The document summarizes the Australian newspaper's website and digital innovations over the past year. It highlights growth in unique audience and engagement, new storytelling tools like podcasts and interactive graphics, improved mobile and social media presence, and efforts to build a premium digital subscription experience across platforms. The website has seen major enhancements to become the anchor of the audience's news experience through authoritative journalism available on any device.
How Can Magazines Survive and Stay Relevant in the Digital AgeSoumitra Roy
The presentation on "Magazines - A Survival Strategy" was made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief insight into the magazine market size before moving on to a few recommendations on how magazines can innovate and continue to survive in the digital age.
The links for the original videos from which edited clips were used in the presentation are as follows:
1. Marie Claire example: https://www.youtube.com/watch?v=-c5dHyUgcSA
2. Augmented Reality example: https://www.youtube.com/watch?v=LRceOYbrVzc
3. CinePrint example: https://www.youtube.com/watch?v=640v8yBcXg8&feature=youtu.be
4. Esquire magazine example: http://tv.esquire.com/videos/70049-the-october-issue-a-magazine-trailer
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
It seems like everyone is Live Streaming these days! Whether it's Periscope or others, the latest wave in mobile-first engagement is live streaming.
So what is this thing? Is it social media? What platform/s do we use? Who else is doing it? Competitors? Other companies? Who knows how to do this internally? Are there any experts to call? Al Roker Entertainment's Jon Burk takes a deep dive.
We provide affordable turnkey packages for small and medium size businesses to jump-start into the mobile wagon. We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level.
Your app will be fully customized to match your brand, with features that will make your app relevant, engaging, and valuable so your customers will come back to your app again and again.
How Can Magazines Survive and Stay Relevant in the Digital AgeSoumitra Roy
The presentation on "Magazines - A Survival Strategy" was made by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation gives a brief insight into the magazine market size before moving on to a few recommendations on how magazines can innovate and continue to survive in the digital age.
The links for the original videos from which edited clips were used in the presentation are as follows:
1. Marie Claire example: https://www.youtube.com/watch?v=-c5dHyUgcSA
2. Augmented Reality example: https://www.youtube.com/watch?v=LRceOYbrVzc
3. CinePrint example: https://www.youtube.com/watch?v=640v8yBcXg8&feature=youtu.be
4. Esquire magazine example: http://tv.esquire.com/videos/70049-the-october-issue-a-magazine-trailer
Presentation by Caroline H. Little, President and CEO, Newspaper Association of America, USA, given at the 66th World Newspaper Congress on Wednesday, 11 June 2014, during the closing session explaining the current U.S. Media Market situation.
It seems like everyone is Live Streaming these days! Whether it's Periscope or others, the latest wave in mobile-first engagement is live streaming.
So what is this thing? Is it social media? What platform/s do we use? Who else is doing it? Competitors? Other companies? Who knows how to do this internally? Are there any experts to call? Al Roker Entertainment's Jon Burk takes a deep dive.
We provide affordable turnkey packages for small and medium size businesses to jump-start into the mobile wagon. We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level.
Your app will be fully customized to match your brand, with features that will make your app relevant, engaging, and valuable so your customers will come back to your app again and again.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
How Magazines Can Survive the Digital AgeJason Dojc
Newspapers are hurting and magazines may be next on the list as digital media continues to monopolize more and more of people's time.
Yet magazines do provide value in the form of interesting, in-depth content on topics I never would have thought of searching. This is the key to their survival.
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Get the full Debrief at: www.psfk.com/report/vr-virtual-reality
PSFK Labs’ Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail.
Featured in the 24-page debrief:
- Examining Why VR Will Be The Next Important Storytelling Tool
- Insight Into How Virtual Reality Impacts 7 Industries
- Outlined Best-in-Class Examples
- Perspectives from Leading Experts
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue 1 | Published July 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o 1+1 media is launching Ukrainian version of “Paramount Comedy” channel
Digital Market overview featuring recent changes and new Advertising possibilities
o YouTube is launching its own take on Stories
OOH & Radio shown growth vs 2016
UAC summed up the results of 2017 and made a forecast for the market development next year
Media inflation in 2018
Julia Gerasko, Blue 449, summed up the outgoing year in interview for Sostav.ua
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
2017 Trendbook Digital Trends and Online Markets OutlookErdem Tokmakoglu
Each year, MotionPoint examines the global economic landscape, geo-political fluctuations and emerging technologies in an effort to identify compelling global trends that companies should prepare for the upcoming year. The result of this extensive research and analysis is annual Trendbook report.
