Digital 2022 Suriname (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Suriname (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
How to beat micro attention with interactivity?Votemo
IBC 2019, The Future Zone
Keynote by Dagmar Mäe, CRO & Co-Founder of Votemo
Contact: dagmar@votemo.eu or visit: votemo.eu
In September Votemo was participating at the World’s Most influential Media, Entertainment and Technology show IBC at Amsterdam RAI. We were given a 20-minute slot on the Future Zone stage to present our findings and thoughts on audience interaction and how it can help content owners build new revenue streams, retain and grow audiences and fight micro-attention.
Digital 2022 China (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
MarketResearchReports.com has announced the addition of “Forecast of Global Power Distribution Units (PDU) Market 2024” research report to their offering. See more at- http://mrr.cm/w2a
Hasil penelitian (Economic Impact Study) terbaru oleh Google dan Deloitte Access Economics yang berisi temuan dan rekomendasi penting yang bermanfaat bagi pelaku bisnis dan pembuat kebijakan.
The promise — and potential — of blockchain to drive social impact is massive, but how much of it is hype and how much is reality? This slideshow includes highlights and case studies from the Stanford Graduate School of Business study “Blockchain for Social Impact: Moving Beyond the Hype.” It includes data on the landscape as a whole, as well as spotlights on eight sectors: Agriculture, Democracy, Identity, Energy, Financial Inclusion, Health, Land Rights, and Philanthropy.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Minne analytics presentation 2018 12 03 final compressedBonnie Holub
Monday was another great conference by MinneAnalytics! #MinneFRAMA was a great success with over 1,100 attendees at Science Museum of Minnesota. Alison Rempel Brown is a great host! A Teradata colleague told me that her post about my presentation "blew up" with hits and she got over 2K views, and 60+ likes. I'm proud to be a part of this great #datascience organization brining #machinelearning and #artificialintelligence #analytics to our #bigdata clients. If you want my slides, here they are.
How to beat micro attention with interactivity?Votemo
IBC 2019, The Future Zone
Keynote by Dagmar Mäe, CRO & Co-Founder of Votemo
Contact: dagmar@votemo.eu or visit: votemo.eu
In September Votemo was participating at the World’s Most influential Media, Entertainment and Technology show IBC at Amsterdam RAI. We were given a 20-minute slot on the Future Zone stage to present our findings and thoughts on audience interaction and how it can help content owners build new revenue streams, retain and grow audiences and fight micro-attention.
Digital 2022 China (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
MarketResearchReports.com has announced the addition of “Forecast of Global Power Distribution Units (PDU) Market 2024” research report to their offering. See more at- http://mrr.cm/w2a
Hasil penelitian (Economic Impact Study) terbaru oleh Google dan Deloitte Access Economics yang berisi temuan dan rekomendasi penting yang bermanfaat bagi pelaku bisnis dan pembuat kebijakan.
The promise — and potential — of blockchain to drive social impact is massive, but how much of it is hype and how much is reality? This slideshow includes highlights and case studies from the Stanford Graduate School of Business study “Blockchain for Social Impact: Moving Beyond the Hype.” It includes data on the landscape as a whole, as well as spotlights on eight sectors: Agriculture, Democracy, Identity, Energy, Financial Inclusion, Health, Land Rights, and Philanthropy.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. For more reports, including the latest global trends and individual data for more than 230 countries and territories around the world, visit https://datareportal.com/
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Minne analytics presentation 2018 12 03 final compressedBonnie Holub
Monday was another great conference by MinneAnalytics! #MinneFRAMA was a great success with over 1,100 attendees at Science Museum of Minnesota. Alison Rempel Brown is a great host! A Teradata colleague told me that her post about my presentation "blew up" with hits and she got over 2K views, and 60+ likes. I'm proud to be a part of this great #datascience organization brining #machinelearning and #artificialintelligence #analytics to our #bigdata clients. If you want my slides, here they are.
