Main takeaways: - What it means to lead and develop teams as a Product Manager with possibly no direct reports - Management of stakeholder expectations in an agile world - The value of Servant leadership in Product Management

1. www.productschool.com
How to Keep Your Team Agile by
Experian Senior Product Manager

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain

8. Chris Dettmering
TONIGHT’S SPEAKER
@ProductEvents

9. Agile Product Management
Chris Dettmering
Sr. PM - Experian Ascend Analytical Sandbox

10. - Grew up on a Dairy Farm in WI
- Lived in Seattle, WA for 5 yrs
- Married for 2 years
- 2 Pets: Toby and Penny
- Hobbies: Disney, Fishing, Hunting,
Photography, Nintendo Switch, Scuba Diving,
Learning, Traveling, Hiking
- B.S. in Computer Engineering
- Certifications: PMI-PMP, PMI-ACP, PSM,
PSPO, SPS
- Career Path: Farming > Software Engineering
> Hardware Engineer > Systems Engineer >
Product Manager
- Strong Opinions, Loosely held
Who Am I

11. Experian Ascend Analytical Sandbox
- 204 Monthly Snapshots of depersonalized consumer data (2001)
- Hadoop Database in the the AWS Cloud
- Popular Analytic Tools: SAS, Python, Rstudio, JupyterHub, Tableau, H2O
- 1.3+ Petabytes of data
- Continuously growing and evolving

12. Framework Vs
Rule Book
There are many different agile
frameworks. Learn the basics and use
what makes sense for your team.

13. Adjective
Able to move quickly and easily
Agile

14. Agile Mindset
Flexible, not Faster
Foundation of an agile team
● Empowered to self organize and manage
● Culture that accepts risk and embraces failure
● Co-location is nice, but not required
● Strong communication skills

15. Main Roles
Product Owner
● External Facing
● Roadmap/Strategy
● “CEO of the Product”
Product Manager Scrum Master DevTeam
● Internal Facing
● Execution
● Possibly takes over role
of Product Manager
● “CEO of the Product”
● Servant Leader
● Not a Project Manager
● Project Manager
● All members of the
executing team
● QA, Dev, Engineers,
UX, etc
Scrum Team

16. Agile Product Management
But no one reports to me?
Servant Leadership
Only for software?
Waterfall Method
Herd size: 10-60 Cows
Milk Time: 4-6 hours
Volume: 700 – 4200 lbs/day
Kanban Method
Herd size: 250 - 350 Cows
Milk Time: 4-6 hours
Volume: 17k – 24k lbs/day

17. Managing Stakeholder Expectations
But I need a roadmap??
Why does a roadmap need to be a contract?
Many companies are starting to speak “Agile”
Communication is Key
OKR goals - Objectives and Key Results
Create channels for push and pull communication
Communicate the good and the delayed
What about
contracts…

18. Why Hire your product?
Competing Against Luck
What is the reason someone is hiring your
product?
Are those needs changing and evolving?

20. Thank You
Chris.Dettmering@Experian.com
https://www.linkedin.com/in/cdettmering/

21. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online