Prepared as a marketing material for MotionPoint Corporation.
https://www.motionpoint.com
For thirteen years, Resource Interactive has studied retailers online during their high-stakes holiday season. Why the holiday focus? We’ve noticed that certain competitive advantages become highly conspicuous during these days of intense consumerism—the holiday season can either make or break the year for retailers. In other words, it offers us the opportunity to survey a retailer’s biggest moment and best effort.
Of the 40 online retailers we surveyed using our OPEN framework, we’ve chosen to feature fifteen in the final report. We focused on the social media, mobile and web site innovation, uncovering quite a few bright spots in a season of innovation and inventiveness. See how retailers fared—from Amazon to Zappos and everywhere in between—and take a look at the most novel marketing moves of the holiday season, which will surely become the everyday fare of 2010. Are you ready?
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
How Magazines Can Survive the Digital AgeJason Dojc
Newspapers are hurting and magazines may be next on the list as digital media continues to monopolize more and more of people's time.
Yet magazines do provide value in the form of interesting, in-depth content on topics I never would have thought of searching. This is the key to their survival.
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
The report is designed to help marketers navigate the fast-changing mobile environment and make strategic decisions that will drive real outcomes for the business.
The report found that Asia Pacific is a massive and growing market for app usage and app advertising. Here are the key findings:
- Gaming is the top mobile app category across most APAC countries
- In-app advertising is overtaking the mobile web channel across almost all APAC markets, by as much as 13 times in Singapore and Thailand
- Click-through rates on apps were found to be between 1.3 times to twice as high as mobile web-click through rates in all APAC markets
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Find out what the hottest topics for Digital Marketing are in the year ahead and beyond. Anything from 360 video, to social influencers and the role of big data.
Get the full Debrief at: www.psfk.com/report/vr-virtual-reality
PSFK Labs’ Technology Debrief: Virtual Reality takes a broad look into the ways this immersive technology is being used for storytelling and the impact that it will have in sectors such as Advertising, Health, Travel and Retail.
Featured in the 24-page debrief:
- Examining Why VR Will Be The Next Important Storytelling Tool
- Insight Into How Virtual Reality Impacts 7 Industries
- Outlined Best-in-Class Examples
- Perspectives from Leading Experts
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue 1 | Published July 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
Mastering the Art of Messenger Marketing - From Bots to Brand BuildingSuzie Shaw
With three out of the top five global social platforms being messenger apps and up to 85% of social traffic now occurring in ‘dark social’, audiences are shifting more and more of their conversations to private, inhibiting a brand’s ability to join in. Marketers need to master the art of harnessing messenger platforms, but without compromising user experience.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o 1+1 media is launching Ukrainian version of “Paramount Comedy” channel
Digital Market overview featuring recent changes and new Advertising possibilities
o YouTube is launching its own take on Stories
OOH & Radio shown growth vs 2016
UAC summed up the results of 2017 and made a forecast for the market development next year
Media inflation in 2018
Julia Gerasko, Blue 449, summed up the outgoing year in interview for Sostav.ua
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Pluses Partners Awards 2017 and proposals of Pluses sales-house to its advertisers for Y2018
Digital Market overview featuring recent changes and new Advertising possibilities
o Importance of data-driven campaigns
o Content Marketing Strategy for Virtual Reality
OOH & Radio shown growth vs 2016
o Radio in Ukraine: the third wave of research 2017
Smartphone WW penetration to reach 66% in 2018 – by Zenith
2017 Trendbook Digital Trends and Online Markets OutlookErdem Tokmakoglu
Each year, MotionPoint examines the global economic landscape, geo-political fluctuations and emerging technologies in an effort to identify compelling global trends that companies should prepare for the upcoming year. The result of this extensive research and analysis is annual Trendbook report.
