Engage and enrich the lives of the English-speaking community in China by providing the most relevant and practical city living and entertainment information 

1. www.cityweekend.com.cn

3. Who We Are City Weekend is the number one English-media brand in China, owned by Ringier, a Swiss multinational media company with over 8000 employees in 10 countries and established in 1833 China’s Only English-language User-powered Entertainment and Lifestyle Guide City Weekend’s Web edition is the pulsating core of City Weekend free bi-weekly print magazine. It is the essential guide for English-speakers in China, and it has been used by millions of people over the last 10 years. The most well-known English media brand in China. China’s Number One English-language Entertainment Brand: Web, Print, and Mobile Counting on one mobile application ( CityFu.com ), one real estate and interior design supplement ( Home&Office ), one supplement focusing on expat families’ needs ( Parents&Kids ), and an Electronic Direct Marketing ( EDM ) system reaching our entire userbase, City Weekend is the fulcrum of a branded, convergent, and multifunctional marketing platform.

4. What We Do Engage and enrich the lives of the English-speaking community in China by providing the most relevant and practical city living and entertainment information Provide An Interactive Web 2.0 On-Line Community Readers generate listings, classifieds, comments, reviews, and submit event. Our community is our strength. All English-speakers living in China are welcome to join and contribute. Offer the Most Extensive and Up-to-date Database of Venues and Events Searchable by all visitors, accessible 24/7. Our database is updated by our users and editors , so you will always find the most up-dated information on where to go and what to do. Publish Quality Editorial Content: Informative, Useful, Targeted Our editorial team of experts and writers constantly keeps the Website updated with carefully selected, on-target news and updates. From fashion to live-music, from dining to art.

7. Meet Our Readers Well-established, highly educated expatriates and long-term visitors with a dynamic lifestyle, above-average disposable income, and Chinese nationals with similar characteristics * Up-scale, Successful and Classy Readership 53% of our readers are professionals and middle to top level managers, and they all share a passion for the good side of life in Beijing and Shanghai. They read City Weekend magazine in their serviced apartment lobby and then get on-line to check out the latest happenings. Fans of Fine Dining , Nightlife , Fashion , Health and Beauty Products , Travelling City Weekend is where our readers know they can find the information they need to navigate China’s busiest cities and everything they have to offer. * Source: Surveys and focus groups commissioned by Ringier. Reports available upon request.

9. Relevant, Connecting, Engaging City Weekend provides great value for our readers: it inspires their city life. Always salient, always on-target, and open to users’ comments and opinions New Layout Features and Simplified Access to Information Improved navigational flow and usability; Dynamic calendars: never miss an event; Filters for immediate information retrieval; Cool and sophisticated look; No-frills design. New Interactive and Customisable User Functions Interactive Personal Mini-pages; User-to-user messaging and social network building; Groups creation and interaction; Personal, user-driven internal bookmarking system; Customisable content-delivery system through RSS; Easy social content sharing. Improved User Profiling A new opt-in and registration system enables users to receive narrow-cast messages.

10. Multi-Channel and User-Powered The new Website offers all the thematic sections that have contributed to City Weekend’s magazine success. The city is at your fingertips New Layout Features and Simplified Access to Information Improved navigational flow and usability; Dynamic calendars: never miss an event; Dynamic calendars and filters for immediate information retrieval; IAB-compliant ad slots; Cutting edge SEO; Cool and sophisticated look. New Interactive and Customisable User Functions Interactive Personal Mini-pages; User-to-user messaging and social network building; Groups creation and interaction; Personal, user-driven internal bookmarking system; Customisable content-delivery system through RSS; RSVP functions for events.

11. Intuitive and Rich City Weekend’s unparalleled wealth of contents is very search-engine friendly. And with the integrated CW Shortcut search function, there is no way to get lost in the sea of information! Directory Your compass to get around your city: all the best venues in town! From classy restaurants to beauty farms and top-notch cocktail bars, and services of all kinds, Directory has it all. Events The section to keep track of: constantly updated, easy to navigate, rich in variety and quality. Classifieds Want to sell something? Have a career change? Or are you looking for a house? Win Stuff & Deals Our well-known sections with contests, rich prizes and special deals of all sorts.

12. Better, Greater Reach With partners such as QQ-Tencent, CareerEngine, and Conduit , plus a presence on the best social media channels, City Weekend can now reach even more readers QQ-Tencent Partnership The most successful Chinese Internet company chose City Weekend as a content provider for its portal in English ( www.imqq.com ) and the International version of its famous instant-messenger client, QQ. City Weekend tabbed content is displayed on every client. Social Media Presence – Reaching the Influencers We are now actively present on the best social-media. New Exciting On-line Partnerships With CareerEngine, one of China’s best e-recruitment services, and Conduit, which provides our City Weekend Browser Toolbar – essential to automatically receive the latest updates.

13. Optimised for Search Engines Local knowledge, international expertise This is how we have the highest search visits on the market* City Weekend Ranks High on All Major Search Engines Ringier resources and expertise enable City Weekend to be always among the top search engines SERPs: Google, Baidu, Yahoo. Want to try? Then try to perform a search on Google about dining in Shanghai , and see where the first organic result leads to. Our Search Optimisation is Just Going to Get Better As part of the new Website launch, City Weekend will invest more resources to drive our performance even higher. Just wait and see – and if you use a search engine like almost 50% of our visitors, you will surely notice us. * Alexa.com metrics are based on a sample.

16. Our Market Some say we are market leaders* That is right: nobody can be like us * Alexa.com metrics are based on a sample and not on actual real traffic level measured with more accurate means. However our comparative in-house market research confirms that we are market leaders in China.

25. Discover our Marketing Solutions Banners - IAD Compliant Globally Serving an average of 165000* Ads / Day Average 1.00% CTR on above-the-fold banners Average 0.40% CTR on the entire site Metrics, KPI tracking and conversion reporting Search Results on City Weekend High number of impressions on all CW SERPs Lowest CPM, high value Contests, Mini-sites, Smart Ads / Interactive Promotion Design and Execution by New Media Department EDM System – Design and Execution Based on Lyris Technology – Total tracking capabilities New profiling system allows thorough profiling and the execution of narrow-cast promotional campaigns Weekly Newsletters: City Weekend + Parents & Kids Monthly National Potential Reach: 92628 recipients CityFu.com Mobile Banners on main landing page Listings on CW get automatically on our mobile platform QQ-Tencent International - CW Splash Screen Appears on every QQ-International client at log-on Beijing / Shanghai versions available Social Networking Functions Create, manage, and use Groups to reach our community Customised, creative, effective solutions. Provided with a smile

26. Do you have any questions? Please feel free to get in touch with us! Thank you for your precious time Beijing +86 (10) 65281840 - 6338 Shanghai +86 (21) 63620022 - 8809 Click the buttons to send an e-mail