The survey found that online classes are mostly taking place through Zoom (49%) or Microsoft Teams (15%). Students primarily use smartphones (45%) or laptops (31%) for online classes. The biggest challenges are disrupted internet connections (53%) and finding learning alone at home unenjoyable for kids (43%). Around 32% of students enrolled in online courses, most commonly on Udemy (36%) and Swayam (30%). While some found online learning effective, parents are hesitant to immediately send kids back to school even after lockdowns end.

1. IMPACT OF
COVID-19 ON
CONSUMER
BEHAVIOUR
(e-EDUCATION)

2. RESEARCH METHODOLOGY
Research Design
Geography
The survey was administered with 3075
audience across different age bands to
understand the change in behavior among
them with respect to the Covid-19
pandemic.
Online Method -
Quantitative
Market Xcel adopted computer assisted
web interviewing (CAWI) module to
conduct the interviews. The web link was
shared with the target respondents and
they were requested to take part in the
survey through self administered
questionnaire. Post the survey, responses
got uploaded in the server and data was
analyzed.
The survey was conducted pan India,
representing all the 4 zones to get a
geographic representation of the country
as a whole.

3. DEMOGRAPHICS
To understand the perspective and the changing lifestyle due to Covid, we at MX conducted
3075 interviews across the four zones of the country. The survey was conducted pan India
targeted at respondents above 18 years of age. The representation is the natural fall. However,
there are substantial numbers in each cell to draw valid conclusions.
MALE
FEMALE
N=3075
FIG IN %
N=355 N=1419 N=962 N=284 N=55

4. e-EDUCATION

5. LEARNING THROUGH VIRTUAL
CLASSROOMS
Q) As the schools/ colleges are now imparting teaching through virtual classrooms,
please share how is the learning of students happening at present?
N=3075
Fig in %
Overall
N=3075
Male
N=1903
Female
N=1172
The pandemic has transformed education forever! Education has changed dramatically, with the distinctive rise of
e-learning, whereby teaching is undertaken remotely and on digital platforms.49% of the online classes are happening
through Zoom, 15% through Microsoft team.
42 41 44
Online classes
through zoom
Online classes
through
Microsoft teams
Online classes
through google
classrooms
Online classes
through google
hangouts
Online classes
through skype
Others
15 13 19
13 13 12
4
20 23 14
7 6 7
4 4

6. DEVICE/MEDIUM MOSTLY USED
FOR TAKING ONLINE CLASSES
Q) As you said that your kid/ child is taking online classes at present, could you
please share the device/ medium through which they connect for online classes
mostly?
Students majorly depend on their smart phones for online classes, followed by laptop.
Mobile
Phone
45%
Laptop
31%
Tablet
6%
Smart TV
3%
Computer
Desktop
9%

7. CHALLENGES FACED DURING
ONLINE CLASSES
Q) What are the major challenges that you/ your child encounters during online
classes?
Fig in %
Overall
N=3075
Disrupted Internet
connection is a major
issue
Male
N=1903
Female
N=1172
The country nor the system was much prepared for e-learning. Disrupted internet connection is a
major issue faced during online classes, whereas lessons at home on digital platform is not fun at all
for the kids.
53% 50% 57%
43% 50%
44% 43%
37% 38%
27% 31%
25% 27%
11% 12%
Miss the fun – learning
alone at home is not
enjoyable for kids
45%
Do not get clarity on
all matters43%
The sessions are not
very interactive -unable
to solve kids’ doubts
37%
Used to classroom
teaching. So difficult to
connect
28%
Space crunch – do not
get separate room/ area
for concentrating during
online courses
26%
Could not keep
up the pace12%

