2. The exhibition explores
the story of The Beatles’
tour of Australia in June
1964: how it was
planned, how it unfolded
and how it left a lasting
impact on Australian
society.
Exhibition map
3. Objects:
1. Concert programs from late 1950s/early 1960s 3. Royal Tour souvenirs
2. Radios, records and record player
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1. Before the Beatles
This section sets the scene in Australia prior to the eruption of ‘Beatlemania’ among
teenagers in major Australian cities.
4. Objects:
1. Issues of The Beatles Monthly Book
2. Beatles coverage in Australian magazines
3. Early Beatles merchandise
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2. Beatlemania
This section looks at The Beatles’ early popularity overseas, as well as the development
of a Beatles following in Australia through exposure to merchandise, magazine
advertising and record releases.
5. Objects:
1. Newspaper articles
3. Personal stories audio
2. Invitation to the first press conference at the Sheraton Hotel
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3. B-Day
This section looks at Australia’s reaction to The Beatles’ arrival, from the perspectives of
both the Australian public and media.
6. Objects:
1. The Beatles Fan Club memorabilia
2. Reproduction scrapbooks
3. Interactive
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4. The Fans
This section presents some personal responses to Beatlemania by Australian fans,
shown in letters, diaries, autograph books and scrapbooks.
7. Objects:
1. Correspondence between Kenn Brodziak and The Beatles’ manager, the media &
publicists
2. ‘The Beatles Sing for Shell’ video
3.Video in the Kings Cinema
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5. Managing the Tour
This section looks at aspects of the tour management, including correspondence
between Kenn Brodziak and Brian Epstein (The Beatles’ manager), the media,
publicists, the supporting acts and the official program publisher.
8. Objects:
1.Microphone and stand used at the Adelaide concert
2.Accommodation lists and invitations for press conference meetings
3.Newspaper and magazine clippings
4.Video of The Beatles arrival in four Australian cities
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6. Twenty Shows in Four Cities
This section looks at the ‘Bring The Beatles to Adelaide’ campaign and the schedules
and reception for the performances in Adelaide, Melbourne, Sydney, New Zealand and
Brisbane.
9. Objects:
1.Beatles dolls
2.Tea towel and napkins
3. Flip Your Wig board game
4. Slideshow – still photos from the tour
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7. Beatles Merchandise
This section looks at the plethora of international and Australian Beatles merchandise
purchased by fans as a result of the tour, including dolls, stationery, stockings, belts,
jewellery, napkins, tea towels, curtains, wigs, toys, wallets and crockery.
10. Objects:
1. Cap given by John Lennon to Kenn Brodziak
2. Clothing featuring images of The Beatles
3.‘Beatlemania took Jenny Kee to London’ article in Women’s Weekly
4.‘Home Leave? Bring Them Home for Good’ anti-Vietnam War poster
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8. After the Tour
This section looks at the impact of the tour on Australian music, fashion and attitudes.
The new sense of freedom for young people was a catalyst for a period of social, political
and cultural change in Australia.
11. Online Resources
The Beatles in Australia exhibition
http://www.thebeatlesinaustralia.com/
2. The Beatles in Australia exhibition teachers notes
http://www.thebeatlesinaustralia.com/pdf/beatles_teachers_exhibition_notes_lowres.pdf
3. The Beatles in Australia syllabus links
http://www.thebeatlesinaustralia.com/syllabus
4. The Beatles in Australia online videos
http://www.thebeatlesinaustralia.com/videos
5. The Beatles in Australia online audio
http://www.thebeatlesinaustralia.com/audio
6. The Beatles in Australia timelines
http://www.thebeatlesinaustralia.com/timelines
7. The Beatles in Australia quiz
http://www.thebeatlesinaustralia.com/quiz/