Data warehouse projects have an alarmingly high failure rate – leading analysts estimate anywhere from 50% to 64% over the last 15 years. These projects don’t fail from a lack of good tools in the market. They fail because of the time, expense, and complexity of centralizing, storing, updating, and transforming enterprise data so that it can be unlocked for other uses. But what if you had already built a data lake covering all of your production workloads, with data stretching back for months or years and updated daily? What if this data lake was accessible, easily portable, and available for analysis using any set of tools? And what if the expense and staffing to create and maintain this data lake was already part of your budget and had been for years? Your organization’s backup data represents exactly this resource. We all have backups to recover from outages, human error, malware, and disasters. But imagine you could take advantage of your backup data in order to: Analyze historical data sets with no impact on production workloads Migrate workloads into the cloud to take advantage of cloud-based analytics resources Fully automate DevOps processes using daily backup data Perform ransomware and compliancy checks and audits Comply with GDPR data subject access requests (DSAR’s) And numerous other use cases…

1. The Data Lake
Hidden in Your Backups
Jeff Reichard
Field Technical Evangelist, Product Strategy
Veeam Software
@JeffReichard
Jeff.Reichard@Veeam.com

2. Veeam® DataLabs™
Veeam® Data Integration API
Introduction to Veeam®
State of the Data Lake Market
Agenda
The Data Lake Hidden in Your Backups

3. Why Might Vendors
Love #BigData?
• Data Lakes
• Total market $12BN by 2024
• CAGR 27.8%
• Data Warehouses
• Total market $34BN by 2025
• CAGR 8.2%

4. Major IT Trends Driving Data Lakes
Cloud AI/MLEdge/IoT

5. What are the Best Outcomes?
• Shell – reduced equipment failure rates, reduced inventory
analysis time from 48 hours to 45 minutes, saving
$millions/year
• Merck – MANTIS 50% reduction in inventory carrying costs
• Monsanto – planting optimization = 4% land use
reduction and $millions saved
• And many more…

6. Provisional schema on load nature is inherently agile
Opens up new data types for IOT and other unstructured data
Can be responsive, granular, flexible because no ETL
Why?

7. So what goes Wrong?
Expertise
Security
Requirements
Governance
Data flows

8. Intro to Veeam

9. Backup & recovery
Ensure that data is never lost and
that applications stay available.
Recover as fast as possible if server
crashes or if power outages
or natural disasters occur.
Insurance policy?

10. Veeam Availability Platform
Backup & Replication
Backup & Replication
Monitoring & Analytics
DataLabs
Orchestration
Universal Storage API
CloudSaaSPhysicalVirtual
Object Storage

11. Veeam Platform Differentiators

12. 355K+
WW Customers
Adding 4,000+ / mo
+75
Net Promoter Score
$963M
2018 Bookings
18M+
Servers Protected

13. Veeam DataLabs

14. What is Veeam DataLabs?
• On-Demand Sandbox™: Virtual sandbox for testing (including On-Demand Sandbox
for Storage Snapshots).
• SureBackup® and SureReplica: Validate backups and replicas.
• NEW Staged Restore: Reduce time to review sensitive data and remove personal
information, streamlining compliance (including GDPR).
• NEW Secure Restore: Increase security and reduce interruptions by scanning backups
with an anti-virus software interface to prevent introducing viruses and malware into
production.
Delivering added business value without disrupting business!
Powerful capabilities that empower IT and developers to test workloads to validate updates,
patches, security vulnerabilities, compliance and general recoverability of workloads.
Features (continuous evolution of innovation):

15. The Virtual Lab is an isolated virtual environment
fully fenced off from production
Veeam Backup & Replication™ starts VMs from
the application group
Used for:
• SureBackup
• U-AIR®
• On-Demand Sandbox
• Staged Restore
VMs running in the Virtual Lab consume CPU
and memory resources of the hypervisor host
where the Virtual Lab is deployed
Virtual Lab
Proxy
appliance
Virtual Lab

16. Use cases for Veeam DataLabs
Leveraging existing data proactively
Improve IT services
and operations;
DevOps
Security
and forensics
Improve backup-
related operational
efficiencies
Analyze and ensure
compliance

17. Use cases for Veeam DataLabs
Leveraging existing data proactively
Data Lake / Analytics

18. Data Integration API
Backed up Disks
iSCSI
Veeam Repository
• PS cmdlet to publish
the VM disks to a
server
• The disks can also
be presented via
iSCSI to any server

19. Advantages for Data Lake Projects
Expertise
Security
Requirements
Governance
Data flows

21. A virtual gold mine of data is sitting idle in backups

22. Thank You!
Questions?
Please visit us at stand 31!