Prepared as a marketing material for MotionPoint Corporation.
https://www.motionpoint.com
For thirteen years, Resource Interactive has studied retailers online during their high-stakes holiday season. Why the holiday focus? We’ve noticed that certain competitive advantages become highly conspicuous during these days of intense consumerism—the holiday season can either make or break the year for retailers. In other words, it offers us the opportunity to survey a retailer’s biggest moment and best effort.
Of the 40 online retailers we surveyed using our OPEN framework, we’ve chosen to feature fifteen in the final report. We focused on the social media, mobile and web site innovation, uncovering quite a few bright spots in a season of innovation and inventiveness. See how retailers fared—from Amazon to Zappos and everywhere in between—and take a look at the most novel marketing moves of the holiday season, which will surely become the everyday fare of 2010. Are you ready?
Recopilación de información sobre las generalidades de una instalación de Gas Natural y gas LP. Materiales, reguladores, medición y válvulas. También un cálculo de líneas de gas y reglamentación. Simbología de materiales. Los diferentes tanques de almacenamiento móviles y estacionarios.
Every investment and every innovation at Business Wire is designed to ensure your news gets the attention it deserves. And because we offer the best customer service, multimedia tools, security and distribution network, organizations looking to reach everyone from Wall Street to Main Street and points around the globe turn to Business Wire to deliver proven results.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
China's Only English-language User-powered Entertainment and Lifestyle Guide, with the most extensive and most up-to-date listings and events - available in Beijing, Shanghai, and Guangzhou.
Engage and enrich the lives of the English-speaking community in China by providing the most relevant and practical city living and entertainment information
Carat presentation from Stuart Bell, Operations Director at Carat, Edinburgh. Presented at #PPAScotland's quarterly member meeting, in conjunction with the IPA.
Similar to The Australian News Awards 2016 - Best Website (20)
2. NEWS AWARDS 2016 2
INTRODUCTION
THE AUSTRALIAN HAS ENJOYED A TRANSFORMATIVE YEAR ONLINE. OUR TEAM’S PURSUIT OF A
TRULY PREMIUM SUBSCRIBER EXPERIENCE HAS SEEN EVERY PILLAR OF OUR SITE ENHANCED – A
SYMPHONY OF OPTIMISATION – ENABLING OUR CULTURE OF BREAKING NEWS THAT MATTERS
AND SETTING THE NATIONAL AGENDA, WHILE CRAFTING BEAUTIFUL, INTUITIVE PRODUCTS.
During the past year we added innovative storytelling
tools and new channels to diversify our offering
more widely than ever before. We now engage more
customers – paid and anonymous, on site, on social and
emerging platforms – than at any time in our history.
The Australian aims to be the anchor of our target
audience’s news mix across all channels and devices,
available when and where it serves them. Authoritative
content that ‘just works’, whether our readers interact
with us via our website, m-site, social media,
newsletters or multiple apps for smartphone, tablet
and wearables.
Our journalism has long been our masthead’s strength.
Today, our digital product has never been stronger, nor
our collective voice heard more clearly.
It was a fantastic year. Collected here are some
highlights.
3. NEWS AWARDS 2016 3
AUDIENCE GROWTH
UNIQUE
AUDIENCE
ENGAGEMENT
39
%
26
%
THE AUSTRALIAN’S UNIQUE AUDIENCE INCREASED TO
1.7M READERS ACROSS WEB AND MOBILE CHANNELS
BETWEEN APRIL 2015 AND APRIL 2016.*
TOTAL ENGAGED MINUTES ROSE BY 26 PERCENT
ACROSS OUR WEB AND MOBILE CHANNELS BETWEEN
APRIL 2015 AND APRIL 2016.*
PAID DIGITAL
SUBSCRIPTIONS
SOCIAL MEDIA
FOLLOWERS14
% 83%
45%
495K
540K
OUR OUTSTANDING AUDIENCE GROWTH WAS ACHIEVED
WHILE EXECUTING THE AUSTRALIAN’S CORE DIGITAL
OBJECTIVE - GROWING PAID DIGITAL SUBSCRIPTIONS.
