert

Similar to Manipurated - Daniel Lemin, Convince and Convert (20)

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

Recently uploaded

Recently uploaded (20)

Manipurated - Daniel Lemin, Convince and Convert