As popular as marketing automation and content management systems are, few companies have succeeded in leveraging all that they have to offer. Two key reasons for this failure, technology aside, include: 1) Insufficient data on leads in our marketing databases, reducing the effectiveness of our segmentation and targeting strategies; and 2) Lack of resources to support the consistent delivery of fresh, relevant content as part of our content marketing strategies to these segments.
During this presentation, marketing experts Pawan Deshpande and Brian Kelly provide answers to the following questions to help you better leverage marketing automation and content marketing to generate more sales-ready leads:
1. What are the key components that every marketer should have across their marketing technology roadmap, in addition to the more traditional marketing automation applications?
2. How can marketers improve the quality of their lead information for more accurate scoring and targeting?
3. What are the key components of a high performing content marketing strategy?
4. How can marketers better leverage content curation in addition to content creation to bring more value to their audience? (including tactical tips to be an efficient, effective and ethical content curation rockstar)
5. What are specific examples and case studies of best-in-class companies that have executed these recommendations?
SPEAKERS:
Pawan Desphande, Founder and CEO, Curata, Inc.
Brian Kelly, Chief Marketing Officer, InsideView
MODERATOR:
Anthony Salas, American Marketing Association
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!
We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital.
Learn more about our events at https://www.utahdmc.org/
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Marketing Technologies, Tools and Tactics by Travis Wright at How to Web Conf...How to Web
Travis Wright is a Marketing Technologist, Consultant, Keynote Speaker, Entrepreneur, Data & Analytics Geek, Tech Journalist, Startup Growth Hacker, and Stand-up Comic. He is the former global digital and social strategist at Symantec for the Norton brand. Over the past 15 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. He is also a columnist at Inc. Magazine and he kindly accepted our invitation to take the stage last year at How to Web Conference www.howtoweb.co and share his expertise with the tech community.
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!
We had an awesome event on February 19th, 2020 talking all about PPC marketing with Kyle Shurtz from Avalaunch Media and Navha Hopkins from Hennessey Digital.
Learn more about our events at https://www.utahdmc.org/
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
Social media provides you with a platform to develop great relationships and nurture prospects into evangelists. But are you using this system to its full potential?
HubSpot, oneforty and Backupify unite in this webinar to walk you through the process of generating prospects and turning them into evangelists.
Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Inbound Marketing is promoting a company digitally through blogs, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which attract customers through the different stages of the purchase funnel.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Candid guidance for a new Chief Marketing Officer from 23 marketing leaders working with Altimeter Group, Causes.com, Collective Bias, Comedy Central, Cox, Ford, LocalResponse, PubMatic, and more
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
How to Revive Your Database and Content to Thrive in the Engagement EconomyUberflip
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
DRIVE LEAD GENERATION WITH GATED CONTENTClear Digital
Content is KING in marketing, and for a B2B organization, it’s CRITICAL to build a meaningful pipeline of interest in your product or service. But what you do with the content you create is as important as the content itself.
Automating your Conversions with Marketing AutomationEffin Amazing
Find Webinar on Deman Here: http://utm.io/ub6Vx
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this webinar Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this webinar will be helpful.
In this webinar you’ll learn:
- How to integrate your stack for maximum marketing impact and minimum effort
- Stack use cases including data enrichment, lead scoring, and workflow automation
- The tool stack that drove record-breaking growth for Effin Amazing
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
Sales enablement is an evolving trend in franchise development defined as the delivery of the right information in the right format through the right channels at the right time to assist in moving franchise candidates through the selling process. Unlike traditional sales and marketing roles, sales enablement is a new function that aims to ensure that everyone involved in selling a franchise opportunity has the required tools, knowledge, processes and information to optimize the franchise buyer’s experience during the sales process. Contact Rachael Wachstein at rachael@800lbmarketing for more information.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Take a look at the presentation from our InsideView Open launch event where we announced our Open platform and the new InsideView Knoble meeting prep app.
Marketing Personalization Without Being CreepyEffin Amazing
Overview
Marketing personalization increases KPIs in nearly every situation, except when you’re creepy about it. Being creepy makes your brand goes viral on Twitter for all of the wrong reasons.
You have the tools to create personalization magic. You have so much information about your audience, you can literally include their own headshots in emails you send them.
