Neli Kools At World Congress

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Neli kools at World Congress

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  • …and you will undoubtedly find favor with the king.
  • Neli Kools At World Congress

    1. 1. With offices in Mumbai & Los Angeles, BuzzMeter is a true, nextgeneration digital marketing agency possessing the experience and unique creativity to conceive and launch campaigns that measurably exceed goals.. THE ART OF SOCIAL MEDIA : WHAT BUSINESS NEEDS TO KNOW Presented by: Neli Kools, Director
    2. 2. THE ART OF SOCIAL MEDIA : WHAT BUSINESS NEEDS TO KNOW 2. SOCIAL MEDIA AS A REPUTATION TOOL 3. HOW TO CREATE SUCCESSFUL CAMPAIGNS : 6 THINGS TO REMEMBER 4. INTERESTING CASE STUDIES
    3. 3. WHERE DOES YOUR TARGET AUDIENCE EXISTS ? DO YOU KNOW WHAT YOUR AUDIENCE WANTS TO HEAR ? THE NEED OF IN- DEPTH DATA METRICS AND ANALYTICS FOR BETTER ENGAGEMENT.
    4. 4. IS YOUR SOCIAL MEDIA SPENT EFFECTIVE ? “ IN 2014 METRICS, ANALYSIS, MARKET RESEARCH AND DEEPER STUDIES, WILL UNCOVER RICHER, MORE TANGIBLE
    5. 5. OUR PROCESS 1. DEFINE GOALS 2. SET PARAMETERS 3. SET THE BENCHMARKS AGAINST WHICH TO COMPARE YOUR RESULTS; 4. CHOOSE THE BEST METRICS TO MEASURE YOUR SUCCESS, 5. DATA COLLECTION TOOL; 6. FINALLY ANALYSE YOUR DATA.
    6. 6. THE QUEST TO QUANTIFY SOCIAL MEDIA IS COMPLEX BUT NOT UNSOLVABLE. “ CURRENTLY REPRESENTS 5.5% OF MARKETING BUDGETS AND IS EXPECTED TO RISE TO 8.7% BY 2016.” - WE WILL SEE AN INCREASED EFFORT TO BE DATA-INFORMED NOT DATA-DRIVEN
    7. 7. “ In order to adapt to, and lead, in the digital world it requires doing things differently. “ GRADUALLY, SOCIAL MEDIA HAS EMERGED AN EFFECTIVE WAY OF PRODUCING LEADS. - KEY IDEA IS INFORM & ENGAGE !
    8. 8. - TOTAL LEADS GENERATED : 95 -HOT LEADS: 35 GOAL: BRAND BUILDING, ENGAGEMENT , INCREASE SALES
    9. 9. SOCIAL MEDIA AS A REPUTATION TOOL
    10. 10. 684,478 PIECES OF CONTENT ARE SHARED ON FACEBOOK “the only thing more difficult than attempting to calculate how many that is per day, is to deliver your content in a positive and flawless manner to maximize your social reputation.”
    11. 11. ONLINE REPUTATION: CLENT HANDLING vs REPUTATION CRISIS ONE SMALL STAIN OF NEGATIVE INFORMATION ABOUT YOUR COMPANY, IS ENOUGH TO CREATE DAMAGE  SOCIAL MANTRA – HEAR WHAT THE CUSTOMER HAS TO SAY  IF THERE IS A COMPLAINT RESPOND.  IF ITS TAKING TIME LET THEM KNOW YOUR TEAM IS FINDING THE SOLUTION  WITH A FEW WELL-CHOSEN WORDS, EVEN THE MOST PRICKLY CUSTOMER CAN BECOME YOUR BIGGEST FAN.
    12. 12. BUSINESSES USING SOCIAL MEDIA AS A CUSTOMER SERVICE AMERICAN AIRLINES: HAS A TEAM OF - 9 MEMBER TEAM HANDLES SOCIAL MEDIA CUSTOMER SERVICE - 6 MEMBER TEAM WORK ON SOCIAL ENGAGEMENT - 24/7 SCHEDULE TO ASSIST CUSTOMERS - NEW EMPLOYEE HIRED TO ASSIST CUSTOMERS VIA TWITTER IS TRAINED IN HOW TO RESPOND “SOCIAL CUSTOMER SERVICE TEAM MONITORS OUR SOCIAL COMMUNITIES 24 HOURS A DAY, 7 DAYS A WEEK, FOR INCOMING MENTIONS. WHEN WE SEE A COMPLAINT, OUR GOAL IS TO RESPOND WITHIN 10 MINUTES AND BE EMPATHETIC IN ASKING FOR DETAILS”
    13. 13. CITI BANK: SIMILAR WAY CITI BANK IS ALSO USING SOCIAL MEDIA TO CATER THE CLIENTS ONLINE. FOR SECURITY PURPOSES THEY LET THE CUSTOMERS POST THE CRITICAL INFORMATION THROUGH DIRECT MESSAGES OR EMAIL. GOT A COMPLAINT, TWEET @ASKCITI
    14. 14. 6 STEPS
    15. 15. 5 STEPS
    16. 16. 1 SELECT RIGHT SOCIAL MEDIA CHANNELS CONSIDERING: BRAND IMAGE | THE PRODUCT| ITS VALUE
    17. 17. 2 WHO IS WHO YOU ARE
    18. 18. CREATE ORIGINAL & POSITIVE CONTENT 3 CONTENT IS KING !
    19. 19. 4 SPREAD ANDENGAGE
    20. 20. 5 ROI
    21. 21. THE MICRO VIDEO APP - Vine vs Instagram
    22. 22. UPCOMING TREND: VINE: Twitter INSTAGRAM: Facebook This is something that marketers and brands will undoubtedly be drawn to when designing user content campaigns.
    23. 23. UPCOMING TREND: CHALLENGES •Businesses need to decide whether they really think that’s an important, or even appropriate environment for them to appear in. •Limited time format – worth a serious investment in time, money & manpower •Branded videos might get lost in a pool of personal videos - ‘Sunday on the beach or my first rollercoster ride’ •Advertising in Instagram videos
    24. 24. CASE STUDY 1: Research showed that while men are usually involved in the purchase and labour of painting, they’re not overly enthused by the planning process. To help remedy this CIL, a Canadian paint company, created a Facebook app and invited people to create more ‘manly’ paint colour names. Notable examples include ‘beer foam’; ‘razor burn’; ‘hockey puck’; and ‘pansy violet’. Over a 45-day period and on a small budget, the campaign generated well over $1,000,000 in earned media exposure, 100 million online impressions and most importantly, a 10% increase in sales. There were: Over 15,000 paint chip names created Over 20,000 unique users And the average user spent 10 minutes using the app
    25. 25. CASE STUDIES 1: Video
    26. 26. CONCLUSIONS: •It is an exciting time now in the word of social. •Our collective grasp of once obscure and shrouded processes are becoming illuminated, allowing marketers to do better, more measurable work. •Yet the ceaseless innovation within the field presents new challenges and questions seemingly every week. •Maintaining an understanding of the emerging trends in social is crucial. •

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