In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, CJ will describe the following to provide these key takeaways:
• Master Mindset - The mental health obstacles and tips you can use to overcome your self-doubt and fears to help you excel.
• How You Find Success - Clear Strategies and Simple Steps to improve overall Digital Marketing execution.
• Trend Report and Market Research/What Does It Mean For You? Insider knowledge to provide an edge to overcome your competitors.
• Tools/Apps/Hacks - Everything from the recommended apps to how you can best utilize your social media to influencer marketing tips, you will be primed for success.
• Q&A - CJ will take on questions and answer to share how your audience can level up.
After this session, your audience will be armed with insider industry knowledge, powerful tips to help them be effective storytellers, and practical tips to empower themselves.
5 Strategies to Fill the Digital Gap with Social Media.pdfExclsior
The digital gap, often linked to internet access, facilitates the formation of connections and social circles among individuals who share common interests.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
'FMCG: social media and the consumer' looks at the challenges faced by fast-moving consumer goods (FMCG) brands and how social media can be used to connect with customers and drive sales.
5 Strategies to Fill the Digital Gap with Social Media.pdfExclsior
The digital gap, often linked to internet access, facilitates the formation of connections and social circles among individuals who share common interests.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
'FMCG: social media and the consumer' looks at the challenges faced by fast-moving consumer goods (FMCG) brands and how social media can be used to connect with customers and drive sales.
Can you think of any business process digitizing so fast and creating as many new trends as Digital Marketing? Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends.
https://runfrictionless.com/b2b-white-paper-service/
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Most consumers are open to sharing, communicating and contributing
directly with manufacturers; indeed, this is rapidly becoming an
expectation. Brands have an open platform to do so through digital and
mobile channels and can no longer afford to be one step removed from
the consumer. The journey is just beginning, and it’s anyone’s game.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
In this final section for consumer buying behavior, there is information about the following: behavior types, factors affecting buyers, marketing, psychological and social media tactics, as well as trends.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More Related Content
Similar to Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com
Can you think of any business process digitizing so fast and creating as many new trends as Digital Marketing? Keeping up with all the changes, challenges and opportunities is now, more than ever, the key for successful companies, which grow with the trends.
https://runfrictionless.com/b2b-white-paper-service/
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Most consumers are open to sharing, communicating and contributing
directly with manufacturers; indeed, this is rapidly becoming an
expectation. Brands have an open platform to do so through digital and
mobile channels and can no longer afford to be one step removed from
the consumer. The journey is just beginning, and it’s anyone’s game.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
In this final section for consumer buying behavior, there is information about the following: behavior types, factors affecting buyers, marketing, psychological and social media tactics, as well as trends.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. OVERVIEW
In this Masterclass presentation, we will learn new ways on
how you can become an impactful storyteller and thrive in
the world of Digital Marketing.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
3. ABOUT CJ JOHNSON
CJ Johnson is an award-winning storyteller, content creator, and media
strategist. He is also a GQ Magazine Insider, delivering stylish, and creative
uplifting content to more than 200,000 social media followers that includes
celebrities, world-class athletes, TV personalities, political leaders, and others
around the world. Listed as one of the "Top Creators To Watch" and "Rising
Voices in Media", CJ receives over 3.7 million monthly impressions across all
of his social channels. He has been featured in GQ Magazine, Forbes,
AdWeek, Men’s Health, The Huffington Post, ESPN, and more. As the former
co-founder of a top ad agency – J&J, CJ is considered one of the leading
global minds on the creator economy, social media marketing, brand strategy,
and cultural trends. He has successfully supported hundreds of small
businesses to Fortune 500 companies around the globe. CJ currently serves
as a Cancer Research Institute Advocate, Walmart Civic Engagement
Consultant, AdWeek Creator Partner, Google Next-Gen Tech Policy Leader,
and an Impact Venture Partner at the Founder Institute, the world's largest
pre-seed startup accelerator.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
4. BRANDS ARE SUSTAINABLE & TAKING RESPONSIBILITY 3
According to Wunderman Thompson Intelligence’s research, 90% of consumers believe that
companies and brands have a responsibility to take care of the planet and its people. As climate
concerns reach fever pitch, brands are assuming greater responsibility for environmental
impact.
THE
FUTURE
OF
DIGITAL
MARKETING ANTI-EXCESS CONSUMERISM 1
Shoppers are consciously stepping back from the ledge of excess
consumer culture. The archetypal insatiable consumer is becoming an
outdated relic of the 20th century as consumers turn a more
discerning eye on purchasing. Rising generations are buying with less
frequency and more mindfulness, so brands should be cautious of
pushing products mindlessly—they risk appearing blindly greedy and
out of touch.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
“ALL IN ONE” 2
Brands are looking for more opportunities to monetize various verticals within the brand while nurturing
community engagement. This includes podcasts, web3, blogs, social media interactions, media tie-ins, and
merchandise. A good example is https://a24films.com/
5. HOLISTIC CUSTOMER JOURNEY MAINTAINS BRAND LOYALTY 6
Use the holistic customer journey to maintain brand loyalty: By looking at the process
of making a choice, we might learn the things consumers think about during their
journey that may not drive the purchase today but is important down the road. As an
example, a consumer may buy an energy drink today, but we learn that along their
journey they considered less sugary options. While they didn’t make that choice today,
it might predict their preference in the future.
