Interbrand values brands based on their financial performance, customer loyalty, and differentiation from competitors. It uses an internationally recognized methodology called ISO 10668, which requires brands to meet standards regarding transparency and financial status or brand recognition. Not all brands can be considered for Interbrand's global rankings, which also publish regional and country-specific lists using consistent criteria. A brand's value depends on factors like influencing customer choice, competitive strength, and contributing to business results.

1. INTERBRAND
BY:
LEYSLHY RIVERO

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BY: LEYSLHY RIVERO
ABSTRACT
Interbrand has a function to value brands; they account the value inside the market, but not
excludingthe value inside the business. Its objective is known the position of the brand and the
straightness front competitors.
To the value of a brand has to have the financial aspects, customers’ loyalty, and the
differentiation front competitors.
Interbrand, has a international certification that supports in methodology, make it trustworthy
known ISO10668. The value of a brand hasto complete the requirements,ithasto be transparent
in their financial status, be a popular brand or have an elevate position.
Notall brandsare considered becauseitis aninternational value.Theypublicaranking of areas or
counties, but the requirements are the same.

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BY: LEYSLHY RIVERO
ABSTRACT
Interbrand,se encarga de evaluar marcas, tomando en cuenta su valor dentro del mercado, pero
sin descartar el valor dentro de los negocios. Tiene como objetivo saber cuál es la posición de la
marca y que tan fuerte ante sus competidores.
Para la valoración de una marca se toma en cuenta aspectos financieros, lealtad de los
consumidores o clientes, y que tanto se diferencia de los competidores.
Interbrandcuentaconuna certificaciónlacual sustentaque sumétodode valoración es confiable
y de manera internacional, conocida como ISO 10668. Pero para esta valoración la marca debe
cumplir con los requisitos que se piden, lo cual es ser transparente con estados financieros, ser
conocida o tener un estándar de posicionamiento elevado.
No cualquier marca puede ser considerada, ya que es una valoración a nivel global. Se tiene
también un ranking dentro de países o áreas, pero deben de cumplir con los mismos requisitos.

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BY: LEYSLHY RIVERO
ABSTRACT
Interbrand a pour fonction de marques de valeur; Ils représentent la valeur à l'intérieur du
marché, mais pas l'exclusion de la valeur à l'intérieur de l'entreprise. Connu Son objectif est la
position de la marque et les concurrents rectitude avant.
Pour la valeur d'une marque doit avoir les aspects financiers, la fidélité des clients et les
concurrents différenciation avant.
Interbrand,vousdevezqui prendencharge lacertificationinternationale de méthodologie, faire
confiance ISO connu 10668. La valeur d'une marque doit remplir les exigences, elle doit être
transparente dans leur situation financière, une marque populaire ou ont une position Elevate.
Touteslesmarquesne sontpas considérer, car il est une valeur internationale. Ils un classement
public des régions ou des comtés, mais les exigences sont les mêmes.

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BY: LEYSLHY RIVERO
INTERBRAND
¨Interbrand's brandvaluationmethodologyseeks to provide a rich and insightful analysis of your
brand, providing a clear picture of how your brand is contributing to business results today,
together with a road map of activities to ensure that it is delivering even more tomorrow¨.
Interbrand count with a system to evaluate the value of a Brand, this means that they value the
positionthattheircustomershave inmindthe brand, but the most important is how loyalty their
customers are.
The value of a brand has a international methodology, that sustain the information and the
ranking, it is called ISO 10668.
Its methodology consists of three aspects:

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BY: LEYSLHY RIVERO
 FIANCIAL PERFOMANCE: Measure the profits generated by the branding products
and services. It’s the contribution of the brand by business results.
 INFLUENECE IN CUSTOMERS CHOICE: is the decision to porches the relative to the
brand, like price, design, style.
 STRAIGHT OF THE BRAND RELATIVE TO THE COMPETITION: Measure the brand
performance relative to competition. Identify areas of highest business impact.
A strong brand can influence in customers choice, and make them try their new products,
then prices are irrelevant, but also the design.
To form part of the Best Global brands, a company has to be global, but the most
important, the company´s brand has to be a recognized brand and has presence by almost
all the world. Also another requirement is to be transparent with financial results, the
unique exception to public financial results are the brands that are expected to be in the
ranking.
Also, interbrand makes a ranking by country or area that shows you how powerful is the
brand.
Interbrand, also makes recommendations for the brands to improve its strategies.

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BY: LEYSLHY RIVERO
We have an example of, what were the most valuable brands in Mexico in 2014.
TELCEL has been a notorious brand, everybody knows what does it offers, it is the principal
telecommunication in the country.
Interbrand hasa powerful methodology that brands trust in the ranking. This methodology has a
global methodsystemthatapprovesitsway to valuate a brand called ISO 10668; it requires three
aspects:financial performance,influence in customers, and its differentiation from competitors.
All participant brands require a global participation.

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BY: LEYSLHY RIVERO
Sources:
 Datamonitor. (2016). Methodology.febrero22,2016, de ThomsonReutersandcompany
annual reportsSitioweb: http://interbrand.com/best-brands/best-global-
brands/methodology/
 Keller,K.(2008),“Strategicbrand management:building,measuring,andmanagingbrand
equity”,PearsonPrentice Hall,New Jersey,p.421
 ISO10668 (2010), “Brand evaluation –Requirementsformonetarybrandvaluation”
 Mark Ritson(2006), “Mark Ritsononbranding:Gettingto bottomline of brandequity”,
MarketingMagazine.