Facebook presentation

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This is a presentation given in July 2009 for Madison "The City" Chamber of Commerce in Madison, MS. Focuses on the importance of inbound marketing for small businesses through social media- concentrated on Facebook (i.e. how to setup a Facebook Page, how to use Facebook Ads, etc.)

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Facebook presentation

  1. 1. Facebook! Finding Out How Facebook Can Help Your Busines Grow Presented By: Robert Pettit Madison “The City” Chamber of Commerce 15 July 2009
  2. 2. A Triple Feature Business Seminar Presented By Madison “The City” Chamber of Commerce Sponsored By Citizen's National Bank CenterPoint Energy Exell Companies St. Dominic Health Services Tejano Grill
  3. 3. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  4. 4. What IS Facebook Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers.1 AKA- Social Media
  5. 5. What IS Facebook Social Media ≈ Business Cocktail Party  Meet People and Start Conversations  Answer Questions & Help Others  Ask Questions & Trust Other’s Advice  More Effective than a Live Cocktail Party  No boundaries of time and space  Other people can listen to the conversation
  6. 6. How Is Facebook Important to YOU  More than 200 MILLION Active Users 2  More than 100 million users log on to Facebook at least once each day 3  More than two-thirds of Facebook users are outside of college 4  The fastest growing demographic is those 35 years old and older 5  4th Most Trafficked Website on the Internet 6
  7. 7. How is Facebook Important to YOU  MOST IMPORTANTLY Facebook is: 1. Part of a Revolution Transforming What a “Brand” Is 7 2. And How You Market Your “Brand” 8
  8. 8. How is Facebook Important to YOU "Brands aren't about 'messages' anymore, Brands today are conversations -- and today the most important conversations are happening ... through social media such as Twitter, Facebook and MySpace." Salesforce.com CEO Marc Benioff
  9. 9. How is Facebook Important to YOU OUTBOUND MARKETING
  10. 10. How is Facebook Important to YOU Outbound Marketing  Telemarketing  Trade Shows  Direct Mail  Email Blasts  Print Ads  TV/Radio Ads
  11. 11. How is Facebook Important to YOU INBOUND MARKETING Blogs SEO Search Engine Optimization Social Media
  12. 12. How is Facebook Important to YOU Outbound Marketing  Telemarketing  Trade Shows  Direct Mail  Email Blasts  Print Ads  TV/Radio Ads Inbound Marketing  SEO  Blogging  Social Media  RSS  Free Tools/ Trials  Public Relations
  13. 13. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  14. 14. How to Get Started  What It Costs  FREE  What You’re Going to Need  An Email Address  Information about yourself and/or your business  Time to Edit, Update, Publish Stories  Basic Introduction
  15. 15. How to Get Started  Overview of Terms  Facebook PROFILE VS Facebook PAGE  Profiles are for People  Pages are for Businesses  Networks VS Groups  Friend VS Fan  Facebook Ads  Facebook Apps
  16. 16. How to Get Started  Step 1: Sign up for an account  Go to www.facebook.com and sign up for a free account
  17. 17. How to Get Started  Step 2: Find Friends on Facebook
  18. 18. How to Get Started  Step 3: Fill Out Basic Profile Info
  19. 19. How to Get Started  Step 4: Load Your Profile Picture
  20. 20. How to Get Started  Step 5: Welcome Page
  21. 21. How to Get Started  Step 6: Edit Your Profile
  22. 22. How to Get Started  Step 7: Join Networks
  23. 23. Filters Publisher Requests Suggestions Ads Newsfeed Links to Applications Facebook Chat Updates
  24. 24. Profile Picture Publisher Settings Search WallInformation
  25. 25. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  26. 26. How to Create Your Business Page  Creating a Page  Go to http://www.facebook.com/pages/create.php
  27. 27. Choosing Your Category How to Create Your Business Page
  28. 28. How to Create Your Business Page  Edit your Business Page Info
  29. 29. How to Create Your Business Page  Managing Your Page
  30. 30. Recent Page Activity Insights Overview Business Name Applications Settings Publisher Insights Admins
  31. 31. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  32. 32. 5 Tips for Promoting Your Business  Tip #1: Create An Engaging Page  Events  Videos  Discussions  Photos  Blog Articles
  33. 33. 5 Tips for Promoting Your Business  Tip #2 Leverage the Viral Nature of Facebook- News Feed  News Feed shows updates on your and your friends’ activities  First thing you see when you log in  Your updates show on your profile “Wall”  Allow users to engage with you- each activity is shared with their network
  34. 34. 5 Tips for Promoting Your Business  Tip #3 Draw on Your Existing Network  Email your opt-in mailing list  Include Link in your email signature  Blog about your Facebook Page  Post a link on your website
  35. 35. 5 Tips for Promoting Your Business Tip #4: Optimize for Search  Facebook Search  Based on number of fans  Public Search aka Google  Check your settings
  36. 36. 5 Tips for Promoting Your Business  Tip #5 Advertise on Facebook  Go to http://www.facebook.com/advertising/  Or click on the Ads and Pages Application
  37. 37. 5 Tips for Promoting Your Business Step #1 Design Your Ad  Advertise a website or something on Facebook (Page, Group, or Event you manage)
  38. 38. 5 Tips for Promoting Your Business Step #2 Target Your Audience
  39. 39. 5 Tips for Promoting Your Business Step #3 Set Your Budget  Choose Pay Per click or Pay Per View
  40. 40. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  41. 41. What to Measure and How  Reach  How many people you are connected to  Engagement  How deep is the “conversation” you’re having with them  Facebook Grade  Facebook and Third Party Websites will grade your Facebook page  Impact on Sales Funnel
  42. 42. Fans Who Interact Total Fans Post Quality Score
  43. 43. Talking Points  What IS Facebook  How Is It Important to YOU  Inbound Marketing VS. Outbound Marketing  How to Get Started  How to Create Your Business Page  5 Tips for Promoting Your Business  What to Measure and How to Measure It  CAUTION: Techno-Ecstasy Crossing
  44. 44. CAUTION: Techno-Ecstasy Crossing  Techno-Ecstasy ˈtek-nōˈek-stə-sē (n)- a supreme love of newly developed technology9  Example: Poor Jim, he’s suffering from a severe case of techno-ecstasy, even his dog has a Facebook profile
  45. 45. CAUTION: Techno-Ecstasy Crossing  Ask Yourself These Three Questions  What’s my focus- having a conversation or just creating a page?  How much participation is needed to make a difference? Is it worth it?  Do I understand what my social-media strategy is or am I just trying to catch up with my teenager?
  46. 46. CAUTION: Techno-Ecstasy Crossing  4 Ways to Avoid Techno-Ecstasy  Listen  Understand  Participate  Harness  REMEMBER: Its about having a conversation- not how many fans you have or how many updates you can send out
  47. 47. Sources 1. http://www.facebook.com/press/files.php#/press.php 2. http://www.new.facebook.com/press/info.php?statistics 3. http://www.new.facebook.com/press/info.php?statistics 4. http://www.new.facebook.com/press/info.php?statistics 5. http://www.new.facebook.com/press/info.php?statistics 6. http://www.alexa.com/siteinfo/facebook.com 7. “Businesses get cheap help from a little birdie“ Author Jon Swartz Source: USA Today; 06/26/2009 8. http://blog.hubspot.com/blog/tabid/6307/bid/4813/Free-eBook-How-to-Use-Facebook-for- Business.aspx 9. “Social Media Reality Check” Gunning, Paul. Brandweek; 6/8/2009, Vol. 50 Issue 23, special section pAM18-18, 1p

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