The Building of Stories begins with the history of storytelling and ends by helping you build your own story. From where to begin to crafting the perfect ending, we give you all the crucial details and tools you need to tell your next story and hopefully, your next presentation! Everyone has a story. Let us help you make it one people want to hear.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
See download link below.
Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more.
Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
We all know that incredible outcomes are only ever the result of brave choices. But being brave means giving yourself room to fail. Fail spectacularly and fail often. And for that failure to not be the kind of thing you lose your job over.
Which means you need to build room for mistakes into your process so you can fail forwards, keep being brave, and make some exceptional stuff as a result.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
The Secrets of Delivering Impacftul Presentations #ImpactfulPrezHavain
Why do some presentations and speeches rock, while some others suck? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Uncover the secrets in this Slideshare.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
See download link below.
Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more.
Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
We all know that incredible outcomes are only ever the result of brave choices. But being brave means giving yourself room to fail. Fail spectacularly and fail often. And for that failure to not be the kind of thing you lose your job over.
Which means you need to build room for mistakes into your process so you can fail forwards, keep being brave, and make some exceptional stuff as a result.
Want to make better presentations at work? Here are 12 timeless principles. Applied by Steve Jobs, Elon Musk and other impactful presenters. Use the principles and your audience will love you!
For the one-page guide, go to www.coachbay.com/tools
The Secrets of Delivering Impacftul Presentations #ImpactfulPrezHavain
Why do some presentations and speeches rock, while some others suck? We set out to find the answer by interviewing the people we have worked and people we think have interesting views to presentations.
Uncover the secrets in this Slideshare.
If you want to discuss presentation creation or design.
Contact: timo@havain.fi / @Timo_Havain (Twitter) / linkedin.com/in/timosorri -
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
Strategy is simple. In its essence, it is about putting together a plan and acting it out. The faster you can act out the plan the quicker you will know if your strategy is working. Unfortunately, some companies tend to plan, and re-plan more than they execute and seem to have forgotten how to act on what is needed and not on what is planned. Oftentimes, the reason is they want to be sure that the plan works before they allocate resources to act it out. The rapid changes we see in today's business environment has an immense potential for organizations who adapt to this new reality. But adapting is not easy. We need to begin thinking about strategy as an ever-changing dynamic hypothesis that needs constant validation through instant market feedback. In this Morgenbooster we want to show you why and how you can start working with strategy in a profoundly new way inspired by the Scandinavian way of form-giving, business thinking and the ancient Egyptians. We call it Design Doing.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
SNI compiled some examples of a few advanced methods and techniques taken from some of the best public presentations ever produced by TED Talks. Enjoy.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
Strategy is simple. In its essence, it is about putting together a plan and acting it out. The faster you can act out the plan the quicker you will know if your strategy is working. Unfortunately, some companies tend to plan, and re-plan more than they execute and seem to have forgotten how to act on what is needed and not on what is planned. Oftentimes, the reason is they want to be sure that the plan works before they allocate resources to act it out. The rapid changes we see in today's business environment has an immense potential for organizations who adapt to this new reality. But adapting is not easy. We need to begin thinking about strategy as an ever-changing dynamic hypothesis that needs constant validation through instant market feedback. In this Morgenbooster we want to show you why and how you can start working with strategy in a profoundly new way inspired by the Scandinavian way of form-giving, business thinking and the ancient Egyptians. We call it Design Doing.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Storytelling fundamentals (from Propp to Andrea Fontana) and examples. Marketing perspectives on storytelling. Storytelling with data techniques. Hints and examples
What's makes the difference between good and great design? Or for that matter, between good and great designers?
I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Hi! We're the creative team behind Hypothesis's reports, presentations, and infographics, and we're sharing out our best tips. Please share with someone you think would enjoy this slideshow.
www.hypothesisgroup.com
www.linkedin.com/companies/hypothesis-group
www.instagram.com/hypothesisgroup
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Designing the Future: When Fact Meets FictionDean Johnson
Updated version now available > http://www.slideshare.net/activrightbrain/designing-the-future-when-fact-meets-fiction-updated
From Hoverboards to smartwatches, Jetpacks to autonomous cars, AI, AR and VR. Hollywood sets the bar high, then we try to deliver against this with real design, technology and innovation.
First presented at Smart IoT London, April 2016. This keynote references:
Apple
FBI
Her
The Terminator
I, Robot
2001: A Space Odyssey
Back To The Future
Tomorrowland
Minority Report
Lawnmower Man
The Void
Star Wars
Demolition Man
Disclosure
Johnny Mnemonic
Star Trek
Murder She Wrote
Mission Impossible
TRON: Legacy
Oblivion
BMW
Lotus
Roborace
James Bond
Total Recall
Tesla
Dick Tracy
Knight Rider
Iron Man
PYRO
Oculus Rift
How does this help you? Watch the presentation...
Did you know modern statistics state that you have 60 seconds or less to capture your audience’s attention?
You’ve might have heard it before, but maybe not in terms of presentations. It’s crucial to understand the importance of grasping an audience’s attention in the first moments of a talk. Your opening lines set the tone for your overall performance, so a great opener will prepare and intrigue the audience and ensure that your message is effectively received.
So, how do you enchant an audience right off the bat?
Here are 5 methods that we have found work the best for beginning a presentation.
What's your delivery style?
Don't know? That's okay, because most people don't.
However, when it comes to presentations, knowing which delivery style plays on your strengths as a presenter is crucial in becoming a master presenter. Even if you're not trying to become the next Steve Jobs, it's still important to know what style works best for you.
That's why, in this Slideshare, we'll be going over the various presentation delivery styles and what makes them unique.
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Need some inspiration?
How about a little motivation to get you through your day?
Need to know you're not crazy and that creativity is indeed difficult?
Check out 25 of our favorite marketing quotes that help provide insight on the industry and a little assurance that you're not alone in this crazy, hectic, and exciting industry.
A call to action (CTA) is a driving force - an argument - that motivates change and action. CTAs can be found in almost everything we see or do:
"Sign up now!"
"Follow us on Twitter!"
"Buy one get one free."
