This deck displays the slides for a webinar cohosted by Maritz Travel‘s Vice President of Experiential Design, Greg Bogue, and Social Tables’ CEO, Dan Berger titled, “The Application of Experiential Design to Your Event”. Summary: Attendees are no longer satisfied with merely attending an event. They require stimulating content delivered by dynamic individuals in an exciting environment. At first look, that’s an overwhelming order, but through a combination of meeting planning automation and experiential design, you are be able to deliver an event that every attendee will remember. In this educational webinar, Dan and Greg - industry thought leaders – present data-backed research that will assist you in creating the most innovative event imaginable. View the webinar to learn more: http://blog.socialtables.com/2014/07/23/webinar-application-experiential-design-event/

1. Maritz Travel and Social Tables Present:
The Application of Experiential Design
to Your Event

2. Greg Bogue
Vice President of Experiential Design
Maritz Travel

3. Dan Berger
CEO & Founder
Social Tables

4. LEARNING OBJECTIVES
Identify how one hundred years of conditioning around meetings have
impacted our approach to them.
Learn new best principles to evaluate and execute experience design.
Explore new layouts that can transform your attendees’ experience.
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5. “The chair is the single most powerful
cue in signaling to participants what
type of meeting is about to transpire.”
Jim Gilmore
Author “The Experience Economy”

13. Perspective Talking

14. If you’re bored -- chances are they’re bored too

15. Interrupt the ordinary - Novelty

16. The same is the enemy of
Innovation and Engagement

17. SURPRISE!

18. Simplicity

19. Experiencing - Remembering

20. The Past, Present, and Future of Meeting Design
The Old Way Out-of-the-Box:A New Way

21. DEPARTMENT MEETING
Suggested Gamestorm: History Map
The Old Way:
Conference
Objective: Facilitating discussion & creativity
Attendees: 15-20
Out-of-the-Box:
Comfortable
and Intimate
A New Way:
U-Shape

22. COCKTAIL RECEPTION
Suggested Gamestorm: Low Tech Social NetworkObjective: Networking & Social Interaction
Attendees: 40-100
Out-of-the-Box:
Mixture of Seating
A New Way:
Low Cocktail Rounds
in a Café-Style Setting
The Old Way:
Sporadic Highboys

23. ICEBREAKER
Suggested Gamestorm: Forced AnalogyObjective: Networking & Establishing Familiarity
Attendees: 3-8
Out-of-the-Box:
Interactive
A New Way:
Eyebrow Seating
(No Tables)
The Old Way:
Small Tables

24. WORKSHOP
Suggested Gamestorm: Draw the ProblemObjective: Education
Attendees: 15-40
The Old Way:
Individual Classroom
A New Way:
Collaborative Half Moon
Out-of-the-Box:
Engaged & Mobile

25. BREAKOUT SESSION
Objective: Education & Discussion
Attendees: 15-40
The Old Way:
Front-facing chairs in a
Classroom-style setting
Suggested Gamestorm: Image-ination
A New Way:
Small Pods
Out-of-the-Box:
Intimate, Peer-to-Peer

26. BOARD MEETING
Suggested Gamestorm: Stakeholder AnalysisObjective: Knowledge Sharing Through Discussion
Attendees: 25-35
The Old Way:
Conference Table
A New Way:
Intimate Lounge
Out-of-the-Box:
Free Flowing

27. CONFERENCE PLENARY
Suggested Gamestorm: PechaKuchaObjective: Knowledge Sharing Through Discussion
Attendees: Unlimited, based on space
A New Way:
270 degree, multi-stage
Out-of-the-Box:
Virtual – iPads
in Chairs
The Old Way:
Conference Seating

28. PRE-CON
Suggested Gamestorm: Spectrum MappingObjective: Planning & Alignment of Mutual Interests
Attendees: 4-10
The Old Way:
Hollow Square
A New Way:
Serpentine Tables
Out-of-the-Box:
Intimate, Relaxed

29. TAKEAWAYS
Empathy Maps and Journeymaps are great tools to help us experience
events through the eyes of attendees.
New layouts such as cafe style, multi-stages, and small pods are new
meeting designs that are aimed to increase engagement.
Match group brainstorming activities called gamestorming to your
meetings to maximize their impact.
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30. GAMESTORMING LINKS
History Map: http://www.gamestorming.com/?s=History+Map
Low Tech Social Network: http://www.gamestorming.com/?s=Low+Tech+Social+Network
Forced Analogy: http://www.gamestorming.com/games-for-design/forced-analogy/
Draw the Problem: http://www.gamestorming.com/games-for-design/draw-the-problem/
Image-ination: http://www.gamestorming.com/games-for-design/image-ination/
Stakeholder Analysis: http://www.gamestorming.com/?s=stakeholder
PechaKucha: http://blog.socialtables.com/2014/05/13/one-tool-every-meeting-planner-needs-pechakucha/
Spectrum Mapping: http://www.gamestorming.com/?s=spectrum+mapping