Alipay is a third-party mobile payment platform that pioneered this model in China. It uses slogans like "Alipay, we understand your consignments" to convey messages of trust and reliability to users. Alipay's branding emphasizes concepts of trust and security through its advertising and user interface designs. The platform also aims to provide an easy to use experience through clear instructions and unique symbols during the setup and payment processes. However, issues with its real-name authentication system allow unknown Alipay accounts to be opened using others' personal information, potentially resulting in identity theft and fraudulent loans.