The document provides an overview of The Coca Cola Company. It was founded in 1886 by John S. Pemberton and is headquartered in Atlanta, Georgia. The company introduced Coca Cola in 1886 and its bottling began in 1891. In the 1930s, the company started expanding globally and introduced new brands in the 1940s-1960s, with "Coke" becoming a registered trademark. The document also summarizes Coke's competition and strategies against Pepsi over time, including periods where Pepsi gained market share due to aggressive promotions and pricing. It proposes two advertising and promotion strategies for Coke to potentially use.

1. Name The Coca Cola Company
Founder John S. Pemberton
Headquarters Atlannta, Georgia, U.S
Introduced 1886
Company Overview
Presented by- Mukesh Modi (BBA part II)

2. 1886 1891 1930
Coca Cola
BORN
In a drug store
Coca Cola’s first
BOTTLING
occurred
The company started moving
GLOBALY

3. 1945 1960
New
BRANDS
were Introduce
“Coke’’ becomes a
Registered Trademark
of The Coca-Cola Company
R
TM

4. feedback
developmentIdeaanalysis Planning
Casestudy Problemanalysis
Explain a project steps
Lets
begin
Profitability Analysis
Implementation
Project
successful

5. Case Study (Coke v/s Pepsi)
In 1885 Coke
completely withdrawal
flagship product
replaced it with
“New Coke”.
Consumers and media
feel very
uncomfortable with the
“New Coke” and refuse
to accept it.
The Pepsi do
aggressive promotions
and comparative
advertising. Its helps to
position Pepsi as
modern, young,
innovative and
energetic.

6. Case Study (Coke v/s Pepsi)
The Pepsi named
Michael Jackson
as a sponsor. MJ
now had at height
of his career.
This was a
Masterstroke by
Pepsi.
In its early year,
Pepsi positioned
itself as a
discounter and
sold its product
for the half the
price of coke.
Most consumers
replaces ‘Pepsi’ to
‘Coke’.
Coke’s sales very
affected due to
‘Pepsi’.

7. 10
21
20
17
22
10
13
14
12
13
1975 1980 1985 1990 1995
SALES
Coke Pepsi
Coke
41%
Pepsi
$59%
TOTAL SALES
Pepsi $43
Coke $30

8. Our strategy
A. Organize a contest with effective advertising.
B. Collect the bottle and get Reward.
(extend social awareness about global warming.)
lets Pick
up,
Drink me
And solve
your
problems

9. Plan A- Organize contest with effective advertising.
Creativity
Orator
Keep it up
Energetic
c
k
e
(Quiz, Speech, Art & Craft and Games)

10. Make an empty space in any Corner of your Mind.
#Creativity will fill it instantly through “Coke”
Art, Freedom, and Creativity will change society
faster than Politics.
Brevityis the best recommendation of Speech.
Encourage people as a brilliant Leader.
#Orator

11. Believein yourself, take on your challenges
dig deep within yourself to conquer Fears.
Neverlet anyone bring you down.
#Keep it up….

12. The “Coke”will wonderfully toneup the mind and body.
Feel more #Energetic.

13. Plan B- collect bottle and get reward.
> Collect
Bottle*
> Submit
nearer
Store
> Get
Reward
Refresh
Recycle
Repeat
When you’re done,
Your bottle’s not.
Please recycle.

14. If you have a crush.
Share a Coke with crush.
Share a coke with a friend.
Get in touch with a good friend, an old friend, or maybe even a
new friend.

15. ETHICS
Coca-ColaIs the most recognized word in
The world after
Okay

16. #SAVEEARTH.
Recycle your Brain.

17. Thank You.
Be c l.
and, BeatYour Thirst.