Guy Friedman of SteadyMD introduces us to Virtual Direct Primary Care, an emerging, technology-driven care model that allows for a broader cross-section of people to participate in direct primary care. See the full session at: http://video.hint.com/guy-friedman-the-changing

1. Guy Friedman
SteadyMD
The Changing
Healthcare
Consumer & the
Emergence of
VDPC

2. What is SteadyMD & Virtual Direct Primary Care?
How Does Consumer Want To Participate in Healthcare?
How Does Virtual DPC Benefit Employers?
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3. For Employers
Aligned DPC Doctor Available Via Robust Technology
Medical Assistants & Downstream Care
High Engagement & Trust
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4. A doctor specifically matched with you. Attuned to
your health goals, interests, and medical conditions.
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5. Operating Across the US
2016
2017
2018
A two-year legal,
licensing, and regulatory
process.
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6. A doctor with a limited number
of patients. With time to listen
to you and pay attention to you.
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7. Completely online.
Text, phone, or video chat
anytime.
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8. Medications
Labs
X-Rays / MRI’s Specialist Visits
Devices
Overseeing all of your care.
Online anytime, in-person when you need it.
Surgical
Procedures
Urgent Care
Health Insurance Supplements
Hospital Visits
It’s a Complete Healthcare Solution
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9. Our Platform
Developed and Refined: Technology, Medical
Operations, Legal & Regulatory
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10. Robust Medical Operations & Team
To give patient a complete healthcare solution:
• Advise patient on best doctor match
• Detailed intake process, including past medical records
• Help patient navigate, understand, and maximize health
insurance plan
• Find and schedule with the right local specialists.
• Arrange prescriptions, labs, x-rays, and other tests and
procedures.
• Develop a long-term, preventative care plan with each patient.
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11. To Acquire New Patients
• Marketing web site and A/B testing
• Sign up quiz with matching engine for 188
factors
• Sign up system with doctor availability,
state handling,
employers/family/insurance handling
• Real-time marketing dashboard; attribution
& analytics
• CRM to handle automated texting, phone,
email & livechat
To Keep Patients Happy & Engaged
• Patient chat app for desktop and mobile. Channels,
photos, videos, notifications, and more
• Patient dashboard, medical records, and care plan
• Connected apps including RunKeeper, Fitbit, and
others.
• Connected devices including blood pressure cuffs,
thermometers, pulse oximeters, glucometers, and
more.
To Keep Doctors Happy & Productive
• Doctor chat app for desktop and mobile.
Asynchronous quality handling of 500+
patients.
• Doctor dashboards & reports: status and
care plan for each patient, alerts and
reminders.
• Phone call handling and routing system
• EMR for all medical records, handling
faxing, scanning, prescriptions, labs,
referrals, and medical history
Management & Operations
• Scheduling system handling doctor availability,
patient self-serve, and appointment reminders
• Patient engagement dashboard and NPS system
Developed & Refined End-to-End Technology
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12. The Competition
Online, random-doctor-each-time services.
In-person services, limited geographic reach.
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13. Least like SteadyMD Most Like SteadyMD
Personal relationship with your doctor?
Concierge style? Limited # of patients?
Completely online? Nationwide reach?
Doctor matched to you? Your health
goals, interests, and medical conditions?
How often does a patient use it?
Average patient age?
Status?
Annual Revenue?
“Like Uber for a Doctor”
Transactional, pay per visit ($40).
Often bundled-in with insurance with
a low cow-pay.
“Primary Care Chains”
Transactional, pay per visit.
$200 annual fee makes everything
nicer: service, physical experience.
“Concierge Medicine Services”
$2,000 per year.
Neighborhood primary care doctor
who switches to concierge model.
NO. A random doctor each time.
NO. Like a call center.
YES.
NO. A random doctor.
Infrequently. 95% of subscribers don’t
use it in a given year.
General population.
1.5M visits / year.
Estimated $420M
Not really. Team approach to care.
NO. Thousands of patients per doc.
NO. Requires physical locations. Limited
geography. Costly to build and run.
NO. Whatever doctor happens to be local.
Infrequently. Estd. few times per year.
30 to 50 years old.
Approx. 60 locations.
Unknown
YES. Your same doctor each time.
YES. 500 or so patients per doctor.
NO. Requires physical locations (although
not owned by MDVIP). Limited geography.
NO. Whatever doctor happens to be local.
Infrequently. Estd. few times per year.
50 to 70 years old.
Estd. 900 doctors, 350k patients.
Estimated $600M
In Short
Most patients given this for nearly free, putting
pressure on costs. Race-to-the-bottom doctor
quality and cost pressures.
Traditional model, streamlined and
refined. Offices in hundreds of U.S. cities
would be very costly to launch and run.
Impressive customer base, especially for
a $2,000 per year offering, and despite
being constrained geographically.
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14. We’re scaling nationwide right
now without massive local
investment and operating costs.
• Personal relationship with your doctor. Same doctor each time.
• Concierge style. Limited to 500 or so patients per doctor.
• Completely online. Web & mobile convenience.
• Doctor matched to your health goals, interests, & medical
conditions. Aligned with your life. A doctor who “gets you.”
• Patients use it frequently. Every month or two.
• Patients are 40 years old on average. Younger, healthier, and
representative of consumer shifts and future demands.
Quality matching of patient and
doctor can only be done online.
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