The document discusses trends that will shape marketing in the future, including consumers expecting free services and transparency from companies, the importance of sharing consumer time over loyalty, and leveraging vast amounts of data and new technologies. The future of marketing will involve making things simple for customers, engaging them through communities and experiences rather than advertising, and using real-time insights to anticipate and meet consumer needs.
The Basics of Bots: How To Use Chat Bots & AI Assistant Technology AskBrian
Bots are increasingly being used for customer service interactions, with a prediction that people will have more conversations with bots than their spouse by 2020. While bots offer advantages over websites and apps in being interactive and providing speed and consistency, early implementations often failed due to unrealistic expectations, using bots for the wrong purposes, or underestimating challenges of users new to bot interactions. Different types of bots serve informational, transactional, or conversational purposes. Consultants can help organizations identify suitable use cases for bots and implement them effectively through activities like defining strategies, selecting platforms, and designing conversations. While the potential of bots is significant, the field is still early in development with many learning experiences yet to come.
Chatbots are AI tools that use pre-programmed responses to answer queries without human operators. By 2022, chatbots are expected to cut business costs by $8 billion and 61% of marketers believe AI is the most important tool for data strategy. Chatbots benefit businesses by automating processes, offering straightforward services, helping build brand image, providing better customer support, and facilitating relationship building. When creating chatbots, personas help understand user behavior while frequent breaks in text and A/B testing improve the user experience. Brands like Lyft and Pizza Hut use chatbots on Facebook and Twitter for ordering and customer service. Chatbot usage increased during the COVID-19 pandemic and will continue growing for healthcare applications.
Chatbot trends and stats 2021 | BotPenguinDeanJonson
The document discusses key trends in chatbots for 2021. It provides definitions of chatbots and discusses how they are becoming more common. Some key stats mentioned include that 47% of organizations will use customer service chatbots and 40% will use virtual assistants by 2023. Major industries benefiting from chatbots include hospitality, retail, customer service, banking, and real estate. Chatbots are projected to help businesses save up to 30% on customer support costs and be integrated by 80% of businesses by 2021.
Chatbot Statistics 2021 You Cannot Afford To Miss!Maruti Techlabs
The document discusses statistics and predictions about the growth and use of chatbots between 2021 and 2025. It predicts that the global conversational AI market will grow significantly in this period, reaching $13.9 billion by 2025. It also outlines specific predictions for each year regarding increased spending on chatbots, cost savings for businesses, and the growing role of automation and AI in customer interactions.
Digital banking involves transforming banks internally to focus on data, user experience, and personalization. New technologies and business models are disrupting traditional banking by empowering new market players, changing customer behavior and expectations. Customers now demand ubiquitous, relevant, and contextual interactions on mobile. To succeed, banks must redefine their roles around data management and open APIs, and stop thinking of channels as separate from the core bank. The future of banking lies in analyzing big data to generate personalized offers for each unique customer.
This document discusses the rise of conversational banking through messaging apps and artificial intelligence. It notes that messaging apps are now the preferred way for customers, especially millennials, to interact with companies. Advances in AI mean that chatbots can take over repetitive customer service tasks. The document argues that conversational banking allows banks to combine messaging, AI, personalization and data to provide low-cost, personalized service that meets modern customer expectations. It provides tips for banks looking to implement conversational banking, such as recruiting talent, understanding technology, protecting user privacy and taking a hybrid approach using both AI and human agents.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
Conversational commerce, or consumer purchases made via voice assistants, is poised to revolutionize how consumers and brands interact. While still in the early stages, rapid adoption of voice assistants will drive significant investment and innovation in this area. As voice technology improves and more devices become enabled with voice assistants, consumers are using them more for a variety of tasks including making purchases. The research found that over a third of current voice assistant users have already made purchases such as groceries or clothing using their voice assistant. It also found that consumers see voice assistants becoming a dominant form of interaction within three years, with users expecting to spend six times more via voice assistants compared to today. Major retailers and brands have begun partnering with companies like Google
The Digital Insurer - Priviate presentation to Muang ThaiThe Digital Insurer
This document discusses digital transformation in the insurance industry in Asia. It begins with an overview of strategic perspectives on digital trends like the growing importance of data, changing consumer behavior, and new distribution models. It then examines what digital disruption looks like in insurance, including examples from banking. The document argues that while the industry is beginning to innovate, it still needs to move faster to adapt to the digital world and seize opportunities to transform products, distribution, and customer experience through new technologies. Large insurers are starting innovation programs, but independent InsurTech firms also pose competitive threats as they attract significant funding.
The Basics of Bots: How To Use Chat Bots & AI Assistant Technology AskBrian
Bots are increasingly being used for customer service interactions, with a prediction that people will have more conversations with bots than their spouse by 2020. While bots offer advantages over websites and apps in being interactive and providing speed and consistency, early implementations often failed due to unrealistic expectations, using bots for the wrong purposes, or underestimating challenges of users new to bot interactions. Different types of bots serve informational, transactional, or conversational purposes. Consultants can help organizations identify suitable use cases for bots and implement them effectively through activities like defining strategies, selecting platforms, and designing conversations. While the potential of bots is significant, the field is still early in development with many learning experiences yet to come.
Chatbots are AI tools that use pre-programmed responses to answer queries without human operators. By 2022, chatbots are expected to cut business costs by $8 billion and 61% of marketers believe AI is the most important tool for data strategy. Chatbots benefit businesses by automating processes, offering straightforward services, helping build brand image, providing better customer support, and facilitating relationship building. When creating chatbots, personas help understand user behavior while frequent breaks in text and A/B testing improve the user experience. Brands like Lyft and Pizza Hut use chatbots on Facebook and Twitter for ordering and customer service. Chatbot usage increased during the COVID-19 pandemic and will continue growing for healthcare applications.
