German consumers increasingly prioritize companies' ethical values and authenticity in their purchasing decisions. 58% of German consumers and 72% of Generation Z say their purchase decisions are driven by a company's values and authenticity. Consumers also see themselves as stakeholders who can influence companies' stances on issues. 64% of German consumers believe their actions can shape company policies. Companies are expected to be transparent about what they stand for in their words and actions. Those that do not risk losing customers, as 52% of disappointed German consumers will criticize brands and 43% will stop purchasing from them. The report concludes that developing a clear sense of purpose has become essential for companies to differentiate themselves and build competitive advantage.
From Me to We: The Rise of the Purpose-Led Brand (US Edition)accenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies in the US that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=acn_glb_purposeslideshare_10852024&n=smc_0119
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
From Me to We: The Rise of the Purpose-Led Brand (US Edition)accenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies in the US that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=acn_glb_purposeslideshare_10852024&n=smc_0119
IDeas BIG Global Brand Ranking Report ranks top worldwide brands based on a compilation of some of the most popular and prestigious rankings. Visit http://blog.ideasbig.com/the-2013-definitive-global-brand-ranking-report/ to download.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
Organik SEO's Digital Marketing Presentation for the 2016 Cause ConferenceOrganik SEO
This presentation was presented in a 3-hour bootcamp format for attendees at the San Diego American Marketers Association's 2016 Cause Conference. It shares strategies, tools and tips for SEO, social media, content marketing and web development campaigns.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Consulting start-ups provide tremendous support to companies and assist them across various fields such as business strategy, manufacturing and supply chain, sales and marketing, human resources, and so on. These companies have to tackle many challenges, since they cater to a variety of fields.
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
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The Power of Insight A Comprehensive Brand Awareness Survey Report_Researcher...Researchers3
The business landscape has become highly competitive today and brand awareness plays a pivotal role in shaping successful firms. As a brand owner, you need a comprehensive understanding of consumer perceptions and preferences. This helps to establish and maintain a strong brand presence.
The Power of Insight A Comprehensive Brand Awareness Survey Report_ResearcherResearchers3
The Power of Insight controls the image your brand portrays. We report the works of experts on Brand Awareness, and how they all stress one crucial point.
Organik SEO's Digital Marketing Presentation for the 2016 Cause ConferenceOrganik SEO
This presentation was presented in a 3-hour bootcamp format for attendees at the San Diego American Marketers Association's 2016 Cause Conference. It shares strategies, tools and tips for SEO, social media, content marketing and web development campaigns.
From Me to We: The Rise of the Purpose-Led Brandaccenture
New research from Accenture Strategy found that 62 percent of consumers globally prefer to buy from companies that stand for a shared purpose that reflects their personal values—and are ditching those that don’t. The study found that companies that stand for something bigger than what they sell are more likely to attract consumers, influence purchasing decisions, and improve competitiveness. Read these and other findings from Accenture Strategy’s 14th annual Global Consumer Pulse Research. To learn more, visit https://www.accenture.com/us-en/insights/strategy/Brand-purpose?c=strat_latestthinkingslideshare_10436878&n=smc_1118
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Lessons from Award-Winning Brand Purpose CampaignsWARC
How is brand purpose defined? What are the different views? What do effective purpose campaigns have in common? This was presented at a #WARCxACA event in Toronto on August 1, 2018.
Interbrand pioneered the idea that brands have tangible value, making brands a boardroom conversation. Strong brands generate growth and value. They drive superior financial returns for their businesses.
Brand is a platform for communicating the business strategy to audiences. It is the business strategy brought to life. The modern brand is equivalent to how the world experiences your company, reflected through the brand experience at every interaction and touch-point.
But managing your brand seamlessly across the entire customer experience to deliver business growth is a real challenge. There are thousands of things you could change to improve the brand experience. You need a clear roadmap to identify and prioritise actions that will have the most impact on growth.
Interbrand's proprietary Brand Strength framework is a framework for the organisation, an analysis based on research and data from across the business. The process creates focus and opportunities for quick wins and longer term initiatives to drive brand and business growth.
Connecting your activities to research, analysis and business results will build a business case for more investment in marketing capabilities.
