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THE ART & SCIENCE
@JeremiahGardner
OF VALUE CREATION
© All Rights Reserved
@JeremiahGardner
CREATIVES VS CODERS
NARRATIVE
design thinking lean startup
mvpprototype
VS
customer inspiration customer development
a/b testing experimentation
© All Rights Reserved
@JeremiahGardner
VALUE OVER
DOGMA
>VALUE DOGMA
© All Rights Reserved
@JeremiahGardner
VALUE-CREATION
MINDSET
3 TRAITSOF GREAT VALUE-CREATORS
AMBITIOUS LEARNERS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
lead with empathy
Personally experience your
customer’s perspective
See what people really do, not
just what they say
© All Rights Reserved
@JeremiahGardner
WHERE TO
START?
BOUNDLESS EXPLORERS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
search vs execute
You can’t execute your way to
value discovery…because it’s
inherently unknown.
© All Rights Reserved
@JeremiahGardner
OPERATING IN
THE UNKNOWN
RESOLUTE SCIENTISTS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
the value path
Identify assumptions
Run behavioral experiments
testing assumptions
Make decisions based on
evidence
At speed
© All Rights Reserved
@JeremiahGardner
FOLLOW THE
EVIDENCE
great value-creators are…
EXPLORERS
SCIENTISTS
LEARNERS
LEAVE THE SAFETY OF CAMP,
BECOME A VALUE-CREATOR
@JeremiahGardner
http://MovesTheNeedle.com
j@jeremiahgardner.com
We’ve advised the innovation practices of:
http://JeremiahGardner.com
•Author, The Lean Brand
•Principal, Moves The Needle
•Startup Mentor & Advisor
•Enterprise Innovation
Catalyst

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The Art & Science of Value Creation: 3 Traits of Great Value-creators