Whether you are profiling your audience for the first time or updating it, this research tool will allow you to better understand the people you are reaching, their interests, demographics and consumption habits, so you can be well prepared to re-engage and target sponsors! You will then be able to compare the general profile of your participants to that of your market (such as Ontario or Toronto), thanks to a study conducted in parallel with a survey of 1,500 adults across the country. The results of the study will give you a better understanding of your event’s clientele in order to optimize its marketing to attendees and partners. The budget required to conduct the study is $5,000, plus applicable taxes.