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DIGITAL MEDIA RIO 2016
a project for 100 million people
• 2.000 pessoas
• 10% estrangeiros
• 60 AFs
Equipe multidisciplinar
credits: alex ferro / Rio 2016 .
• diverse objectives
• diverse opportunities
• diverse perspectives
• diverse desires
diversity
communications + service design
The experience:

sense of live to as

many people as

possible.
credits: alex ferro / Rio 2016 .
wireframe > layout > html > integration
methodology
design
methodology
pre games

strategy
olympic
torch
games time
briefing
digital
properties
30 months of work
2013 2014 2015 - 2016
pre games: the 3 principles
credits: pixabay.com, findeight.com .
video mobile SNS
• previous experiences
• communications scenarios
• specific programs
• viability / feasibility
1. investigation
2012 - 2014
31%
18%
51%
39%
22%
39%
app web mobile desktop
london2012.com
4M pageviews
8M pageviews
torch relay
websites
• personas
• brainstorming
• user journey
2. definition
IOC



Olympics fans

Olympics super fans

Sports super fans

Journalists/Bloggers/Media

General interest
personas
Rio 2016



Cariocas

Rio

Brazilians

South americans

Beyond the continent
• Games authority
• “sense of live” (second screen)
• acessible to all
• spreadibility

briefing
games time: the 3 principles
credits: clipartpanda.com .
schedule 

& results
services and

experience
real time

data
Credits: alex ferro / Rio 2016 .
• 3 teams in 2 continents
• creativity x technology
• usability tests
• google, bing, apple
3. prototype and development
4 usability tests in 15 months
second screen proposal
credits: ISOBAR .
• olympic data feed
• 15.000 biographies
• tests and fixes to the last minute
• seo: 100K URLs
4. deliver
THANK YOU





Marcelo Albagli

24 jun 2016 .

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Rio 2016: Digital Communications