So why is marketing personalization so hard to get right?
Get the strategies, tactics, and tools to create the delightful personalization experiences your customers deserve without landing yourself and your brand on the wrong side of knowing “just a little too much.”
Dan McGaw, CEO of Effin Amazing, will explain critical steps to implementing effective personalization programs and will walk you through how to create personalized digital experiences that build trust and bring your customers back for more.
You’ll Learn:
Best practices for creating personalization that drives engagement
Key differences between personalization vs. profiling
How to navigate and implement effective email personalization
How to properly implement personalized content distribution
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Inbound Marketing is promoting a company digitally through blogs, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which attract customers through the different stages of the purchase funnel.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Candid guidance for a new Chief Marketing Officer from 23 marketing leaders working with Altimeter Group, Causes.com, Collective Bias, Comedy Central, Cox, Ford, LocalResponse, PubMatic, and more
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
Topics include:
* Why the ‘lead funnel' is the core of inbound marketing measurement and what drives a productive lead generation program
* What Website metrics to pay attention to... and which to ignore
* Easy and practical tips to measure blogging, social media and paid campaign ROI
How to Revive Your Database and Content to Thrive in the Engagement EconomyUberflip
A clean database is key to knowing your audience and properly segmenting prospects. Without the right content, your campaigns and nurture programs could fall flat inside the engagement economy.
DRIVE LEAD GENERATION WITH GATED CONTENTClear Digital
Content is KING in marketing, and for a B2B organization, it’s CRITICAL to build a meaningful pipeline of interest in your product or service. But what you do with the content you create is as important as the content itself.
Automating your Conversions with Marketing AutomationEffin Amazing
Find Webinar on Deman Here: http://utm.io/ub6Vx
With 6,000+ tools to choose from, marketers are experiencing a "Stackapocalypse." Cut through the nightmare of choice with our ultimate growth marketing stack, proven to work seamlessly together to turn leads into conversions at scale.
In this webinar Effin Amazing CEO, Dan McGaw, will be sharing his ultimate marketing technology stack which has been proven to turn leads into conversions at scale. Whether you’re currently evaluating your stack or just looking to add a new tool to the mix, we think this webinar will be helpful.
In this webinar you’ll learn:
- How to integrate your stack for maximum marketing impact and minimum effort
- Stack use cases including data enrichment, lead scoring, and workflow automation
- The tool stack that drove record-breaking growth for Effin Amazing
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
Sales enablement is an evolving trend in franchise development defined as the delivery of the right information in the right format through the right channels at the right time to assist in moving franchise candidates through the selling process. Unlike traditional sales and marketing roles, sales enablement is a new function that aims to ensure that everyone involved in selling a franchise opportunity has the required tools, knowledge, processes and information to optimize the franchise buyer’s experience during the sales process. Contact Rachael Wachstein at rachael@800lbmarketing for more information.
A quick presentation for startup teams willing to experiment with new marketing tools.
Teams who are trying to sell to B2B need to implement scalable ways to sell to their clients. Inbound Marketing is entirely based on content creation and allows team to create a process to generate more qualified leads.
In this presentation you'll find some explanation on how to implement inbound quickly and what are the needs for your team.
My name is Aziz Morsly - you can contact me @azizmorsly
Take a look at the presentation from our InsideView Open launch event where we announced our Open platform and the new InsideView Knoble meeting prep app.
Marketing Personalization Without Being CreepyEffin Amazing
Overview
Marketing personalization increases KPIs in nearly every situation, except when you’re creepy about it. Being creepy makes your brand goes viral on Twitter for all of the wrong reasons.
You have the tools to create personalization magic. You have so much information about your audience, you can literally include their own headshots in emails you send them.
So why is marketing personalization so hard to get right?
Get the strategies, tactics, and tools to create the delightful personalization experiences your customers deserve without landing yourself and your brand on the wrong side of knowing “just a little too much.”
Dan McGaw, CEO of Effin Amazing, will explain critical steps to implementing effective personalization programs and will walk you through how to create personalized digital experiences that build trust and bring your customers back for more.
You’ll Learn:
Best practices for creating personalization that drives engagement
Key differences between personalization vs. profiling
How to navigate and implement effective email personalization
How to properly implement personalized content distribution
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Content Marketing For Beginners: What, Why and HowJuliana Casale
Content has become a marketing buzzword. What is it, why is it so popular & how can you measure its success? This presentation covers content types, best practices, key metrics & tools.
