The survey found that 94% of media buyers typically use large Digital Out of Home (DOOH) media companies like Lamar, Clear Channel, and CBS Outdoor when placing ads. Respondents indicated that smaller, regional digital billboards are more difficult to find and work with than large companies. However, 93% of respondents said they would use an organization like The LED Alliance to purchase DOOH ads in order to more easily access smaller billboard operators. The majority, 75%, also said they would purchase ads on the entire LED Alliance network if it was available and met their client's needs.