A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike Colella

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: A Sneak Peak at Some of the Most Successful GDN Advertisers - Given by Mike Colella - AdBeat, Founder & CEO. #SMX #14B

Marketing

#SMX #14B @adbeat_com
Proven GDN Customer Acquisition Strategies and How to Apply Them
A Sneak Peak at Some of the
Most Successful GDN Advertisers
Mike Colella, Founder Adbeat

#SMX #14B @adbeat_com
•  Started
on
GDN
2007

•  Launched
Adbeat
2010

•  Actively
manage
large

GDN
campaigns

My Experience With Display Advertising

#SMX #14B @adbeat_com
SIMPLISAFE
(HOME SECURITY)

#SMX #14B @adbeat_com
Home Security: Vivent/ADT vs SimpliSafe

#SMX #14B @adbeat_com
Tell a Story
•  Relatable
Story

•  Common
Enemy

•  Authority

#SMX #14B @adbeat_com
BELLROY
(ECOMMERCE, WALLETS)

#SMX #14B @adbeat_com
Bellroy.com/slim-your-wallet Landing Page

#SMX #14B @adbeat_com
MINDVALLEY
(DIGITAL PUBLISHING)

#SMX #14B @adbeat_com
Quiz Landing Pages in Other Markets

#SMX #14B @adbeat_com
SEE YOU AT THE NEXT #SMX
THANK YOU!
mike@adbeat.com

For more information, visit www.wordstream.com In this webinar, Closing The Loop On Mobile Search Marketing, WordStream Founder and CTO Larry Kim will join Hosted Numbers’ Marketing Manager Nikki Lee to explain the how’s and why’s of mobile search marketing right now. You’ll learn: - Why mobile users are more ready to buy - The newest mobile best practices for 2013 - How to maximize clicks and conversions while minimizing CPC on mobile search ads - How to close the loop on ROI measurement with call tracking

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RED OCEAN TRAPS Mental Models that Undermine Market-Creating Strategies CREATING BLUE OCEANS • Companies increasingly recognize the value of creating and capturing new markets • Many attempt to make market-creating strategic moves, dedicating significant resources and efforts to do so • Yet, our research found that few seem to crack the code As you set sail towards creating BLUE OCEANS of new market space, what can keep you anchored in RED OCEANS? An important factor is the RED OCEAN TRAPS. Red Ocean Traps refer to managers’ mental models • These are managers’ ingrained assumptions and theories about how the business world works • They help managers navigate existing market space, yet they can prevent organizations from entering blue oceans • There are six salient ones TRAP ONE Seeing Market-Creating Strategies as Customer-Oriented Approaches TRAP TWO Treating Market-Creating Strategies as Niche Strategies TRAP THREE Confusing Market-Creating Strategies with Technology Innovation TRAP FOUR Equating Market-Creating Strategies with Creative Destruction TRAPS FIVE Equating Market-Creating Strategies with Differentiation TRAPS SIX Equating Market-Creating Strategies with Low-Cost Strategies So, will you avoid the traps? Or will you get stuck in red oceans? ALIGNING YOUR MENTAL MODELS WITH MARKET-CREATING STRATEGIES • Be sure to check your mental models, as you go for creating BLUE OCEANS of new market space. • If they are misaligned with your intended strategic purpose of new market creation, you need to challenge, question, and reframe them. ‘I AM LOVING THIS BLUE OCEAN STRATEGY’ To learn how to avoid RED OCEAN TRAPS get the Expanded Edition of BLUE OCEAN STRATEGY http://buff.ly/1UXRnSU and visit www.blueoceanstrategy.com

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A Sneak Peak at Some of the Most Successful GDN Advertisers By Mike Colella

1. #SMX #14B @adbeat_com Proven GDN Customer Acquisition Strategies and How to Apply Them A Sneak Peak at Some of the Most Successful GDN Advertisers Mike Colella, Founder Adbeat

2. #SMX #14B @adbeat_com •  Started on GDN 2007 •  Launched Adbeat 2010 •  Actively manage large GDN campaigns My Experience With Display Advertising

3. #SMX #14B @adbeat_com SIMPLISAFE (HOME SECURITY)

4. #SMX #14B @adbeat_com Home Security: Vivent/ADT vs SimpliSafe

5. #SMX #14B @adbeat_com Tell a Story •  Relatable Story •  Common Enemy •  Authority

6. #SMX #14B @adbeat_com BELLROY (ECOMMERCE, WALLETS)

7. #SMX #14B @adbeat_com Bellroy Wallets

8. #SMX #14B @adbeat_com Bellroy.com/slim-your-wallet Landing Page

9. #SMX #14B @adbeat_com MINDVALLEY (DIGITAL PUBLISHING)

10. #SMX #14B @adbeat_com Chakra Healing

11. #SMX #14B @adbeat_com Quiz Landing Pages in Other Markets

12. #SMX #14B @adbeat_com SEE YOU AT THE NEXT #SMX THANK YOU! mike@adbeat.com