Marketing with magnet (not with a sledgehammer)KatapultInbound
As part of global inbound marketing week 2015, Katapult hosted a free business event at the University of Derby. Titled 'Marketing with a magnet (not with a sledgehammer) the event covered why outbound marketing techniques are no longer effective, and why inbound marketing is the way forward.
Our Digital Marketing Director, Martin Broadhurst was the speaker at the event. He shared insights on how to use inbound marketing techniques to draw buyers toward your digital channels where they can learn more about what you offer on their own terms.
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
Watch the webinar replay: http://flightschool.autopilothq.com/video/lead-nurturing-secrets-webinar/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on the 30-50% of leads who aren't ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
-What “The Nurture Machine” is and why it’s important for your business
-Quick win strategies for reactivating a stagnant email list
-How to create a “lead magnet” to grow your database
-Best practices for timing and structuring your lead nurturing communications
-The key performance indicators to track what’s working and what’s not
Content marketing is the practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism.
The purpose of content strategy is to facilitate the consistent delivery of interesting stories. The end result is that you will attract and retain the attention of the targeted audience that you want to reach.
Inbound marketing is the combination of techniques that allows you to attract visitors, convert leads, close customers, and delight promoters.
One of the greatest benefits of inbound marketing is that it’s continuous and compounding. Inbound marketing offers a profound opportunity to connect with and help your leads succeed with your product on their terms.
Using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (marketing & sales channels) at just the right times (lifecycle stages).
The formula for calculating lead quality from content marketing investmentsbreakoutrevenue
When it comes to reporting, content marketers need to understand the quality of leads they are attracting with their website. By quality, I mean the probability that a lead will close into a sale.
Similar to 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience (20)
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and what program tactics to implement for success.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
How to Align Sales & Marketing - CEB October 2016 InsideView
Without tight alignment between sales and marketing, your company is leaving revenue on the table. Research shows aligned teams achieve more growth, better profits, and higher productivity.
Hosted by two industry veterans, Joe Andrews and Andrea Austin, this presentation from CEB in Las Vegas, is based on original research and content from Aligned to Achieve, a new book published by Wiley.
Indian Sales & Marketing Mindset Under the LensInsideView
InsideView continues its research into the state of B2B sales and marketing alignment with this latest report, "Indian Sales & Marketing Mindset Under the Lens."
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
InsideView Market Insights in action - InsideView DriveInsideView
InsideView grew up as a Sales Intelligence company and really defined the category. However in 2013 we expanded the company’s charter and our product portfolio to address the needs of marketing, customer success, and operations. Encompassing the lead to revenue journey.
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
The ultimate, some might say only, goal of sales and marketing leaders is to grow revenue.
Whether you are talking about generating bigger and better pipeline, crushing your quota, or driving better lead- to-close rates...the end goal is always MORE REVENUE.
Top 3 Reasons Sales and Marketing Alignment is Off!InsideView
Misalignment between sales and marketing is an age-old problem that’s rarely addressed. This infographic breaks down the top 3 issues and why your top priority should be to align your teams for growth.
Sales and Marketing have moved in TogetherInsideView
A Valentine’s Day-themed infographic talking about the relationship (or lack thereof) between Sales and Marketing within an organization. So what's next?
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3. #
#contentmkt13
InsideView for Marketing
5 CONTENT MARKETING ESSENTIALS
1. COMPLETE YOUR CONTENT TOOLBOX
➤ Beyond marketing automation, what technologies must every marketer leverage?
2. WORK WITH COMPLETE LEADS EVERY TIME
➤ How can you eliminate incomplete leads from your demand generation world?
3. PERSONAS, PILLARS, PLACE
➤ Do you have a high performing content marketing strategy built on who you’re targeting,
what you’re going to tell them and where you’re going to reach them?
4. BALANCED APPROACH: CREATION and CURATION
➤ You are going to create some, but that’s not enough. How can content curation extend
your reach?
5. LEARN FROM THE BEST
➤ Best-in-class examples are winning with their content marketing strategies?
