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”The Adaptation of the Tourist Offer to the Requirements of Proximity Tourism” & 3E TheoryTourism (Enjoiment, Entertainment, Evolution)

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The scientific paper was presented “The Adaptation Of The Tourist Offer To The Requirements Of Proximity Tourism, first stage ” at 4-th International Scientific Conference in volume „Management in Function of Increasing the Tourism Consumption”, Opatjia, Croatia, 17 April, 2004;The paper intend to present the idea of shaping the tourist offer;
This should be more attractive for the proximity indigenous population and thus incomes in tourism should increase.

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”The Adaptation of the Tourist Offer to the Requirements of Proximity Tourism” & 3E TheoryTourism (Enjoiment, Entertainment, Evolution)

  1. 1. R O M A N I A University of Oradea 1 The Adaptation of the Tourist Offer to the Requirements of Proximity Tourism Authors: Elena BOTEZAT Ada Mirela TOMESCU Paper presentation - 4-th International Scientific Conference in volume „Management in Function of Increasing the Tourism Consumption”, Opatjia, Croatia, 17 April, 2004.
  2. 2. R O M A N I A University of Oradea 2 THE ADAPTATION OF THE TOURIST OFFER TO THE REQUIREMENTS OF PROXIMITY TOURISM The paper intend to present the idea of shaping the tourist offer; This should be more attractive for the proximity indigenous population and thus incomes in tourism should increase.
  3. 3. R O M A N I A University of Oradea 3 The tourism represents nowadays a powerful economic and social force (J.Ayres,1979). We think that for countries as Romania the proximity tourism* is a very suitable form of tourism taking into account a range of specific factors on political, economic and social topics; * Proximity tourism = tourism (visit place of intrest, leasure in closeness of home)
  4. 4. R O M A N I A University of Oradea 4 We think that for the individual, it represents rather: ““SELF DISCOVERY BY MEETINGSELF DISCOVERY BY MEETING THE OTHERS”.THE OTHERS”.
  5. 5. R O M A N I A University of Oradea 5 As time goes by, tourism becomes more and more diverse, stretching from Enjoyment (relaxation) to Entertainment and even to the Evolution -as development of human personality, the last one being the most ambitious function of tourism according to the “3E” theory.(Tomescu & Botezat, 2002)
  6. 6. R O M A N I A University of Oradea 6 “3E” Theory (Tomescu & Botezat, 2002)
  7. 7. R O M A N I A University of Oradea 7 Because some of us find spending their leisure time in quiet, away from the city jungle, seeking for something new, unusual, sometimes wild or geniune natural, ecologic, clean, certified etc. as relaxing; Proximity tourism would be a way to achieve this expectation.
  8. 8. R O M A N I A University of Oradea 8 Again we emphasize the determining role of the tourist offer, which is perceived as demand having the form of an “image”, built by cumulating and synthesizing all the information received by each prospective tourist.
  9. 9. R O M A N I A University of Oradea 9 Therefore, the decision of tourist consume can be adopted only varying with “the image of the offer”, the direct contact with it being accomplished only at the moment of the tourist consume.
  10. 10. R O M A N I A University of Oradea 10 In our opinion, in tourism activity the offer providers must make efforts in order to attract the proximity demand: represents an important potential; is much less sensible to conjuncture factors.
  11. 11. R O M A N I A University of Oradea 11 Tourist offer of each country must be sustained first of all by its own citizens, which should constitute in a relatively stable income source. The development of the proximity tourism, can be consider as an important reserve to increase the incomes in the tourist industry, and it has at its basis the development of some attractive tourist products.
  12. 12. R O M A N I A University of Oradea 12 Short itineraries with a theme; itineraries in the proximity with adventures; Programmes for the week-end; Products for a day, or even haf-a-day; Etc. any product according to innovative production. This offer may contain (can be shaped as following):
  13. 13. R O M A N I A University of Oradea 13 The product must fulfil the two essential functions: The conceived tourist objective function, a concrete one, it appears as a result of the physical performances (characteristics) of the product, subjective function, psychological aspect -strongly connected to the emotional satisfaction offered. These two functions are inseparably combined, being offered concomitantly to the consumer through the product either the useful effect as well as the emotional satisfaction. Emotional satisfaction could induce pleasant memories and transform it into an “active militant” and a faithful customer.
  14. 14. R O M A N I A University of Oradea 14 CONCLUSION The development possibilities of such products are practically unlimited, we state this being conscious of the fact that only our inability to imagine more useful things than in the present manifests. We underline the fact that it is about the multiplying effect of tourism and an increased tourist circulation involves the increase of incomes from accommodation, nourishment, leisure, sales of goods, transport etc.
  15. 15. R O M A N I A University of Oradea 15 CONCLUSION Also we agree that it represents a solution for the future, being aware of the fact that the new attraction of holidays is being orientated towards four different fields of experiences lived, which are offered though simultaneously: the exploration experience, the biotic experience, the social experience and the optimising experience. [6] The attraction of the novelty of the exploration experience acknowledges different stages: from an ordinary walk to participating to a safari and it keeps alive the need for tourism, it makes it come back, it determines its regeneration.
  16. 16. R O M A N I A University of Oradea 16 CONCLUSION The biotic experience consists in discovering the unsuspected skills or abilities by the tourist itself within the field of a tourist location or on the itinerary like the itinerary tourism. The manifestation of integration into social activities in a tourist location, accompanied by the satisfactions experienced within different micro-groups spontaneously created, represent the social experience.
  17. 17. R O M A N I A University of Oradea 17 CONCLUSION Finally, the optimising experience reunites an assembly of satisfactions expected by the tourist and meant to create the feeling of self outrunning, the feeling that it was better and the recent life experiences have added some value to its existence. Next steps are link to: 1. identify the local stakeholders 2. identify the local resources; 3. develop a local strategy concerning proximity tourism products; 4. develop different types of tourist products.
  18. 18. R O M A N I A University of Oradea 18 CONCLUSION There is such a model in France. We saw an initiative in region Vienne, where we had the opportunity to see an exchibition of proximity loisirs. Three days were dedicated to present the local, proximity touristic resources (accomodations & restaurants, monuments, parks, museums, basis for leisure, sports, artisans and farmers, handicrafts etc.).
  19. 19. R O M A N I A University of Oradea 19 CONCLUSION We have a project to acomplish in our county Bihor (NW of Romania -an area of 7535 sqkm), toghether with Local Council we intend to organise an Exhibition for Proximity Tourism and Leasure. The target is to create the opportunity for the producers as well as for local consumers to know each other.
  20. 20. R O M A N I A University of Oradea 20 CONCLUSION The idea is: “The people don’t need to go too far through the world to have fun and to find emotions!” So: Let’s look around to find the resources in the proximity!” Promotion of the ”Proximity Tourism” is an opportunity to achieve higher tourist spending.
  21. 21. 21 Elena BOTEZAT, Ph.D., Senior Lecturer Ada Mirela TOMESCU, Ph.D., Associate Professor e-mail: ada.mirela.tomescu@gmail.com Economics Faculty

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