This document summarizes new developments in mobile phone banking in the Philippines over the past decade, focusing on the GCASH mobile payment system. It outlines key features of GCASH Remit for domestic and international remittances, including its expansion through over 15,000 Kapitbahay Remit outlets. It also describes a new Mobile Phone Banking Marketers Program that provides incentives for rural bank clients to promote GCASH and mobile banking services.

1. Breakthrough Decade of Mobile Phone
Banking
Jim Fragenal
G-Xchange Inc.
2010 RBAP‐MABS Na.onal Roundtable Conference
Hya= Hotel and Casino, Manila
June 2‐3, 2010

2. New Developments:
• The fastest growing GCASH Remit
Business
• The concept of GCASH Remit Kapitbahay
Outlets
• Partnership with MABS on Mobile Phone
Banking Marketing Program

3. GCASH REMIT
DOMESTIC AND INTERNATIONAL REMITTANCE

4. KEY FEATURES OF GCASH REMIT
• Economical - lowest remittance charges and free of charge for
beneficiaries
- free airtime load for Globe & TM subscribers
• Convenient - accessible thru 18,000 partners nationwide
- sender and beneficiary will receive an sms notification
• Flexible - available even to non-Globe/TM subscriber
• Security - PIN, recorded in the system, only the registered
beneficiary himself can get the payout
• Safety -no third party handling the cash
• Compliant - Anti-Money Laundering Act of 2001/BSP
LOCAL
PARTNER
Recipient

5. GCASH REMIT KAPITBAHAY MO!

6. ACCREDITATION OF MORE THAT 15,000 OUTLETS

7. Mobile Phone Banking Marketers Program

8. MPB Marketing Program:
• Purpose and Objectives
– This is an Incentive Program for rural bank clients to augment income
and to develop the ecosystem
– To induce trial and habitual usage of GCASH and propagate awareness
of Mobile Phone Banking Services
– Globe’s continuing support to RBAP-MABS as partner in mobile phone
banking initiatives
• How does a Marketer Earn?
– P5.00 per registration
– P10 per transaction for every P500 pesos worth of GCASH/MPB
Transaction (up to 3 times during the promo period)
• Promo Period:
– 3 Months

9. THANK YOU!
Just Call 2882 for FREE using any Globe or TM cellphone to
find the nearest GCASH source or to get any information
on how to use GCASH.
www.globe.com.ph/gcash