THE AUSTRALIAN’S MAIN SOCIAL MEDIA ACCOUNTS
INCREASED BY 225K FOLLOWERS ON FACEBOOK, AND
170K ON TWITTER – THE LARGEST AT NEWS CORP.
*Nielsen Digital Ratings Monthly
4. NEWS AWARDS 2016 4
LIVE BLOGGING
Flexible, responsive and SEO-optimised, our platform
sits at the heart of our site. Whether it’s the federal
election campaign, Florida nightclub massacre or State
of`Origin, it’s live, clear, and delivered to readers in
moments across all devices.
WE BREAK NEWS 24/7 AND NOW HAVE
SOPHISTICATED TOOLS TO SHOWCASE
THAT EFFORT – A CUSTOM-BUILT
BLOGGING PLATFORM THAT CHAPTERISES
AND ORGANISES POSTS TO HELP READERS
KEEP TRACK OF THE LATEST UPDATES AND
KEY MOMENTS.
SEE THE LIVE BLOG
IN ACTION ͕
NEW STORYTELLING TOOLS
5. NEWS AWARDS 2016 5
NEW STORYTELLING TOOLS
STATE OF PLAY
WITH A FEDERAL ELECTION LOOMING, THE
AUSTRALIAN DEVELOPED A POWERFUL
INTERACTIVE PLATFORM TO HARNESS NEWSPOLL
AND BRING THE NUMBERS TO LIFE.
State of Play maps every federal seat in parliament,
tracking margins, candidates and future predictions.
Not only can readers compare past elections with
the latest polls, but they can also model their own
preferred swings in individual seats or across the
nation. On election night, the tool will be used to
display seats in real-time as they are called.
STATE OF PLAY
INTERACTIVE
͕
EXPLORE THE
6. NEWS AWARDS 2016 6
BOWRAVILLE
THE AUSTRALIAN CHOSE A NEW MEDIUM TO TELL
THE STORY OF A 25-YEAR QUEST FOR JUSTICE
INVOLVING THE UNSOLVED MURDERS OF THREE
ABORIGINAL CHILDREN.
The result was Bowraville, an enthralling five-part
podcast series that became the country’s most popular
audio download in May (with more than 280,000
plays) and helped force the NSW government to
reopen the case. It was powerful journalism matched
with flawless production that has redefined audio
storytelling – and the first of many to come.
280KPLAYS
LISTEN TO THE
PODCAST͕
INNOVATIVE DIGITAL EXECUTIONS
7. NEWS AWARDS 2016 7
INNOVATIVE DIGITAL EXECUTIONS
THE WEEKEND
AUSTRALIAN MAGAZINE
THE RELAUNCH OF OUR AWARD-WINNING
PREMIUM PRINT PRODUCT SPURRED A
BOLD NEW APPROACH ONLINE – AND AN
INTERNATIONAL NEWS CORP PARTNERSHIP.
The Australian pioneered the use of Deck, a platform
developed in-house at The Times in London, to
change our production process, allowing us to build
out the entire magazine into long-form, digest-style
special features, rendering the weekly showcase
more intuitively for the digital landscape. The
result, gorgeous as befitting our best writing and
photography, has seen engagement improve by a
factor of three.
8. NEWS AWARDS 2016 8
Our mobile article page was relaunched to create a
cleaner, faster-loading experience, with ‘read more’
reveal buttons and more effective rendering of
additional assets.
MOBILE SITE
OUR MOBILE PRODUCTS HAVE EVOLVED TO
KEEP PACE WITH INCREASING DEMAND. NEW
FEATURES INCLUDE A REFRESHED MOBILE SITE
HOMEPAGE WITH LIVE COVERAGE, KEY IMAGES,
SWIPABLE MENUS AND UNIQUE EDITIONS TO
REFLECT WEEKDAY AND WEEKEND CONTENT.
ADDITIONS AND IMPROVEMENTS
9. NEWS AWARDS 2016 9
NEWSFLASH
WE LAUNCHED AN INNOVATIVE NEW PRODUCT DESIGNED TO REFLECT THE WAY CUSTOMERS
INTERACT WITH SMARTPHONES.