The reason for this is that a CTA promotes people to act and do something. When used in presentations, a CTA can be very effective or supremely underwhelming. You should understand your CTA before you start developing your presentation, but developing the CTA itself is already quite a process.
So, in this SlideShare, we share with you the importance of a CTA, how to craft one, and how to deliver it in a way that helps the audience understand your message and act on it.
Photography is a crucial part of presentations, as well as integral to our social lives. This is for a reason.
Photos can convey emotion, explain an idea, and tell a story.
When used correctly, photography can become the pivotal difference between a dull and exciting presentation. When used incorrectly, they become landmines that sabotage any presentation.
So in this slideshare we list the top five principles of photography that are crucial when incorporating them into business or pleasure.
Clinton Global Initiative Hult Prize Finalist Presentation - HarambeeBig Fish Presentations
For this year's Hult Prize, Big Fish Presentations was given the task to design a presentation and coach the Dubai team Harambee to present in front of select judges during the 2014 Clinton Global Initiative in New York City.
For more information on the Hult Prize see here:
http://www.hultprizesix.com/
For more information on Harambee, please see here: https://www.facebook.com/harambeeorganisation
Did you know PowerPoint isn't the only presentation software out there?
While it's the most commonly used and well-known platform, there are other tools that allow you to create beautiful presentations.
Learn about these tools and their unique strengths that will help you cater to your audience and become a Master Presenter.
Ever wonder how people like Ellen DeGeneres, Gary Vaynerchuk, and Tony Robbins are able to present so eloquently, personably, and easily?
We've picked out six master presenters and broken down their best presentations to solve the riddles of what makes their technique and style so masterful.
It's become common for us to share with our clients and fans various pieces of advice that applies to all presenters and presentations. With that in mind, here are the 10 most useful public speaking tips we've learned through the years, better known as our "commandments."
Cómo realizar presentaciones profesionales. Esta es la traducción de una presentación creada por Jesee Desjardins sobre los errores de diseño más frecuentes en la creación de presentaciones.
Chapter 11
Writing Excellent Requirements
1
11.1 Characteristics of excellent requirements
2
11.2 Guidelines for writing requirements
3
4
5
6
7
8
9
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11
12
13
14
11.3 Exercises
15
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1. Plot/Structure – Describe the plot of the story. Avoid making comments or interpretations about behavior and actions by the characters, just stick with describing what happens in the story. Are there other stories you know of that is similar to the plot of this story?
Most stories, as we’re familiar with them through movies, have the structure of a beginning, middle, and end. The plot is essentially the action of the story, where one event or action leads to another event or action, which leads in a long string of actions that arrives at a final confrontation. After the final confrontation, there is the resolution and denouement. This story telling structure is embodied through a model known as Freytag’s Pyramid, which maps out a traditional plot like this:
2. Point of View – Who is telling this story, a first person or third person narrator? How would you characterize this narrator?
In any literary work, whether it’s a short story, poem, or novel, the point of view from which a story is told is an important element to keep in mind, because the ‘point of view’ determines who the narrator is, the narrator being the one who’s telling the story. We often assume that it’s the author who is telling the story, but it’s not as simple as that. There are 3 basic types of points of view and an author has to choose which one he or she will use. The 3 types are as follows: first person, second person, third person.
3. Characters – List and describe the primary characters of the story. Focus on specific details about each character, such as certain behaviors and/or things they say.
This is probably the most familiar of all the literary elements and the one we immediately react to when reading any story. The analysis of a character is one of the core activities of most literary interpretation and it’s hard to cover all the ways we go about analyzing a character, most of which you’ll learn to do through consistent practice and engagement with the works we read in this class. In the most general sense, what we look at in a character is their behavior, the actions they take and/or the decisions they make. We look closely at what they say in order to get a sense of their view of a situation, or their view of the world; we also focus on how they interact with other characters, asking ourselves if a certain act or decision has aggressive implications, or was meant well but with unfortunate consequences. These are things to pay attention to, along with what they say through dialogue, which is also revealing about a character. There’s no end to the ways we look and react to characters we’re presented within a story, one reader may love and identify with a certain ...
Storytelling: Tips to let us your world…- Guidelines Abstracts -by Cecilia Ruberto
Various material plus my personal contribution have been the source of this ppt.
The main texts used have been:
By Word of Mouth: A Storytelling Guide for the Classroom by Jeff Gere, Beth-Ann Kozlovich, Daniel A. Kelin II
Aaron Shepard’s Storytelling Page
Transforming Capabilities: Using Story for Knowledge Discovery & Community Development By Elizabeth A. Doty
Whale Rider Summary - 423 Words | Free Essay Example on GraduateWay. The Whale Rider analsyis - A-Level English - Marked by Teachers.com. Essay Writing Example - The Whale Rider. Whale Rider Essay | English - Year 11 QCE | Thinkswap. Whale Rider Analysis Essay Example for Free - 1197 Words | EssayPay. Amy's Film Blog: Extended Essay: The Whale Rider & The Legend of Paikea. (DOC) Whale Rider Essay | Dominic Colucci - Academia.edu. ️ Whale rider book summary. Analysis of the Whale Rider Essay. 2019-01-30. whale rider essay task sheet. Whale Rider: Female Empowerment & Cultural Tradition Free Essay Example. Whale Rider Essay Example - YouTube. The Whale Rider Essay – Telegraph. Whale Rider Trailer and Summary - ESL worksheet by chrissmolder. Whale Rider and Lord of The Flies Comparison Essay | PDF | Leadership.