Insights Throughout the CPG Brand LifecycleNM Incite
NM Incite’s social media research and analytics offer brands insight into real-time, authentic consumer expression that can transform how marketers build strong brands, create passionate and engaged communities and ultimately achieve superior sales outcomes. Learn how NM Incite’s solutions can be layered with other Nielsen assets to produce powerful insights, providing a valuable competitive advantage.
Consulting start-ups provide tremendous support to companies and assist them across various fields such as business strategy, manufacturing and supply chain, sales and marketing, human resources, and so on. These companies have to tackle many challenges, since they cater to a variety of fields.
Account Based Marketing + Account Based Sales Development = ABFMLora Kratchounova
Learn how to put ABM + ABSD into Account Based Funnel Management (ABFM) practice. Highlights from my recent talk at the American Marketing Association/ Boston. Discover how you can flex ABFM to become an integrated and seamless flow between marketing, sales and customer success to land and expand the accounts that matter the most to your business.
The Power of Insight A Comprehensive Brand Awareness Survey Report_Researcher...Researchers3
The business landscape has become highly competitive today and brand awareness plays a pivotal role in shaping successful firms. As a brand owner, you need a comprehensive understanding of consumer perceptions and preferences. This helps to establish and maintain a strong brand presence.
The Power of Insight A Comprehensive Brand Awareness Survey Report_ResearcherResearchers3
The Power of Insight controls the image your brand portrays. We report the works of experts on Brand Awareness, and how they all stress one crucial point.
The evolution of value and values for private label brands
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
The 2018 Edelman Earned Brand study reveals that nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven Buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Estimation of a brand’s value and its contribution to business has always been considered the main challenge in measuring intangible assets. But what are those brands that make the highest contribution to business value? What brands achieve greater financial result? The stronger the brand, the higher the company’s stock price.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and among other references contains statements made by Adolfo Fernández, Director for Customer Services at Millward Brown, Madrid; Javier Mancebo, Intelligence Director at Havas Sport & Entertainment; and José Carlos Villalvilla, General Director for Eco-Efficiency and Power Services at Iberdrola during a discussion titled New Measurement Frontiers: from Reputation to Customer Value organized by Anuncios magazine jointly with Conento and Millward Brown in Madrid, on October 18, 2012.
Most consumers are open to sharing, communicating and contributing
directly with manufacturers; indeed, this is rapidly becoming an
expectation. Brands have an open platform to do so through digital and
mobile channels and can no longer afford to be one step removed from
the consumer. The journey is just beginning, and it’s anyone’s game.
Business And Brand Leadership after a recessionRichard Meyer
85% of leading brands are going to lose their dominant market share position because they followed the wrong path to improve business metrics. Consumer behavior has changed forever.
Using brand equity to drive sustainable growthR. Jay Olson
Learn how brand equity can be your best strategy for increasing perceptions of total brand value, creating competitive advantage and driving sustainable growth.
This is considered to be the 4th part of a summarized presentation for the Deloitte report regarding 2021 Global Marketing Trends. Wish you enjoy it. Don't forget to like, share, and comment
Engineering Services: con gli ingegneri per creare valore sostenibileaccenture
Collaboriamo con gli ingegneri di aziende capital intensive per combinare tecnologie innovative con un approccio pragmatico che aiuti a raggiungere risultati aziendali migliori.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
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JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Der Aufstieg der Marken mit Mission | Accenture
1. THE RISE OF THE
PURPOSE-LED
BRAND
GERMANY
FROM ME TO WE
2. From Me to We: The Rise of the Purpose-Led Brand
CONSUMERS TAKE CONTROL
2Global Consumer Pulse Research 2018
Companies looking to build competitive
agility need to find new ways to stand apart.
Consumer expectations for alignment with
their personal values create an opening for
companies to build relationships that are:
58% of German
consumers
say, their purchasing
decisions are driven
by a company`s
ethical values and
authenticity.
For generation Z it is
even 72%.
Authentic Meaningful
Long-Lasting Profitable
3. From Me to We: The Rise of the Purpose-Led Brand
CONSUMERS ARE MORE THAN BUYERS
3Global Consumer Pulse Research 2018
Consumers aren’t just buyers anymore.
They are critical stakeholders with
multiple roles:
64% of German
consumers
believe their actions can
influence a company’s
stance on issues of
public concern.
