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Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
DPC Advocacy Briefing
Jay Keese, DPC Coalition
Staci Benson, DO, Paradigm Family Health
Submit your questions to: aafp3.cnf.io
Activity Disclaimer
The material presented here is being made available by the DPC Summit Co-organizers for educational
purposes only. This material is not intended to represent the only, nor necessarily best, methods or
processes appropriate for the practice models discussed. Rather, it is intended to present statements and
opinions of the faculty that may be helpful to others in similar situations.
Any performance data from any direct primary care practices cited herein is intended for purposes of
illustration only and should not be viewed as a recommendation of how to conduct your practice.
The DPC Summit Co-Organizers disclaim liability for damages or claims that might arise out of the use of
the materials presented herein, whether asserted by a physician or any other person. While the DPC
Summit Co-Organizers have attempted to ensure the accuracy of the data presented here, these materials
may contain information and/or opinions developed by others, and their inclusion here does not necessarily
imply endorsement by any of the DPC Summit Co-Organizers.
The DPC Summit Co-Organizers are not making any recommendation of how you should conduct your
practice or any guarantee regarding the financial viability of DPC conversion or practice.
Faculty Disclosure
It is the policy of the DPC Summit Co-Organizers that all individuals in a position to
control content disclose any relationships with commercial interests upon
nomination/invitation of participation. Disclosure documents are reviewed for potential
conflict of interest (COI), and if identified, conflicts are resolved prior to confirmation of
participation. Only those participants who had no conflict of interest or who agreed to an
identified resolution process prior to their participation were involved in this CME activity.
All faculty in a position to control content for this session have indicated they
have no relevant financial relationships to disclose.
The content of this material/presentation in this CME activity will not include discussion
of unapproved or investigational uses of products or devices.
Learning Objectives
• Review recent federal and statewide direct primary care (DPC)
legislative trends.
• Evaluate the major regulatory hurdles facing DPC practices.
• Develop a plan based on best practices for how to engage local
policymakers.
• Evaluate the existing resources and infrastructure available to
support physicians interested in becoming engaged with DPC
advocacy efforts.
Direct Primary Care
• High-functioning, relationship-centered primary care
• Personal doctor and/or care team
• Extensive use of health IT - telehealth/patient portals/secure text
• Direct agreement between outlines medical services provided, rights and responsibilities of both
doctor and patient
• Simple payment model: Monthly retainer by individual, employer, or other payer– significantly
reduced admin expenses
• Deeply discounted non-insurance rates negotiated for labs, imaging, most drugs, and other ancillary
services paid for directly with tax preferred HSA/HRA accounts
• 90% of all care costs completely outside of third party, fee for service billing – significantly reduced
claims and administrative expenses
• Emphasis on the patient– primary care, behavioral health and prevention– not managing diseases or
cost
• Patients, doctors, employers love it.
Direct Primary Care: Creating an Open, Transparent Health
Marketplace
Negotiated cash rates for
medical services outside insurance
significantly reduced out of pocket costs
Using insurance: $5,406.89 With DPC:
– Actual Patient Out of Pocket Costs
Bob: 58 years old, Lansing MI.
Type 2 Diabetes, Hypertension,
Lipids, Pneumonia, Chest Pain
episodes in 2017
DPC Reduces Overall Cost of Care
Employer claims data shows overall reductions in cost of care up 20% *
25.4 % reduction in claims costs + reduction in risk scores **
Inpatient hospital admissions down 37% ***
Data Sources:
* Journal American Board of Family Medicine , Nov. 2015
** Nextera/Digital Globe Case Study June 1 – Dec. 31, 2015
*** Iora Claims Database 2009 - 2016
Why?
