The BAME Apprenticeship Awards recognises British BAME Apprentices, their employers and learning providers.

1. SPONSOR PACK

2. The BAME Apprenticeship Awards aims to
showcase talent and diversity within BAME
communities, through the celebration of
those working hard to break down barriers,
challenge the norm and overcome adversity
to achieve their goals through
apprenticeships.
The awards highlight the achievements of
apprentices, and the contribution of
employers and learning providers who have
assisted them along their journey.
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3. In 2016 following reforms to vocational training and
apprenticeships, a target was set to increase the
diversity of apprenticeships to 20% by 2020. As a
result of this announcement we carried out some of
our own research into apprenticeships to try and
identify barriers causing a low uptake of
apprenticeships from BAME communities.
The BAME Apprenticeship Awards Aims to:
- Inspire excellence
- Share best practice
- Showcase apprenticeship talent
- Create role models
- Provide a platform for apprentices
- Dispel apprenticeship myths
- Create accountability for employers
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WHAT IS THE PURPOSE OF THE BAME APPRENTICESHIP AWARDS?

4. Over the past 5 years we have engaged with over 1500 apprentices from BAME
backgrounds that have been empowered through the nomination process of the awards,
giving them an opportunity to reflect on their apprenticeship and share their success. The
BAME Apprenticeship Awards receives nominations annually from:
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THE EVENT IN NUMBERS
The awards create Role Models, Leaders and Ambassadors, by giving apprentices a
platform to share their success and raise the profile apprenticeships within BAME
communities. Employers highlight the success of diversity, encouraging other employers to
follow suit. Learning providers have been a force for change working with both employers
and apprentices to reduce the diversity gap.
300+
Apprentices
200+
Employers
100+
Learning
Providers

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PAST NOMINEES
Below are a handful of organisations that have actively engaged in the awards:

6. Accounting & Finance
Legal & Professional Services
Health, Medical & Social Care
Retail, Hospitality and Tourism
Charity, Voluntary Organisations &
Public Services
Construction Services
Engineering & Manufacturing
Creative, Media & Marketing
Digital & Technology
Transport & Logistics
APPRENTICE & EMPLOYER
CATEGORIES:
Judges Choice
Small, Medium Employer of the Year
Large Employer of the Year
Learning Provider of the Year
Apprentice of the Year
INDIVIDUAL AWARD CATEGORIES:
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AWARDS CATEGORIES & DATES
Nominations Open - 8th Feb 2021
Nominations Close - 30th Apr 2021
Shortlist Reveal - May 2021
Awards Night - 30th Sep 2021
IMPORTANT DATES

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The Awards engages with tens of thousands of individuals across the country every
year, spreading the positive message of apprenticeships far and wide. Below is an
outline of the exposure and coverage from last year's event.
BAME APPRENTICESHIP AWARDS 2020 COVERAGE & EXPOSURE
LIVE ONLINE BROADCAST
10,000+ Views
250,000,000+ Press Reach
NEWS, ARTICLES & BLOGS
3,000,000+ Social Media
Impressions
Twitter, Instagram, Facebook,
Linkedin & YouTube

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Brand awareness & recognition in the Early Careers, Further Education, Training and
Apprenticeship sector through our social media and PR reach as well as through our partner
channels.
Brand Association - create, develop and enhance credibility within the sector by aligning your
brand with the awards.
Build your content marketing strategy by engaging with our judges, ambassadors, apprentices,
employers, as well as our other high profile sponsors.
Generate new sales & form new business partnerships with a new audience through access to
mailing lists, distribution channels and broadcast opportunities.
Make a visible contribution to a valuable cause and community, supporting Leadership,
Change, Sustainability and Diversity in Apprenticeships.
There are a number of promotional and sponsorship opportunities available
designed to suit all budgets. By becoming a sponsor, your organisation could
benefit from the following:
Sponsorship Opportunities

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BRANDING OPPORTUNITIES
Throughout the awards campaign sponsors will benefit from a number of branding
and marketing opportunities.
Your logo and a full page advert
will be included in our awards
brochure given to each attendee
and shared online
Your logo will appear on our
website and all digital marketing
material relating to your category
and on all print material
Your logo will appear regularly on
screens during the event and
prominent during your award
category
You will have the opportunity to
address the audience on the night
of the awards and announce the
winner of your category
Your logo will be appear on our
sponsor media board where
official guest and winners photos
will be taken in front of
Display banners and distribute
marketing material during physical
events
^ If the awards are held online, we will look to arrange a physical event to present the awards to winners.

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Headline Sponsorship - £25,000 + VAT
The event will be rebranded ‘BAME Apprenticeship
Awards in association with [name of sponsor]’
Your logo will appear alongside the BAME
Apprenticeship Awards logo and will be used
wherever the awards logo is placed
Your logo and accreditation will be present
throughout all advertising and marketing campaigns
of the awards in print and online, including
dedicated award website and on all social media
platforms
Opportunity to have a representative as a judge on
the judging panel or as an ambassador for the
awards
Opportunity to produce editorial features focusing
on the sponsor’s involvement and other initiatives
Opportunity to create promotional videos to
encourage nominations
Opportunity to host a launch party inviting key
members
PRE EVENT Award sponsor for the main award of the night
“Apprentice of the Year”
1 x A4 page editorial and 2 x A4 page adverts in the
awards programme.
Your Company logo to feature on all trophies and on
screen during presentation
A table of 10 at the awards dinner event plus
additional seats if required
Opportunity to have the opening 5 minutes to address
the attendees of the event
Your logo present across all media includig on
Sponsors Board and on screens throughout night
Opportunity to exhibit at the dinner drinks reception
and have branding material on dinner table
Your logo on signature graphic that finalists and
winners may use on their email signature
Your logo on all post event promotion and social
media for winners
Opportunity for you to host the winners lunch and
awards presentation event.
DURING AWARDS EVENT
POST EVENT

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Category Sponsorship - £6,000 + VAT
Your logo and accreditation throughout advertising
and marketing campaign in print and online
including dedicated award website and all social
media platforms alongside your chosen award
category.
Opportunity to have a representative as a judge on
the judging panel or as an ambassador for the
awards
Opportunity to produce editorial features focusing
on the sponsor’s involvement and other initiatives
Opportunity to create promotional videos to
encourage nominations for your category
Opportunity to attend a launch party inviting key
members
Your organisation promoted during the marketing of
nominations and during the announcement of the
shortlist.
PRE EVENT
A table of 10 at the awards dinner event
Award sponsor for your chosen award on the night.
An A4 page advert in the awards programme plus
logo and accreditation across all media
Company logo on screen during presentation of
your award category
Opportunity to announce the winner of your award
category on the online event
Opportunity to exhibit at the dinner drinks reception
Your logo on all post event promotion and social
media for winners
Opportunity to attend the winners lunch
Opportunity to send marketing to the awards
database
DURING ONLINE EVENT
POST EVENT

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PAST & PRESENT SPONSORS
Below are a list of organisations that have sponsored and supported the awards:

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The BAME Apprenticeship Awards is a Thinkfest event. Thinkfest are a specialist events
company who organise events within the B2B sector; ranging from awards programmes, to
large scale business exhibitions. Thinkfest also operates Pathway2Grow; a large business
networking organisation with over 5,000 followers. Below are some of our brands:
To find out more about how you can benefit from getting involved in any of our events please contact:
Kasim Choudhry - Event Director
T: 0121 708 0731
E: Kasim@thinkfest.co.uk