Chatbot trends and stats 2021 | BotPenguinDeanJonson
The document discusses key trends in chatbots for 2021. It provides definitions of chatbots and discusses how they are becoming more common. Some key stats mentioned include that 47% of organizations will use customer service chatbots and 40% will use virtual assistants by 2023. Major industries benefiting from chatbots include hospitality, retail, customer service, banking, and real estate. Chatbots are projected to help businesses save up to 30% on customer support costs and be integrated by 80% of businesses by 2021.
Chatbot Statistics 2021 You Cannot Afford To Miss!Maruti Techlabs
The document discusses statistics and predictions about the growth and use of chatbots between 2021 and 2025. It predicts that the global conversational AI market will grow significantly in this period, reaching $13.9 billion by 2025. It also outlines specific predictions for each year regarding increased spending on chatbots, cost savings for businesses, and the growing role of automation and AI in customer interactions.
Digital banking involves transforming banks internally to focus on data, user experience, and personalization. New technologies and business models are disrupting traditional banking by empowering new market players, changing customer behavior and expectations. Customers now demand ubiquitous, relevant, and contextual interactions on mobile. To succeed, banks must redefine their roles around data management and open APIs, and stop thinking of channels as separate from the core bank. The future of banking lies in analyzing big data to generate personalized offers for each unique customer.
This document discusses the rise of conversational banking through messaging apps and artificial intelligence. It notes that messaging apps are now the preferred way for customers, especially millennials, to interact with companies. Advances in AI mean that chatbots can take over repetitive customer service tasks. The document argues that conversational banking allows banks to combine messaging, AI, personalization and data to provide low-cost, personalized service that meets modern customer expectations. It provides tips for banks looking to implement conversational banking, such as recruiting talent, understanding technology, protecting user privacy and taking a hybrid approach using both AI and human agents.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
Conversational commerce, or consumer purchases made via voice assistants, is poised to revolutionize how consumers and brands interact. While still in the early stages, rapid adoption of voice assistants will drive significant investment and innovation in this area. As voice technology improves and more devices become enabled with voice assistants, consumers are using them more for a variety of tasks including making purchases. The research found that over a third of current voice assistant users have already made purchases such as groceries or clothing using their voice assistant. It also found that consumers see voice assistants becoming a dominant form of interaction within three years, with users expecting to spend six times more via voice assistants compared to today. Major retailers and brands have begun partnering with companies like Google
The Digital Insurer - Priviate presentation to Muang ThaiThe Digital Insurer
This document discusses digital transformation in the insurance industry in Asia. It begins with an overview of strategic perspectives on digital trends like the growing importance of data, changing consumer behavior, and new distribution models. It then examines what digital disruption looks like in insurance, including examples from banking. The document argues that while the industry is beginning to innovate, it still needs to move faster to adapt to the digital world and seize opportunities to transform products, distribution, and customer experience through new technologies. Large insurers are starting innovation programs, but independent InsurTech firms also pose competitive threats as they attract significant funding.
Keynote de Ron Shevlin en Next Bank Madrid 2013finnovar
Esta fué la presentación de Ron Shevlin en el Next Bank Madrid del pasado 25 de Junio 2013. Ron Shevlin es Senior Analyst de Aite Group y Autor del blog Snarketing2.0.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
Digital thinking to transform face-to-face insurance in Asia by Hugh TerryThe Digital Insurer
These are the slides presented by The Digital Insurer at the Insurancecom conference in HK at the Ritz Carlton on 2nd December 2014.
The theme of the conference was profitable strategies for growth in 2015 and this presentation focuses on the opportunity to use digital thinking and trends to create Agency 2.0 and Banca 2.0 models
This document provides a summary of an insurance webinar discussing digital disruption in the Asian insurance industry. The webinar featured presentations from representatives of Bought By Many, an insurance aggregator, and Anthropic, an insurtech company, on their approaches to digital distribution of niche insurance products and using data analytics. It also included a presentation from AXA Assistance on providing insurance as a digital service beyond just claims, such as integrating health services. The webinar concluded with a discussion of how insurance business models and products are evolving to focus on partnerships, personalized recommendations, and adding value through integrated digital ecosystems.
The following presentation examines trends and best practices in Self Service, with respect to consumer trends, company strategies, tools and best practices in various industries.
We have reviewed the following types of Self Services:
Unassisted Self Service - where a customer can complete a transaction / receive the support he/she needs without requiring a human agent’s assistance at all. For example: online booking and ordering, online fund transferring, etc.
Assisted Self Service - where the customer can access the service at his/her own terms, but does require a human agent on the other side, for example: video tellers / conference calls, live chats with a live agent, email / SMS to an agent, etc.
During the Innovation Bootcamp of ING Commercial Banking I gave this inspirational presentation about 'Predictive Banking' - How can you use (big) data analytics for improving your products and services. The video of this presentation can be watched on www.finno.nl/videokanaal or https://www.youtube.com/watch?v=R1-vAEU4s5E
Internet, wireless technologies build bridge to customer engagementDawn Kehr
Discusses trends in the finance and insurance industries of using mobile and wireless technologies to invest in customer relationships and increase engagement.
Online Banking 2.0 by Feature Banking MagazineBackbase
Since online banking became mainstream, the web has moved on. Jouk Pleiter of Backbase tells Future Banking how new thinking and technology is helping innovative banks set the pace of change.
This document outlines an agenda for a webinar on digital and direct life insurance in Asia. It includes presentations from representatives of FWD, reinsurers, and digital life insurance companies in China and India. The document discusses FWD's direct-to-consumer strategy in Hong Kong and Indonesia, including building a customer database, engaging customers through various channels, and using customer data and analytics. It also covers questions and answers from webinar participants.