The Example of Essay PDF. One Essay Telegraph. PDF Essay Writing How To Write An Essay. How To Write An Essay Examples - Ahern Scribble. five paragraph essay examples for high school. About Me Paper Example Unique Short Essay Writing Help topics Examples .... 004 Ielts Essay Example C76421 E213e89e269046c89486a426c27a89b2mv2 .... 001 How To Write One Page Essay Onepageessay Thatsnotus. How to write a good essay for dummies - Essay Writing for Dummies .... Business Paper: Sample argument essay. English Essay Writing Help: free Samples and List of Topics. Argumentative Essay.docx Higher Education Government Free 30-day .... Reflection essay: Hbs essay. How To Write An Essay - English Learn Site. Different Types of Essays Samples starting from Basic Essay. Step-By-Step Guide to Essay Writing - ESL Buzz. How to Write In College Essay Format OCC NJ. Using Quotes in an Essay: Ultimate Beginners Guide - How to write an .... 010 Best Essays Essay Example College Outline Template Picture What Is .... 10 Tips to Write an Essay and Actually Enjoy It. Quick Way To Write Essay - Anna Blog. How To Write An Essay Examples Telegraph. Proper Essay Format : Navigation menu. How to Write an Essay Endless Lingbooks. How In Summary Your Essay - Way To Go, Robertlamm!. Photo Essay Examples - MosOp. How To Write A 2 3 Page Essay - Ackman Letter. 100 original papers write assignment. Business paper: Sample essay paper. College Essay Format: Simple Steps to Be Followed. Analytical Essay: Advanced english essays. Simple Essay Example Amat. How to write an essay! Writing an essay can seem like a mammoth task .... How To Format An Essay For College - unugtp One Essay One Essay
Join us as we interview Charlie Cole on overcoming failure and letting it be the catalyst for producing better work in this weeks installment of STANCE.
Ryan Carson is a leader and champion of self-directed learning. He inspires others to take the helm of their education online through his platform, Treehouse, which has made it possible for over 140,000 people to go from zero experience to job-ready in a matter of months. Join us as we chat with a man who is tackling one of the world's largest issues in his ultimate pursuit of equal opportunity.
She's grown to the highest ranks of corporate ladders by being the most candid person in the room. Join us as we chat with Sarah Hofstetter, Chairwoman of 360i, on candor, kosher eats, and finding your "superpower."
As a former singer/songwriter, Nancy Armstrong is no stranger to using her voice to reach the world. Now she's empowering other women to use theirs. Join us as we interview one of the makers behind MAKERS.
Join us as we "roll with" Fred Santarpia in our next installment of Stance! He'll take you through his philosophy of "Making Big Promises and Keeping them." and we promise, you won't want to miss it!
Maria Del Russo takes a clear position on patriarchy and the nature of sex in modern America. Check out our interview with her to get insight on why she takes her stance.
Recently, Motorola released it's new smart watch, the Moto 360. Even more recently Apple announced that it's now dipping its own feet into the smartwatch industry.
As the list of ever-expanding smartwatches increases, we find ourselves asking which one is the best. Apple has clearly shown it can fit a lot into that tiny watch, but how does it stand up against the Moto 360 and vice versa.
In our most recent infographic we approach this question and provide a basic outline of each, ultimately creating THE SMARTWATCH SHOWDOWN.
Enjoy!
For more information about the watches, check out Apple's Watch [apple.com/watch] or Motorola's Moto 360 [moto360.motorola.com]
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The Building of Stories
1.
2. Introduction............................................................ 3
A Very Brief History of Storytelling.......................... 9
Variations in Storytelling....................................... 16
Story Arc [infographic].......................................... 24
The Characters...................................................... 26
The Storyteller...................................................... 32
The Villain............................................................. 45
The Hero............................................................... 50
Suspense.............................................................. 55
Presenting An Experience...................................... 61
TABLE OF CONTENTS
3.
4. Think of one of these stories that you’ve heard at some point in
your life. What was it about? Who told you that story? How
did the story make you feel? Odds are you remember the person
who told you that story more than the story itself. You listened
well enough to the plot, and you understand the theme in general,
but maybe it’s more difficult for you to grasp details. But, do you
remember the storyteller? Do you remember the way they talked,
something interesting about him or her, or when and where you
were told the story? You probably remember the person more
than you do the story.
Why is that?
The best storytellers aren’t remembered by their stories, but by
their storytelling and how they made you feel.
You’ve experienced stories your entire life.
Whether they are tall tales told to you by your weird uncle, an
epic novel or a great song, stories pervade almost everything we
do. Our lives are long, complicated stories that we are writing as
we breathe, as we move, and as we feel. As you read this book,
you are writing your own story. In fact, this book will be in your
story, so we’re honored that you have included us.
Of all the stories you’ve heard, you can probably only remember
a handful (unless you have a top-notch memory, in which case,
congratulations) but those select few are very special and will be
shared many times in your life.
INTRODUCTION I 4
5. Think of one of these stories that you’ve heard at some point in
your life. What was it about? Who told you that story? How
did the story make you feel? Odds are you remember the person
who told you that story more than the story itself. You listened
well enough to the plot, and you understand the theme in general,
but maybe it’s more difficult for you to grasp details. But, do you
remember the storyteller? Do you remember the way they talked,
something interesting about him or her, or when and where you
were told the story? You probably remember the person more
than you do the story.
Why is that?
The best storytellers aren’t remembered by their stories, but by
their storytelling and how they made you feel.
Think of one of these stories that you’ve heard at some point in
your life. What was it about? Who told you that story? How
did the story make you feel? Odds are you remember the person
who told you that story more than the story itself. You listened
well enough to the plot, and you understand the theme in general,
but maybe it’s more difficult for you to grasp details. But, do you
remember the storyteller? Do you remember the way they talked,
something interesting about him or her, or when and where you
were told the story? You probably remember the person more
than you do the story.
Why is that?
The best storytellers aren’t remembered by their stories, but by
their storytelling and how they made you feel.
INTRODUCTION I 5
6. Think of one of these stories that you’ve heard at some point in
your life. What was it about? Who told you that story? How
did the story make you feel? Odds are you remember the person
who told you that story more than the story itself. You listened
well enough to the plot, and you understand the theme in general,
but maybe it’s more difficult for you to grasp details. But, do you
remember the storyteller? Do you remember the way they talked,
something interesting about him or her, or when and where you
were told the story? You probably remember the person more
than you do the story.
Why is that?
The best storytellers aren’t remembered by their stories, but by
their storytelling and how they made you feel.
People react to and remember the character that told the tale
because they told it in such a memorable way. You tend to re-
member the actors in a movie rather than the details of the film
itself. You probably remember your best friend’s over exaggera-
tions more than you do the actual story. It’s not always about the
message when trying to be memorable. It’s about the vehicle in
which it’s told.
