Your Marketing Plan especially for FMCGs should include event booth sponsorships as a way to reach your target market with a high ROI.

1. 15 Marketing
Benefits to Event
Booth
Sponsorships

2. Exposure to your
Target Market
1
Marketing Benefits to Event Booth Sponsorship
Event Organizers advertise the event bringing
in the right attendees so you get to focus your
efforts on your target audience.

3. Lead Generation2
Marketing Benefits to Event Booth Sponsorship
Contacts of those visiting your booth can be
captured through e-visitors book or during
registration and you can reach out after the
event to close deals or forge partnerships.

4. Shows Community
Involvement
3
Marketing Benefits to Event Booth Sponsorship
Sponsoring events within your community e.g.
a csr, competition, awards or industry based
keeps your brand at the top of your consumers'
minds

5. Puts your business
in the spotlight
4
Marketing Benefits to Event Booth Sponsorship
You stand out from the rest because you can
showcase your products and marketing
material and attract people interested in your
services/solutions.

6. Brand Recognition5
Marketing Benefits to Event Booth Sponsorship
When you sponsor an event, your business
name and logo will be on display not only in
your booth, but on event programs, event
website, social media campaigns, digital media
and on event mobile apps.

7. Shows attendees a
glimpse into your
business with
one-on-one
engagement.
6
Marketing Benefits to Event Booth Sponsorship

8. Inexpensive and
measureable way to
market your business
compared to
advertising.
7
Marketing Benefits to Event Booth Sponsorship

9. New business
partnerships and
contacts are
forged
8
Marketing Benefits to Event Booth Sponsorship

10. Heightened
Visibility through
print and
electronic media
throughout the
event
9
Marketing Benefits to Event Booth Sponsorship

11. Engage, Interact
and Form
relationships with
your target
audience
10
Marketing Benefits to Event Booth Sponsorship

12. An opportunity to
connect and
attract attention
from your social
media followers.
11
Marketing Benefits to Event Booth Sponsorship

13. Increased traffic
through walk-ins
compared to your
store or outlet
12
Marketing Benefits to Event Booth Sponsorship

14. Interactive booth
with friendly and
energetic employees
makes your business
seem fun and
attractive
13
Marketing Benefits to Event Booth Sponsorship

15. Issue free samples or
a free trial and get
instant feedback.
Attendees experience
your product.
14
Marketing Benefits to Event Booth Sponsorship

16. People will remember
you.
15
Marketing Benefits to Event Booth Sponsorship
You'll create a lasting impression based on your
well-designed booth space, free samples,
giveaways, presentation skills and general
interraction with your audience physically or
event virtually

17. Visit our website and
select your preferred
event to sponsor.
Marketing Benefits to Event Booth Sponsorship