This document provides an overview and agenda for a webinar on how display advertising has evolved and what smart marketers need to know. The webinar will include presentations from representatives of Netmining, Chango Inc, and Evidon on topics such as the real-time bidding environment, the role of big data and programmatic buying, audience targeting via real-time bidding, and the importance of transparency and consumer privacy in online advertising.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
2013 Future state E-commerce Trends WebinarMichael Healey
This deck is from an InformationWeek 2013 Internet Trends webinar. Summary: There's no such thing as a standalone ecommerce site – today, this function cannot be a bolt-on. Companies must go broad and think holistically, looping in ERP, suppliers, security, marketing automation packages and more. There are multiple ecommerce instances geared for specific partners. But it's a big, ongoing development challenge, and customers demand a seamless experience, whether interacting on PCs, tablets or smartphones. Yet, there are no standards to lean on.
In this webcast we'll discuss state-of-the-art back-end infrastructure and automation, ways to overcome gaps in transaction processes, and services-based options.
You'll learn:
Technical hurdles and design considerations
Major challenges and opportunities to improve
Examples of companies using best practices to get this right
Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
A indústria digital no Brasil em 2011 teve um ano de destaque inspirado por inovação e novas tecnologias, acompanhado pela rápida evolução dos hábitos de consumo. Nesse panorama de evolução contínua, as estratégias digitais eficientes requerem não somente análise do ambiente atual, mas também tendências que moldam o futuro dos consumidores.
Participe do webinar para entender os princiais insights do mercado digital brasileiro para 2012 e como as tendências nas redes sociais, buscas, video online, publicidade digital, compras online e celulares / tablets estão definindo o mercado atual e o que essas tendências significam para este ano.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Android UI Development: Tips, Tricks, and TechniquesEdgar Gonzalez
Presentation of @romainguy and @chethaase at Devoxx and the San Francisco Android user group.
Shows what tools they use to track down performance issues.
Webinar deck: Mobile Marketing for Financial Services organizationsArcher Inc.
This webinar will cover key marketing objectives, strategies and tactics pertaining to mobile marketing and how they uplift financial services and banking companies' marketing initiatives. We'll also cover how a financial company successfully integrates mobile marketing into their business practices and internal teams, and the right people to talk to for core competencies in the mobile marketing ecosystem.
Learn how SMS promotional campaigns, SMS subscription groups, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the financial and banking industry. Learn the basics of increasing traffic to your retail locations, product awareness and sales using the mobile channel. Also learn key deployments available for internal and customer facing enterprise messaging. Most importantly, learn how mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
A indústria digital no Brasil em 2011 teve um ano de destaque inspirado por inovação e novas tecnologias, acompanhado pela rápida evolução dos hábitos de consumo. Nesse panorama de evolução contínua, as estratégias digitais eficientes requerem não somente análise do ambiente atual, mas também tendências que moldam o futuro dos consumidores.
Participe do webinar para entender os princiais insights do mercado digital brasileiro para 2012 e como as tendências nas redes sociais, buscas, video online, publicidade digital, compras online e celulares / tablets estão definindo o mercado atual e o que essas tendências significam para este ano.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
Android UI Development: Tips, Tricks, and TechniquesEdgar Gonzalez
Presentation of @romainguy and @chethaase at Devoxx and the San Francisco Android user group.
Shows what tools they use to track down performance issues.
Possible to match our drawings with our coats of armsXenia Nincevic
Presentation aims to show the possibility to match different castles drawings of the children and the coats of arms. It seems like a fun to all!And, also, a very challenging and creative job both for teachers and pupils.
Programmatic: What Buyers and Sellers Should KnowDigiday
Programmatic advertising is here to stay, and is likely to dominate the majority of media trades on a volume and revenue level moving forward. This session with Matt O'Neill, head of supply and fulfillment at Unanimis, will discuss what buyers and sellers can do to optimize exchanges, change and build their audience and move away from standard ad units.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
Advertising effectiveness for cross screen modelsIABmembership
Join representatives from Jumptap and Operative to learn about how their approach to advertisers has changed, shifting the focus of the conversation from channel/screen specific models to a user-centric advertising model. They will discuss this topic from a marketer/sell-side perspective and will also address the technical and business challenges they’ve identified using these models. Ultimately, the goal is to understand how a cross-platform / cross-screen approach starting with the right audience can effectively deliver targeted content.