The point is this: stories are deemed great and timeless when
they overcome the stories themselves and make the storyteller or
presenter memorable to their audience or viewers. The greatest
stories are known because of their owners, the people or medium
through which they were told.
INTRODUCTION I 6
7. Think of one of these stories that you’ve heard at some point in
your life. What was it about? Who told you that story? How
did the story make you feel? Odds are you remember the person
who told you that story more than the story itself. You listened
well enough to the plot, and you understand the theme in general,
but maybe it’s more difficult for you to grasp details. But, do you
remember the storyteller? Do you remember the way they talked,
something interesting about him or her, or when and where you
were told the story? You probably remember the person more
than you do the story.
Why is that?
The best storytellers aren’t remembered by their stories, but by
their storytelling and how they made you feel.
Stories make us who we are, give us purpose, and inspire us.
They teach us lessons about anything and everything that can
be taught. Do you know one of the most effective forms of learn-
ing a concept is not through the concept itself, but by example?
Through telling the story of the concept being applied, it is easier
for most people to digest, and therefore easier to act or reflect
upon the basic concept.
In the same way, stories impact presentations tremendously. Al-
most every (good) presentation deals with a story element, wheth-
er it’s an anecdote, a fable, a lyric, a poem, or even a simple
nursery rhyme. A talented and effective presenter makes use of
stories to illustrate points, heighten awareness or lead into other
points.
INTRODUCTION I 7
8. INTRODUCTION I 8
In this book, you will learn the art of conveying your message
clearly and thoughtfully. You will learn how to create suspense
and maintain it for your audience. You will learn the dynamics of
excellent stories, from the introduction of main characters to the
final showdown of good versus evil.
You will learn the art of storytelling.
9.
10. HISTORY I 10
Stories have existed long before recorded history, and the tell-
ing of stories has changed forms drastically throughout the ages.
From cave painting to novels to movies, stories have always fasci-
nated mankind. Although the methods have changed, the desire
to tell and hear stories has remained unchanged, and still greatly
impacts the way we look at life.
The earliest form of storytelling that has been discovered is from
the Lascaux Caves in the Pyrenees Mountains in southern France.
Discovered in 1940 by a group of French children, a series of
cave paintings that date back to sometime between 15000 and
13,000 B.C. depicted a variety of animals and one image of a
human being. When closely examined, this mural of sorts actu-
ally follows a very simplistic series of events. It tells of rituals per-
formed and hunting practices. It tells a story.
11. HISTORY I 11
Flash forward to 700 B.C. The first printed story, the epic of Gil-
gamesh, was created and began to spread from Mesopotamia to
other parts of Europe and Asia. The story was carved on stone
pillars for all to see, which spread the story around very quickly.
In the 200s B.C., Aesop’s fables were written down, and con-
tinue to teach lessons today in many areas of life. Aesop lived in
the 500s B.C., but his stories were remembered for hundreds of
years without a single shred of paper or other printed material.
Isn’t that amazing? Oral storytelling was so powerful and people
remembered Aesop’s tales so well that even 300 years later the
stories were revered enough for mass production.
12. HISTORY I 12
Storytellers began to arise as very important figures in a communi-
ty. The ability to tell stories effectively and memorably was a very
valuable skill. Why? As wars were fought and valiant deeds
were done, the people needed some way to remember them. In-
stead of simply stating what happened, stories began to emerge
as a way to preserve the raw emotions and sequence of events of
the actual event.
The Bible’s Old Testament spoke of men and women, of tales and
lessons learned that occurred many, many years before they were
written. A majority of the books relied on solid resources for their
writings. What were these resources? Stories. People witnessed
events, heard the stories and kept them alive through word of
mouth. They told their friends, families and communities about
the events, and a chain was formed, one link, one storyteller, at a
time.
13. HISTORY I 13
Shakespeare’s plays and sonnets weren’t meant to be published,
but his status became legendary once they were. He was known
as a great storyteller to many of his close friends, but soon became
immortalized in the pieces that he produced. From a young street
rat in London to being taught in every school hundreds of years
later, he made his mark on literature forever. How did he do it?
Storytelling.
Former Apple CEO Steve Jobs was famous for his keynotes.
Whether launching new products or making an announcement,
he agonized for hours over the details of his presentations. Peo-
ple were amazed at his ability to craft a narrative, to create and
maintain suspense and to deliver a solid message. It wasn’t daz-
zling special effects or crazy props.
It was storytelling.
14. HISTORY I 14
History is nothing but a series of stories that, when told correctly,
can teach us lessons, give us insights into a variety of concepts,
or entertain us. Every story serves a purpose, even if to simply
relay a message. Without history, without chronicled stories, man-
kind would never learn from his mistakes, would never dream to
emulate past heroes, would never see anything but the now. We
would be clueless to the past, and therefore helpless for the future.
We all crave stories because they allow us to sympathize with
characters. Tell your audience a story, and you will gain their sup-
port. You will create a following for your cause and inspire your
audience to act and believe.
15. HISTORY I 15
In your next presentation, remember the power of storytelling.
Remember that even in a straightforward business presentation, a
story helps to illustrate a point better than a set of facts. A story
gives people a reason to care about what you’re saying. They
relate to the characters, the plot and the lessons learned. They
relate to your story, and therefore your message.
So, what’s your story?
16.
17. VARIATIONS I 17
Every person at some point in their lives has been told a story,
whether they realize it or not. If you have heard a song, you
have heard a story. If you have seen a picture, you have seen a
story. Stories can be told in a variety of ways through all sorts of
channels. In this chapter, we will explore the vehicles for stories,
their strengths and weaknesses and most importantly their purpos-
es in storytelling.
So, what are some variations of story?
Firstly, because there are so many channels through which stories
can be told, we will broaden our scope of story analysis to in-
clude two categories: audio and visual. While there are no dis-
tinct boundaries in storytelling, we are only going to explore these
two types strictly for clarity’s sake. In reality, the lines blur. Sight
and sound weave seamlessly to produce a quality story.