B2B Tech Trends 2019
Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/
Included in this SlideShare Deck is:
Trend No. 1: Autonomous Things
Trend No. 2: Augmented Analytics
By 2020, more than 40% of data science tasks will be automated
Trend No. 3: AI-Driven Development
Trend No. 4: Digital Twins
Trend No. 5: Empowered Edge
Trend No. 6: Immersive Technologies
By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production
Trend No. 7: Blockchain
Blockchain Will Create $3.1T in Business Value by 2030
Trend No. 8: Smart Spaces
Trend No. 9: Digital Ethics & Privacy
Trend No. 10: Quantum Computing
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FOR ADDITIONAL GO TO MARKET RESOURCES VISIT www.fourquadrant.com
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Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/
CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/
Go to Market Resources @ fourquadrant.com
Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/
The year 2020 opens a new decade and much will be different, relative to ten years ago. Here are more than two dozen predictions about what to expect, according to industry experts and executives.
Cognizant Community 2016: Mastering Digital: How to Navigate the Shift to the...Cognizant
For more than a decade, this unique event has provided busy executives with an opportunity to exchange ideas and insights both with each other and with acclaimed subject matter experts on the panoply of topics critical to advancing their business objectives today — and tomorrow.
Tijdens de vierde sessie van de vierdelige reeks Master Minds on Data Science hield Eric van Tol een presentatie over businesscases en verdienmodellen.
Digital Engineering: Combining Computer Science with Social Science to Transl...Cognizant
By digging deep to understand consumer behaviors, needs and wants, organizations can build systems that not only meet essential user needs but also uncover new business opportunities and anticipate future requirements.
What’s next on Artificial Intelligence, Augmented Reality, Robotics, Data & Visualization and Blockchain
Technology is moving at an incredible pace. We live in an amazing era where things like autonomous cars, personalized medicine and quantum computing are becoming real as we speak; Artificial Intelligence, crypto-currencies, advanced automation, deep learning and concepts like Universal Basic Income are about to reshape our world.
The years to come will bring impressive technological breakthroughs with massive impact on our lives, markets and societies. In our connected world, with the unprecedented level of information, knowledge and ideas exchange, innovation is happening continuously, at scale and in several forms; it is driven by corporations, secret labs, universities, startups, research scientists or simply by thousands of creative individuals across the globe.
Technology tech trends 2022 and beyond Brian Pichman
It's that time of year again, where we get to look ahead and finally have some good news. Tech enthusiast Brian Pichman of the Evolve Project will showcase the latest technology trends and how that impact our learning spaces and spaces at home. It is guaranteed to make you forget about all of 2020 and 2021....well maybe that's a new technology about to be released, the MIB memory eraser. Join this exciting webinar and leave with some high hopes of new technology to explore!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
South By South Best 2018
1. Copyright: James Quinlan 2018
South By South Best 2018
What’s Next For Brands And Businesses:
The Key Trends From SXSW 2018
Image source: James Quinlan
3. Introduction to SXSW
Agenda
3
1
2
3
The Key Trends From SXSW 2018 (And What To Do With Them)
What’s Next In Music: What To Listen To In 2018
Copyright: James Quinlan 2018
8. 8
“New relationships, new ideas,
new ways forward for the future.”
- Roland Swenson, CEO and Co-Founder, SXSW
Image source: James Quinlan
Copyright: James Quinlan 2018
9. 9 Image source: busybeaver.net
Copyright: James Quinlan 20189
11. 11
2. The Key Trends From SXSW 2018
(And How To Use Them)
Copyright: James Quinlan 2018
12. 'We tend to overestimate the effect of
a technology in the short run and
underestimate the effect in the long run.’
- Roy C. Amara, Institute For The Future (Palo Alto)
Amara’s Law
Image source: sfgate.com
Copyright: James Quinlan 201812
13. 13
1. “Real Intelligence” 1. Agents & Assistants
2. Designing For AI
2. “Do You Even Decentralisation?” 1. Business on Blockchain
2. The New Transparency
3. “Disruption Through Inclusion” 1. Inclusive Design
2. Brand Collaboration
4. “Data Agility” 1. Data Driven Storytelling
2. Only The Unbiased Will Survive
5. “Are You Experienced?” 1. Concierge Marketing
2. Buying experiences (and things)
Macro Trends Subtrends
Copyright: James Quinlan 2018
14. 14
Macro Trend 1: Real Intelligence
Image source: thepopcornjunkie.com
Copyright: James Quinlan 2018
15. 15
Macro Trend 1: Real Intelligence
Answering people’s questions is so last year, real intelligence is anticipating and answering them
in advance.
