Caitlyn Cignarella, Director of Business Development
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Temple Graduate, iBusiness Technologies
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Caitlyn Cignarella, Director of Business Development
- 1. Caitlyn Cignarella Director of Business Development iBusiness Technologies
- 2. 2 Business Experience Business Account Manager A p p l e I n c . Director of Strategic Partnerships i B u s i n e s s T e c h n o l o g i e s Director of Business Development i B u s i n e s s T e c h n o l o g i e s “Caitlyn has an innate ability to clearly articulate complex business ideas across all levels in an organization,” – Connor Murphy, Apple Inc.
- 3. Business Account Manager Apple, Inc. Managed 3,000+ enterprise, government, education accounts with an avg. 300-500 core customers Created “unattainable” headcount by achieving goal of $78,000/week – 13 weeks running Established record 150% to goal - $120k+ in one week Selected out of pool of 900+ applicants for corporate career experience in CA On–BoardedNorth AmericanOpsMgr 900+ Candidates Executed70-185 tickets/day-SLAof4 hoursorless Providedglobalsupportand directiontoAppleRetailBusiness teams
- 4. Director of Strategic Partnerships iBusiness Technologies On-boarded as Apple Relationship Manager – established lasting partnerships with 450+ business teams Forged relationships with 7 untapped national associations to further promote and diversify our client- base Repeated invitations to speak at 6 of the 9 depicted associations’ national conferences Provider of technology based webinars for the MCAA and NAEC on a semi-annual basis
- 5. Strategic Partners Director of Business Development iBusiness Technologies 97% Rate of Retention: iBusiness Technologies as a licensed Apple reseller – Apple Business Service Provider Applied and accepted into Apple Financing Program – customers now able to lease Apple hardware FMV and $1 Buyout New Product offerings based on customer feedback – MobiliData & Branding/Preloads Accepted by Apple Consultants Network as top deployment and mobility provider out of 1,000s of vendors nationwide Invited to participate in calls with Apple Corporate providing feedback on consultant system improvements
- 6. 6 Key Players Partnerships Main Costs Solutions iBusiness Technologies • Steve Metzman – CEO • Liz Devlin - Programmer • Caitlyn Cignarella – Business Development • Apple, Inc. • Verizon • Associations • MobiliForms • Device Deployments • Break/Fix – Depot Services • Consulting
- 7. 7 Associations Marketing Assets Main Costs Management Information Systems • Dues – MCA, NAEC, NECA, etc. • Conferences – booths, flights, expenses • Mailers • Subscriptions – FreshBooks, SalesForce, Constant Contact • Intellectual Property • Proprietary Programming • Hardware – Computers, iPads, Phones
- 8. 8 BBA Temple University, Fox School of Business Management Information Systems
- 9. 9 BBA Temple University, Fox School of Business Management Information Systems 2502 Data Science • HTML – Marketing • PHP – DB Management 3535 – Project Management • Scope, setting customer expectations, change orders2501 – Enterprise IT Architecture • Consulting • Determining Key Steps3101 – Financial Management • Forecasting • Contract Work
Editor's Notes
- Used Gartner’s research on several academic projects – Gartner was described the company as a gold standard for IT research and analysis Kevin White reached out to me in June of last year while I was still under contract at iBusiness Technologies and since then I haven’t thought about much else From my research online and my conversations with Kevin, Anna and others what I admire the most about Gartner is the investment in your people – professional development, consistent learning and personal growth Teamwork – something I miss from my work at Apple, the partnership and collaboration fostered in Gartner’s culture is something I have been looking for.
- AFTH – Non-profit, special exception to use refurbished stock exclusively used for Government and Education Exception to finance the hardware, not enough business credit – spoke with Bryan Taylor from AFS yet another exception Sold Heidi a O2O membership – exclusively sold to Mac owners – so that she could teach herself how to deploy and manage devices securely MSCA – Mechanical Service Contractors As a favor to the head of the local office, Tim Brink, we provided a free workshop on how to use Apple’s free tools for business – their other vendor fell through same week Drove out to Conshohocken and not only provided this 30 minute workshop to which there was no financial benefit, but also spent another 15-20 minutes fixing the directors PC As a result Tim Brink is now the Executive Director of MCA – anytime we need to partner with one of his satellite offices he’s on speed dial if we ever need him to speak with another association on our behalf Bellevue Cancer treatment – Netflix, Hulu, media – what about sports? What about Facetime? How do you protect their data? Do you need all these iPads for Cancer Treatment? Addiction education – teach EMTs and officers how to administer Naloxone – lifesaver in opioid overdose Emergency room treatment, translation apps, anatomy apps – Facetime family member who speaks English
- Managed 3,000 enterprise, government and education accounts with an average of 300-500 core customers. I was told that the goal to create headcount was unattainable – the past three business account managers before me gave up By educating my core team of seven and empowering my indirect team of over 100 employees we were able to attain this goal within the first year I began work at Apple. We established a record of $120k in one week – 150% to goal, pretty sure it’s still a record at that location Applied for a CE/900 people > on-boarded the North American Ops Manager, global support helpdesk and direction to retail business teams – again set a record for # of tickets answered in one day – 187. Average - 185 with an SLA of 4 hours or less.
- Promoted to Director of Strategic Partnerships to strengthen relationships with Apple and MCAA Forged relationships with 7 other untapped national associations to promote and diversify our client bases
- ~150 customers of MobiliForms – I’m responsible for 40-50% of their continued subscription We are accepted as the top mobility consultant and deployment provider on the East coast out of 1000s of providers Based on my relationships with individuals at Apple Corporate and Apple Financial Services we are now listed among a handful of other apple hardware resellers like CDW as an Apple Business Service Provider capable of utilizing Apple Financial Services to assist customers in becoming Apple hardware owners Invited to participate in calls with Apple Corporate to provide feedback on the consultant systems and Apple Business Service Provider program Through a combination of hardware provided by Apple, customer service and solutions provided by iBusiness, and leveraging our strategic partners like Verizon and Filemaker for our customers we have achieved a rate of 97% client retention.
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- BBA in Management information System, our program was ranked in the top 15 for the past 5 years in a row #1 in the world for research The major prepared me for a career in technology enabled change – everything from learning database management languages like SQL and PHP – to learning how to extract and manipulate that data into compelling visualizations using tools like SaaS and Tableau Actively trained in project management and I will soon Pursuing my PMP certification – I also intend to graduate with my masters by 2019 in cyber security and risk
- BBA in Management information System, our program was ranked in the top 15 for the past 5 years in a row #1 in the world for research The major prepared me for a career in technology enabled change – everything from learning database management languages like SQL and PHP – to learning how to extract and manipulate that data into compelling visualizations using tools like SaaS and Tableau Actively trained in project management and I will soon Pursuing my PMP certification – I also intend to graduate with my masters by 2019 in cyber security and risk