18. VARIATIONS I 18
Let’s begin with the more popular of the two – visual.
We use the term “popular” because in today’s image-heavy society, the
majority of storytelling uses stimulating imagery to convey its message
and contents. Whether through film, photography, animation, theater
or any other means, visuals are the dominant form of communication,
especially in creative expression.
Film uses lighting, angles, motion, color and shape to mold the au-
dience’s perceptions and feelings toward the characters, plots and
themes of the piece. The way a main character looks or acts either de-
ters or attracts emotion toward him or her. A landscape shot at the right
angle can speak volumes about the direction of the film or the particu-
lars of the setting. Even a well-placed prop can make the difference be-
tween mystery and drama.
19. VARIATIONS I 19
People love pictures. Images that tell a story are extremely hard
to create and even harder to resist. From paintings to photo-
graphs to advertisements, images are packed with meaning. Un-
like film, images are single captured moments in time, extremely
small flashes of an experience, of a story. The reason a storytell-
ing image is so difficult to create is that the creator only has one
chance to tell the story. Also, the viewer has one second of regis-
tered thought to engage in the story being told. It is like taking a
novel or film and choosing one single image to convey the heart,
the root, of the entire piece. However, if this feat is achieved, it
can be far more powerful than any novel or film. Whereas these
media deliver an entire, mostly clear, message, an image leaves
room for thought and analysis; room for imagination.
20. VARIATIONS I 20
Visual storytelling is extremely powerful more now than ever be-
fore. We as a society use images to convey messages much
more frequently than even in the last decade. With tablets, smart-
phones, high-definition TV and many other gadgets, people rely
upon high-quality images and videos for almost anything you can
think of.
It is important to think about this as you tell your story.
Visuals evoke emotion in audiences. Audiences remember imag-
es more than words, and they respond to their feelings more than
logic. Therefore, it is crucial to take advantage of visuals because
your audience will be more likely to remember and respond to
your message. However, although visuals are irreplaceable, they
work wonders when they are supplemented by the right sounds.
21. VARIATIONS I 21
Now, let’s take a look at audio.
Audio plays an often unheard (excuse the irony, here), but instru-
mental (and the pun, there) role in getting a message to resonate
with an audience. Back when oral tradition was the primary
method of delivering and sharing stories, people had to rely upon
the words being said. It mattered how they said the words, too.
The inflection in your voice is sometimes more important that what
you are actually saying. Now, we know that content is king, but
in a great presentation, both content and delivery are equally
powerful.
22. VARIATIONS I 22
Audio is a subtle supplement to visuals that can truly negate or en-
hance the images with which it is associated. Try watching your
favorite movie with the sound turned off. Besides the dialogue,
which is an obvious loss to the film, the absence of a soundtrack
and sound effects makes the actions of the movie much less real-
istic and entertaining. Use audio to your advantage in your next
presentation. Hearing the story is just as important as seeing it.
The possibilities are infinite. This is why a well-told story is so de-
ceptively good, why you don’t know the reason for its greatness.
There is just something about it. Is it the way in which it was told?
Is it the plot, theme, setting or characters? The answer is this: A
story is deemed great when its elements are individually and co-
operatively magnificent. All of the components must be able to
stand alone as greatness, but also work together as a system to
produce a larger work of art.
23. VARIATIONS I 23
Although there are many types of stories, they all encompass cer-
tain qualities that make them powerful. Whether they are epic
films, lines of poetry being read, simple images, songs on the
radio or comic books (the list goes on and on), stories are being
told every day. Some forms of stories impact audiences differently
than other forms. Although a story can take shape in many ways,
the heart of the story, a great story, lies within its bones, its struc-
ture. A truly magnificent tale consists of a particular layout and a
strict adherence to style. It takes diligence and expert craftsman-
ship to weave together a great story. There are various compo-
nents that work together to tell an entertaining and moving story.
27. CHARACTERS I 27
The persecutor, or Villain, is the character in stories that attempts
to coerce or attack the victim. The victim is oftentimes the recipient
of torment or distress caused by the persecutor and must be saved
and protected by the rescuer, or Hero. It is up to the rescuer to
intervene between the persecutor and victim in order to bring bal-
ance.
Now, the Karpman Drama Triangle is mostly used for psychologi-
cal purposes. However, we have chosen this model to illustrate
the characters in storytelling because it provides a visual, scientific
reference.
For our purposes, we will only use the Hero (Rescuer) and the Vil-
lain (Persecutor) as well as the previously mentioned Storyteller.
In 1968, Dr. Stephen Karpman wrote an article en-
titled “Fairy Tales and Script Drama Analysis.” This
article included what is today known as the Karp-
man Drama Triangle. This triangle, illustrated above,
is made up of three elements: The Persecutor, The
Rescuer and The Victim.
28. CHARACTERS I 28
Now, I know what you’re going to say. Not every story has these
three. What about simple stories? What about a fairytale? Like,
um, Humpty Dumpty?
The story goes:
“Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall.
All the king’s horses and all the king’s men
Couldn’t put Humpty together again. “
29. CHARACTERS I 29
Who’s what you say? Who are the hero, the victim and the vil-
lain, you say? Take a moment and attempt to assign character
roles for this story.
Let’s see how you did.
The answer: Mr. Dumpty is the victim and villain. The king’s horses
and men are the heroes.
Humpty is the victim because he has fallen from his beloved wall
and put himself in a situation of mortal peril.
Humpty is also the villain.
30. CHARACTERS I 30
No, Humpty isn’t suicidal. His demons aren’t haunting him. No,
Humpty is simply arrogant. His position on the wall is a metaphor
for the great pride before the “great fall.”
I won’t get into too much depth on the power of metaphor in
fairytales, but I will tell you that the king’s horses and men are
the heroes, despite failing to fix the problem. No one can cure
Humpty’s massive ego.
You see? It can be done with any story. Every tale that exists fol-
lows this model, whether vague or explicit.
31. CHARACTERS I 31
Take a look at the diagram again. Do you notice how the triangle
is upside down? The Villain and the Hero are on top, battling
each other for the sake of the victim. The victim, while seemingly
unimportant to the other two characters, gives them purpose.