Banks under attack: Presentation to SEB Bank Baltics management about the #Fi...Andris Berzins
This is the presentation for a talk I gave recently to a group of managers from the Nordic-Baltic bank SEB, seeking to highlight some of the threats from FinTech startups, but also some of the assets that banks have to fight the new challengers. I argue that the new competition is different and dangerous, but that banks that leverage their strengths will be able to compete and even build new revenues and business models to be highly successful.
The document describes Cooperativ, a platform that combines blockchain and legal contracts to help solve common business problems for normal businesses and collaborations. It allows creators to easily share ownership and revenue of projects, compensate contributors without cash upfront, and add collaborators without extensive legal agreements. The platform features include Project Invitations to onboard contributors, Revenue Tokens to automatically share revenue proportionally, and Contributor Credits to compensate contributors with future payments after milestones are met. The company is seeking a $400,000 investment to build out additional features and improve its products.
Max Life Insurance is transforming its agency and bancassurance channels through digital initiatives. For bancassurance, tools like a need analysis engine, mobile sales app, and online fulfillment have improved the customer experience, increased sales productivity, and reduced costs. For agency, digital recruitment tools, training apps, a mobile customer solution generator, and an agent portal are aimed at optimizing processes from agent recruitment to servicing. Early pilots of these digital tools indicate increases in productivity, conversion rates, and adoption across both channels.
Here are a few of the disruptions we have picked up in the finance sector and how you can take your future into your own hands by transforming your company.
http://www.dearmedia.be/digital-transformation/
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
This document discusses the role of e-commerce applications in business growth. It begins by defining e-commerce applications as software, either web or mobile, that allows online buying and selling. It then describes the types of e-commerce like B2B, B2C, C2C, and C2B. Next, it lists reasons why businesses need e-commerce apps like increased mobility, personalized marketing, and fast payments. It concludes by stating that e-commerce apps help businesses attract more customers, increase revenue, and gain market share.
The document discusses the rise of chatbots and their increasing use and importance in business. It notes that by 2021, over 50% of enterprises will spend more on chatbots than traditional mobile app development. Chatbots provide cost-efficient customer service and allow sharing of multimedia content. They improve productivity by efficiently providing information to customers. The global chatbot market is expected to surpass $994 million by 2024. Common uses of chatbots include IT help desks, smart cities services, and improving HR functions. As technology advances, chatbots are becoming a new way for companies to enhance operations and customer experience.
Participated in Razer Fintech Inaugural digital hackathon from 15 - 17 May 2020. Competed with a crowd of 300 (100 teams) to emerge as top 20. Proposed a community-focused Insure tech solution, utilising gamification, rewards and community spirit to increase uptake of insurance products.
Keynote de Ron Shevlin en Next Bank Madrid 2013finnovar
Esta fué la presentación de Ron Shevlin en el Next Bank Madrid del pasado 25 de Junio 2013. Ron Shevlin es Senior Analyst de Aite Group y Autor del blog Snarketing2.0.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
Digital thinking to transform face-to-face insurance in Asia by Hugh TerryThe Digital Insurer
These are the slides presented by The Digital Insurer at the Insurancecom conference in HK at the Ritz Carlton on 2nd December 2014.
The theme of the conference was profitable strategies for growth in 2015 and this presentation focuses on the opportunity to use digital thinking and trends to create Agency 2.0 and Banca 2.0 models
This document provides a summary of an insurance webinar discussing digital disruption in the Asian insurance industry. The webinar featured presentations from representatives of Bought By Many, an insurance aggregator, and Anthropic, an insurtech company, on their approaches to digital distribution of niche insurance products and using data analytics. It also included a presentation from AXA Assistance on providing insurance as a digital service beyond just claims, such as integrating health services. The webinar concluded with a discussion of how insurance business models and products are evolving to focus on partnerships, personalized recommendations, and adding value through integrated digital ecosystems.
The following presentation examines trends and best practices in Self Service, with respect to consumer trends, company strategies, tools and best practices in various industries.
We have reviewed the following types of Self Services:
Unassisted Self Service - where a customer can complete a transaction / receive the support he/she needs without requiring a human agent’s assistance at all. For example: online booking and ordering, online fund transferring, etc.
Assisted Self Service - where the customer can access the service at his/her own terms, but does require a human agent on the other side, for example: video tellers / conference calls, live chats with a live agent, email / SMS to an agent, etc.
During the Innovation Bootcamp of ING Commercial Banking I gave this inspirational presentation about 'Predictive Banking' - How can you use (big) data analytics for improving your products and services. The video of this presentation can be watched on www.finno.nl/videokanaal or https://www.youtube.com/watch?v=R1-vAEU4s5E
Internet, wireless technologies build bridge to customer engagementDawn Kehr
Discusses trends in the finance and insurance industries of using mobile and wireless technologies to invest in customer relationships and increase engagement.
Online Banking 2.0 by Feature Banking MagazineBackbase
Since online banking became mainstream, the web has moved on. Jouk Pleiter of Backbase tells Future Banking how new thinking and technology is helping innovative banks set the pace of change.
This document outlines an agenda for a webinar on digital and direct life insurance in Asia. It includes presentations from representatives of FWD, reinsurers, and digital life insurance companies in China and India. The document discusses FWD's direct-to-consumer strategy in Hong Kong and Indonesia, including building a customer database, engaging customers through various channels, and using customer data and analytics. It also covers questions and answers from webinar participants.
Banks under attack: Presentation to SEB Bank Baltics management about the #Fi...Andris Berzins
This is the presentation for a talk I gave recently to a group of managers from the Nordic-Baltic bank SEB, seeking to highlight some of the threats from FinTech startups, but also some of the assets that banks have to fight the new challengers. I argue that the new competition is different and dangerous, but that banks that leverage their strengths will be able to compete and even build new revenues and business models to be highly successful.
