The document discusses creativity in the workplace and how businesses can foster innovation. It emphasizes that creativity comes from collaboration between individuals with different backgrounds, expertise, and perspectives. It also stresses the importance of visual literacy, playful exploration, and trusting your instincts to discover new values and solutions through an original approach that overcomes habitual thinking. The overall message is that businesses should encourage collaboration, diversity of thought, and playfulness to inspire creative innovation.

1. The business of innovation
creativity in the workplace

2. MYSTICALPSYCHOANALYTHICPRAGMATICSOCIALPERSONALITYCOGNITIVEPSYCHOMETRIC

3. new + value
=
creative

4. visual literacy
collaboration

5. visual literacy

8. collaboration

10. The defeat of habit by
originality overcomes
everything.
George Lois
Art Director

11. ON CREATIVITY
George Lois
Art Director
http://youtu.be/bKZu70ukkBQ

12. Don’t create.
Discover.

13. How to think
Background
Passions

14. person

15. expertise
person

16. expertise
empathy
person

20. Rob Morris
theimaginationtree.com Hays Recruit Experts

21. playfulexploration
spark

play (design)

change

22. Wikimedia Foundation

23. Research
ethnographic
interviews
literature

24. Prototype
corporate
social innovation
workshops
blog

25. Outcome

26. Trust your instinct!
Hack that stuff!
sugru.com/gallery

27. thank you