DESIGNER
SIGNATURE KITCHEN & YELLOW RHINO
SIGNATURE KITCHEN
• Located in SS15, Subang Jaya
• Founded in year 2009 by, a married couple, Mr Lim Chee Hong and Ms Lola Lim
Saw We
• Head office located at Kota Damansara
Started up the with only 4 employees ;
• 2 founder
• 1 designer
• 1 salesperson
Motives for starting the business :
• they wanted to start their own business
• Mr Lim worked in a similar company before but he resigned and started his own
because the previous company’s boss was not open for improvements
Main products & services sold :
• Kitchen cabinet
• Wardrobe
• Carpentry
• Renovation
Estimated current number of customers :
- 10 sales designers, 3 customers each designers
Their recent development ( what has the business accomplished or what
changes have occurred in the business over the past years ) :
- Expansion of the company
Number of competitors in their respective geographical markets ; 7
top 3 competitors :
design and manufacture of kitchen cabinets and wardrobes
Involve in designing, manufacturing, fabrication, delivery and installation of kitchen cabinets, wardrobe
system and other customized furniture
design and manufacture of kitchen cabinets, bathroom, storage system and wardrobes
How does Signature Kitchen compete with their competitors? What strategies were/are
employed and how successful are they?
• Guidance / consultation, main focus & color scheme
• Marketing strategy :
 website
 Testimonials
 Word of mouth
 Referral marketing
 networking
Main obstacle :
• how to get the staff to embrace company’s vision
Future business plan :
• More staff
• Larger space
• Branch out ( more branches )
With the founder Mr Lim Chee Hong
Yellow Rhino
• Located in Parklane OUG Apartments, Puchong ( home office )
• Founded in April 2015 by, Sina Abedi, Jessica Ann & Nilanka Perera
• The capital is ideally about 100k
• Specialized field of knowledge for this business :
 Knowledge in design & development in multimedia
Started up the with ;
• 3 founder
• 2 employees
Motives for starting the business :
• they wanted to start their own business doing what they love at their own time and
earn a huge amount of cash
Main products & services sold :
• Programming ( website and application design and development )
• 3D modelling
• Branding
• 2D print & illustrations
Estimated current number of customers :
- 2 PR companies and 1 Law company
Their recent development ( what has the business accomplished or what
changes have occurred in the business over the past years ) :
- Revamping of their website @ www.yellowrhino.com.my
Number of competitors in their respective geographical markets ; 15
top 3 competitors :
1. Milk Design – graphic design
2. Twentyficecent – branding
3. Threesandtees – merchandising & design
How does Yellow Rhino compete with their competitors? What strategies were/are
employed and how successful are they?
• make quality the main force of attraction
• provide flexibility towards the clients budgets
• provide solutions that will be cost effective in the design process
• Qualitative design rather than fast cheap design
Main obstacle and are they easy or difficult to overcome?:
• Its difficult because since they are a startup company, they are competing with individual
freelancers aswell that provide services at a marginally lower price for their needs
Future business plan :
• More staff
• Larger space
• Better marketing strategies to gain
more clients
The founders enjoying their night
COMPARISON
SIGNATURE KITCHEN YELLOW RHINO
Number of branch
Nature of their markets
SIMILARITIES
1
PERFECTLY COMPETITIVE
BOTH DESIGN PRODUCT
DIFFERENCES
Number of Founder 2 3
How long has the
business started 7 years 1 year
Type of office
specific building as an office
and shop home office
Number of competitors
in their geographical markets 7 15
Number of customer 30 6
Based on our analysis, we conclude that Signature Kitchen is much more
successful than Yellow Rhino because :
• They started their business for 7 years, so they’re well known
• The number of customers are more than Yellow Rhino
• And they don’t have that much of competitors around their area
Recommendations
Signature Kitchen
Create more branches
Increase the number of staff
Yellow Rhino
More employees
Better marketing strategy
REFERENCES
1. http://www.kianclassic.com.my/
2. http://www.sci.com.my/
3. http://signaturekitchen.com.my/
4. http://www.boffi.com/en/collections/kitchens.aspx

The Business Presentation

  • 1.