The document describes Cooperativ, a platform that combines blockchain and legal contracts to help solve common business problems for normal businesses and collaborations. It allows creators to easily share ownership and revenue of projects, compensate contributors without cash upfront, and add collaborators without extensive legal agreements. The platform features include Project Invitations to onboard contributors, Revenue Tokens to automatically share revenue proportionally, and Contributor Credits to compensate contributors with future payments after milestones are met. The company is seeking a $400,000 investment to build out additional features and improve its products.
Max Life Insurance is transforming its agency and bancassurance channels through digital initiatives. For bancassurance, tools like a need analysis engine, mobile sales app, and online fulfillment have improved the customer experience, increased sales productivity, and reduced costs. For agency, digital recruitment tools, training apps, a mobile customer solution generator, and an agent portal are aimed at optimizing processes from agent recruitment to servicing. Early pilots of these digital tools indicate increases in productivity, conversion rates, and adoption across both channels.
Here are a few of the disruptions we have picked up in the finance sector and how you can take your future into your own hands by transforming your company.
http://www.dearmedia.be/digital-transformation/
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
This document discusses the role of e-commerce applications in business growth. It begins by defining e-commerce applications as software, either web or mobile, that allows online buying and selling. It then describes the types of e-commerce like B2B, B2C, C2C, and C2B. Next, it lists reasons why businesses need e-commerce apps like increased mobility, personalized marketing, and fast payments. It concludes by stating that e-commerce apps help businesses attract more customers, increase revenue, and gain market share.
The document discusses the rise of chatbots and their increasing use and importance in business. It notes that by 2021, over 50% of enterprises will spend more on chatbots than traditional mobile app development. Chatbots provide cost-efficient customer service and allow sharing of multimedia content. They improve productivity by efficiently providing information to customers. The global chatbot market is expected to surpass $994 million by 2024. Common uses of chatbots include IT help desks, smart cities services, and improving HR functions. As technology advances, chatbots are becoming a new way for companies to enhance operations and customer experience.
Participated in Razer Fintech Inaugural digital hackathon from 15 - 17 May 2020. Competed with a crowd of 300 (100 teams) to emerge as top 20. Proposed a community-focused Insure tech solution, utilising gamification, rewards and community spirit to increase uptake of insurance products.
The document discusses strategies for increasing revenue and profitability through a smarter approach to commerce called the "Digital Store". It outlines various technologies and capabilities needed to build an integrated multi-channel customer experience, including document management, analytics, automation, and security. The goal is to drive self-service adoption, optimize business processes, and gain operational insights through analytical reporting to improve customer value and business outcomes.
Google+ allows businesses to create pages to interact with customers. It offers features like circles to organize contacts, video chatting, and sparks to share relevant content. While it currently has a smaller user base than Facebook, Google+ may provide businesses opportunities to create more direct relationships with customers through its focus on sharing professional and industry-specific information. Integration with other Google services also provides benefits for brands.
Why Invest In Gold? Gold and Paper Money “ Gold is money because people make it money . Paper money is money because governments make it money. But what happens if people lose their faith in governments, and the U.S. government in particular?” Source: Peter Schiff Blog, 24 Sep 2010 Peter Schiff is the President of Euro Pacific Capital Inc and the renowned writer of the bestseller Crash Proof: How to Profit from the Coming Economic Collapse . Why Gold: Peter Schiff
Why Invest In Gold? Gold and Paper Money Given the state of the US and global economy, I believe it is more important than ever for investors to own gold and silver as a portion of their portfolios. Inflation, depression, and sovereign default are all possible scenarios I see on the horizon. I believe that precious metals will perform better the darker the economic storm-clouds become. Why Gold: HwangDBS Source: Peter Schiff Blog, 24 Sep 2010 Peter Schiff is the President of Euro Pacific Capital Inc and the renowned writer of the bestseller Crash Proof: How to Profit from the Coming Economic Collapse .
Why Invest In Gold? Gold investing is deemed the safest and most reliable bet. David Ng, Chief Investment Officer of HwangDBS Investment Management Bhd Source: Personal Money, April, 2009 issue
Why Invest In Gold? Demand for gold will always be there as it’s tradable, portable and convertible. Choong Wai Hong, Head of Wealth Management, Standard Chartered Bank Malaysia Bhd. Source: Personal Money, April, 2009 issue
Why Invest In Gold? Investors can’t go bankrupt with physical gold. David Crichton-Watt, Managing Director of The Phoenix Gold Fund, AIMS Asset Management Sdn Bhd Source: Personal Money, April, 2009 issue GoldSilverDvd.com
6 Ways To Invest Gold
Gold Bullion and Coins
Gold-Mining Companies
Gold and Gold–Related Funds
Gold Passbook Accounts
Gold ETFs (Exchange Trade Fund)
Structured Products
Source: Personal Money, April, 2009 issue Experts: Jim Rogers
Uses of Gold Above Ground Gold Production
National Reserves
Governments hold Gold reserves as a backing to their currency’s value.
In 2010, Russia’s central bank bought up an astounding 2/3 of the country’s entire national production.
India purchased closed to 750 tons, breaking the record of the previous year by almost 40%.
China – the biggest gold market of them all – has stated an intention to raise their national reserves by 849%, or 10,000 tons, worth half a trillion US$ by the end of the decade.
Currently the US occupies the No. 1 spot with 8,133 tons of gold.
Uses Of Gold
Only 50-80 grams of gold
is found in 1 tonne (1 million
grams) of mined ore.
Facts About Gold Fact 1 Finding and mining gold is extremely difficult, complex and expensive.
Miners cannot increase supply even when prices are high.
Facts About Gold Fact 2 New mines often take 10 years and billions of dollars of infrastructure to begin contributing to supply.