1. Assistants & Agents
2. Designing For AI
Artificial intelligence (AI) was so prominent at this year’s SXSW that it even had its own track of programming:
“Intelligent Future”. Beyond its presence at SXSW, it’s become an increasing part of our daily lives – more than
70 percent of the time people spend watching videos on the site is now driven by YouTube’s algorithmic
recommendations* rather than by human-initiated search. This technology won’t just disrupt how we do things,
it’s going to be the very foundation of everything.
Copyright: James Quinlan 2018
16. 16
Subtrend 1: Agents & Assistants
One in six adults in the U.S. now owns a voice-activated smart speaker*, however this is only the beginning -
devices such as Amazon’s Echo and Google’s Home are currently expanding their capabilities, including branded
third party ones, and getting better at the things that they do natively. There’s more to come, and soon – wait until
Facebook starts selling their smart speakers to us...
*Source: cnbc.com
Image source: smartydigital.com
Copyright: James Quinlan 2018
17. 17
Subtrend 2: Designing For AI
The evolution from mobile-first to AI-first creates the potential for experiences that go beyond a brand’s direct
control. We now need to design for uncertainty, create personalised results for a wide range of users (what
happens when a system’s training data is based solely upon men, and women want to use it?) and take into
account what happens to people when AI-powered systems get it wrong .
Image source: youtube.com/MercedesBenz
Copyright: James Quinlan 2018
18. 18
Real Intelligence: Implications
• AI changes how people find us, how they engage with us and the type of relationship that they have
with us. Think of AI holistically – it can play a part in making decisions in as wide a range of areas as
you have good quality data to train it.
• Platforms such as Echo, Home and the HomePod are expanding into branded “skills” (apps) that
enable businesses to be a part of people’s daily routines – however to do this we need to offer
genuine value that people want on a regular basis and which can be used via a voice-based interface
rather than a graphic one.
• There is a move towards “anticipatory delivery”. Amazon’s wealth of customer data, at both the
individual and collective levels, combined with predictive technology, is used to ship items from its
warehouses to local fulfillment areas before people order them in order to reduce delivery times.
Imagine how we can not just serve people’s needs, but better anticipate them (even before they do)
and reduce the critical “final mile” between us and them.
• Design now needs to go beyond black and white to understanding many shades of grey, incorporating
what happens when the system fails the user and how this will make them feel. As well as making
allowances for people to recover from an action when the system fails the user, we need to ensure
that it understands when it has failed, and doesn’t simply use this encounter as more positive data and
thus create an “echo chamber” effect.
Copyright: James Quinlan 2018
19. 19
Macro Trend 2: Do You Even Decentralisation?
Image source: James Quinlan
Copyright: James Quinlan 2018
20. 20
Macro Trend 2: Do You Even Decentralisation?
The impact of blockchain goes far beyond Bitcoin and other cryptocurrencies to potentially disrupt
the way that we make every single transaction with one another.
1. Business On Blockchain
2. The New Transparency
Blockchain technology – the use of a distributed ledger stored on, potentially, millions of machines around the
world – provides a transparent platform on which transaction data from around the world is registered. This
technology not only changes how we transact, but more importantly is an entirely new operating system –
decentralising authority, increasing transparency and removing intermediaries.
Image source: youtube.com/MercedesBenz
Copyright: James Quinlan 2018
21. 21
Subtrend 1: Business On Blockchain
Blockchain technology is changing the way that business transacts – from smart ledgers to identity management,
the uses for this technology go far beyond digital currencies. KODAKOne is a platform secured in the blockchain
that is an encrypted digital ledger of rights ownership for photographers to register both new and archival work that
they can then license instantly and directly to users, increasing transparency for all parties.
Image source: kodak.com
Copyright: James Quinlan 2018
22. 22
Sub Trend 2: The New Transparency
Platforms like BanQu use the transparency and simplicity of a distributed ledger not only to reduce friction but also
to connect the previously “unbanked” (who have no credit history) with the “banked” (including friends, family,
financial institutions and businesses). Beyond connecting these groups to one another so that they can transact,
the system also enables people to openly prove their “economic identity” so that they can take the next step
forward in their lives – economically and socially.