  • 2.
  • 3.
    • Located inSS15, Subang Jaya • Founded in year 2009 by, a married couple, Mr Lim Chee Hong and Ms Lola Lim Saw We • Head office located at Kota Damansara Started up the with only 4 employees ; • 2 founder • 1 designer • 1 salesperson
  • 4.
    Motives for startingthe business : • they wanted to start their own business • Mr Lim worked in a similar company before but he resigned and started his own because the previous company’s boss was not open for improvements Main products & services sold : • Kitchen cabinet • Wardrobe • Carpentry • Renovation
  • 5.
    Estimated current numberof customers : - 10 sales designers, 3 customers each designers Their recent development ( what has the business accomplished or what changes have occurred in the business over the past years ) : - Expansion of the company
  • 6.
    Number of competitorsin their respective geographical markets ; 7 top 3 competitors : design and manufacture of kitchen cabinets and wardrobes Involve in designing, manufacturing, fabrication, delivery and installation of kitchen cabinets, wardrobe system and other customized furniture design and manufacture of kitchen cabinets, bathroom, storage system and wardrobes
  • 7.
    How does SignatureKitchen compete with their competitors? What strategies were/are employed and how successful are they? • Guidance / consultation, main focus & color scheme • Marketing strategy :  website  Testimonials  Word of mouth  Referral marketing  networking
  • 8.
    Main obstacle : •how to get the staff to embrace company’s vision Future business plan : • More staff • Larger space • Branch out ( more branches )
  • 9.
    With the founderMr Lim Chee Hong
  • 10.
  • 11.
    • Located inParklane OUG Apartments, Puchong ( home office ) • Founded in April 2015 by, Sina Abedi, Jessica Ann & Nilanka Perera • The capital is ideally about 100k • Specialized field of knowledge for this business :  Knowledge in design & development in multimedia Started up the with ; • 3 founder • 2 employees
  • 12.
    Motives for startingthe business : • they wanted to start their own business doing what they love at their own time and earn a huge amount of cash Main products & services sold : • Programming ( website and application design and development ) • 3D modelling • Branding • 2D print & illustrations
  • 13.
    Estimated current numberof customers : - 2 PR companies and 1 Law company Their recent development ( what has the business accomplished or what changes have occurred in the business over the past years ) : - Revamping of their website @ www.yellowrhino.com.my
  • 14.
    Number of competitorsin their respective geographical markets ; 15 top 3 competitors : 1. Milk Design – graphic design 2. Twentyficecent – branding 3. Threesandtees – merchandising & design
  • 15.
    How does YellowRhino compete with their competitors? What strategies were/are employed and how successful are they? • make quality the main force of attraction • provide flexibility towards the clients budgets • provide solutions that will be cost effective in the design process • Qualitative design rather than fast cheap design
  • 16.
    Main obstacle andare they easy or difficult to overcome?: • Its difficult because since they are a startup company, they are competing with individual freelancers aswell that provide services at a marginally lower price for their needs Future business plan : • More staff • Larger space • Better marketing strategies to gain more clients
  • 17.
  • 18.
    COMPARISON SIGNATURE KITCHEN YELLOWRHINO Number of branch Nature of their markets SIMILARITIES 1 PERFECTLY COMPETITIVE BOTH DESIGN PRODUCT DIFFERENCES Number of Founder 2 3 How long has the business started 7 years 1 year Type of office specific building as an office and shop home office Number of competitors in their geographical markets 7 15 Number of customer 30 6
  • 19.
    Based on ouranalysis, we conclude that Signature Kitchen is much more successful than Yellow Rhino because : • They started their business for 7 years, so they’re well known • The number of customers are more than Yellow Rhino • And they don’t have that much of competitors around their area
  • 20.
    Recommendations Signature Kitchen Create morebranches Increase the number of staff Yellow Rhino More employees Better marketing strategy
  • 21.
    REFERENCES 1. http://www.kianclassic.com.my/ 2. http://www.sci.com.my/ 3.http://signaturekitchen.com.my/ 4. http://www.boffi.com/en/collections/kitchens.aspx