4. #
#contentmkt13
NEW MARKETING PARADIGM
Inbound Lead Strategies
➤Leverage the buyers that are
finding you online
➤Automatically enrich all leads
➤Deliver relevant content
through the sales process
Content Marketing Rules
➤Content must be relevant
➤In the right channel
➤You need both curated and
created
5. #
#contentmkt13
WEBINAR AGENDA
➤ How B2B Marketing Has Changed
➤ Content Creation and Curation
➤ Sales Process with Automated Lead Enrichment
➤ Examples
➤ Questions
SLID
6. #
#contentmkt13
B2B MARKETING HAS CHANGED
➤87% of B2B marketers cite content marketing as a top marketing
strategy*
➤64% of B2B content marketers say their biggest challenge is
producing enough content*
➤ 87% of B2B marketers use social media to distribute content
➤ Interesting content is a top 3 reason that people follow brands on
social media
➤ 57% of buying decisions are made before the first sales call
➤ 74% of marketers are challenged to generate high-quality leads
*http://bit.ly/curatab2b2012
8. PERSONAS, PILLARS, PLACE
Is your content marketing strategy built on who you’re
targeting, what you’re going to tell them, and where you’re
going to reach them?
9. #
#contentmkt13
POLL QUESTION
Where do your inbound leads come from?
➤ Facebook
➤ Twitter
➤ Blog posts
➤ Web Forms
➤ All of the above
➤ None of the above
20. #
#contentmkt13
CONTENT CURATION DEFINED
“Content curation is the process of consistently finding,
organizing and sharing the most relevant and highest quality
digital content on a specific topic for a target market.”
27. #
#contentmkt13
CREATE – ADD VALUE
➤Abstract
➤Quote
➤Retitle
➤Parallelize
➤Storyboard
➤Summarize
Add more commentary that amount of the content you repost
http://bit.ly/CurateAnnota
te
29. #
#contentmkt13
THINK BEYOND YOUR OWN BRAND
➤Include competitor content
➤Include content that may not agree with your position
➤Become a trusted and reliable authority
You may need to curate competitor content to become
a thought leader.
30. #
#contentmkt13
CONTENT CURATION & FAIR USE
➤Share only a portion of the original content
➤Always attribute sources
➤Drive visitors to the original publication
➤Follow the Google “Rule of Thumb”
Create, curate, but never pirate content.
http://bit.ly/CurationEthics
32. START THE SALES PROCESS WITH
AUTOMATED LEAD ENRICHMENT
How can you eliminate incomplete leads from your
demand generation world?
33. #
#contentmkt13
MORE LEADS, LESS INFORMATION
OUTBOUND
MARKETING Lists
Email +
Telemarketing
INBOUND
MARKETING
SEO
Social Media
Marketing
Automation
34. #
#contentmkt13
INBOUND LEAD CHALLENGES
Inefficient
➤Incomplete leads ignored
➤Too much manual research
➤Too many form fields
➤Improperly routed leads
➤Sales frustration
➤Significant lead loss
➤Nurturing fails
➤Lower pipeline values
➤Decreased lead volume
➤Missed revenue opportunity
Costly
37. #
#contentmkt13
COMPLETE, ACCURATE DATA
‣ Complete, accurate company and contact
information
‣ Real-time updates of company and contact
information
‣ Focus on decision makers
MEDIAFINANCIAL SOCIAL
CRM INTELLIGENCE PLATFORM
DATA
INSIGHTS
CONNECTIONS
38. #
#contentmkt13
TIMELY, ACCURATE INSIGHTS
‣ Timely information about target market
‣ Engage prospects and customers with
relevant insights.
CRM INTELLIGENCE PLATFORM
DATA
INSIGHTS
CONNECTIONS
41. #
#contentmkt13
INTELLIGENT CONTENT MARKETING
‣ FIND MORE
LEADS
‣ WIN MORE
DEALS
Capture leads from any source (web
forms, events, manual input, etc.)
‣ RETAIN
AND GROW
SALES LIFECYCLE
MARKETING
SALES
ACCOUNT
MANAGEMENT
SALES
ACCOUNT
MANAGEMENT
MARKETING
42. #
#contentmkt13
INTELLIGENT CONTENT MARKETING
‣ FIND MORE
LEADS
‣ WIN MORE
DEALS
Capture leads from any source (web
forms, events, manual input, etc.)
