- 24 out of 25 newspapers are experiencing record declines in advertisement revenues, which are now the lowest they've been since 1950 according to industry data tracking. Revenues are down over 50% in just the past 5 years. - While some national papers like the New York Times have had success with paywalls for their digital content, most local and metro papers have not been able to convince readers to pay, and the decline in print revenues has not been replaced by growth in digital revenues. - Social media usage and user-generated content on the web is increasingly popular and influential, with over 200 million blogs and 25% of search results for major brands linking to user content. Companies that engage widely and deeply on social media tend

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: The Deciphers
Name of first member: Dinesh Singh
College Name: IMT Ghaziabad
Name of second member: Sandeep Mukherjee
College Name: IMT Ghaziabad

3. Est. 1869 Wednesday, November 24, 1892 Price: 5 paisa
24 out of 25 newspapers are experiencing record
decline in advertisements
www.simplify360.com
Here’s a quick reminder that,
despite the upbeat story lines
we’ve heard about the
greater media business
during the past year or so,
most newspapers are still
very much in free fall. At the
American Enterprise
Institute’s Carpe Diem blog,
Mark J. Perry finds
that print ad revenues are
now the lowest they've been
since 1950, when the
Newspaper Association of
America began tracking
industry data. Again, that's
1950, when the U.S.
population was less than half
its current size and the
economy was about one-seventh
as big. Revenues are
down more than 50 percent
in just the past five years
alone.
“The dramatic decline
in newspaper ad
revenues since 2000 has
to be one of the most
significant and profound
Schumpeterian gales of
creative destruction in
the last decade, maybe
in a generation,” Perry
writes.
And yet, his graph
might actually
understate the horror of
last year’s newspaper
financials. The problem
isn’t simply that
growing digital ad
dollars can’t replace
disappearing print
money fast enough; it’s
that digital ad revenue is
barely growing at all.
And while circulation
dollars are up, that
growth is likely
concentrated at national
papers, like the New
York Times, which have
had success
implementing pay walls
for their websites. The
Gray Lady now
has 799,000 online-only
subscribers, which
helped its first quarter
rise year over year. But
metro papers haven’t
had the same luck
convincing their readers
to pay. The San
Francisco Chronicle,
for instance, dropped its
own pay wall after just
four months.
Member of the Asscoiated Press .
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ILLUSTRATED WEEKLY SOCIAL MEDIA NEWSPAPER

4. Visiting social sites is more
popular than checking personal mail
There are over 200,000,000+ blogs
25% of search results for world's
top 20 largest brands are links to
user generated content
35% bloggers post opinions about
products

5. 38 Years= 50 million listeners
13 Years= 50 million viewers
4 Years= 50 million users
200 million users in less
than 12 months

6. 65
27
Consumers
8
Trust Friends Trust Experts Trust Celebrities
14% trust Ads
76% of people trust
consumer recommendations
for purchase decisions

7. Social Media is
the #
Activity in the World

8. Companies are both
deeply and widely
engaged in social media
significantly surpass their
peers in both revenue$
and profit$

9. What are you communicating right now?
What are they saying about you?

10. What is social
media?