Signature Kitchen & Yellow Rhino are design businesses located in Subang Jaya and Puchong respectively. Signature Kitchen was founded in 2009 with 4 employees and focuses on kitchen and wardrobe design. Yellow Rhino was founded more recently in 2015 with 3 founders and 2 employees and focuses on programming, 3D modeling, and branding. Both businesses aim to expand but Signature Kitchen currently has more customers and branches after operating for longer.

1. DESIGNER
SIGNATURE KITCHEN & YELLOW RHINO

2. SIGNATURE KITCHEN

3. • Located in SS15, Subang Jaya
• Founded in year 2009 by, a married couple, Mr Lim Chee Hong and Ms Lola Lim
Saw We
• Head office located at Kota Damansara
Started up the with only 4 employees ;
• 2 founder
• 1 designer
• 1 salesperson

4. Motives for starting the business :
• they wanted to start their own business
• Mr Lim worked in a similar company before but he resigned and started his own
because the previous company’s boss was not open for improvements
Main products & services sold :
• Kitchen cabinet
• Wardrobe
• Carpentry
• Renovation

5. Estimated current number of customers :
- 10 sales designers, 3 customers each designers
Their recent development ( what has the business accomplished or what
changes have occurred in the business over the past years ) :
- Expansion of the company

6. Number of competitors in their respective geographical markets ; 7
top 3 competitors :
design and manufacture of kitchen cabinets and wardrobes
Involve in designing, manufacturing, fabrication, delivery and installation of kitchen cabinets, wardrobe
system and other customized furniture
design and manufacture of kitchen cabinets, bathroom, storage system and wardrobes

7. How does Signature Kitchen compete with their competitors? What strategies were/are
employed and how successful are they?
• Guidance / consultation, main focus & color scheme
• Marketing strategy :
 website
 Testimonials
 Word of mouth
 Referral marketing
 networking

8. Main obstacle :
• how to get the staff to embrace company’s vision
Future business plan :
• More staff
• Larger space
• Branch out ( more branches )

9. With the founder Mr Lim Chee Hong

10. Yellow Rhino

11. • Located in Parklane OUG Apartments, Puchong ( home office )
• Founded in April 2015 by, Sina Abedi, Jessica Ann & Nilanka Perera
• The capital is ideally about 100k
• Specialized field of knowledge for this business :
 Knowledge in design & development in multimedia
Started up the with ;
• 3 founder
• 2 employees

12. Motives for starting the business :
• they wanted to start their own business doing what they love at their own time and
earn a huge amount of cash
Main products & services sold :
• Programming ( website and application design and development )
• 3D modelling
• Branding
• 2D print & illustrations

13. Estimated current number of customers :
- 2 PR companies and 1 Law company
Their recent development ( what has the business accomplished or what
changes have occurred in the business over the past years ) :
- Revamping of their website @ www.yellowrhino.com.my

14. Number of competitors in their respective geographical markets ; 15
top 3 competitors :
1. Milk Design – graphic design
2. Twentyficecent – branding
3. Threesandtees – merchandising & design

15. How does Yellow Rhino compete with their competitors? What strategies were/are
employed and how successful are they?
• make quality the main force of attraction
• provide flexibility towards the clients budgets
• provide solutions that will be cost effective in the design process
• Qualitative design rather than fast cheap design

16. Main obstacle and are they easy or difficult to overcome?:
• Its difficult because since they are a startup company, they are competing with individual
freelancers aswell that provide services at a marginally lower price for their needs
Future business plan :
• More staff
• Larger space
• Better marketing strategies to gain
more clients

17. The founders enjoying their night

18. COMPARISON
SIGNATURE KITCHEN YELLOW RHINO
Number of branch
Nature of their markets
SIMILARITIES
1
PERFECTLY COMPETITIVE
BOTH DESIGN PRODUCT
DIFFERENCES
Number of Founder 2 3
How long has the
business started 7 years 1 year
Type of office
specific building as an office
and shop home office
Number of competitors
in their geographical markets 7 15
Number of customer 30 6

19. Based on our analysis, we conclude that Signature Kitchen is much more
successful than Yellow Rhino because :
• They started their business for 7 years, so they’re well known
• The number of customers are more than Yellow Rhino
• And they don’t have that much of competitors around their area

20. Recommendations
Signature Kitchen
Create more branches
Increase the number of staff
Yellow Rhino
More employees
Better marketing strategy

21. REFERENCES
1. http://www.kianclassic.com.my/
2. http://www.sci.com.my/
3. http://signaturekitchen.com.my/
4. http://www.boffi.com/en/collections/kitchens.aspx