Enrich sparse leads with real-time data
‣ RETAIN
AND GROW
Score & route leads faster
Deliver more targeted e-mail campaigns
SALES LIFECYCLE
MARKETING
SALES
ACCOUNT
MANAGEMENT
SALES
ACCOUNT
MANAGEMENT
MARKETING
43. #
#contentmkt13
INTELLIGENT CONTENT MARKETING
‣ FIND MORE
LEADS
‣ WIN MORE
DEALS
Capture leads from any source (web
forms, events, manual input, etc.)
Enrich sparse leads with real-time data
‣ RETAIN
AND GROW
Score & route leads faster
Deliver more targeted e-mail campaigns
SALES LIFECYCLE
MARKETING
SALES
ACCOUNT
MANAGEMENT
SALES
ACCOUNT
MANAGEMENT
MARKETING
44. #
#contentmkt13
INTELLIGENT CONTENT MARKETING
‣ FIND MORE
LEADS
‣ WIN MORE
DEALS
‣ RETAIN
AND GROW
SALES LIFECYCLE
MARKETING
SALES
ACCOUNT
MANAGEMENT
SALES
ACCOUNT
MANAGEMENT
MARKETING
Capture leads from any source (web
forms, events, manual input, etc.)
Enrich sparse leads with real-time data
Receive complete, actionable leads quickly
Score & route leads faster
Deliver more targeted e-mail campaigns
Utilize connections & insights to engage
prospects
45. #
#contentmkt13
INTELLIGENT CONTENT MARKETING
‣ FIND MORE
LEADS
‣ WIN MORE
DEALS
‣ RETAIN
AND GROW
SALES LIFECYCLE
MARKETING
SALES
ACCOUNT
MANAGEMENT
SALES
ACCOUNT
MANAGEMENT
MARKETING
Capture leads from any source (web
forms, events, manual input, etc.)
Enrich sparse leads with real-time data
Receive complete, actionable leads quickly
Be alerted to people and company changes
Score & route leads faster
Deliver more targeted e-mail campaigns
Utilize connections & insights to engage
prospects
Cross-sell and upsell your accounts
Manage more accounts
46. #
#contentmkt13
Leads
Qualified Leads
Opportunities
Wins
Capture more leads from the same spend
Turn unproductive leads into qualified leads
Significantly improve marketing-generated pipeline
Capture the admiration of your partners in Sales
Drive greater impact on revenues
MORE QUALIFIED LEADS
50. #
#contentmkt13
• IBM
• Whole Foods
• Oregon Wine Board
• FedEx
• Intel
• United Nations
• Adobe
• & more…
Download at curata.com/resources
With a foreword by Rohit Bhargava
Author of Likeonomics &
Personality Not Included
51. #
#contentmkt13
CRM INTELLIGENCE
IMPROVES CONTENT MARKETING
An 11% improvement in
form completions.
Reduce attrition and Identified
upsell opportunities across
1000’s of accounts.
22% Lead Conversion
12% Increase in Win Rate
33% Increase in Average Deal Size
SALES
Win more deals
ACCOUNT
MANAGEMENT
Retain more
customers
MARKETING
Find more leads
52. #
#contentmkt13
THINGS TO REMEMBER
CONTENT MARKETING
➤ Create a balance between
created and curated content
➤ Think beyond your brand to
win customer confidence
➤ Always practice fair content
use rules
CRM INTELLIGENCE
➤ Maximize the impact of each
inbound lead
➤ More effective scoring, routing,
nurturing
➤ CRM Intelligence supports
each stage of the sales cycle
53. #
#contentmkt13
QUESTIONS & MORE INFORMATION
Curata InsideView
Silverpop Taps InsideView for More Qualified,
Complete Leads. Download the case study now.
www.insideview.com
Ebook: 5 Simple Steps to
Becoming a Content
Curation Rockstar
Download: http://bit.ly/5stepscuration
Editor's Notes
Additional points if you need themThe CRM market leads all enterprise software categoriesCRM is projected to grow to a $36 billion market by 2017, according to Gartner Research* Earlier this year, CSO Insights found that 63% of sales reps’ time is spent in non-sales activities such as research.Only about 60% make quota. Most marketing and sales departments report poor CRM adoption.