Being a “Brand for Good” is rooted in the idea of finding Purpose, being guided by and acting on it. In this report, we define the characteristics and measures of what we believe defines a Brand for Good.
Dip into the Brand for Good, meet standout companies, and dig into the lessons!
The Agency Oneto’s annual trend forecast, featuring what’s developing on the horizon. For 2021, it will be The Year of The Great Rebuild & New Human Learning. 2021 is going to bring both continued instability along with optimism for building anew. It will be a year of more change and will demand hard work by industry and by we humans to learn and adapt.
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
Get Planning Smart with APG - Does Brand Purpose have a Point?emmersons1
The APG's most recent Noisy Thinking event debated ‘Does Brand Purpose have a point?', revisiting fundamental questions as the concept becomes more established.
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
The Agency Oneto’s annual trend forecast, featuring what’s developing on the horizon. For 2021, it will be The Year of The Great Rebuild & New Human Learning. 2021 is going to bring both continued instability along with optimism for building anew. It will be a year of more change and will demand hard work by industry and by we humans to learn and adapt.
Why your branding is key to post-pandemic successKeelLondonltd
Discover why your branding is key to post pandemic success. Check out our latest insights and get in touch at www.keel-london.com/contact-us to discuss how you can create deeper connections.
Get Planning Smart with APG - Does Brand Purpose have a Point?emmersons1
The APG's most recent Noisy Thinking event debated ‘Does Brand Purpose have a point?', revisiting fundamental questions as the concept becomes more established.
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Brands at the Speed of Life - Designing a purposeful brand, powerful experien...Interbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in The Marketing Institute of Ireland's CMO Summit. Christian Purser, CEO, Interbrand London, talked about brands at the speed of life.
1. Designing a strong purposeful brand
2. Designing powerful brand experiences
3. (Re) Designing the organisation
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
#InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Junxion webinar: Corporate Social Returns and why materiality is essential to...Garth Yule
Adam Garfunkel, Managing Director of Junxion’s London, UK practice, shares insights about how the right-sized approach to materiality will help your strategy and reporting efforts start on the right foot.
Mike Rowlands, Junxion’s President and CEO based in Vancouver, Canada, describes some practical approaches to developing a TrustBrand that tie together your inspiring vision for change, your business strategy, and accountability for your social performance.
Junxion helps senior-level decision-makers in medium to large companies decide what ‘next steps’ to take in their ongoing journey towards socially responsible corporate citizenship. Whether your business is considering next steps, or first steps, these are two essential practices to master if you want to "walk the talk" with confidence.
In our recent webinar at Junxion Strategy we share insights about how the right-sized approach to materiality will help your strategy and reporting efforts start on the right foot, and practical approaches to brand development that tie together your inspiring vision for change, your business strategy, and accountability for your social performance. Whether your business is considering next steps, or first steps, in your journey towards socially responsible corporate citizenship, these are two essential practices to master if you want to "walk the talk" with confidence.
Der Aufstieg der Marken mit Mission | Accentureaccenture
Unternehmen, die es schaffen, ihren Marken einen tieferen Sinn und Zweck zu verleihen, erzielen damit einen Wettbewerbsvorteil. Nicht nur bei der Entwicklung ihrer Markenidentität sondern auch beim Aufbau eines loyalen Kundenstamms. Erfahren Sie mehr
The 10 most successful businesswomen to watch, 2022Merry D'souza
In this edition, “The 10 Most Successful Businesswomen to Watch, 2022”, we have curated a list of women leaders who are setting new benchmarks for excellence in their respective domains.
On the cover, we have #SharonVinderine is the CEO and Founder of PTPA Media Inc
The 10 most innovative business leaders to follow in 2021(4) compressedMerry D'souza
Every leader’s vision is to be successful, but they find it challenging to implement innovation. It is only with the right mindset they can create an impact in regard to innovation and transformation.