Joe Laszlo, Senior Director of IAB’s Mobile Marketing Center of Excellence, and a panel of IAB members who worked on MRAID shared their experiences drafting these specs and answered member questions about implementation, how this will impact the mobile advertising landscape, and discussed next steps for 2012.
Understanding the New IAB MMA Mobile Web Ad Measurement GuidelinesIABmembership
In February 2011, the IAB and the MMA jointly released the mobile web ad measurement guidelines, establishing standard definitions and methodology for counting ad impressions on the mobile Web. Positioned as a giant step forward for the mobile advertising industry, the guidelines will help create more confidence in the metrics that make the market run.
This Webinar, included speakers from the MMA, IAB, and MRC, and helped to explain what the guidelines cover, and allowed for numerout attendee questions. It will also feature a brief roundtable discussion with a group of auditors, explaining the process and procedures behind third party audits against these guidelines.
Speakers:
Joe Laszlo, Deputy Director, Mobile Marketing Center of Excellence, IAB
Leo Scullin, Industry Initiatives, Mobile Marketing Association
George Ivie, CEO and Executive Director, Media Rating Council
IAB Membership Code of Conduct - Webinar Slides, April 13, 2011IABmembership
On February 27, 2011, the IAB Board of Directors approved the first-ever IAB Member Code of Conduct. This Code of Conduct incorporates the Self-Regulatory Principles for Online Behavioral Advertising, and makes adherence to the Principles a condition of membership in the IAB. Members were encouraged to join IAB staff on April 13, 2011 to learn more information on what companies need to do to come into compliance with the Principles, what kind of monitoring and enforcement programs are in place, and what company executors should be looking for when evaluating their company roles in online behavioral advertising.
SPEAKERS:
Alison Pepper, Director Public Policy, IAB
Michael Signorelli, Associate, Venable LLP
HOST:
Luke Luckett, Senior Manager, Member Services, IAB
IAB: An Inside Look at Demand Side Perceptions of Digital Video Advertising (...IABmembership
Examine the views of marketers and agencies about digital video advertising. This 2011 study shows that a shift in ad dollar allotment is starting to take place as advertisers are beginning to recognize the value.
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
You’ll learn:
*An overview of the mobile marketing landscape
*The importance of measuring mobile campaigns
*What marketers should watch out for
*How to measure mobile campaigns
*How to get the most accurate view of active, ongoing mobile campaigns
*What matters to brand marketers
SPEAKERS:
Martin G. Harris, SVP Strategic Accounts, Bango
Marcus Startzel, Senior Vice President, Sales, Millennial Media
Ed Chater, Group Account Director, Somo
Brian Morel, Strategic Account Director, Yahoo!
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...
The changing landscape of display & what smart marketers need to know
1. How Display Advertising Has Evolved and What
Smart Marketers Need to Know
Thank You for joining, we will
begin momentarily.
January 24, 2013
2. Agenda
Welcome & Housekeeping (IAB)
Overview on Display Ad Revenue
Speakers
● Jonathan Schwartz, Vice President East Coast Sales at Netmining
● Introduction on how media has evolved, and where we currently are with an intro to the RTB
environment, and a “non-Luma” chart on the display ecosystem.
● Dax Hamman, Chief Revenue Officer at Chango Inc
● Explanation on how Big Data, Programmatic Buying, and FBX all play a role in this new world of
buying & selling.
● Amy King, VP, Product Marketing at Evidon
● The Value of Revealing the Invisible Web.
● Todd Ruback, Chief Privacy Officer at Evidon
● U.S. Self-Regulatory Program (AdChoices) and what Privacy Online means for publishers.
Q&A
4. How Display Advertising Has Evolved and What
Smart Marketers Need to Know
Netmining
Jonathan Schwartz, Vice President East Coast Sales
5. Thank You
Q&A
This webinar will be made available on
iab.net/events_training/interactive_insights_webinars
Please contact nicole@iab.net with questions.
15. AUDIENCE TARGETING FOR BRANDING
Marketer’s Challenge Solution Offline/Online
Measurement
On-demand consumer RTB – valuing
Multiple devices individual users and Entertainment tune-
Fragmented content minimizing waste ins
consumption habits Ability to predict In-store consumer
users mindset with a behavior
combo of data + context Auto registrations
Rich creative canvas
16. How Display Advertising Has Evolved and What
Smart Marketers Need to Know
Chango
Dax Hamman, Chief Revenue Officer
19. Big Data simply means „more data‟, lots of it to be
precise. And it‟s unstructured and somewhat scattered.
So the promise of „Programmatic Marketing‟ is to make
big data actionable, and make our marketing programs
more efficient.
