1.
Introducing Our Guide to Mastering B2B Video in 2018
Jason Miller March 26, 2018
Last year, the average adult in the UK spent nearly an hour per day watching digital video, per an
eMarketer report. “By 2019,” the research suggested, “10.1% of daily media time, and almost 20.0% of
daily time spent with digital activities, will be devoted to watching digital video.” Those are the kinds of
striking numbers that can make you pause and rewind for...

2.
SalesLoft Leans on Collaboration and LinkedIn to Boost ABM Results
Sean Callahan March 25, 2018
Account-based marketing is a great approach when you want to eliminate waste from marketing. — SalesLoft’s Marketing
Programs Director Eric Martin. There exist more descriptive definitions of account-based marketing (ABM), but as for why
B2B companies should commit to ABM, Martin’s quote above cuts to the heart of what B2B marketers care about:
efficient,...
Topics: B2B Beat

3.
What’s Trending: Breathe New Life Into B2B Marketing
Alex Rynne March 23, 2018
It is said that spring breathes new life into the world around us. With another long winter officially reaching its end
(the Spring...
Topics: What's Trending in Marketing: Top Content of the Week

4.
The 50 Blogs Every B2B Marketer Should Follow
Jason Miller March 24, 2018
Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA Blog. I was updating
my Feedly RSS feed last month as part of my digital spring clean at the start of the year. The thing was: as I went through
the creativity and marketing-related blogs that I follow, I realized how many there are that I would never want to be...