The 10 most emerging leaders in healthcare, 2021 compressedMerry D'souza
The 10 Most Emerging Leaders in Healthcare, 2021”, features emerging healthcare leaders that play a significant role in improving the healthcare system
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
Startup Branding and Public Relations in times of constant change - IndonesiaLars Voedisch
Some call it a perfect for startups - and some of the biggest tech firms in the world were born out of economic downturns or transition periods. PRecious Communications Indonesia shares what it needs for startup brands to succeed during Covid and times of constant change
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
Help me don't sell to me - The business case for being a helpful brand in the...David Gyertson
The way businesses engage with the current and potential customers needs to fundamentally change. In difficult times, we want organisations who are going to help us, not sell to us.So how do you make this shift? And what could you be doing to be the most helpful brand?
#Workplace #burnout has been creeping subtly and impacting us in ways we do not usually notice.
With the covid-19 pandemic, the issue has become all the more significant.
About a third of Indians are facing increased burnout at work and are exploring multiple solutions to handle the issue.
How is #Jobburnout impacting them? Can #businesses and #brands help to counter this impact?
We at Wolfzhowl believe in investigating societal truths and understanding their implications on society, industries and brands.
Read further to explore!
www.wolfzhowl.com
#InsightSeries by #Wolfzhowl #Workfromhome #health #work #life #employees #management #business #strategy #Homeoffice
The Brand in the Boardroom: Making the case for investment in brand by Joanna...Ogilvy
The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. Research into effectiveness shows that the more we tie individual marketing and advertising efforts to hard measures, the better that advertising performs. That is true on the much larger scale of the brand itself.
It has been challenging, however, to measure the real impact of a brand. Past brand assessments have been limited by an accounting bias and reflexive secrecy about methodology. There is a better way, described here, which has the potential to transform marketing.
The vision of Brand Valuation set forth in this paper can help us all make a better case for investment in brand even as it links our brand strategies to measurable financial outcomes—shareholder value included. That makes a powerful argument for introducing the brand into the boardroom conversation, where it can have a meaningful impact on the health of the whole enterprise.
Junxion webinar: Corporate Social Returns and why materiality is essential to...Garth Yule
Adam Garfunkel, Managing Director of Junxion’s London, UK practice, shares insights about how the right-sized approach to materiality will help your strategy and reporting efforts start on the right foot.
Mike Rowlands, Junxion’s President and CEO based in Vancouver, Canada, describes some practical approaches to developing a TrustBrand that tie together your inspiring vision for change, your business strategy, and accountability for your social performance.
Junxion helps senior-level decision-makers in medium to large companies decide what ‘next steps’ to take in their ongoing journey towards socially responsible corporate citizenship. Whether your business is considering next steps, or first steps, these are two essential practices to master if you want to "walk the talk" with confidence.
In our recent webinar at Junxion Strategy we share insights about how the right-sized approach to materiality will help your strategy and reporting efforts start on the right foot, and practical approaches to brand development that tie together your inspiring vision for change, your business strategy, and accountability for your social performance. Whether your business is considering next steps, or first steps, in your journey towards socially responsible corporate citizenship, these are two essential practices to master if you want to "walk the talk" with confidence.
Der Aufstieg der Marken mit Mission | Accentureaccenture
Unternehmen, die es schaffen, ihren Marken einen tieferen Sinn und Zweck zu verleihen, erzielen damit einen Wettbewerbsvorteil. Nicht nur bei der Entwicklung ihrer Markenidentität sondern auch beim Aufbau eines loyalen Kundenstamms. Erfahren Sie mehr
The 10 most successful businesswomen to watch, 2022Merry D'souza
In this edition, “The 10 Most Successful Businesswomen to Watch, 2022”, we have curated a list of women leaders who are setting new benchmarks for excellence in their respective domains.
On the cover, we have #SharonVinderine is the CEO and Founder of PTPA Media Inc
The 10 most innovative business leaders to follow in 2021(4) compressedMerry D'souza
Every leader’s vision is to be successful, but they find it challenging to implement innovation. It is only with the right mindset they can create an impact in regard to innovation and transformation.
The 10 most emerging leaders in healthcare, 2021 compressedMerry D'souza
The 10 Most Emerging Leaders in Healthcare, 2021”, features emerging healthcare leaders that play a significant role in improving the healthcare system
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
Startup Branding and Public Relations in times of constant change - IndonesiaLars Voedisch
Some call it a perfect for startups - and some of the biggest tech firms in the world were born out of economic downturns or transition periods. PRecious Communications Indonesia shares what it needs for startup brands to succeed during Covid and times of constant change
[Salterbaxter Directions] Moving The Goal PostsMSL
Is your business goal-ready to move beyond 2020? Explore a new generation of emerging sustainability goals that are unlocking business returns and driving transformational change.