THE
FUTURE
OF
DIGITAL
MARKETING NOSTALGIA IS “IN” 4
Looking back at nostalgia is a fun way that brands are reconnecting with their consumers. From adult Happy
Meals at McDonald's to Pool Suite, the popular nostalgia-fueled feel-good summer online radio station…
nostalgia is in.
SOCIAL MEDIA IS HAVING A PRIVATE MOMENT, AS A NEW GENERATION OF
USERS ESCHEWS THE ENDLESS FRIENDS LIST IN FAVOR OF MORE INTIMATE
CONNECTIONS WITH A SELECT FEW 5
Fueled by a growing desire for privacy, authenticity and well-being, young
consumers are seeking ways to digitally engage with only their closest
companions, whether through bite-sized direct messaging communities, such
as the new BeReal app or niche interest-based groups on Discord. Many
respondents said that platforms such as Instagram put too much pressure on
users to display perfect versions of themselves online, and many users are
wising up to the influencer culture’s effect on their mental health.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
6. DIVERSITY AND INCLUSION 9
Today, 60% of Latinos are Millennials or younger. 50% of the Black population is Millennial or younger. In
addition to their sheer numbers, the economic strength of Black and Latino consumers is on the rise,
representing the two largest multicultural market groups and accounting for a combined $2.5 trillion in annual
purchasing power.
THE EVER-PRESENT ISSUE OF BIAS HAS INFILTRATED EVERYTHING FROM THE MEDIA TO
ALGORITHMS 7
Rather than simply paying lip service to inequality and bias, brands are trying to innovate with products
that actively strive to address these issues. This is even highlighted with The wildfire speed of social
media has taken political and social discourse to a new level in terms of pace, content, and veracity. Now,
politicians—and tech companies themselves—are recognizing this, and aiming to turn the tide on the
more malign aspects of its influence. Between the push of regulation and the pull of free speech, we will
see a new focus on how information, particularly the political, is disseminated through these channels.
THE
FUTURE
OF
DIGITAL
MARKETING
SOCIAL MEDIA IS HAVING A PRIVATE MOMENT, AS A NEW GENERATION OF USERS ESCHEWS THE
ENDLESS FRIENDS LIST IN FAVOR OF MORE INTIMATE CONNECTIONS WITH A SELECT FEW 8
Fueled by a growing desire for privacy, authenticity and wellbeing, young consumers are seeking
ways to digitally engage with only their closest companions, whether through bite-sized direct
messaging communities, such as the new BeReal app or niche interest-based groups on Discord.
Many respondents said that platforms such as Instagram put too much pressure on users to display
perfect versions of themselves online, and many users are wising up to the influencer culture’s effect
on their mental health.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
7. BRANDS SHARE COMMUNITY VALUES ARE FINDING GREAT RESULTS 10
According to The Axios Harris Poll 100 is an annual survey to gauge the reputations of the most visible brands
in the country. For the first time in the poll’s six-year history, three grocery brands —Trader Joe’s, H-E-B and
Wegmans — landed in the poll’s top 10. Survey respondents noted that these brands have an especially high
commitment to “ citizenship," meaning they share community values. Grocery brands also were the most
consistently high performers compared to other sectors.
BRANDS ARE ADOPTING AN OPTIMISTIC OUTLOOK 12
Confronted with unnerving environmental, political and economic instability, people are more anxious
than ever. A survey by the American Psychological Association (APA) undertaken in April 2019 found
that 32% of Americans felt more anxious than they had the previous year. A previous APA survey found
that millennials are the most anxious generation to date. Now brands and consumers, eager to move the
conversation on from bleak, dystopic times, are casting a more measured and reassuring lens on the
future. Consumers are looking for products and services that offer comfort and protection from the
world around them. The nihilistic days are over and forward-thinking companies are brightening the
gloom by offering a measured and thoughtful outlook, one that is both realistic and optimistic.
THE
FUTURE
OF
DIGITAL
MARKETING
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
INFLUENCER MARKETING 11
Influencer marketing is now a full-funnel marketing activity and a top priority investment among marketers. #3
in overall marketing investments (#1 and #2 are Digital Display and Video Ads and Paid Social Ads). 91% of
marketers see influencers as an effective use of budget. 61% of marketers saw 2-12x return on ad spend.
Savvy brands are in it for the assets.
8. IMPACT STORYTELLING IN 5 EASY STEPS
STEP 1: KNOW YOUR COMPANY
VALUES & PRINCIPLES
Make sure you have this in writing and share it
with your team. Key questions to note:
• Why does your company exist?
• What matters most to you and your team?
• What are the top 3 problems your business is
actively working to solve?
• Do you understand your brand identity?
• What is the #1 thing that makes your company
unique?
