- Understand when you're ready to localise your product and how to avoid acquiring unnecessary tech debt in this area - Learn how to have a solid localisation set up regardless of your budget and the challenges between mobile-web and native apps - How to make the copywriter on your team like you (best practices when it comes to localise a product)

1. www.productschool.com
How to Internationalize Products by
fmr Condé Nast Int. PM

2. Join 40,000+
Product Managers on
Free Resources
Discover great job
opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS40 HOURS40 HOURS

4. Corporate
Training
Level up your team’s Product
Management skills

5. Elena Sanchez
T O N I G H T ’ S S P E A K E R

6. Hi!
My name is Elena.

7. Internationalising
Digital Products as a PM

8. 40+ languages 15+ languages 6 languages
This talk is based on my experience building products for
[desktop, mobile web AND mobile apps]

9. The basics
A good setup
Pro-tips

10. The basics
A good setup
Pro-tips

11. Internationalise = translate

12. Country = language

13. Internationalising
and
localising

14. Do you really need it?

15. Peeking under the hood

17. The basics
A good setup
Pro-tips

18. “Keys”

19. Naming convention

20. Elena’s method:
1. Agree convention
2. Use a spreadsheet
3. Use this formula:
=JOIN("_", A:D)

22. Ways to provide context
(to translators)

23. Seeing copy changes:
web browsers vs. apps

24. What a healthy pipeline
“feels” like?

25. Deployment process
& automation

26. Crowdsourcing,
machine translations
or humans?

27. Spectrum of the setup
What
a pro!
This is the 1st
time in my life
I’m doing this

28. The basics
A good setup
Pro-tips

29. A setup from hell
and how to get out of it

30. - Hardcoded copy mixed with keys
- Keys as English copy
- Files manually updated by devs
- Development time needed to change copy
- No way of providing context to translators

31. Independent pipelines

32. Software: buy vs. build

33. micro-copy vs. long-form content

34. hire a great
content designer!

35. How to start with all this
tomorrow?

36. Step zero:
talk to your team
about this

37. 1. Identify where you product is:
- Can you afford internationalisation? (setup +
maintenance costs)
- Do you understand the ROI?
- Do you have the setup?
- Do you need to drop languages?

38. 2. Identify how your current setup looks like
- Naming conventions
- Software
- Deployment pipeline
- Where does the copy come from?
- Who’s translating?
- Completion times

39. 3. Identify time-sinks in the process:
- What’s the most manual process
- What’s the most painful process

40. 4. Draw how the ideal pipeline looks for your
product:
- web vs. app
- Development cycles
- Resources and people

41. 5. Talk to the team (again)
- Discuss the ideal-world scenario
- Show an idea of the plan
- Ask for feedback and feasibility

42. 6. Begin with 1 “small”, self-
contained task

43. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training