• Significantly reduced administrative expenses
– no claims
• Better primary care utilization
• Reduced overall health costs
• Reduced out of pocket costs for consumers
• Predictable fixed costs for employers/payers
DPC Reduces Health Spending v. employees with FFS
Coverage Map:
DPC in 2018
• Network of almost 800 DPC practices
• 48 States and DC
• Larger practices in 6+ major markets
• Virtual network of smaller practices in
other areas
• Median fee about $70 per person per
month* or $165 family of 4
• Better outcomes, patient satisfaction
• Offered through employers, Medicare
Advantage, Medicaid MCOs, state
employees plans
• Employer claims show savings of up to
20% of total cost of care
Already working with…
Self-Insured Employers
Medicare Advantage
State and local employee funds
Union trust funds
NJ State Employees Health Benefits Plan
• Direct Primary Care Medical Home
Pilot Program Stared in 2017
• Backed by 9 public employee unions
• Voluntary program
• Up to 800,000 police officers,
firefighters, and state, county and
municipal employees and family
members
• R-Health in Burlington, Camden, and
Mercer counties, Trenton Area
• by Sen. Majority Leader Stephen
Sweeney (D-NJ); Supported by Gov.
Chris Christie (R-NJ)
• Aetna, Horizon Blue Cross TPAs
1. Washington – 48-150 RCW
2. Utah – UT 31A-4-106.5
3. Oregon – ORS 735.500
4. West Virginia – WV-16-2J-1
5. Arizona – AZ 20-123
6. Louisiana – LA Act 867
7. Michigan – PA-0522-14
8. Mississippi – SB 2687
9. Idaho – SB 1062
10. Oklahoma – SB 560
11. Missouri – HB 769
12. Kansas – HB 2225
13. Texas – HB 1945
14. Nebraska – Legislative Bill 817
15. Tennessee – SB 2443
16. Wyoming – SF0049
17. Arkansas – HB 1161
18. Kentucky – SB 79
19. Colorado – HB 17-1115
20. Indiana – SB 303
21. Virginia - HB 2053
22. Alabama - SB 94
23. Maine - S.P. 472
24. Florida – HB 37
25. Iowa – HF 2356
• Laws generally define DPC as a medical service outside of
state insurance regulation, offer consumer protections Key:
• DPC Laws passed – singed by governor.
• Legislation pending.
• OR and AZ laws need updates
• Solid regulatory guidance
DPC Laws Passed in 25 States – 10 New Laws since 2017
• More than ¼ of employer health plans are now HDHPs paired with HSAs
• 18% of adults are in a plan with Out of Pocket max of $6,000 or more
• 40% of adults under 65 had HDHPs in 2016 an increase of almost 50% since 2011 *
• Age distribution is fairly even under 65.
* CDC National Center for Health Statistics ** Health Affairs, October 2017 *** AHIP HSA Survey 2016
High Deductible Plans – The New Normal
Individuals with HDHPs have fewer doctor visits, are less likely to seek preventive care
and use appropriate healthcare services. **
***
HSAs grew by 23% in a single year
In Response to Rising Premiums and Out of Pocket Costs
• 21 million Americans hold accounts
• $42.7 billion in HSA assets:, up 23% in one
year
• Growth driven by employers seeking relief
from rising premiums and out of pocket
costs
• Employers using HSAs with HDHPs save 12 -
16% off total benefit cost
• Health plans are driving HSA growth,
accounting for 36% of new accounts opened
in 2017
• Direct Primary Care can improve HDHP plans
by providing virtually unlimited access to
affordable primary care for people with
HDHPs.
* CDC National Center for Health Statistics
** Health Affairs, October 2017
• Bipartisan Bill – H.R. 365 Reps Erik Paulsen (R-MN)
and Earl Blumenauer (D-OR) S. 1358 Sens. Bill
Cassidy, MD (R-LA) and Maria Cantwell (D-WA)
• Clarifies HSA Provisions regarding DPC in the Tax
Code
• DPC is not a health plan under IRC §223
(c)
• DPC is a qualified health expense under
the IRC §213 (d)
• Allows individuals with HSAs to pay for
DPC services with HSAs.