Newsflash is an iPhone and Apple Watch product
that delivers three daily editions, each featuring five
stories designed to be read in a few minutes and leave
the user up-to-date with the major issues of the day.
It was devised with two primary objectives: to provide
utility to customers by making news consumption
easy and intuitive; and to introduce new audiences to
The Australian’s journalism and innovation agenda.
Customers are alerted to each new edition and
breaking news via notifications. This groundbreaking
product also represents News Corp Australia’s first
foray into wearables.
PLATFORMS BUILT FOR PURPOSE
10. NEWS AWARDS 2016 10
NEWSLETTERS
EMAILS ARE A VITAL AND VALUED TOOL IN THE
DAILY CONVERSATION WITH OUR READERS,
CONNECTING WITH A COMBINED AUDIENCE OF
300K+ EACH DAY AND PLAYING A KEY ROLE IN
SUBSCRIBER CONVERSIONS.
A year ago they were also clunky, auto-generated,
ugly and inconsistent – but no longer. Through the
development of a new WordPress design platform
and specialist editors, we relaunched our newsletters
to allow personalised messaging and hand-crafted
content, delivered consistently on time and adaptable
to suit the daily offering. The result is a product that
serves as a powerful brand ambassador, and a system
that also allows for nimble, niche products – like our
daily federal election campaign wrap High Noon,
which boasts an industry-leading open rate of 52%.
ADDITIONS AND IMPROVEMENTS
11. NEWS AWARDS 2016 11
READYMAG
NOT ALL CONTENT IS CREATED EQUAL – NOR
SHOULD IT BE CONSUMED THE SAME WAY.
The Australian regularly publishes a range of specialist
reports and editions, from our monthly luxury brands
destination Wish, business bulletin The Deal and
prestige property magazine Mansion Australia, to
one-off reports about Defence spending or regional
development at Toowoomba, to Review Magazine’s
annual Hot 10 People to Watch – and many more. We
introduced a new method to produce and promote
these high-quality, commercially important printed
products online, to ensure they reflected a premium
reader experience and stood apart from the daily news
cycle. The result has been beautiful-looking editions
and a massive spike in engagement.
100KPAGEVIEWS
51KPAGEVIEWS
PER MONTHAV
READ THE
MAGAZINE ͕
READ THE
MAGAZINE ͕
PLATFORMS BUILT FOR PURPOSE
12. NEWS AWARDS 2016 12
ORIGINAL VIDEO
WE DELIVERED ON AN AMBITION TO CREATE
UNIQUE, COMPELLING VIDEO TAILORED FOR OUR
HUGE SOCIAL MEDIA AUDIENCE.
From powerful one-off vignettes to our daily Business Now
series to embracing innovations such as 360 cameras, our video
production reflects best practice in the industry. More than
18,000,000 views on Facebook alone since July 2015 – a ten-fold
increase – prove we’re hitting the mark.
MORE THAN WORDS AND PICTURES
WATCH
THE VIDEO ͕
WATCH
THE VIDEO ͕
WATCH
THE VIDEO ͕
13. NEWS AWARDS 2016 13
SPREADING THE MESSAGE
SOCIAL MEDIA
THE AUSTRALIAN’S COMBINED AUDIENCES
ON FACEBOOK AND TWITTER TOP 1 MILLION
FOLLOWERS – GROWING AT 5K EACH WEEK.
Our offering is constantly evolving, shown through
our recent use of live Facebook Q&As, showcasing
our snappers on Instagram, newsletter sign-up
widgets, original video and branded Twitter cards.
Our 24/7 presence generates 20% of our total traffic
(despite a strict paywall) and countless interactions.
And it’s push-pull: social media editors are embedded
in the newsroom, sourcing rich content to support
stories and alerting producers as news breaks.
540KFOLLOWERS
TWITTER ͕
495KFOLLOWERS
FACEBOOK ͕
11.6KFOLLOWERS
INSTAGRAM ͕
50KFOLLOWERS
LINKEDIN ͕
14. NEWS AWARDS 2016 14
INTERACTIVES
WHY TELL WHEN YOU CAN SHOW? INNOVATION
BEGINS INSIDE OUR ARTICLES PAGES.
