The 7th Wave COVID-19 Survey Taiwanese Consumer Behavior in Coexistence Period
PART 1 | Attention to the Information of COVID-19
PART 2 | Changes of Consumer Behavior & Attitude
PART 3 | Changes of Channels Visiting and the Way of Contact
PART 4 | Consumer Confidence & Views for the Future
PART 5 | Gen Z’s Way of Coexistence with COVID-19
PART 6 | Conclusion & Key Takeaways
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer Behavior
PART 1 | Close Attention to the Information Channels& Frequency of Following
PART 2 | Consumption Changes & Observation
PART 3 | The Visit Behaviors & Main Considerations for the Consumption Channels
PART 4 | Deepen the Stay-at-home Behavior & How People Feel
PART 5 | Market Confidence & Views for the Future
1. Tracking Survey: How Omicron outbreak affected consumer’s behaviours?
2. Relationship related topics decrease among lunar new year holidays
3. Big Data Research of E-invoice: Here comes Housework Queen!!
4. Tracking Survey to Consuming Behaviors
//Utilization survey to new consumer behaviours
//Rankings of hot topic types among consumers
//Rankings of mindshare of YouTubers
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer Behavior
PART 1 | Close Attention to the Information Channels& Frequency of Following
PART 2 | Consumption Changes & Observation
PART 3 | The Visit Behaviors & Main Considerations for the Consumption Channels
PART 4 | Deepen the Stay-at-home Behavior & How People Feel
PART 5 | Market Confidence & Views for the Future
1. Tracking Survey: How Omicron outbreak affected consumer’s behaviours?
2. Relationship related topics decrease among lunar new year holidays
3. Big Data Research of E-invoice: Here comes Housework Queen!!
4. Tracking Survey to Consuming Behaviors
//Utilization survey to new consumer behaviours
//Rankings of hot topic types among consumers
//Rankings of mindshare of YouTubers
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Chinese consumers’ optimism hit a new high in October. More than 80 percent say they are returning to normal routines—and many embrace digital shopping.
These exhibits are based on survey data collected in China from October 15 to 22, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.
These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
-Tracking Survey of Salary and Spending Expectations
-Department Store & E-Commerce Anniversary Consumer Survey
-【E-invoice Research】Online Platform Consumption Status Before / After Outbreak : Video Streaming and Learning Platforms
-Tracking Survey to Consuming Behaviors
>Utilization survey to new consumer behaviors
>Rankings of hot topic types among consumers
>Rankings of mindshare of YouTubers
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Chinese consumers’ optimism hit a new high in October. More than 80 percent say they are returning to normal routines—and many embrace digital shopping.
These exhibits are based on survey data collected in China from October 15 to 22, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
In China, almost all consumers have already returned to normal out-of-home activities, and 97 percent of respondents report working outside the home in the two weeks prior to being surveyed.
These exhibits are based on survey data collected in China from Feb. 20 to March 8, 2021. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.
These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.