Annual gold production
has not increased over
the last 10 years & actually
decline 8 out of 10 years
(A
This document provides guidance for implementing a school-based gender equality campaign. It discusses key concepts like defining gender equality in education, the importance of promoting gender equality, and teachers' role in raising awareness. It also outlines the planning process for a campaign, including establishing goals and targets, identifying stakeholders, developing appropriate messages and activities for different groups, and considering timing and locations. The document aims to help educators organize an effective campaign to promote gender equality in their schools.
Il Giornalino della classe 4B, scuola primaria Oneto, IC2 Novi Ligure, anno scolastico 2015/16. Premiato tra i 100 migliori giornalini scolastici dall'Associazione Nazionale di Giornalismo Scolastico - Targa d'Argento del Presidente della Repubblica
Il Giornalino della classe 4A, scuola primaria Oneto, IC2 Novi Ligure, anno scolastico 2015/16. Premiato tra i 100 migliori giornalini scolastici dall'Associazione Nazionale di Giornalismo Scolastico - Targa d'Argento del Presidente della Repubblica
Critical Channels of Engagement: What Consumers WantPrecisely
After this session, you’ll be able to:
- Understand the key channels of engagement for consumers
- Explore how different demographics – Generation Z, Millennials, Generation X, Baby Boomers, and the Silent Generation – wish to engage with companies
- Outperform your competitors by better engaging clients through THEIR channels of choice
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
To succeed in the Internet age, insurance marketers have to be more nimble, more innovative and better able to communicate with their customers, both for themselves and through their partner ecosystems. IBM’s Commerce portfolio for Insurance can help insurers achieve their marketing engagement goals. Insurance industry marketing executives need to reach prospective and current policyholders in context at every point of the purchase process by innovating personally relevant and rewarding experiences that draw customers in and keep them engaged. IBM’s Commerce portfolio helps insurance marketing leaders take an integrated approach to customer engagement.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
1) The document discusses how marketing has shifted from an "art" to a "science" due to changes in technology and customer expectations. Advances like social media, mobile devices, and cloud computing have given customers more control over brand conversations and empowered them to expect personalized, seamless experiences across channels.
2) It proposes a "Customer Value model" with four interconnecting layers: customer value at the core, surrounded by customer journey, customer value analytics, and finally company value. This model aims to continuously link customer insights and data to business decisions in real-time in order to maximize value for both customers and the company.
3) Achieving customer value now requires understanding customer needs, behaviors, and motiv
8 B2B Marketing Trends for 2013 from hawkeyeJohn Tedstrom
1) The document summarizes 8 B2B marketing trends for 2013, including getting back to basics in understanding customers, blending digital and physical marketing, focusing on quality over quantity of content, using social CRM effectively, increasing collaboration between marketing and sales, leveraging big data, and others.
2) Key aspects are understanding customer needs and buying journeys, engaging customers across channels with a seamless experience, telling compelling stories through varied visual content, integrating social tools with CRM, and collaborating closely between teams.
3) Many trends involve using customer data to personalize engagement across channels.
The document discusses the need for companies to master four capabilities to effectively engage with today's hyper-connected consumers: 1) reaching the right audience in larger numbers, 2) gaining multidimensional insight into audiences, 3) using networked intelligence across technological infrastructure, and 4) personalized engagement. It promotes Acxiom's products and services that can help companies achieve these capabilities and improve marketing ROI through more effective consumer targeting and engagement.
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
Trends Reshaping the Future of Customer Service Jules Smith
How is Customer Relations responding in 2016 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report addresses the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...Catherine Hills
How can I make thishappen in my org?
Information covered:
* COVID and e-commerce case study - is e-commerce saving lives?
* Product development, service delivery and go to market
* Customer services and support
* Technology delivery and enablement
* Employee experience and org culture
* Ethics and governance
* Inclusion and diversity
Event_FST Sydney RT_Transcript FINAL_Q4 14Scott Leader
The document summarizes a discussion between heads of innovation, digital, technology and customer experience from various banking and insurance companies on strategies for transforming to survive and thrive in a digital world.
David Hackshall from Wesfarmers Insurance discusses how technology has led to changes in social behavior and customer expectations, and the need for organizations to focus on customer experience, leverage data to personalize interactions, and build loyalty programs.
Representatives from Commonwealth Bank of Australia, Westpac, TAL, ING Direct and AMP discuss their approaches to driving innovation through initiatives like innovation labs, prototyping, testing ideas quickly, and collaborating both internally and externally.