• Provisions also found in Health Savings Act
S. 403/H.R. 1175
The Primary Care
Enhancement Act
Why is Advocacy Important?
From Grassroots to White House Meetings
• https:/
Who are your legislators?
• Federal
• https://grassroots.aafp.org/aafp/findelectedofficials?0
• State
• https://grassroots.aafp.org/aafp/findelectedofficials?0
• County
• City
• ISDs/School Boards
• Hospital boards and admin
• Medical organizations
• Many more! It’s anyone who represents us!
Topics that affect DPC and our patients
• HSAs
• DPC shouldn’t fall under state insurance board
• In-house dispensing
• Business taxes (specifically on professionals)
• Threat of liability lawsuits
• Scope of practice expansions
• Mandates for EMRs
• Mandates for accepting insurances
• Regulations (or lack thereof) on pharma and pharma pricing
• Different types of health insurance allowed
How do you influence legislators?
• Volunteer on their campaigns
• Donate money
• Donate your time to their campaign
• Put their sign in your yard
• Throw or attend campaign events
• Bring guests to campaign events
• Offer yourself as a resource on health industry issues
• Stay in contact with their staffers or them
How to Lobby
Know yourself and/or your organization
• Be aware of organization’s platforms
• Know your biases
Know your Issue
• You likely know more than anyone else in the room
• Don’t be afraid if you don’t know an answer: “I’ll get back to you
on that”
Know your Legislator
• Know their stances and if you have time, how they’ve voted on
things
• Know how this stance will affect them, their family, their
community their constituents
• Remind them of all of the above
Know your Opposition
• Be ready with a response to the opposition
• Address them positively
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
Contacting a Legislator
• Personal Visit
• Set this up in advance
• You may meet with an aide
• Telephone Call
• A Letter
• Email
• Physical Letter
• Any opportunity that pops up!
Timing is Everything!
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
During The Visit
• Address the legislator professionally
• Establish your own credentials
• Do NOT apologize for taking their time – just
be brief, this is their job
• Refer to the bill by number
• Use your own words
• Share a story
• Don’t take notes while talking
• Treat every staff member courteously
• Always keep “off-the-record” comments
confidential
Follow-Up
After leaving the meeting...
• Quickly make notes of any questions they had, etc
Get contact information
• Send a thank you letter/email
• Reference your agenda
• Answer any questions you may have had
Thank them for their support
• Public thanks are nice too
Follow-up frequently
• Make your name one that is recognizable
• Offer your knowledge/services
But I’m too
busy to do
advocacy
work…
• Let your organization lead the way
• Email blasts re letter campaigns
• Follow them on twitter
• Forward the above to your colleagues
• Groups list candidates they support
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
But I’m too
busy to do
advocacy
work…
• Let your organization lead the way
• Email blasts re letter campaigns
• Follow them on twitter
• Forward the above to your colleagues
• Groups list candidates they support
• Pick one issue that matters most to you and
your patients
• Are you REALLY too busy?
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018
Be an advocate for those who need a voice.
We are Leaders as Physicians. It’s Time to Lead.
Questions?
Submit your questions to:
aafp3.cnf.io
Don’t forget to evaluate
this session!