Without something to fight for, the Hero and Villain would have
no reason to face-off. The role of the victim is essential in under-
standing classic storytelling.
However, in this book we classify you as the storyteller, your audi-
ence as the hero and the problem as the villain.
So, now that we have set up the general scope of the characters,
let’s get started actually telling the story. It’s time to put ideas into
action and tell a story that will inspire the heroes in us all.
32.
33. STORYTELLER I 33
Who is a storyteller?
The old man in the rocking chair. The writer, the director, the mu-
sician. Your gossipy next-door neighbor.
These are all storytellers.
The storyteller has the power to change the direction and message
of the story. You set the stage, lay out the characters and move
the story along. You are the bridge between imagination and
creation. You are essential to the audience’s understanding of the
plot, the central theme and the call to action. Without your guid-
ance, the audience wouldn’t know their role in the story. They
wouldn’t know the problem. They wouldn’t know anything!
34. STORYTELLER I 34
A good storyteller transforms a run-of-the-mill tale into an adven-
ture, an experience for their audience. A crowd wants to experi-
ence firsthand the events taking place, the characters interacting
and the struggle between the villain and the hero. In order to feel
suspense, they must feel involved. As a storyteller, you can impact
how your audience receives the message, no matter what topic
you address.
Remember, the only way your audience knows the story is through
you. I know what you’re thinking. But, what if they have heard
the story before? A story is independent of its vehicle. Every pre-
senter or storyteller has the ability to enhance, enrich, transform or
alter a story simply by telling it in his or her own way. Keep this
in mind as you tell your next story.
35. STORYTELLER I 35
You, as the storyteller, will essentially set the scene, characterize
the various components, address the problem and finally present
the hero as an alternative to the villain’s ways. You play a key
role in the actual story as well. The way you present information
in your story is directly related to the actions your audience takes
as the hero in their own stories.
So, how do you become a great storyteller?
It’s not as simple as you may think. It’s not about being suave or
charismatic, or even about being informative. It’s about inspira-
tion. It’s about leaving your audience different than they were
before your influence. Your purpose is to alter their outlook and to
create a sense of urgency in them that sticks with them long after
the presentation.
36. STORYTELLER I 36
You can inspire in several ways in storytelling. You can simply tell
of a personal experience, including your thoughts and emotions
along the way. You can give your audience solutions to prob-
lems, giving them hope. You can even include an inspirational
poem, quote or anecdote. However, the best, most effective way
to inspire your audience is by calling them to action.
When you tell a story, provide solutions or reference something,
you are giving the audience something that they can take away
with them. It is information that they can store in their minds or
share with others. While this is always good (you want your au-
dience to remember and react to your storytelling), it doesn’t en-
gage them.
37. STORYTELLER I 37
When you prompt your audience to take some sort of action, you
are letting them actively pursue a concept that you have intro-
duced to them. This means that you are providing a sense of inde-
pendence and imagination. Your mission gives them purpose as
opposed to simply giving them information or direction.
In terms of storytelling, a call to action doesn’t mean you literally
tell them to do something. It can mean including a subtle theme in
the presentation that stands out and evokes thought from the audi-
ence.
For example, in the Humpty Dumpty fairytale, the line after Hump-
ty falls says that they couldn’t put him back together again. So,
where’s the call to action?
38. STORYTELLER I 38
If you told this story and explained the meaning behind the “fall,”
your audience would pick up on the fact that the moral of the
story is to be wary of being too proud. The fact that the audience
knows the moral of the story can serve as a call to action, albeit
on a very small scale.
Now, this is very, very subtle and requires some explanation in or-
der to be understood, but once again, this is an extremely simple,
basic fairytale. If we can draw a lesson like that from a story like
this, think of how a call to action could be formed from a much
more involved story.
So, we’ve established that a good storyteller inspires his or her audi-
ence. But, the storyteller’s role doesn’t stop there. In order to be an
effective storyteller, a certain amount of structure comes into play.
39. STORYTELLER I 39
Like I said earlier, the storyteller lays out the scene, keeps the
audience on their toes and showcases the various elements that
comprise the story. This takes precise timing and wording to be ef-
fective. You’ve got to pace the events correctly. You’ve got to give
the audience time to wonder, to speculate. You’ve got to withhold
the most exciting or interesting parts until they are necessary, until
they naturally fall into place and have relevance.
This element of structure and timing is critical to the presentation
or story, but it comes secondary to the most important aspect in all
of storytelling: passion.
“I’ve learned that people will forget what you said,
people will forget what you did, but people will never
forget how you made them feel.” - Maya Angelou
40. STORYTELLER I 40
Passion is the underlying factor that separates a decent presenter
or storyteller from a top-notch rock star one. The audience reso-
nates with the emotion behind the message more than the mes-
sage itself. Content is king, but delivery is his queen. The message
can be spot-on and informative, but if the audience doesn’t hear
it, if it doesn’t inspire, it is a lost cause and will have failed. Keep
the passion present and prevalent in your next presentation, and
your story will be heard and felt in a powerful way.
How can you tell the difference between a normal storyteller and
an excellent one? How do you set yourself apart?
The key to being a great storyteller lies in the ability to make the
audience feel true, pure emotion about the story. By showing your
stake in the story, displaying your passion and relating it to your
audience with a sense of purpose, your audience will feel what
you feel. They will feel your passion and want to emulate it.
41. STORYTELLER I 41
For instance, when a normal storyteller tells a story, he hits all the
points and makes his case to the audience. He covers the basics
and even teaches you a few things. He appeals to logic because
that is what he perceives as the best route to teach. You walk
away feeling informed. It wasn’t a waste of time necessarily, but
there wasn’t anything spectacular about it.
Now, a great storyteller uses his time to craft a story that will truly
impact your emotions. He builds characters, weaves subplots, and
creates suspense to teach you lessons. He appeals to your feelings
because he knows that humans want to learn from examples. Sto-
ries are creative, living examples of concepts. He can clearly and
directly approach these concepts through stories. You walk away
feeling moved and inspired. He has given you things to think
about, and stories to remember. You feel like you know him as a
person. You feel that you’ve been immersed in an experience, and
you are excited to get started on your next adventure.