The Consumer Decision Journey (CDJ) helps businesses and marketers focus on the four key battlegrounds to develop critical insights that inform marketing and MROI objectives. In this presentation, McKinsey's Dave Elzinga explores how the CDJ has evolved, and how the digital revolution has made "initial consideration" the must-win battleground for marketers and businesses alike.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
2. The Global CxO Studies are part of our C-suite study series encompassing interviews with over 13,000 C-suite executives IBM Institute for Business Value ’ 04- ’ 05 ’ 08- ’ 09 ’ 06- ’ 07 ’ 10- ’ 11 Late 2011 Release CSCO CEO CFO CHRO CMO CIO
3. Standout CEOs understand the need to capitalize on complexity in 3 ways Embrace ambiguity Take risks that disrupt legacy business models Leapfrog beyond “tried-and-true” management styles Honor your customers above all else Use two-way communications to sync with customers Profit from the information explosion Simplify whenever possible Manage systemic complexity Promote a mindset of being fast and flexible Be “glocal” Source: IBM CEO Study 2010 1,541 CEO interviews
4. CEO focus over the next 5 years Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5 years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization ’s strategy over the next 3 to 5 years?” (n=3,018) CIO focus over the next 5 years IBM Institute for Business Value CEOs and CIOs are both highly focused on insights, clients and people skills “ Business Intelligence will provide information to the company that no one in the industry has ever seen, and will open up opportunities that were not previously considered. ” Utilities CIO, USA 3000+ CIO interviews
5. According to the 2010 CFO Study: Capabilities required to be successful while addressing the Broader Enterprise Focused Role of Finance are… Source: IBM Institute for Business Value, The Global CFO Study 2010 Finance Efficiency Business Insight Demands on Finance Help drive enterprise cost reduction Support risk management Partner in strategy and value creation Improve access to and reduce cost of capital Provide performance insight and anticipate Finance Capabilities Needed 1,917 CFO interviews
6. What are CMOs saying... Innovators. This minority of CMOs will be championing a fully integrated approach to marketing that leverages cross-functional relationships and insights to engage customers, create perceived value, and generate a positive response to the brand and its proposition. Recognizing that dynamics such as social media have both a direct and an indirect impact on many of their marketing decisions, these CMOs will aggressively track and evaluate data from digital means to inform their “4P” decisions. The initial results of the survey suggest CMOs are following two distinct paths: Source: 2011, Today’s CMO: Innovating or following? IBM Institute for Business Value in cooperation with The Economist Intelligence Unit Adopters These CMOs (a majority) are not yet on the leading edge to leverage new dynamics in marketing strategy. While well aware of new market dynamics in a broad sense, they could struggle with issues of execution. Lacking data, insights or other resources available to Innovators, Adopters may find it more difficult to craft proactively a fully integrated marketing approach. In the process, Adopters could gravitate (or be pushed) toward an increasingly narrow sphere of influence—most likely focusing primarily on only two of the 4Ps: Promotion and Product.
7. We have heard the voice of the CxO… … now let’s hear the voice of the customer
8. The fundamental rules of doing business are changing because of the disruptions caused by new consumer realities
9. The consumer reality has created an EXPECTATION economy characterized by instantaneity, the ‘AGE Of NOW’ FREE AlwaysON Networked Share of Time Loyalty is Dead Transparency Tyranny Less is More
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11. FREE is the future of business Consumers increasingly expect and want complimentary” services for giving business to firms Banks needs to have clarity on their business model by adopting innovative cross-subsidized business models Advertising, sale of info, eyeballs, fees from new services Premium users pay more not less for true transparent differentiation Standard users provide mass base Beyond just lock-ins Quantify continuous value delivered Shift in Burden Shift in Level of Service/Access Shift in Time
12. … will make most of its money from innovative cross-subsidized pricing models that deliver key services for free The Marketeers of the future…
13. TRANSPARENCY TYRANNY Consumers are more informed than ever before and able to evaluate every aspect of their purchase decision… Firms are turning transparency into an advantage – by being transparent about their offers v/s competition, cutting down evaluation time and saving time. Today’s consumers have more info at their fingertip Data is available on anything & everything Progressive, a key player in the insurance industry, openly compares its rates against other insurers mySupermarket, a neutral service provider, provides price comparisons across major supermarkets
14. TRANSPARENCY TYRANNY When data is available on anything & everything, it is futile to keep info hidden Transparency will become the competitive differentiator that drives trust … consumers will perceive such businesses to be transparent in other areas as well SingTel, has become the first Telco in Asia to unveil the average access speeds of its mobile broadband services vs its own claims CSL Telecom , engages its customers effectively online with the One2free Facebook page
15. … will try to build an emotional quotient with the customer for being transparent with the customer on the competitive value delivered The Marketeers of the future…
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17. … will define loyalty as something they create – by delivering a series of supremely differentiated customer experiences at every moment of truth The Marketeers of the future…
18. NETWORKED Consumers are embracing social networks as part of their digital lifestyle, and increasingly, trust networks and not brands While firms are starting to use ‘social media’ tactically as yet another vehicle to reach customers... … there are those who are building businesses around social networks, in the way they want to be engaged… 770K + Gap Facebook fans 100K tweets make Gap revert the logo back Collaborative Consumption A web-based swap meet for books, CDs, DVDs and video games Yet larger % of marketing dollars are still spent on advertising Social Insurance company leverages on communities to reduce premiums by up to 70% less than competitors … which make a big difference. 70% That trust extends to product preferences… 92% They trust other consumers like themselves. 90% People don’t trust advertising. 86% Source: GFK,/Roper, 2006 Source: The Nielson Company, 2009 Source: The Nielson Company, 2009 Source: The Nielson Company, 2009
19. NETWORKED Each day, offers for sale a deep-discount coupon from a business in your town. The coupons aren’t actually distributed until a critical mass of people (say 50) have clicked “Buy.” The Gripe app lets consumers post complaints about a business and warns businesses of each complainer's social media influence. Collaborative consumption… Reactive community engagement…. … proactive models New business models are emerging, focusing on…
20. … will have a marketing strategy driven almost entirely around a true community based engagement model focused on collaborative consumption The Marketeers of the future…
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22. ALWAYS ON Technology has transformed consumers’ digital lifestyle... they are plugged in 24/7 ! Firms need to find a way to become more instant than their customers are, by offering real-time products, services and experiences. --- I want it ‘HERE & NOW’ --- INSTANT is the name of the game Hindsight …. so yesterday! Insight …. need of the hour! Foresight …. leads to impacting results! Perpetual beta…. Being 80% right and getting it done!
23. … will shift its customer emphasis from understanding the past to predicting the future and reacting in the present to deliver real-time products, services and experiences The Marketeers of the future…
24. SHARE OF TIME 1998 2005 TODAY What is the most valuable piece of real estate in the world? Window to the world…
25. Facebook ad Revenue jumps by 1000% and is estimated to be $1.8 Bn, targeted to touch $2 Bn in 2011 and is fast poised to catch up with SHARE OF TIME The marketer who owns the customer’s time , owns the customer and hence his wallet ! Marketers need to shift their focus from share of wallet to share of time Today consumers have more money but less time; Today’s currency is time Apple uses the APP Store to get share of time of customers, and then share of wallet The 3rd largest populated ‘territory’ Mastered the art of creating an emotional asset through friends, their photos, status messages, emotional wall posts and relationship status. Research findings predict that Apple's app-related revenue in 2011 will be $2.9 billion vs. $1.8 billion last year.