Contact Information
Jay Keese
jpkeese@cagdc.com
Staci Benson, DO
drbenson@paradigmfamilyhealth.com

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Jay Keese & Staci Benson, DO - DPC Advocacy Briefing - DPC Summit 2018

  • 2. DPC Advocacy Briefing Jay Keese, DPC Coalition Staci Benson, DO, Paradigm Family Health Submit your questions to: aafp3.cnf.io
  • 3. Activity Disclaimer The material presented here is being made available by the DPC Summit Co-organizers for educational purposes only. This material is not intended to represent the only, nor necessarily best, methods or processes appropriate for the practice models discussed. Rather, it is intended to present statements and opinions of the faculty that may be helpful to others in similar situations. Any performance data from any direct primary care practices cited herein is intended for purposes of illustration only and should not be viewed as a recommendation of how to conduct your practice. The DPC Summit Co-Organizers disclaim liability for damages or claims that might arise out of the use of the materials presented herein, whether asserted by a physician or any other person. While the DPC Summit Co-Organizers have attempted to ensure the accuracy of the data presented here, these materials may contain information and/or opinions developed by others, and their inclusion here does not necessarily imply endorsement by any of the DPC Summit Co-Organizers. The DPC Summit Co-Organizers are not making any recommendation of how you should conduct your practice or any guarantee regarding the financial viability of DPC conversion or practice.
  • 4. Faculty Disclosure It is the policy of the DPC Summit Co-Organizers that all individuals in a position to control content disclose any relationships with commercial interests upon nomination/invitation of participation. Disclosure documents are reviewed for potential conflict of interest (COI), and if identified, conflicts are resolved prior to confirmation of participation. Only those participants who had no conflict of interest or who agreed to an identified resolution process prior to their participation were involved in this CME activity. All faculty in a position to control content for this session have indicated they have no relevant financial relationships to disclose. The content of this material/presentation in this CME activity will not include discussion of unapproved or investigational uses of products or devices.
  • 5. Learning Objectives • Review recent federal and statewide direct primary care (DPC) legislative trends. • Evaluate the major regulatory hurdles facing DPC practices. • Develop a plan based on best practices for how to engage local policymakers. • Evaluate the existing resources and infrastructure available to support physicians interested in becoming engaged with DPC advocacy efforts.
  • 6. Direct Primary Care • High-functioning, relationship-centered primary care • Personal doctor and/or care team • Extensive use of health IT - telehealth/patient portals/secure text • Direct agreement between outlines medical services provided, rights and responsibilities of both doctor and patient • Simple payment model: Monthly retainer by individual, employer, or other payer– significantly reduced admin expenses • Deeply discounted non-insurance rates negotiated for labs, imaging, most drugs, and other ancillary services paid for directly with tax preferred HSA/HRA accounts • 90% of all care costs completely outside of third party, fee for service billing – significantly reduced claims and administrative expenses • Emphasis on the patient– primary care, behavioral health and prevention– not managing diseases or cost • Patients, doctors, employers love it.
  • 7. Direct Primary Care: Creating an Open, Transparent Health Marketplace Negotiated cash rates for medical services outside insurance significantly reduced out of pocket costs Using insurance: $5,406.89 With DPC: – Actual Patient Out of Pocket Costs Bob: 58 years old, Lansing MI. Type 2 Diabetes, Hypertension, Lipids, Pneumonia, Chest Pain episodes in 2017
