Traditional advertising is ineffective and expensive, with most people ignoring ads. Scatter is a new marketing platform that uses consumer-driven marketing through a mobile app. It works by businesses offering rewards to consumers for promoting the business to their friends. When friends engage with the promoted content, both the consumer and business benefit. This consumer-driven model is much more effective because 92% of people trust recommendations from friends and word-of-mouth generates more sales than paid ads. Scatter is also more affordable, as businesses only pay when real customers and exposure are generated. It provides a way for businesses to cost-effectively get new customers and controlled word-of-mouth promotion through the consumers' social networks.