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27. … will value share of time more than share of wallet… and use every opportunity to translate share of time to monetized opportunities and happily engaged customers The Marketeers of the future…
28. LESS IS MORE Consumers seek simplicity and want firms to remove barriers between them and what they want Choice is exploding for all consumers; Paradox of Choice : consumers are moving from ‘not enough’ to ‘too many’ More choices More is actually less… … and less is MORE. ? Postponement of decision making escalation of expectations for the perfect products more dissatisfaction from making the wrong choice
29. LESS IS MORE Consumers seek simplicity and want firms to remove barriers between them and what they want Choice is exploding for all consumers; Paradox of Choice : consumers are moving from ‘not enough’ to ‘too many ’ More choices Postponement of decision making escalation of expectations for the perfect products more dissatisfaction from making the wrong choice From more choices to… less choices that each make more sense
30. … will spend inordinate amount of time on making things simple for their customers and removing the barriers between them and what they want The Marketeers of the future…
31. As Consumers , it is easy to relate to these trends and react positively… As Business Managers , how can we stop going back to our old ways of doing things?
32. … will need to leverage the data it already has in each of these areas! The Marketeers of the future…
33. Volume Every day, 15 petabytes of new information are being generated. Data volume are expected to double every 2 years. Velocity CEOs are emphasizing the need to make faster and smarter decisions to reducing risk and enhance competitive advantages Variety 80% of new data growth is from non-relational and non traditional data types like emails, documents, RFID feeds, multimedia etc In fact, there’s been an explosion of data!
34. … . will have learnt to profit from the explosion in data The Marketeers of the future…
35. New technologies are emerging... … changing the way we handle the explosion of data … changing the way we handle the dynamic consumer landscape
36. Extreme Innovations in Technology Stream Computing / Data in Motion Massively Parallel Processing driven by appliances Unstructured Data
37.
38. Continuous Ingestion Continuous Queries /Analytics on data in motion Stream Computing: A new paradigm for ultra low latency and high throughput in-motion analytics
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42. WATSON is IBM’s next generation computing system designed to rival a human’s ability to answer questions posed in natural language with speed, accuracy and confidence DeepQA is the technology behind Watson: Massively Parallel Probabilistic Evidence-Based Architecture DeepQA generates and scores many hypotheses using an extensible collection of Natural Language Processing , Machine Learning and Reasoning Algorithms. These gather and weigh evidence over both unstructured and structured content to determine the answer with the best confidence.
43. WATSON is more than a search engine – it provides high confidence expert answers to natural queries In using a search engine, the decision maker is still required to parse through the search results to find his answers On the other hand, WATSON operates like an expert: it works to understand the question, and provides an exact answer with some level of confidence attached Using a Search Engine Talking to an ‘Expert’ Decision Maker Search Engine Finds Documents containing Keywords Delivers Documents based on Popularity Has Question Distills to 2-3 Keywords Reads Documents, Finds Answers Finds & Analyzes Evidence Expert Understands Question Produces Possible Answers & Evidence Delivers Response, Evidence & Confidence Analyzes Evidence, Computes Confidence Asks NL Question Considers Answer & Evidence Decision Maker
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45. From battling humans at Jeopardy! to transforming business To compete at Jeopardy!, humans and computers need to: Tap into a broad, open domain of clues Do all of that in under three seconds Be highly precise at finding the answer and put a confidence behind that answer Parse complex human language Watson-like capabilities can now be applied to your business: Manage massive amounts of data from business operations and an instrumented world Do it at the speed of business, in real time Have a high level of confidence in analytics to make key business decisions Deal with structured and unstructured data to gain meaningful insight into your business
46. The core technologies behind WATSON are already available and can help enterprises in many different ways Natural language recognition to understand the original customer questions and answers Voice Recognition to allow a non text interface Ability to provide “reasoning” when feeding back recommendations Optimized workload to allow massively parallel searches to be handled quickly & efficiently Free text Analysis of structured and unstructured data to aggregate the available social media and review sites Location services to narrow down customer feedback to like customer segments Machine learning to continuously improve the accuracy and relevance of recommendations from customer to customer Social Media Analytics and semantic frameworks to extract the meaningful reviews and feedback from the vast arrays of available information
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Editor's Notes
A key question to ask is … If Core Finance itself is not running effectively… how can Finance possibly be expected to meet the demands, and help the rest of the enterprise anticipate and respond with accuracy ,speed and agility to an uncertain, volatile and rapidly changing environment? How can finance help the enterprise shape it’s environment – a key factor in creating a competitive advantage? Finance needs to have strong capabilities in two areas in order to support a broader enterprise focused role for Finance. 1. Finance Efficiency – internal finance operations running well, with strong adherence to process and data standards, good governance, controls - optimized, not inhibited day by day by the tactical tasks of paying the bills, closing the books and producing financial results.. Instead, Finance should be running these functions optimally, and producing business insights on a daily basis through: operational reporting, such as DSO, aging reports, monitoring the supply chain to flag potential spend and fraud issues, monitoring T&E reimbursements for employee fraud 2. Business Insight – mature business analytical skills from the very basic, - such as operational planning and reporting capabilities needed to prepare, execute and adjust the financial performance goals of the company. To the more sophisticated - multi-dimensional profitability analysis, scenario planning, and even event, behavioral and risk based predictive analytics Finance is uniquely positioned as a hub, where the convergence of financial, operational and risk information come together. Finance is in the position, therefore, to be able to put all this together, analyze it and work with the business to interpret and take action on it. <<END>>
Key findings
My Super Market with Syntel Example broadband speed – Firms try to ration the information available CSL has a great facebook page – one to free allows cusomer to openly say something 3 boxes and syntel examples - competitve examples - great source of feedbacks; regular ; great sources for FAQs; tranparency driving trust - so banks for future try to build Transparency
Replace shopkick & Checkpoint examples When everybody gives you a loyalty card, its become a mechanism of gratification Coalition comes in, its simplifies, wider range of choice, better view of the customer, cheaper, easier Even coalition loyalty has its limits, - you have to deliver a series of supreme customer experience at every point of customer contact
Social Insurance company leverages on communities to reduce premiums by up to 70% less than competitors German friendsurance enables its users to create communities of up to 15 people who can help cover an insurance claim in the case of an accident. These friends can be pulled in from a user’s Facebook account, and, once they have become a member, they can then provide between EUR 30–50 to help cover a fellow member’s claim. When a claim exceeds the amount the group can provide, friendsurance will then cover the rest of the claim. The “social insurance” model means that many small claims can be handled without the need for involvement from friendsurance itself, which reduces administration costs and thus enables the company to provide cheaper policies What’s more, because the insurance claim is handled by a trusted group of friends, it is also hoped that the model will lead to a reduction in the number of fraudulent claims. Currently offering home, liability and legal insurance, friendsurance claim that that by using this model their policies are up to 70 percent cheaper than their competitors.
