The next three and a half minutes will give you a good idea of what we do. But, please note: it will likely change the way you look at media and advertising sales...forever.
http://www.bizsum.com - This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an organization that can maintain and expand its customer base without slashing prices and without reducing its fiscal integrity. In the end, the success of your organization does not depend on your understanding of economics, or organizational development, or marketing. It depends on your understanding of psychology: how each individual employee and client connects with your company.
http://www.bizsum.com - This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an organization that can maintain and expand its customer base without slashing prices and without reducing its fiscal integrity. In the end, the success of your organization does not depend on your understanding of economics, or organizational development, or marketing. It depends on your understanding of psychology: how each individual employee and client connects with your company.
Pareto Law Reviews: Top Tips for Telephone SellingPareto Law
Here, Pareto Law gives you some tips to get into the world of telesales. By reading these tips, you'll get one step ahead for when you start your new job, or if you're already working then it can help you to refine your technique to make the most of your sales skills.
Did you know acquiring a new customer can cost 6 to 7 times more than retaining an existing one? This presetnation explores how retailers can apply audience measurement and analytics to successfully win back dormant customers.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
The definition of the word client sounds easy. But it isn’t. The word has different meanings depending on the circumstances. This causes confusion and costly misunderstandings, particularly among junior agency people.
Here’s how better definition can bring better client understanding.
Customer experience improvement can—and does— drive bottom-line results. So how can we prove that making customers happier can make you and your shareholders happier too?
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers
Pareto Law Reviews: Top Tips for Telephone SellingPareto Law
Here, Pareto Law gives you some tips to get into the world of telesales. By reading these tips, you'll get one step ahead for when you start your new job, or if you're already working then it can help you to refine your technique to make the most of your sales skills.
Did you know acquiring a new customer can cost 6 to 7 times more than retaining an existing one? This presetnation explores how retailers can apply audience measurement and analytics to successfully win back dormant customers.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
The definition of the word client sounds easy. But it isn’t. The word has different meanings depending on the circumstances. This causes confusion and costly misunderstandings, particularly among junior agency people.
Here’s how better definition can bring better client understanding.
Customer experience improvement can—and does— drive bottom-line results. So how can we prove that making customers happier can make you and your shareholders happier too?
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers
Agency business models aren't working the way they used to. The market has shifted. And to remain relevant and competitive, agencies need to shift, too.
This whitepaper addresses how a fresh look at agency business management can make a difference.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
How to Earn Big Profit Online , Even If you have no products, NO Websites and NO Experience!
Recurring Income Secrets
“Fool Proof Strategies on How to Succeed in Internet Marketing
and Build Your Own Cash Pipeline!
Customer, market and business validation for early-stage startupsJeff McClelland
A collection of tips on how to go about validating your offer to customers, choose a market, and scope a business. Touches on JTBD, lean startup, business model canvas. Also a brief case study on TransferWise and the keys to it's success.
Recurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secretsRecurring income secrets
Virtual Marketing Solutions for Small BusinessECISI
A virtual chamber of commerce solution for select small businesses in the U.S., Canada and Latin America. Virtual marketing representatives can save businesses time and money in growing your business. Your success is our success!
ECISI, E-Chamber Consulting and Insurance Services Inc, provides Virtual Marketing Rep support to select business categories.
Virtual Marketing Reps save employers thousands per month compared to hiring a full-time marketing employee.
In California, we can also serve as your insurance broker.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. Question: to be truly valuable to their Employer and Client, and successful
for the long-term, what must advertising salespeople become experts in?
Answer: Advertising AND Sales.
ADVERTISING
SALES
3. Where Do We Start?
The very first, most critical thing someone in Advertising Sales must learn is no different than in any other
business:
You first learn what you sell and how it actually works - and THEN you learn how to sell it.
There are myriad number examples – in nearly every industry – that illustrate this time-proven practice:
In other professions:
– lawyers learn their 'industry' knowledge - the law - and THEN develop Clients
– Accountants learn accounting, and THEN develop Clients
– Pharmaceutical salespeople learn at least baseline pharmaceutical knowledge – and then are taught
the sales skills to actually sell to the medical community
Even in everyday B-to-C ‘jobs’, this practice is the norm:
– Personal Trainers learn to be a personal trainer (physiology, etc.), and then works to enlist Clients
– Even Hairdressers, the Masseuse, and the pest control guy learn their "trade" before they learn their
"job“ (selling their trade).
This has been the way it's been done for thousands of years: you learn the trade, and THEN you get to
use your knowledge to create and help Clients.
Advertising is the only industry that does NOT do this. And as a result, we suffer attrition many times
what other industries face.
4. What Will Happen if our AEs Become
Advertising Experts?
We will open more accounts, and do so in a way that will greatly lower Attrition.
Is this important? YES – opening more accounts by becoming better at new
business development is obviously something that piques our interest.
But…what about lowering Attrition? Should that – in and of itself – become a
mission-critical, all hands on deck effort for the organization?