Keep this updated on a regular basis. This can
be monthly or even quarterly.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
9. STEP 2: STUDY INDUSTRY TRENDS
DAILY
Review advertising, consumer behavior, and
industry-related news on a daily basis. This will
allow you to see where the market is going and
understand what your customers want before
they know they want it. Encourage this with your
team and your organization.
IMPACT STORYTELLING IN 5 EASY STEPS
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
10. IMPACT STORYTELLING IN 5 EASY STEPS
STEP 3: SHARE YOUR FINDINGS
Share your findings with your team. This will
keep you informed, and up-to-date, keep you
ahead of the trends and provide direct insights
into your community. Ultimately, this will help you
thrive and stay ahead of the curve. Plus, this is a
great team-building exercise.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
11. STEP 4: CREATE A STRATEGY
Create a decisive marketing strategy that
contains the following a timeline, milestones,
and a realistic budget, and identify your success
metrics. Make sure everything is well-defined.
Be specific.
Keep simplifying your goals, Give yourself
actionable steps. Make it simple and easy. Set a
timeline and milestones. Most importantly create
a realistic budget. Always know what your
success metrics are. Do not have it undefined or
something arbitrary as an increase in sales. Be
specific.
IMPACT STORYTELLING IN 5 EASY STEPS
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
12. IMPACT STORYTELLING IN 5 EASY STEPS
STEP 5: PUT YOUR PLAN INTO
ACTION
Put your Plan Into Action. Take small steps to get
big results. You know your story. You know your
goals.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
13. KYLIE JENNER
Kylie built an empire out social media, specifically Instagram
and Snapchat. In 2014 and 2015, Time magazine listed Kylie
as one of the most influential teens in the world, citing their
considerable influence among youth on social media. Kylie
has over 150 million followers, making her one of the most
followed people on Instagram. In 2017, Jenner was placed
on the Forbes Celebrity 100 list, making her the youngest
person to be featured on the list. In March 2019 Kylie’s net
worth was estimated at US$1 billion, making her, at age 21,
the world's youngest billionaire as of March 2019.
IMPACT
STORYTELLING
AVENGERS: ENDGAME
Avengers: Endgame grossed nearly $2.8 billion worldwide in just 11
days and would eventually become the highest grossing film of all
time. Avengers utilized two key psychological components to get
butts to seats. Phase 1: “DON’T SPOIL IT - If you saw it don’t share
any details but DO tell everyone how awesome it is. Key Motivator:
Fear of Missing Out AKA FOMO. Phase 2: “MAKE THE BIGGEST
MOVIE EVER”: If you go see it again not only do you get to relive the
most exciting parts again BUT, you will help make this movie the
biggest one ever! Key Motivator: You get a REWARD!
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
14. IMPACT
STORYTELLING
Industry observers noted the Popeyes' new chicken sandwich looked a lot like the
Chick-fil-A chicken sandwich with its pickles and buttered bun. Chick-fil-A tweeted,
“Bun + Chicken + Pickles = all the [heart] for the original” about its own chicken
sandwich. To which Popeyes replied with a cryptic, “... y’all good?”
Thinknum, a web platform that allows investors to get data-driven investment ideas
by monitoring companies' websites, declared Popeye’s the winner of what is now
referred to as the spat it called “Chickengate”.
Hundreds of thousands of internet users rushed to defend Popeyes. This show of
support allowed Popeyes to pick up 25,000 new followers overnight. In contrast,
Chick-fil-A picked up just 10,000. Popeyes announces they ran out of sandwiches.
They restocked those sandwiches in November of 2019.
What was the result of Chickengate?
Popeyes earned anywhere from $20 million to $23 million from its new chicken
sandwich and the controversy that attended its reveal. Equivalent to the ad value
across digital, print, social, TV and radio in only 11 days. Some say a lot of the hype
that led to the success of Popeye's chicken sandwich can be credited to… Twitter.
In conclusion, same-store sales in the fourth quarter were up 34% in 2019 over 2018
and close to 40% overall. Restaurant Business, tweeted, “Since 2007, we could find
no other restaurant chain that can even come close to matching Popeyes’ +37.9%
from last quarter. None.”
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR
15. RECOMMENDED READING
Adweek, Morning Brew, Marketing Brew, Wunderman
Thompson Intelligence, The Future Laboratory, Pew Research
Center, awwwards.com, The Harvard Business Review
RECOMMENDED APPS
Buffer, Unfold, Mojo, Pinterest, Premiere Rush, Snapseed, IG,
TW, L, FB, YT, TikTok, Snapchat, BeReal, Willa App, Gauge
Research
BRANDS TO FOLLOW
@kyliejenner, @wetheurban, @fuckjerry, @natgeo,
@thefuturelaboratory, @cjjohnsonjr, @robinhoodsnacks,
@glossier, @slimjim @adweek
**Subscribe to Adweek here and use promo code: CJSAVE50
for $50 off of premium subscription.
FOR DIGITAL MARKETING SUPPORT CONTACT: E: CJ@TEAMFRIDAY.LA | WWW.TEAMFRIDAY.LA | HEAR SOMETHING WORTH SHARING? SHARE ON SOCIAL - TAG @CJJOHNSONJR