FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Coke
1.
2. I’ve been involved in some lively
discussions lately about New York
City mayor Mike Bloomberg’s
insane and completely un-
American ban on sugary drinks
over 16 ounces.
3. D on’ t worry, I’ m not h e re
to ram b le and rant ab ou t
th at anym ore . Th at’ s d one .
4. But it got me thinking about Coca-Cola and
how they’ve managed to pull the wool over
everyone’s eyes.
5. N ow wh at I’ m ab ou t to s ay is tru e
as far as I know, b u t it’ s not
gos p e l, s o fe e l fre e to corre ct m e if
I am wrong ab ou t th is .
6. The Genius of New Coke
Back in 1985, the Coca-Cola Company came
out with what turned out to be a great
marketing ploy. It was a new soda, original
called the new taste of Coca-Cola, but was
better known as New Coke or Coke II. This new
soda replaced the “old” version of Coca-Cola–
the one everyone grew to love.
7. N e gative R e s p ons e
The response to this new Coke
was strong. But it wasn’t the
positive response Coca-Cola
might have been hoping for.
Needless to say, people were
upset.
8. N e gative R e s p ons e
Now, it wasn’t that they disliked
New Coke, but more that they
had developed an emotional
attachment to old Coke…and
they weren’t ready to let that go.
9. Th e Triu m p h ant C om e b ack of O ld
So,oke three months after they came out with
C just
New Coke, the Coca-Cola Company came
back out with old Coke, under the new label
“Coca-Cola Classic.” (Can’t beat the real
thing)
10. Th e Triu m p h ant C om e b ack of O ld
C oke
People were thrilled. ABC News’ Peter Jennings interrupted
General Hospital to share the news with viewers. On the floor
of the U.S. Senate, David Pryor called the reintroduction “a
meaningful moment in U.S. history.” The company hotline
received 31,600 calls in the two days after the
announcement. (Courtesy: Wikipedia)
11. Sales then went through the roof.
For two main reasons:
• People were happy they got their
“original” Coke back.
• They stocked up in case Coca-Cola
pulled these shenanigans again–trying to
take their coke away.
12. Be cau s e of th is C oca-C ola, was ab le
to accom p lis h th re e m aj victorie s :
or
•raising sales,
•building more brand loyalty,
•and most sneakily, lowering costs.
13. The Fleecing of the Public
Here’s the sneaky, pulling the wool-over-the-
eyes, cost lowering part:
Coca-Cola Classic wasn’t really Old Coke at
all. All Coca-Cola Classics contained high
fructose corn syrup after this, whereas it
previously contained cane sugar.
14. The Fleecing of the Public
People were so happy they got their
“Old Coke” back, they failed to
realize the difference, and Coca-
Cola has been profiting from the
lower cost (and worse tasting, in my
opinion) HFCS ever since.
