A look at the super connected consumer

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A look at the super connected consumer

  1. 1. The first iPhone was just released… and theApp Store and Android Market did not exist yetSmartphone penetration was in single digitsThe first iPad was still over 3 years awayMobile phones’ primary use was to “make calls”Take me back to 2007…
  2. 2. TechnologyTabletHouseholdsNon-TabletHouseholdsSmartphoneHouseholdsNon-SmartphoneHouseholdsVideo Game Console 60% 41% 59% 25%DVR 63% 43% 57% 34%DVD 88% 82% 85% 81%Broadband Access 96% 70% 85% 63%Smartphone 82% 56% -- --Tablet -- -- 34% 12%PC 100% 79% 92% 72%IPOD 53% 26% 45% 13%Portable Video Game Player 26% 14% 23% 7%Tablet and smartphone owning households are more likely toadopt and use other devicesSuper Connected Consumer!
  3. 3. 40%of U.S. tablet andsmartphone usersvisit a social networkwhile viewingSource: Q4 2012 Mobile Connected Device Report62.099.8160.8190.2202.5281.4050100150200250300Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012THE TWITTER TV CONVERSATION IS ACCELERATING182% YOY growth in Tweets about TV (U.S.)32 million Unique peoplein the U.S. Tweetedabout TV in 2012Social networking enriches the live TV viewing experience
  4. 4. Time Spent Distribution of Top Apps by Ranking (Total Minutes)US, iPhone and Android, March 2012-2013Top 1040%11-2010%21-5012%51-1009%101+29%Top 1046%11-2010%21-5013%51-1009%101+22%20122013Time spent is shifting beyond the top 10 to the long tail of appsSource: Nielsen Electronic Mobile Measurement (EMM)
  5. 5. 8.613.322.533.046.731%22% 21%27%37%0.010.020.030.040.050.0March 2011 September 2011 March 2012 September 2012 March 20130%10%20%30%40%50%UAReachMobile Messaging App Unique Audience (millions) and ReachUS, iPhone and Android, March 2011 – 2013UniqueAudience(millions)Reach%Messaging audience has grown rapidly the past two yearsSource: Nielsen Electronic Mobile Measurement (EMM)
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