  • 8. DPC Reduces Overall Cost of Care Employer claims data shows overall reductions in cost of care up 20% * 25.4 % reduction in claims costs + reduction in risk scores ** Inpatient hospital admissions down 37% *** Data Sources: * Journal American Board of Family Medicine , Nov. 2015 ** Nextera/Digital Globe Case Study June 1 – Dec. 31, 2015 *** Iora Claims Database 2009 - 2016 Why? • Significantly reduced administrative expenses – no claims • Better primary care utilization • Reduced overall health costs • Reduced out of pocket costs for consumers • Predictable fixed costs for employers/payers DPC Reduces Health Spending v. employees with FFS
  • 9. Coverage Map: DPC in 2018 • Network of almost 800 DPC practices • 48 States and DC • Larger practices in 6+ major markets • Virtual network of smaller practices in other areas • Median fee about $70 per person per month* or $165 family of 4 • Better outcomes, patient satisfaction • Offered through employers, Medicare Advantage, Medicaid MCOs, state employees plans • Employer claims show savings of up to 20% of total cost of care
  • 10. Already working with… Self-Insured Employers Medicare Advantage State and local employee funds Union trust funds
  • 11. NJ State Employees Health Benefits Plan • Direct Primary Care Medical Home Pilot Program Stared in 2017 • Backed by 9 public employee unions • Voluntary program • Up to 800,000 police officers, firefighters, and state, county and municipal employees and family members • R-Health in Burlington, Camden, and Mercer counties, Trenton Area • by Sen. Majority Leader Stephen Sweeney (D-NJ); Supported by Gov. Chris Christie (R-NJ) • Aetna, Horizon Blue Cross TPAs
  • 12. 1. Washington – 48-150 RCW 2. Utah – UT 31A-4-106.5 3. Oregon – ORS 735.500 4. West Virginia – WV-16-2J-1 5. Arizona – AZ 20-123 6. Louisiana – LA Act 867 7. Michigan – PA-0522-14 8. Mississippi – SB 2687 9. Idaho – SB 1062 10. Oklahoma – SB 560 11. Missouri – HB 769 12. Kansas – HB 2225 13. Texas – HB 1945 14. Nebraska – Legislative Bill 817 15. Tennessee – SB 2443 16. Wyoming – SF0049 17. Arkansas – HB 1161 18. Kentucky – SB 79 19. Colorado – HB 17-1115 20. Indiana – SB 303 21. Virginia - HB 2053 22. Alabama - SB 94 23. Maine - S.P. 472 24. Florida – HB 37 25. Iowa – HF 2356 • Laws generally define DPC as a medical service outside of state insurance regulation, offer consumer protections Key: • DPC Laws passed – singed by governor. • Legislation pending. • OR and AZ laws need updates • Solid regulatory guidance DPC Laws Passed in 25 States – 10 New Laws since 2017
  • 13. • More than ¼ of employer health plans are now HDHPs paired with HSAs • 18% of adults are in a plan with Out of Pocket max of $6,000 or more • 40% of adults under 65 had HDHPs in 2016 an increase of almost 50% since 2011 * • Age distribution is fairly even under 65. * CDC National Center for Health Statistics ** Health Affairs, October 2017 *** AHIP HSA Survey 2016 High Deductible Plans – The New Normal Individuals with HDHPs have fewer doctor visits, are less likely to seek preventive care and use appropriate healthcare services. ** ***
  • 14. HSAs grew by 23% in a single year In Response to Rising Premiums and Out of Pocket Costs • 21 million Americans hold accounts • $42.7 billion in HSA assets:, up 23% in one year • Growth driven by employers seeking relief from rising premiums and out of pocket costs • Employers using HSAs with HDHPs save 12 - 16% off total benefit cost • Health plans are driving HSA growth, accounting for 36% of new accounts opened in 2017 • Direct Primary Care can improve HDHP plans by providing virtually unlimited access to affordable primary care for people with HDHPs. * CDC National Center for Health Statistics ** Health Affairs, October 2017
  • 15. • Bipartisan Bill – H.R. 365 Reps Erik Paulsen (R-MN) and Earl Blumenauer (D-OR) S. 1358 Sens. Bill Cassidy, MD (R-LA) and Maria Cantwell (D-WA) • Clarifies HSA Provisions regarding DPC in the Tax Code • DPC is not a health plan under IRC §223 (c) • DPC is a qualified health expense under the IRC §213 (d) • Allows individuals with HSAs to pay for DPC services with HSAs. • Provisions also found in Health Savings Act S. 403/H.R. 1175 The Primary Care Enhancement Act
  • 16. Why is Advocacy Important? From Grassroots to White House Meetings
  • 18. Who are your legislators? • Federal • https://grassroots.aafp.org/aafp/findelectedofficials?0 • State • https://grassroots.aafp.org/aafp/findelectedofficials?0 • County • City • ISDs/School Boards • Hospital boards and admin • Medical organizations • Many more! It’s anyone who represents us!