Image source: sourcereddit.com
Copyright: James Quinlan 2018
23. 23
Do You Even Decentralisation? Implications
• Data storage has long been centralised and clandestine – think about opportunities where it can be
advantageous to be transparent, such as when an item’s chain of ownership needs to be proven.
• Blockchain ecosystems ensure that every step of a product’s journey is immutably recorded, enabling
instant confirmation of its price or origin at any time – this has implications both for supply chain
management as well as for proof of provenance for the end owner of an item. Brands can use
blockchain not just for B2B purposes such as logistics, but also as part of their ongoing relationship
with end users.
• Using blockchain results in high quality, unalterable data – and lots of it. Think of the data that
blockchain records not just as an output, but also as an extremely valuable input source to train AI-
powered systems.
• An additional way in blockchain can create efficiency is through the use of smart contracts –
agreements which are self-executing, self-enforcing, or both. The aim of smart contracts is to provide
security that is superior to traditional contract law (as they are both immutable and distributed),
increasing the level of trust between the parties to the agreement.
Copyright: James Quinlan 2018
24. 24
Macro Trend 3: Disruption Through Inclusion
Image source: brickverse.com
Copyright: James Quinlan 2018
25. 25
Macro Trend 3: Disruption Through Inclusion
Efforts to advance inclusion are taking places in spaces including people, brands and even data.
As Verna Myers said:
“Diversity is being asked to the party, inclusion is being asked to dance.”
While some brands have been called out for their feel-good inclusion campaigns, others have seen that when
that same spirit inspires real action that it pays off, for everyone. Inclusion – reaching out to other people,
companies and brands and actively involving them in a process beyond just representing them – is not only
necessary to reflect what the population actually looks like, but also to address untapped business opportunities.
1. Inclusive Design
2. Brand Collaboration
Copyright: James Quinlan 2018
26. 26
Subtrend 1: Inclusive Design
Design can be used to find a way to bring people in, meeting the needs of the many rather than the few, however
the key change in an AI-powered era is that we can avoid the “one size fits all” solutions of the past to meet these
needs in a personalised way. One application for this is in credit verification and the use of hundreds of data
points other than credit histories or bank accounts to assess people’s ability to pay back a loan.
Image source: prweb.com
Copyright: James Quinlan 2018
27. 27
Subtrend 2: Brand Collaboration
While brands have sought out influencers for many years, it’s increasingly important that they seek out other
creators, including both individuals and other brands, in order to innovate and also to reach new audiences.
Image source: theplaybook.asia
Copyright: James Quinlan 2018
28. 28
Disruption Through Inclusion: Implications
• Real value comes not just by designing to mirror your full audience (or who you think your audience is)
but rather to encourage their active participation and involvement with both your brand and beyond.
Some brands are designing experiences not just to solicit people’s ongoing involvement with them, but
to facilitate people’s engagement with society at large, creating value that extends far beyond the two
initial parties.
• The era of “big data” means that we not only have an ever increasing amount of data at our fingertips,
but also a widening range of data sets. If we can’t find the most obvious data points to meet our
needs, consider triangulating between non-traditional sets to satisfy requirements.
• While influencers can provide brands with useful reach and endorsement, partnering with another
creator can potentially achieve both of these goals with the additional benefit of creating real
innovation for your brand. Consider seeking external perspective and partnership not just from within
your category, but also outside of it.
• Partnership need not be confined to a one-off effort in order to spur interest in your brand, it can be
ongoing. The initial benefits of working with other creators can be sustained and even grown if the
partnership continues.
Copyright: James Quinlan 2018
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Macro Trend 4: Data Agility
Image source: creative-analytics.corsairs.network
Copyright: James Quinlan 2018
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Macro Trend 4: Data Agility
Being able to move quickly means not just reacting to what’s going on but being able to take
advantage of it, and this necessitates transforming your data swamp into a data lake.
Recent events have highlighted three key parts of brands’ data strategies – what you collect, how you collect it
and what you do with it. However a fourth component has also become increasingly important because without
it even the best data is rendered useless: the speed at which your organisation can use that data.
1. Data Driven Storytelling
2. Only The Unbiased Will Survive
Copyright: James Quinlan 2018
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Subtrend 1: Data Driven Storytelling
Data literacy is moving from siloed skill to core competency, evidenced by its being taught in courses such as
journalism, where it is enabling people to do their jobs not just more quickly, but also in ways that enable them to
tell new and better stories. While “fake news” might make the headlines, data driven journalism – the finding and
the sharing of stories using data – is one way to make sure that this is countered with “factual news”.
