Recommended
More Related Content
What's hot
What's hot (20)
Similar to The Big 10: The Secret Digital Experience Strategies that Convert and Differentiate
Similar to The Big 10: The Secret Digital Experience Strategies that Convert and Differentiate (20)
More from qmatheson
More from qmatheson (11)
Recently uploaded
Recently uploaded (20)
The Big 10: The Secret Digital Experience Strategies that Convert and Differentiate
- 1. 1 The Big 10: Digital Experience Strategies that Convert and Differentiate 1 Secret
- 2. No matter how much technology advances, the trigger behind human behaviour will pretty much remain the same. 2
- 3. [UNIVERSAL TRUTH] PEOPLE ARE LAZY 3
- 4. 4 UX is based on 200 years of scientific knowledge, 30 years of industry best practices, and specifically applied research.
- 5. 5
- 7. 7 A B 12 seconds 8 seconds 8 seconds12 seconds
- 9. 9 50%is of the EXPERIENCE EMOTION Emotions are driven by interactions. Rick Hanson PhD “Confronting the Negativity Bias”
- 10. 10 A B +72%
- 11. 11 The Big 10: Digital Experience Strategies that Convert and Differentiate 11 Secret Not just another channel. Customer are moving insurance from a price to a value consideration. Digital strategy and the key objective(s) for insurers are a must.
- 12. Hotjar #1
- 14. 14 75% 55%
- 16. 16 The Laws Hick’s, Miller’s, Fitt’s #2 - #4
- 17. 17 HICK’S LAW [GOOD] [BAD] Increasing the number of choices will increase decision time
- 18. MILLER’S LAW Average person can hold in working memory is about seven(+/- 2)
- 19. 19 FITT’S LAW [GOOD] [BAD] The time required to rapidly move to a target area is a function of the distance to the target and the size of the target.
- 20. 20 PLEASE AVOID ALL CAPS REQUIRES TOO MUCH PLEASE AVOID ALL CAPS REQUIRES TOO MUCH PLEASE AVOID ALL CAPS REQUIRES TOO MUCH
- 21. 21 Gestalt #5
- 22. 22 A good continuity, once it has discovered a pattern, restricts the brain from visiting all the zones of a screen simultaneously. GESTALT
- 23. 23 Transparency I Value I Customer Service I Satisfaction
- 25. 25
- 27. 27 SIGNIFIERS The perceivable parts of an affordance; they tell us what actions are possible Thanks, Google.
- 28. 28 LESS CLUTTER DOES NOT EQUAL MORE USABLE SIMPLICITY BLINDESS
- 29. 10% Increase in conversation rate 20% Decrease in web-related phone calls 2s Fastest loaded airline website https://work.co/virgin-america/
- 30. Videos #7
- 31. 65% of the population are visual learners. We processes visual information 60,000x faster than text.
- 32. 32 1. Expert 2. Celebrity 3. User 4. Wisdom of the crowd 5. Wisdom of your friends 1 25 1 2 12x More Than That of The Company 5 3 34 4 4
- 34. 34
- 35. 35 “If a consumers question is answered effectively on a company’s website, they are more likely to go forward with their purchase decision.” INSTINCT
- 36. 36
- 37. 37 Meta-Moments must be planned. A meta-moment is a brief pause, a step back from the immediate moment, where the audience member has an introspective experience. Creates a deeper touchpoint with the visitor.
- 42. CONTEXTUAL EXPERIENCES Deliver the Right experience, to the Right user at the Right time, on the Right device. Location I Time I Referrer I History I Trigger
- 43. Landing Pages + A/B Testing #10
- 44. Companies with 10+ landing pages generate 55% more leads than companies with 5 fewer landing pages. 44 Sources: http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes- You-Need-to- Create-More-Landing-Pages.aspx
- 45. The Ultimate Landing Page 1. Unique selling proposition (USP) ideally in the headline 2. Secondary headline to draw the eye and increase scannability 3. A succinct and compelling overview along with a list of benefits and/or features 4. Testimonials and indicators of social proof (video!) 5. Micro-copy to encourage CTA action 6. A seductive call to action (CTA) 7. Limited links that launch into the full site 8. Hero image/video 9. Try to keep everything above the fold – ideally 600px 45 https://vwo.com/blog/landing-page-best-practices/
- 46. 46
- 47. [UNIVERSAL TRUTH] PEOPLE ARE LAZY