42. STORYTELLER I 42
Let’s use an example.
So, say you’re in a packed courtroom full of eager listeners. The
case is a serious one involving murder. In order to prove that the
defendant is guilty, the prosecutor calls to the stand the patholo-
gist who did the autopsy. The doctor stands in front of the jury and
gives the raw facts, the medical details of the incident. Then, the
defense attorney rises and turns to the jurors and pleads the case
against his client. He tells of his defendant’s life, of his record as
a family man and an outstanding member of the community. He
talks about the man’s personality and lifestyle with passion and
gusto.
Now, who would be more convincing to you, the doctor or the
lawyer?
43. STORYTELLER I 43
The doctor appeals to logic, while the lawyer appeals to emo-
tion. The people in the courtroom as well as the jurors have been
touched and convinced that this man is like them, possibly better
than most people, even. Now, we’re not going to try and solve
this case, but strictly based on the styles of the two, we can clearly
see that the lawyer is more of a storyteller, while the doctor is your
average presenter.
Who do you want to emulate in your next presentation?
It takes skill and practice to be a great storyteller, but anyone can
do it. It’s all about showing your passion and appealing to your
audience’s feelings. You have to sympathize with your audience,
and they will sympathize with you in return.
44. STORYTELLER I 44
So, there you have it: the role of the storyteller. You are the me-
dium by which the tale is told, the vehicle for the story. You are
the puppet master, the face of the story itself. Your words give life
to the characters. Your passion ignites the audience and prompts
action. Hell, without you the story couldn’t be told.
So, get out there and tell your story with passion. Give your au-
dience a reason to listen and experience the presentation. Give
them a show!
45.
46. villain I 46
He’s ruthless. He’s cunning. He lurks in the shadows. He gives
lengthy monologues about taking over the world…
We all know this character. The Villain.
The Villain is a mastermind of plot twists and evil schemes. He has
many purposes in many different stories. He wants to destroy, control
or terrorize something or someone. He has a motive, but that motive
is oftentimes driven by the desire to overcome an opposing force.
Here’s where you come in.
The Storyteller’s job is to provide the audience (the Hero) with a
problem to overcome and then to inspire them to take action and
defeat the Villain. Without the Hero, the Villain will surely win, van-
quishing any hope for the dire situation at hand. All will be lost.
47. villain I 47
However, in many stories there exists a very subtle and slightly
unusual concept. Without the Hero, the Villain oftentimes becomes
deflated in his passion for dominance. Just as the Hero fights to
defeat the Villain, the Villain himself fights because he wants to
defeat the Hero. The Villain needs the Hero in order to persist.
So, what does this mean to you?
Well, in terms of storytelling, it is your job to lay out the possibili-
ties that lie between the Hero and the Villain, then address the con-
frontation between them and finally pose a resolution to your Hero.
In terms of a presentation, your audience, (the Hero) is faced
with a problem, whether that is overcoming a bad habit, learning
about a specific issue, or receiving instruction. There are infinite
possibilities when it comes to which problem is being faced, but
your methods of presenting this problem will never change.
48. villain I 48
A problem presented to an audience gives them something to fight
for, something to overcome. It gives them a sense of purpose and
drive to succeed. Without a problem to overcome, they would
lack the motivation to accomplish a goal. It would seem easy to
succeed, which is a false proposition in almost every facet of life.
Give them a common enemy, and they will have something to pro-
pel them toward success, toward victory.
Despite the evil nature of the Villain, he is absolutely crucial to any
story that’s worth hearing. A sense of mystery and suspense has
been created simply because he exists. The audience is forever
concerned for the livelihoods of the “good” characters because
the “evil” ones still might succeed. These feelings evoke action.
49. villain I 49
We all want the good-natured, kind-hearted figures to prevail over
whatever problem they face, even if it is an imaginary one. There
is something inside us all that keeps our hearts connected to the
hearts of our heroes. We want to protect them, to warn them and
to encourage them.
Why?
Because they are fighting for something in which we also believe.
They fight for the things that we want, and we will always be on
their side. They are the men and women and ideas that symbolize
or embody our desires, hopes and dreams.
They are our heroes.
50.
51. hero I 51
There are many heroes throughout life, whether real or imaginary.
They possess different heroic qualities, but they share a common
characteristic. They fight for something. They protect the innocent.
They combat evil forces that threaten their beliefs or ideals.
A hero is a powerful, oftentimes dominant, force in a story. He or
she can be used to portray qualities that the Storyteller deem nec-
essary and appropriate in combating the problem in the story.
As we mentioned earlier, in terms of presenting, your audience is
the Hero. As the Storyteller, your job is to empower the Hero to
defeat the Villain. In essence, you must convince, inform or inspire
the audience enough to solve the problem. No matter the situa-
tion, the Hero is always fighting to defend the victim, while simul-
taneously defeating the Villain.
52. hero I 52
Without the Hero, the Villain is free to reign down mercilessly on
not only the victim, but also the world in which the story takes
place. It can be more than just a simple one-on-one battle of will
and strength, and it oftentimes is. The bulk of any story involves
the Hero having the toughest job of all. He’s juggling hardships,
while the Villain has only one target in his mission.
When presenting, remember what we said earlier about giving
the audience or the Hero, a purpose in their mission. The Story-
teller is only the medium by which the Hero receives any content.
You must provide your Heroes with key information and inspiring
delivery, or the story will not unfold, the Villain will win and all
will be lost.
So, how do you empower your audience?
How do they become Heroes?
53. hero I 53
Great leaders inspire great action. You’ve got to show them what and
who they’re fighting for as well as the outcomes of both victory and
defeat. It’s not your job to fight the problem. It’s your job to use your
words, your message and your style to make them want to solve the
problem.
People are smart. Your audience has many options when consider-
ing the resolution to their problem, and they already have an ap-
proach to the problem. They are constantly evaluating the scenario
and searching for a path to take. Don’t make the mistake of assuming
your solution is the best. Once again, it isn’t about you. A great Sto-
ryteller sets up the necessary elements to provoke a clear action by
his Heroes.