6. Measuring the Impact of Attrition on our
Business
If a market does $10,000,000 per year in Revenue, and
experiences 30% annual attrition, then it begins the following
year with only $7,000,000.
If the goal is 5% growth, that market is expected to achieve
$10,500,000 in revenue.
But that’s NOT 5% growth. That market has to grow from
$7,000,000 to $10,500,000 in that one year.
That’s 50% growth.
7. And Beyond the Immediate Revenue, Attrition
takes an even greater Toll…
Client Attrition eventually leads to AE attrition – whether literal (they
actually leave) or mental (they ‘check out’).
And it is an exhausting, demoralizing, absolute time waster for everyone –
the AE, Production team, Business Office staff, and mostly the Client (who
may very well end up leaving the medium for a very long time
because…”they tried it, and it didn’t work”.
8. How Do We Fix the Hole?
To Solve the Challenge, we must first understand what it is, and it’s root cause.
There are two kinds of Attrition: Uncontrollable and Controllable.
Uncontrollable Attrition is defined as: attrition that is beyond our control –
created by things such as macro-economic shifts (like a Recession), weather or
disasters, bankruptcies of Clients, agency changes by Clients, etc.
Uncontrollable Attrition accounts for approximately half of all Attrition (15% of
revenue annually).
Controllable Attrition is defined as: attrition that occurs when the Client says
the following statement – “I tried it, and it didn’t work”.
Controllable Attrition accounts for the other half of all Attrition (15% of
revenue annually).
9. The End of Controllable Attrition
Let’s break down that definitive statement from the Client: “I tried it, and it didn’t
work”.
“I tried it” indicates the AE was successful in getting past the gatekeeper, securing an
appointment, having a successful meeting with the decision maker, convincing them
to use the medium, creating a commercial concept, producing the creative, scheduling
and airing it, billing the Client, and collecting their payment.
As an organization, we are very, very good at this (enormous) part of the process.
“It didn’t work” indicates the AE was unsuccessful in educating and/or getting
agreement from the Client as to how our medium actually “works”.
Why does this happen? Because the vast majority of AEs themselves don’t
understand how our medium really works…
10. How Do AEs become Experts in Advertising?
They learn to understand basic Consumer Behavior
The Purpose of Advertising:
Take advantage of consumer behavior . . .
not change it.
Asking consumers to “call now” from a TV or Radio commercial is simply asking them
to change their consumer behavior – which they simply are not going to with any
consistency, predictability, or frequency.
As a result, Clients who demand “leads” – the real-time, instant, trackable leads we
have all come to know as their “barometer” for success – almost always end up
cancelling their commitments with broadcast media.
11. The Key to Understanding How Advertising
Works:
Relational & Transactional Media
Some Media – Relational Media – are very good at connecting Advertisers with their
Target Consumer before the need or want arises. This is where TV & Radio excel.
And some Media – Transactional Media – are very good at connecting Consumers with
Advertisers when they are in the moment of need or want. This is where Google excels.
In the mind of the Consumer, they are not competitors. In fact, they are used together,
seamlessly to make purchase decisions. The Consumer’s mind uses one for one
purpose, and the other for another purpose.
It’s that simple. And to be effective and efficient, an Advertiser must simply use the
media the way the Consumer does.
12. A Simple Example…
It’s July 7th, and your air conditioning breaks. What do you do?
Usual answers: check the fuse box, hit the thermometer, look online or ask a friend for a number
for an HVAC company to come actually fix it. NO ONE ever says ‘watch TV’.
What does this mean to us as an ad sales organization? It means we don’t generate instant, real-
time, trackable leads. Why?
Look at the example: If you air conditioner breaks, you go get the number from a friend or a
Transactional Medium – a medium you naturally know to turn to for instant information to
solve a problem
If your air conditioner is not broken, there is literally NO message the HVAC company can air that
will get you to call.
As a result, we’ll never generate ‘leads’ – as traditionally defined, for this category. And upon
further review, for most other categories.
13. A Quick Fact
In a room of 100 Advertising Salespeople, fewer than 7 will be able to
name even 3 things they have purchased directly from a TV or Radio
commercial…in the last DECADE.
And this group represents probably the most ‘tuned-in’ group of
consumers in America. In other words, they watch and listen to
commercials far more often, and in a far more engaged way, than the
regular consumer.
And they don’t respond in the way most Clients use as the benchmark for
results. Why?
BECAUSE NO ONE DOES.
14. How Big is the Challenge to our Business?
As it stands now, our Client’s expectations for ‘lead-generation’ means that
• The better we do for a Client in our first advertising campaign together, the
greater the chance of cancellation of subsequent campaigns.
– We are always trying to achieve that extraordinarily high expectation
– We become our own competition
• The greater the increase in spending that we get from a Client, the greater the
chance of cancellation
– Clients believe that an increase in spending should generate a directly
commensurate increase in ‘leads’
– When that doesn’t happen, Clients usually do not “pull back” to the original
spending level – they usually cancel their entire commitment.