Image source: news.vice.com
Copyright: James Quinlan 2018
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Subtrend 2: Only The Unbiased Will Survive
While data is being gathered from more sources and used to inform an increasing amount of choices, the amount
of “biased” decision making – that is decisions made on insufficient or incomplete data – will also increase. While
computers and algorithms are excellent at processing, they aren’t good at inclusion because their data can be
inherently biased – resulting in problems processing people’s accents or struggling to recognise various images.
Image source: dogtownmedia.com
Copyright: James Quinlan 2018
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Data Agility: Implications
• Decision making and predictive systems such as AI aren’t free of bias – they’re actually really great at
perpetuating it. Even the best natural language processing algorithms and fastest processors can’t
compensate for poor data or erroneous system training, they just get to the wrong place faster than
other systems.
• Beware the “echo chamber effect” – while your data sources may be of high quality they also need to
reflect the diversity of your audience (otherwise you end up with “good data in, garbage out”). This
means that it’s necessary to ensure that you have the systems in place to collect, clean and process a
range of data sets. One size does not fit all – to provide personalised answers and recommendations
to all of your users your data sets need to fully reflect your audience.
• Access to both raw data and insights is essential throughout an organisation. While organisations may
be set up in a way to distill insights, they also need to ensure that those insights are readily available
to all users. In addition, data can provide you not only with insight, but with the story itself – meaning
that people need ready access to sufficient data to tell the entire story.
Copyright: James Quinlan 2018
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Macro Trend 5: Are You Experienced?
Image source: jordanmclayton.com
Copyright: James Quinlan 2018
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Macro Trend 5: Are You Experienced?
Customer experiences are evaluated by people’s expectations and perceptions, a constantly
moving target – meaning that smarter, more adaptive systems are now required.
How we perceive brands is based upon our personal experiences with them (and also with other brands,
including those outside of our category, as benchmarks) – meaning that there is a constant need to deliver
better, individualised experiences, and to do this at scale.
1. Concierge Marketing
2. Buying Experiences (And Things)
Image source: jordanmclayton.com
Copyright: James Quinlan 2018
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Subtrend 1: Concierge Marketing
Rather than being liberated by choice, people can find themselves burdened by it, ultimately making poor
decisions. Guiding people step by step through experiences (as Nestlé aims to do in the kitchen with its branded
GoodNes skill for Amazon’s Alexa) can result in both better experiences for the user as well as an improved
understanding of their preferences, needs and passions.
Image source: twitter.com/GoodNesUSA
Copyright: James Quinlan 2018
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Subtrend 2: Buying Experiences (And Things)
Brands are extending engagement in a way that redefines exactly what the product is. Apple refers to its physical
stores as “town squares” (a mix of retail store, education center and plaza), Starbucks will open a four-level
roastery flagship in Chicago to show people the previously unseen process of producing their coffee and HBO re-
created Westworld for real. Your largest product isn’t what you sell people, it’s their entire experience with you.
Image source: businessinsider.com.au
Copyright: James Quinlan 2018
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Are You Experienced? Implications
• While an understanding of people’s preferences, needs and passions – the things that drive them –
has long been key to success, it’s important to recognise that these aren’t static, and neither should
our approach to understanding them. An iterative approach is required – consider how you use the
data that you collect from people as well as involving them in the brand not just for greater connection,
but also to help them further develop the experience with you.
• Digital and physical already work together for customers – this is evident in “showrooming” behaviour
(where they experience the physical product and then buy it online). Consider how we can co-locate
the digital and physical experiences for our customers, such as Mecca Maxima does with its “Selfie
Studio”, which enables people to generate better looking visual content for their social feeds than they
could by themselves.
• Create continuity in the experience between promotion and use of the product. HBO completely de-
branded itself from its real life Westworld experience, instead focusing on the TV show’s promise to
enable people to “live without limits”, creating a far more authentic experience for its legion of fans (as
well as those people’s online fans).
Copyright: James Quinlan 2018
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3 April 2018
3. What’s Next In Music:
What To Listen To In 2018
Copyright: James Quinlan 2018