These four markets - Atlanta, Austin, San Francisco, and Washington DC - are consistently in the top ten markets for online media activities measured since 2002. However, the reasons behind their high rankings vary - the markets have different demographic profiles and their residents exhibit different motivations and behaviors online. While they share some qualities, each local market has its own complex influences that shape how its population engages with digital media.
Transportation and the New Generation: Why Young People Are Driving Less and ...The Rockefeller Foundation
The trend away from driving has been led by young people. From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16 to 34-year-olds) decreased from 10,300 miles to 7,900 miles per capita—a drop of 23 percent. The trend away from steady growth in driving is likely to belong-lasting—even once the economy recovers. Young people are driving less for a host of reasons—higher gas prices, new licensing laws, improvements in technology that support alternative transportation, and changes in Generation Y’s values and preferences—all factors that are likely to have an impact for years to come.
Pew Research: 2012 US Election Campaign News Source SurveyBrian Crotty
Twitter, Facebook Play Very Modest Roles
Cable Leads the Pack as Campaign News Source. With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign news online, which had nearly tripled between 2000 and 2008, has leveled off in 2012.
Gallup’s “State of the American Workplace” survey was published earlier this year. This infographic highlights data from the survey’s 350,000 respondents over a three-year period, illuminating how Americans feel about their jobs.
The 2016 presidential election is already being billed as the most expensive in history, but the value of its impact on U.S. companies and multinationals operating in the U.S. could be much greater. From the fate of corporate inversions to the future of energy and climate change regulations, never before has so much ridden on the outcome of a single vote.
For more information contact:
David Sutphen: www.brunswickgroup.com/people/directory/david-sutphen/
Or our Washington, DC office: www.brunswickgroup.com/contact-us/washington-dc/
Transportation and the New Generation: Why Young People Are Driving Less and ...The Rockefeller Foundation
The trend away from driving has been led by young people. From 2001 to 2009, the average annual number of vehicle miles traveled by young people (16 to 34-year-olds) decreased from 10,300 miles to 7,900 miles per capita—a drop of 23 percent. The trend away from steady growth in driving is likely to belong-lasting—even once the economy recovers. Young people are driving less for a host of reasons—higher gas prices, new licensing laws, improvements in technology that support alternative transportation, and changes in Generation Y’s values and preferences—all factors that are likely to have an impact for years to come.
Pew Research: 2012 US Election Campaign News Source SurveyBrian Crotty
Twitter, Facebook Play Very Modest Roles
Cable Leads the Pack as Campaign News Source. With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign news online, which had nearly tripled between 2000 and 2008, has leveled off in 2012.
Gallup’s “State of the American Workplace” survey was published earlier this year. This infographic highlights data from the survey’s 350,000 respondents over a three-year period, illuminating how Americans feel about their jobs.
The 2016 presidential election is already being billed as the most expensive in history, but the value of its impact on U.S. companies and multinationals operating in the U.S. could be much greater. From the fate of corporate inversions to the future of energy and climate change regulations, never before has so much ridden on the outcome of a single vote.
For more information contact:
David Sutphen: www.brunswickgroup.com/people/directory/david-sutphen/
Or our Washington, DC office: www.brunswickgroup.com/contact-us/washington-dc/
2020 Regional Snapshot: 100 Metros Dashboard ARCResearch
The Research & Analytics Group recently launched a new and vastly improved version of its 100 Metros Data Dashboard. This Tableau tool incorporates data from the 2018 American Community Survey 1-year and other federal sources. It enables easy access to interactive rankings of the top 10 major metros, across data in topic areas such as demographics, economics, health, and housing.
Bryan Sims, 24 year-old CEO of brass|MEDIA Inc., speaks at a credit union conference about the importance of reaching Generation Y to the financial services industry. Sims outlines basic demographic information of Gen Y, provides statistics illustrating the difficulties in reaching them, shows the power of changing media and technology, while giving examples of how other financial institutions have successfully created programs that resonate with young adults.
brass|MEDIA Inc. is a multimedia and technology company that produces brass|MAGAZINE, a lifestyle money magazine written for young adults, by young adults.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
A new study has found Gen Z relies on digital media for entertainment and social connections first, a departure from older generations that use the Internet mainly for information. The digital experience is their human experience. Check out the findings of the report, The Future of Digital Experiences, by The Center for Generational Kinetics and sponsored by WP Engine.
APA's latest national poll surveyed Millennials and Baby Boomers on community preferences and dispels popular assumptions on how to improve local economies and attract new residents.
2020 Regional Snapshot: 100 Metros Dashboard ARCResearch
The Research & Analytics Group recently launched a new and vastly improved version of its 100 Metros Data Dashboard. This Tableau tool incorporates data from the 2018 American Community Survey 1-year and other federal sources. It enables easy access to interactive rankings of the top 10 major metros, across data in topic areas such as demographics, economics, health, and housing.
Bryan Sims, 24 year-old CEO of brass|MEDIA Inc., speaks at a credit union conference about the importance of reaching Generation Y to the financial services industry. Sims outlines basic demographic information of Gen Y, provides statistics illustrating the difficulties in reaching them, shows the power of changing media and technology, while giving examples of how other financial institutions have successfully created programs that resonate with young adults.
brass|MEDIA Inc. is a multimedia and technology company that produces brass|MAGAZINE, a lifestyle money magazine written for young adults, by young adults.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
A new study has found Gen Z relies on digital media for entertainment and social connections first, a departure from older generations that use the Internet mainly for information. The digital experience is their human experience. Check out the findings of the report, The Future of Digital Experiences, by The Center for Generational Kinetics and sponsored by WP Engine.
APA's latest national poll surveyed Millennials and Baby Boomers on community preferences and dispels popular assumptions on how to improve local economies and attract new residents.
Our team came up with the idea of a fictional product launch + brand manual and advertising campaign portfolio. I put together the presentation and did the digital design of the products.
Hubspot's How to Enhance Your Internet Presence with Social MediaJacqueline Polanco
Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. That’s why we designed this ebook—to help you identify the key social media channels where you should be present and how to optimize them for lead generation. Enjoy the read!
The goal of this Facebook Holiday Idea Book is to teach and inspire businesses to leverage Facebook during this critical and
opportune time of the year. With a few tips and ideas under your belt, there’s no doubt your business will be equipped for success
this holiday season.
This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets---think web pages, blogging, landing pages, Twitter & more.