For example, William Jennings Bryan, a great writer and thinker of
the 20th Century, spoke of two different kinds of leaders: Cicero and
54. hero I 54
Demosthenes. In his book “In His Image,” he writes, “When Cicero
spoke the people said, ‘How well Cicero speaks.’ When Demosthen-
es spoke his hearers cried, ‘Let us go against Phillip.’” Demosthenes
used his words to create a movement, while Cicero was simply a
talented orator. It’s a clash between actual leadership and the illusion
of leadership.
Don’t be Cicero. Be Demosthenes. Your presentation will rouse the
Hero in all who listen to you speak. Your audience will transform into
real Heroes, and they will be loyal to the cause. They will defeat the
Villain.
A true Hero can change the course of events in a story and be cru-
cial to the outcome, but there is yet another element that is vital to
any story. It is what compels your audience to keep listening. It drives
them to become a Hero, but it also maintains the story you tell.
What is it? You’ll have to keep reading to find out.
55.
56. SUSPENSE I 56
“The courage to imagine the otherwise is our greatest
resource, adding color and suspense to all our life.”
— Daniel J. Boorstin
See what we did there?
sus·pense/səˈspens/
Noun:
1. A state or feeling of excited or anxious uncertainty about
what may happen.
2. A quality in a work of fiction that arouses excited expectation
or uncertainty about what may happen.
57. SUSPENSE I 57
Suspense isn’t easy. It takes patience and clever craftsmanship.
It means carefully and steadily adding and subtracting pieces of
information in order to arouse curiosity and heightened expecta-
tion. It is rare to create and maintain a sharp, engaging sense of
suspense in any story, but it is well worth the effort once your audi-
ence is fully immersed in the feeling.
In most cases, suspense is weaved into the storyline from the get-
go. The protagonist is involved in a series of events that are often
left unexplained until later on. This creates a chain of suspense,
which is then tied into the primary suspenseful event occurring
near the climax of the story. Once you have reached the full poten-
tial of the suspense, you essentially have the audience at your mercy.
58. SUSPENSE I 58
A presentation is a great chance to use suspense because it is a
show. You are showcasing information and passion to deliver an
overarching message, which means you have full control over the
timing and nature of the reveal. As you tell you story, present the
problem and propose a solution, a paced dose of suspense in-
creases the value of every aspect of your presentation. Your audi-
ence is hanging on the hinges of your structure, waiting for more
information, which makes the reveal that much more enjoyable
and valuable to them.
So, how do you create suspense?
Unlike other aspects of storytelling, suspense is unique in its cre-
ation. The process involves specific timing of the release of infor-
mation, which depends on the subject matter. However, there is a
basic method for weaving suspense into your story.
59. SUSPENSE I 59
First of all, the general rule of thumb for suspense is simply the
withholding of information from your audience. By keeping your
audience in the dark for a certain amount of time, the informa-
tion becomes very interesting even though it has not even been
revealed. Keep your audience on their toes by making them won-
der; their imaginations will run wild. They will seek an answer to
the mystery in front of them, which you will provide. Without sus-
pense, the audience wouldn’t have to work or wait for the infor-
mation, which makes it less valuable.
Secondly, in order to create a proper sense of suspense, you must
gauge the level of suspense needed for that piece of information.
For example, you wouldn’t keep the identity of your main charac-
ter a secret unless it was important to the plot...
60. SUSPENSE I 60
It takes a lot of thought to choose suspenseful moments in a story.
Too much and your audience becomes confused and restless. Too
little and they become bored and relaxed. Find the moment in
your story that would be most beneficial to suspense and your au-
dience will receive the message with satisfying excitement.
If you really think about it, being immersed in suspense is an ex-
citing and often terrible feeling. Humans are so naturally curious
that when information is being hidden or delayed, it makes us
impatient and vulnerable. Although this sounds negative, it is a
very useful fact that can be beneficial to your story. In your next
presentation, keep this in mind as you tell your story. Your audi-
ence perceives information withheld as being more valuable than
information given.
Take your time. Make them wait. Create suspense!
61.
62. PRESENTING AN EXPERIENCE I 62
So, we’ve made it to our final chapter in this adventure we call
storytelling.
We’ve laid out the main characters and all their roles in telling a
great story. We’ve seen how important suspense is and the dy-
namics of the audience. Now, let’s take one last look at the other
side of storytelling: audience engagement.
Our motto at Big Fish Presentations is that “We Turn Presentations
into Experiences” for audiences. We believe that every presenta-
tion doesn’t have to be about simply relaying bits of information
to a crowd of people. It’s not about putting numbers and charts on
a screen and reading to your audience. It’s not just about stellar
design, either. Design is a great tool in telling stories because it
enhances the experience and eases the flow of information. How-
ever, the heart of a great presentation is in the way you tell the
story and the impact you have on your audience.
63. PRESENTING AN EXPERIENCE I 63
You are on a stage or in front of a crowd because you have some-
thing that people want to hear. You possess a fresh idea that can
change how people view the world. Your words and actions have
the potential to alter the perceptions of the people who listen to
you. When you have everyone’s complete attention, your story
can capture their hearts and minds. Your story can lead to action,
to real change in the world. Use this moment to fully engage and
inspire the people around you.
Do you want people to walk away from your presentation with a
few interesting facts, or do you want to truly impact the way they
feel when they leave the room?
It all comes back to stories. Like we’ve discussed, people crave sto-
ries because it gives them a chance to be immersed in an alternate
experience than that of reality. When people listen to a story, they
temporarily disconnect from their lives and live in their imagination.
64. PRESENTING AN EXPERIENCE I 64
It’s important to realize that as you tell your story to people, you
are directing them into an experience. You are building a place
where the audience can feel, breathe, touch, taste and see things
that can transform their perception of reality.
If you want to actually resonate with your audience, work your
hardest to produce a story that is worth telling. Create an expe-
rience that informs, teaches, excites and inspires the hearts and
minds of the people around you. Once you succeed, you have
done something that is truly worth praising.
You have presented an experience.