-Tracking Survey of Salary and Spending Expectations
-Department Store & E-Commerce Anniversary Consumer Survey
-【E-invoice Research】Online Platform Consumption Status Before / After Outbreak : Video Streaming and Learning Platforms
-Tracking Survey to Consuming Behaviors
>Utilization survey to new consumer behaviors
>Rankings of hot topic types among consumers
>Rankings of mindshare of YouTubers
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PARTI|Vibrant Silver-haired Business Opportunity Consumption Survey of Consumers in 65-74 year old
PARTII|Are consumers happy when they return to work after the Chinese New Year Holidays
PARTIII|New consuming behavior following up
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PART1|2024 Lifestyle Trends Conference Highlights
PART2|Spring Festival Gifting Consumer Behavior Analysis (2024 E-ICP Data Base)
PART3|New consuming behavior following up
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
Part1|Business Opportunity of Dining out Together Survey
Part 2|Six Types of Major Consumer Goods Purchase Tracking for This Month
Part3|New Consuming Behavior Following up
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
Part 1|Department Store Anniversary Sale Survey on Business Opportunity
Part 2|Cleansing and Skincare Product Survey on Consuming Willingness in Trying New things/Adventuring
Part 3|New Consuming Behavior Following up
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
PART 1 |Survey of Business Opportunities of Sporting Events
PART2 |Observation of The Craze for The Legend of Zelda games
PART 3|Tracking Survey to Consumer Behaviors
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The 7th Wave COVID-19 Coexist Period Market Survey_TW Consumer Behavior(EN)
1. The 7th Wave COVID-19 Survey
TW Consumer Behavior
in Coexistence Period
PART 1 | Attention to the Information of COVID-19
PART 2 | Changes of Consumer Behavior & Attitude
PART 3 | Changes of Channels Visiting and the Way of Contact
PART 4 | Consumer Confidence & Views for the Future
PART 5 | Gen Z’s Way of Coexistence with COVID-19
PART 6 | Conclusion & Key Takeaways
Published in May 2022
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. 7F, No.306, Sec.4, Xinyi Rd., Da-an Dist., Taipei City
2. Research Survey Method
Research Materials related to this Report
• Period: 2022/05/05 - 2022/05/16, 12 days in total
• Survey Method: The Eastern Online Professional Network members to conduct the ON-LINE survey
Sampling Method
• Quota for the sampling based on gender, age, region
• Sex: Male : Female =1:1
• Regions: North/ Middle/ South = 5:2:3
2
Age 18-19 20-29 30-39 40-49 50-59 60+
100 250 250 250 250 0
Note: Only data of 20-59 yd used and compared in time series analysis
3. Survey period and the condition of outbreak
3
Survey period
5/5~16
Photo Credit: National Applied Research Laboratories (NARLabs) / National Center for High-Performance Computing (NCHC)
TAIWAN COVID-19 DAILY CASES
Daily Confirmed 7-Day Moving Average
4. Agenda
4
PART 1
Attention to the Information of COVID-19
PART 2
Coexistence with COVID-19
Changes of Consumer Behavior
PART 3
Coexistence with COVID-19
Changes of Channels and the Way of
Contact
PART 4
Coexistence with COVID-19
Confidence of Consumer
PART 5
Generation Z
Coexistence with COVID-19
Observation of Consumer Behavior
PART 6
Conclusion & Key Takeaways
8. Coexistence with COVID-19
Changes of Consumer Behavior &
Attitude
a. Income & Spending
b. Time of Staying-at-home
c. Activity increased due to the pandemic
d. Frequency of the activities changed due to the pandemic
e. Preparation of the medical kit / supply for household
f. Considerations for choosing among online shops
g. Considerations for choosing among brands
PART 2
17. PART 3
Coexistence with COVID-19
Changes of Channels Visiting and
the Way of Contact
a. Living Arrangements during the coexist period
b. Visit-reduced channels in last month
c. Considerations for choosing shops
d. Ways of Dining to Replace Eat-in in the restaurant
e. Considerations for choosing restaurants
f. Considerations for shopping & dining in the physical shops or
restaurants
24. PART 4
Coexistence with COVID-19
Consumer Confidence &
Views for the Future
a. Consumer sentiment in the last week
b. Expected activities during the coexistence period
c. Perspective on Future Salary & Adjustment of Short-term spending
d. Stress to Ease during the coexistence period
e. Consumer confidence in public & private sectors
31. PART 5
Gen Z’s Way of Coexistence with
COVID-19
a. How Gen Z receive information of the outbreak
b. Preferences of choosing shops
c. Sources of anxiety at the moment
39. Thanks for Reading
Professional, Pioneer, Keep up with the time
Eastern Online walks through difficult times with you
For Further Business Cooperation, please contact
Amanda Li / VGM TEL: +886-2-27064865 # 806 Email: amanda@isurvey.com.tw
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City