Source for revenue growth in App Store - http://internet2go.net/news/operating-systems/app-stores-become-major-revenue-source-apple-dominates Make the message bigger -
Source for revenue growth in App Store - http://internet2go.net/news/operating-systems/app-stores-become-major-revenue-source-apple-dominates
Source for revenue growth in App Store - http://internet2go.net/news/operating-systems/app-stores-become-major-revenue-source-apple-dominates
Bank examples
Volume -- &quot;Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries.&quot; -- Source: &quot;Intelligent Information&quot;, Annual review 2008, Thomson Reuters Variety -- &quot;Today, 80% of new data growth is unstructured, generated largely by email, with increasing contribution by documents, images and video and audio.&quot; -- Source: IDC, The Expanding Digital Universe, March 2007 Velocity - - &quot;70% of executives believe that poor decision making has had a degrading impact on their companies' performance&quot; -- Source: Business Traction from Better Decision Action. Driving Decision, Quality, Velocity and ROI in the Enterprise. BPM Forum, 2006. CEOs are emphasizing are emphasizing the need to make faster and smarter decisions to reduce risk,costs and enhance competitive advantages. This means having a means to make decisions by fusing insights from multiple data – stuctured / unstructured - at the speed of data.
Streaming data: Streaming event, data or media: a stream of structured or unstructured data Streaming data arrives when it's ready — irregularly and unpredictably and at high rate*, e.g. stock market feeds arriving at 100Ks-1Ms messages per second, radio astronomy 3D electrical fields at TB/sec, news broadcast, etc Stream Computing: Stream computing performs analytic operations on streaming data in real-time when extremely rapid response to events is required Stream computing often requires complex stream analytic engines and specialized hardware The analytics are performed on diverse and massive amount of streaming data from distributed sources and sensors networks It is geared towards complex computation and condition checking Stream engines are not bothered about actions or execution, what to do with the output stream is left to the application
The is stream processing. Data flowing in, being processed by analytic components, sent along to other analytics – continuously flowing, needing to be processed on the fly, without going to disk. The data that comes in isn’t just tuple data. And the processing goes way beyond relational operations. Could a video stream be feed-adapted into a meaningful tuple? Could a relational operator extract facial images and another do face recognition? Analytics are important, but can’t make this work without scaling. Scale by breaking monolithic analytic applications into individually deployable chunks. Distribute those chunks across potentially large and/or purpose-specific processors. Infrastructure handles spreading of analytic components across appropriately sized processors, handle establishment of data fabric, handles dynamic load balancing before processors become overloaded or become underutilized.
So what exactly do we mean by the term “appliance”? Appliances — or black-box solutions — are commonplace in the IT industry With networking appliances, even the most incompetents when it comes to IT can create a multi-user network in their homes in a matter of minutes The iPod is a great example of an appliance that revolutionized digital entertainment instead of using a PC to do the same function With a PC, you had to install your own software, download music in the correct format, worry about pirated content The iPod made the entire experience completely seamless from accessing to paying for and playing digital content These appliances have some common attributes that make them very attractive compared to the old way of doing things They do only one thing, but do it better than the alternatives They are plug-and-play , with a simple interface that anyone can operate They are generally much cheaper than the alternative Most importantly, through these attributes, these “true” appliances completely transform the user experience
Add extreme innovaiton slides from citi
The Jeopardy! Challenge uniquely provides a palpable, compelling and notable way to drive Watson’s underlying capabilities along four key dimensions. If you are familiar with the quiz show, it asks an incredibly broad range of questions over a huge variety of topics. This is analogous to the environment we operate in today – massive amounts of information that exist within and outside an enterprise as a result of our increasingly instrumented and interconnected world. Jeopardy uses complex and often subtle language to describe what is being asked. The systems and analytics technology behind Watson demonstrates how applying analytics can help businesses gain meaningful insights, and transform those insights into action. To win at Jeopardy, you have to be extraordinarily precise. You must deliver the exact answer. The systems and analytics technology behind Watson shows how businesses can confidently make decisions through ranking answers, and handle structured and unstructured data by running hundreds of different kinds of analytics queries across all different kinds of information. And you have to do this all very quickly – deeply analyze huge volumes of content, consider many possible answers, compute your confidence and buzz in – all in just seconds. And Watson-like capabilities are available today.