  • 19. Topics that affect DPC and our patients • HSAs • DPC shouldn’t fall under state insurance board • In-house dispensing • Business taxes (specifically on professionals) • Threat of liability lawsuits • Scope of practice expansions • Mandates for EMRs • Mandates for accepting insurances • Regulations (or lack thereof) on pharma and pharma pricing • Different types of health insurance allowed
  • 20. How do you influence legislators? • Volunteer on their campaigns • Donate money • Donate your time to their campaign • Put their sign in your yard • Throw or attend campaign events • Bring guests to campaign events • Offer yourself as a resource on health industry issues • Stay in contact with their staffers or them
  • 21. How to Lobby Know yourself and/or your organization • Be aware of organization’s platforms • Know your biases Know your Issue • You likely know more than anyone else in the room • Don’t be afraid if you don’t know an answer: “I’ll get back to you on that” Know your Legislator • Know their stances and if you have time, how they’ve voted on things • Know how this stance will affect them, their family, their community their constituents • Remind them of all of the above Know your Opposition • Be ready with a response to the opposition • Address them positively
  • 23. Contacting a Legislator • Personal Visit • Set this up in advance • You may meet with an aide • Telephone Call • A Letter • Email • Physical Letter • Any opportunity that pops up! Timing is Everything!
  • 25. During The Visit • Address the legislator professionally • Establish your own credentials • Do NOT apologize for taking their time – just be brief, this is their job • Refer to the bill by number • Use your own words • Share a story • Don’t take notes while talking • Treat every staff member courteously • Always keep “off-the-record” comments confidential
  • 26. Follow-Up After leaving the meeting... • Quickly make notes of any questions they had, etc Get contact information • Send a thank you letter/email • Reference your agenda • Answer any questions you may have had Thank them for their support • Public thanks are nice too Follow-up frequently • Make your name one that is recognizable • Offer your knowledge/services
  • 27. But I’m too busy to do advocacy work… • Let your organization lead the way • Email blasts re letter campaigns • Follow them on twitter • Forward the above to your colleagues • Groups list candidates they support
  • 29. But I’m too busy to do advocacy work… • Let your organization lead the way • Email blasts re letter campaigns • Follow them on twitter • Forward the above to your colleagues • Groups list candidates they support • Pick one issue that matters most to you and your patients • Are you REALLY too busy?
  • 34. Be an advocate for those who need a voice. We are Leaders as Physicians. It’s Time to Lead.
  • 35. Questions? Submit your questions to: aafp3.cnf.io Don’t forget to evaluate this session! Contact Information Jay Keese jpkeese@cagdc.com Staci Benson, DO drbenson@paradigmfamilyhealth.com

Editor's Notes

  1. ----- Meeting Notes (9/24/15 13:55) ----- America's Agenda: Core members International unions. 20 million lives in taft hatley 15 million in self funded plans with union participants. 1/3 Mark Kapsa - Chief Economist. New Jersey PCMH: FFS and not scalable. Not accountable. Manage referrals - Horizon BCBS/Aetna Polling data Public Sector Unions - 800,000 lives in NJ. ----- Meeting Notes (9/24/15 15:33) ----- State Health Benefits Program DPCMH Pilot Jim Barr Julie: Mentorship program. Transformed. PMPM: Timetable for DPC by March. Three year evaluation Quality Patitent Satisfaction and Cost. 2017 Contract will require DPC practices in the network. Learning collaboratives - AAFP? Unions. Steward based mobilzation program. Practices that will be willing to bear risk will be referred. Lower up front fee. Global Capitated fee. Chapter 11 Plan design. No garunteed. Camden Union Bergen. 160,000 lives. Credentialed as in-network providers. 14 providers identified by Horizon. 3 new medical schools. Downstream providers - Data Availability Subcommittee of uinios reps/state legislture. Cooper Camden. NO. Share the reg. Partner on development of the doc specs. Share data.