Brand sustainers
Brand shapers
Brand influencers
Brand co-developers
Brand investors
4. From Me to We: The Rise of the Purpose-Led Brand
GERMAN CONSUMERS DEMAND AND TAKE
ACTION
4Global Consumer Pulse Research 2018
Consumers are voicing their
opinions and beliefs as never
before. They expect brands to
follow suit and continually assess:
• What a brand says
• What it does
• What it stands for
Companies that don’t step up with
purpose-led brands pay the price.
When German
consumers are
disappointed
by a brand’s
words or
actions on a
social issue:
52%criticize
43%walk away
23%never come back
Read the report
5. From Me to We: The Rise of the Purpose-Led Brand
THE RISE OF THE PURPOSE-LED BRAND
5Global Consumer Pulse Research 2018
Price, product quality and customer
experience are important purchasing
considerations. But they’re now table stakes.
Companies looking to build their competitive
agility need to find new ways to stand apart.
Purpose has become a
key brand differentiator.
What attracts German consumers to one brand over another?
42%culture
64%transparency
67%treatment of
employees
64%sustainability
51%ethical
values
Read the report
6. From Me to We: The Rise of the Purpose-Led Brand
NOT ALL BRANDS ARE CREATED EQUAL
6Global Consumer Pulse Research 2018
Purpose can make a
bigger difference to…
• Mature markets
• “Experience” product
categories
• Younger customer
segments
These factors influence the form a purpose might take—and how
(and even whether) it will affect their competitiveness.
Purpose is less
important to…
• Emerging markets
• “Utility” product
categories
• Medium-aged
customer segments
Read the report
7. From Me to We: The Rise of the Purpose-Led Brand
ACTIVATING PURPOSE
7
Understanding how to instill a sense of
“brand belonging” through a clear and
relevant purpose is quickly becoming a
prerequisite for competitiveness.
Three guiding principles set purpose-
driven brands apart.
BE HUMAN | BE REAL | BE CREATIVE
Global Consumer Pulse Research 2018
Read the report
8. From Me to We: The Rise of the Purpose-Led Brand
ACTIVATING PURPOSE: BE HUMAN
8Global Consumer Pulse Research 2018
• Involve the brand ecosystem
(employees, customers and other
stakeholders) to identify shared values
• Establish emotional connections by
actively communicating
• Learn to say “I’m sorry.”
51%
of consumers find brands
that actively communicate
their purpose to be more
attractive
31%
will give brands a second
chance if they apologize
Read the report
9. From Me to We: The Rise of the Purpose-Led Brand
Standing for everything means
standing for nothing. German
consumers don’t fall for insincere
attempts to pull at heartstrings.
They reward authenticity,
transparency and outspokenness.
64%
of German consumers find
transparency to be one of a
brand’s most attractive
qualities
57%
are influenced by the words,
actions and beliefs of a
company’s employees
ACTIVATING PURPOSE: BE REAL
9Global Consumer Pulse Research 2018
Read the report
10. From Me to We: The Rise of the Purpose-Led Brand
Can consumers co-develop
products and services?
Can they act as sales partners
through channels they control
or influence?
Can they participate in
crowdsourcing schemes to fund
new innovations?
Can they invest in a company’s
growth in exchange for certain
perks?
Can they… ?
Since consumers have a real stake
in a brand’s success, it’s time to
rethink engagement models.
Companies should focus less on
investing for customers and more
on investing with their new
ecosystem partners to drive
competitive agility.
ACTIVATING PURPOSE: BE CREATIVE
10Global Consumer Pulse Research 2018
Read the report
11. There’s virtually no limit to
the roles consumers can
play—or the value they can
provide. Ask them.
12. From Me to We: The Rise of the Purpose-Led Brand
READ THE REPORT AND
CONTACT ACCENTURE
STRATEGY EXPERTS.
@AccentureStrat
www.linkedin.com/company/accenture-strategy
12Global Consumer Pulse Research 2018
www.accenture.com/BrandPurpose-DE
About the Research
In 2018, Accenture Strategy conducted the
14th annual Global Consumer Pulse Research
to gain an understanding of current global
consumers’ preferences, beliefs and behaviors.
The goal was to identify how consumer
expectations are evolving—and how companies
can capitalize on that evolution to achieve new
levels of growth and competitive agility.
Our online survey of 29,530 end-consumers
(including 1,500 in France) in 35 countries was
conducted between August 1 and October 16,
2018.
Read the report