8. ONLINE PALTFORMS FOR ENROLLMENT
IN ONLINE COURSES
Q) Have your kid/ child enrolled in any online courses?
Q) As you mentioned that your kid/ child has been enrolled in online courses,
could you please tell the online platform(s) on which he/she enrolled in?
32 percent of all interviewed had their wards enrolled in some course. In response to the pandemic and isolation
measures, course providers are offering various learning content. Children have enrolled in many online courses where
36% of the children have enrolled in Udemy classes, 30% in Swayam classes followed by Coursera, edureka, etc.
ENROLLMENT
IN ONLINE
PLATFORMS
32
YES NO
Overall(n=978)
Male (n=625)
Female (n=353)
18-25 years (n=192)
26-35 years (n=456)
36-45 years (n=242)
46-55 years (n=64)
>55 years (n=24)
30%
29%
30%
29%
33%
24%
28%
21%
23%
24%
21%
35%
21%
18%
23%
8%
15%
16%
13%
23%
13%
12%
13%
13%
36%
37%
32%
45%
37%
26%
27%
50%
11%
10%
12%
14%
13%
7%
8%
4%
22%
22%
22%
27%
22%
21%
16%
13%
6%
6%
7%
5%
6%
7%
6%
8%
Swayam Coursera edX Udemy Cursa edureka Stepik
68

9. SUBSCRIPTION TO ONLINE PLATFORMS
TO GET ACCESS OF NOTES /CONTENT/
BOOKS
Q) Please share whether your kid/ child has subscribed to any online platforms to
get access of notes/ content/ books?
At an overall level, 50% of them have not subscribed to the same.
ePathshala
18%
Inflibnet
9%
Swayamprabha
12%
Ugcmoocs
9%

10. Q) According to you how effective is the current online mode of teaching/
learning?
Q) Do you think in the current fear of pandemic even after post lockdown phase,
online teaching/ learning will gain its importance / relevance?
EFFECTIVENESS OF ONLINE CLASSES
Majority of the people found the online mode of teaching as quite effective, and envisage
that online learning will be more relevant in the coming days.
0%
5%
10%
15%
20%
25%
30%
35%
40%
Male N=1903
27
23
43
20
12
3
40
38
24
14
5
16
40
26
16
3
Female N=1172
Very effective
Not effective Not effective at all
Somewhat effective Neutral
0%
5%
10%
15%
20%
25%
30%
35%
40%
50%
Male N=1903 Female N=1172
Very relevant
Not relevant Not relevant at all
Somewhat relevant Neutral
Overall
18
38
24
15
5
Overall
20
41
25
11
319
10
4

11. 20
14
34
50
2
35
42
2
DECISION TO SEND KIDS TO SCHOOL/
COLLEGE POST LOCKDOWN
Parents are not in a hurry to send their children to school or colleges, people have begun to adjust to this new normal.
80% of the parents are unwilling to send their children back to school immediately upon Re-opening. They will wait till
the announcement from the Govt. or will see the situation post lockdown.
Will send my kid/ child as soon as the lockdown ends - in June itself
Will wait for a month to see how the situation unfolds before sending my kid/ child to school
Will wait till the Govt announce the end of pandemic situation in the state/ country
DK/ CS
Neutral
Neutral
Q) Suppose the lockdown ends, and the situation gets normal in May, please tell
me what are the chances of sending your kid/ child to school/ college ?
0%
5%
10%
15%
20%
25%
30%
35%
40%
50%
Male N=1903 Female N=1172
Overall
Gender
Split
45
35
18
2

12. IN A NUTSHELL…
Students majorly depend on their smart phones for online classes followed by
laptop, but get disrupted due to poor internet connection.
In response to the pandemic and isolation measures, course providers are
offering various learning content. Children have enrolled in many online courses
where 36% of the children have enrolled in Udemy classes, 30% in Swayam
classes, followed by Coursera, edureka, etc.
Majority of the people found the online mode of teaching as quite effective, and
envisage that online learning will be more relevant in the coming days.
Parents are not in hurry to send their children to school or colleges, people have
begun to adjust to this new normal. 80% of the parents are unwilling to send their
children back to school immediately upon re-opening. They will wait till the
announcement from the Govt. or will see the situation post lockdown.