Do you know 98% of your website visitors take their business elsewhere? You want to use your website more effectively to generate sales and achieve other business goals. There is an Art and Science to Website Optimization and is increasingly becoming an important field, that marketers and business owners need to know. Website Optimization is a process of converting website visitors into customers, also referred to as Conversion Rate Optimization (CRO). It helps you to learn how to leverage people to use your website, buy your product, use your app, signup for beta, schedule an appointment and more. Raj Lal, the speaker for this event, last client got a 50% increase in their revenue within a week after optimizing their website. Imagine what will you do? Raj will cover topics like: Overview of Website Optimization How to methodically approach optimizing your website for conversion Start impacting your bottom line Four main aspect of Website Optimization: Mine information from Google Analytics to understand data, user and devices Analyze competitors Heuristically Review Website for Usability A/B test your key content