Help me don't sell to me - The business case for being a helpful brand in the...David Gyertson
The way businesses engage with the current and potential customers needs to fundamentally change. In difficult times, we want organisations who are going to help us, not sell to us.So how do you make this shift? And what could you be doing to be the most helpful brand?
Research has shown that consumers increasingly want organisations to demonstrate a purpose beyond profit. And so after decades during which the dominant dogma focused on maximising shareholder value and short-termism, many CEO’s are now trying to achieve more. This article explores the business case for purpose and discusses a methodology for CEO’s to activate purpose within their organisation and profit in the process.
Earlier this year I presented to a group of executives on the AM Best innovation score. I reviewed the score for the past three years. Interviewed a number of executives on their application of the score. I am sharing a few tips, techniques, and checklists to try to define your own score.
Don't hesitate to share your findings and results.
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...Dr. Natalie Petouhoff
Often times creating a business case for any initiative - whether it is a social media initiative or a traditional business endeavor can be difficult. This slide deck walks you through the steps to make a business case in 4 steps so you can get the funding you need when you present your idea to your senior leadership team.
GreenBiz 22: Tutorial - Finding the Story in Your ESG NumbersGreenBiz Group
You probably already “get it” that telling your ESG story can help your company build market preference, drive sales, attract investors and retain employees. But how? What are the right things to be doing — and saying — to drive those outcomes? This workshop will:
Go through the ABC’s of ESG — what you need to know about the terminology and standards, the reporting frameworks and the ratings agency game.
Make you aware of the watch-outs — the gaps that must be filled and the commitments that must be made to appease ratings agencies and investors, as well as employees and consumers.
Help you understand how to bake sustainability into your brand platform and frame your ESG story at different levels so you can speak to several different audiences in a way they can each understand, while staying consistent — including via your ESG reporting.
Give you time to interact with your peers and nail down several key takeaways, like which ESG ratings agencies matter most for your company, the most important “watch-outs” and story elements for your situation, and landing on a lead ESG message that resonates.
A presentation provided to Consumer Healthcare Products Australia marketing people and their agencies on the on Zoom meetings platform on the 25th June 2020 and 1st July 2020 highlighting best practice for submitting entries to the Marketing Effectiveness Diamond Awards in 2020.
Over the years we’ve noticed that even amazingly creative and unique companies can struggle with getting ideas off the ground.
Whether it’s a simple fix to an organisational chart, or a bit of nudging in the right direction to help a company to launch a product idea with an impactful return on investment (ROI). Making improvements can turn a new product dream into a reality, and we know the value in having an extra set of eyes (and hands) to help with a company’s innovation efforts.
That’s why we put together this informational guide - to share some of our experiences and help even more teams and companies to leverage their inner talents and unlock their
innovation potential.
In this guide, we’ll share some of our best tips and tricks, including how to:
> Recognise trends and how customer preferences change;
> Focus on your company strengths in order to get the most out of innovation;
> Identify and remove common obstacles to innovation;
> Build levels of innovation that come naturally and are sustained - through the innovation value pyramid; and,
> Use practical exercises to future-proof your innovation efforts.
Who this book is for
Every business needs innovation. It’s commonly associated with it’s long-term success.1 It helps a business to solve problems, save precious time and money, and set it apart from the competition so it can grow faster.
Every employee within a company can contribute to innovation, too. Whether you’re the boss of an energetic startup company, an aspiring leader or an employee at an organisation, you’ll be able to use this guide to help build innovation in your professional scenario.
We’ll use examples of all sorts of different types of businesses: from software companies, construction firms, tech businesses to self-employed consultants. Even if your unique business model is not specifically discussed, you’ll be able to apply the methods without issue.
Innovolo is an active supporter of the idea that innovation is important (dare we say - essential) for any business to thrive.
If you’re interested in knowing why (and how to do it yourself), then read on!
Bradley Pallister
Similar to The Agency Oneto - "The 'Brand for Good' Benchmark Report" (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