20. Data is everywhere!
300m profiles
Search data
3rd party data
Conversions
Your CRM
Site visits
site data
Conversions
26. And now there is FBX
FBX is more than
another media
exchange.
27. ✔ Lower CPMs
✔ Requires less impressions
✔ Quicker to convert
✔ Search data + FBX = highest ROI
Campaign data is showing positive results for buyers, a very attractive
time to try.
Opinion is that this will not cause a sustainable decline in CPM.
28.
29. How Display Advertising Has Evolved and What
Smart Marketers Need to Know
Evidon
Amy King, VP, Product Marketing
Todd Ruback, Chief Privacy Officer
30. Over $500 Billion At Stake
In Online Marketing by 2015
• Billions of Venture
Online Display
Advertising Capital dollars
eCommerce invested
$469+ billion
$30+ billion
• Crowded and
chaotic space
Web Measurement
& Analytics • Significant growth
Big Data
$16+ billion in each market
$3 billion segment
2015 Market Size Estimates: Sources: Forrester Research,
eMarketer – eCommerce US only, comScore, IDC
32. …and a lot of ramifications…
Privacy
Not fully transparent Has no opt-out
with consumers
Takes long to load Unknown to half the
sites where it collects
data
33. People not only care about
transparency, they reward it
of consumers say they’re
48% more likely to purchase
from companies that give
them transparency and
control*
* Survey conducted by Toluna, published in “Cookies Outlook Begins to Clear,” Marketing Week, 13 June 2012.
35. The DAA Principles
• Education
• Transparency
• Consumer Control
• Data Security
• Material Change to
Existing OBA Policy/Practices
• Sensitive Data
• Accountability
36. DAA Program Timeline
JULY OCTOBER JUNE OCTOBER
DAA publishes Icon program launches DAA announces
11 million+ monthly visits to
OBA Practice Principles 100 program
www.YourAdChoices.com
participants
NOVEMBER
COOP page live to Web
2009 2010 2011 2012
NEXT UP
•Mobile
•Browser-based
Control Mechanisms
•Continued Global
Expansion
NOVEMBER FEBRUARY
DAA publishes White House
Multi-Site Data Principles Event & Support
MARCH
Global licensing programs
(Europe, Canada)
37. Time to Get with the Program
Investigation can cost $100k or worse
Active enforcement now
38. What You Need to Do
US AdChoices Program
1. Audit/monitor tracking on sites
2. License icon from DAA
• Advertiser ($5,500/year
at aboutads.info)
3. Disclose everything clearly
to consumers on sites/in ads
4. Give consumers control,
including opt-out
39. Disclose on Websites…
Easy opt-out from
each; reporting
proves that the
request has been
sent
Rich detail on
each collector
available
40. …and in Ads
1 2
All vendors
contributing
targeting to ad
41. New COPPA Rule
• Effective July 1, 2013
• PI now includes use of “persistent identifiers” like
cookies, geo-location, photos, screen names and more
• Applies to website operators and third parties (eg,
networks) who have actual knowledge that site is
directed at children under 13
• Site operators “strictly liable” for third parties on their site
• Must inform parents and obtain parental consent (new
mechanisms coming)
42. More privacy protection with
• 17 million downloads
• Consumers learn about
tracking and/or block it
• 7 million active monthly
GhostRank panel
• Tracks 2,800 different
types of objects from
over 1,200 companies on
over 150mm URLs
worldwide
• Sees data web scanners
alone miss
43. …that helps business too…
Performance and
data security
Not fully transparent Has no opt-out
with consumers
Takes long to load Unknown to half the
sites where it collects
data
45. Faster Pages Drive Better Results—Walmart
• Factoid 1: Extensively A/B tested page performance and
published a study showing 100 millisecond delay = 1% drop
in revenue
• Factoid 2: Search Engines A/B tested performance and found
that a 500 millisecond delay caused a 20% drop in traffic.
• Factoid 3: In an experiment across multiple retailers, a 1
second delay caused a 7% decline in conversion
http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-
correlates-to-business-metrics-at-walmart-com/
46. Transparency means revenue
• One tracker leads
to another
spawns
• Need full visibility
spawns and data control
Not Authorized! • Means higher cpm
47. What You Need to Do
Website Control to Protect Revenue
1. Audit/monitor tracking on sites,
know who is brought in by whom
2. Confirm what vendors on your site
are allowed to collect and share
3. Regularly check performance of
tags on your site
4. Give consumers control,
including opt-out