Key improvements include a new ‘sticky’ video player
that follows the reader and widespread use of sophis-
ticated ‘thinglink’ interactives that display more on
hover. Both increase engagement and understanding.
142,343VIEWS
US ELECTION GUIDE ͕
136,653VIEWS
FEDERAL BUDGET 2016
͕
22,618VIEWS
GANGLAND EXPOSED
͕
NEW STORYTELLING TOOLS
15. NEWS AWARDS 2016 15
ADDITIONS AND IMPROVEMENTS
BUSINESS
WE REBUILT OUR OFFERING, SUCCESSFULLY
MERGING TWO TEAMS TO FORM A COMPREHENSIVE
ONE-STOP DESTINATION FOR ALL MARKETS AND
COMPANIES INFORMATION.
The Australian Business Review was bolstered by
specialist commentary portal Business Spectator,
resulting in a new site with data at its heart.
Interactive widgets and our daily live markets blog
were expanded for the relaunch. And our readers
are always the first to know, thanks to three daily
newsletter alerts, a custom video series and a new
focus on social media, which has seen off-platform
audiences double. Plus, we supply the News Corp
network with valued, syndicated content.
16. NEWS AWARDS 2016 16
POLITICAL COVERAGE
NO MASTHEAD REPORTS ON POLITICS MORE EXTENSIVELY THAN THE AUSTRALIAN. OUR NEWS,
COMMENTARY AND ANALYSIS ARE SECOND TO NONE ACROSS NEWSPAPER AND DIGITAL EDITIONS, BUT
THERE ARE MANY ADDED DIMENSIONS ONLINE.
Consider our 2016 Budget night coverage, which
included live blogging, custom video, at-a-glance
interactives, social media, plus special editions of our
apps and newsletters, triggered by breaking news
notifications.
We’ve brought the same energy to the Liberal
leadership spill and every day of the federal election
campaign, which harnesses our new State of Play
tools, live blogging platform, custom newsletter High
Noon and on-the-run video updates from the trail.
INNOVATIVE DIGITAL EXECUTIONS
17. NEWS AWARDS 2016 17
IN-DEPTH
POLITICS MAY BE OUR CORE BUSINESS, BUT OUR JOURNALISM EXTENDS INTO EVERY ISSUE OF
NATIONAL SIGNIFICANCE.
CRONULLA RIOTS 10 YEARS ON
A LOOK BACK AT ANGER, TOLD THROUGH CUSTOM
VIDEO AND INTERACTIVES READ NOW
BLOODY DRUGS BATTLE
A BRILLIANT INTERACTIVE LONGFORM
PACKAGE READ NOW
THE BOOK OF THE DEAD
SEE A 3400-YEAR-OLD PARCHMENT
BROUGHT BACK TO LIFE READ NOW
INNOVATIVE DIGITAL EXECUTIONS
18. NEWS AWARDS 2016 18
HAVING FUN WITH READERS
404 PAGE
WE TOOK THE WORST PAGE ON OUR SITE AND
MADE IT THE MOST POPULAR!
A decision to produce unique, entertaining content
(courtesy of resident satirist James Jeffrey of Strewth
fame) to repurpose a traditionally dull broken links
page caused a media storm of approval.
BUZZFEED
“The Australian’s 404 pages
are a hilarious satire of Aussie
politicians”
MASHABLE
“If you hit the wrong key while
reading The Australian you’re in
for an awesome surprise.”
REDDIT
“The Australian’s 404 Error Page
Is Now A Treasure Trove Of
Hilarious Quotes”
SEE MORE
404 FUN ͕
19. NEWS AWARDS 2016 19
CONCLUSION
THE AUSTRALIAN USES TECHNICAL
INNOVATION TO ENHANCE WONDERFUL
STORYTELLING TO CONNECT WITH A
GROWING, PREMIUM ONLINE AUDIENCE.
Our digital offering complements and deepens a relationship
with newspaper readers who value authoritative, professional
journalism. We never stop seeking to improve our offering,
leading the way at News Corp and beyond.
THANK YOU FOR CONSIDERING THEAUSTRALIAN.COM.AU FOR WEBSITE OF THE YEAR.